Standards Is a Global Business for the IEEE-SA

Presented to IAS/PELS/IESat its meeting in Hamburg November 2004

Ingo RueschRegion 8 Standards Coordinator

Contents

Brief Overview - IEEE Standards

Business Strategy International Programs

Brief Overview

A Century+ of Standards Activities 1890 Established the

Henry - a practical unit of inductance

1898 First dedicated effort toward standardization of electrotechnology in the U.S.

1912 Institute of Radio Engineers (IRE) formed its first standards committee

1958 Joint Standards Committee of AIEE and IRE

1963 Merger of AIEE and the IRE = IEEE

1973 Establishment of IEEE Standards Board

1998 IEEE Standards Association

1999 IEEE Industry Standards and Technology Association

2002 Year of Dual Logo agreement with IEC

Brief Overview

IEEE Standards AssociationGovernance and Process

Organized for strategy, operations, and standards of high technical quality

Board of Governors

Policy and Finance Standards Board

Manages Standards Process

Working Groups Technical Work

Brief Overview

Portfolio of Services

I EEE I ndustry TechnologyStandards Organization

( I EEE-STO)"I ndustry S tandards"

I EEE Standards Association( I EEE-SA)

"Public Good S tandards"

ReferenceStandards

- Measurements- Symbols

- Units- Definitions

Long EstalishedPractices

- Test Methods- Nuclear Pow er

Facilitate MarketAcceptance

- Rapid IndustryDevelopment

- Market Acceptance- Implementation &

Interop. Demos.

Leading EdgeTechnologyStandards

- InformationTechnology- Telecom

- Medical Devices

Market DrivenStandards

- Enable Produc tDevelopment

Safety Standards

- US NationalElectric Safety Code

- Grounding

I EEE Standards Services

Brief Overview

Select Customers and Members

Brief Overview

IEEE Industry Standards and

Technology Organization Founded in 1999 …. To offer an environment for

consortia-like programs Market requirement: standards

programs go way beyond publication

Industry continues to form consortia: too costly

Brief Overview

IEEE Industry Standards and

Technology Organization

IEEE-SA

Traditional Standards

•Technically Driven

• Full Consensus

•Focused on Openness and Due

Process

• Formal Process

IEEE-ISTO

“Consortia-like Activities”

•Market Driven

• Limited Consensus

• Focused on Implementation &

Market Penetration

• Customized Process

IEEE-SA + IEEE-ISTO = Full Portfolio of Standards Products & Services

Brief Overview

IEEE Industry Standards andTechnology Organization Programs

Formed: 1999-2001 (10)

(+ 2 in 2002)

1999 (3) 2001 (2) 2000 (5)

Business StrategyGoals

Respond to perpetually changing industry requirements

market demand for product development and deployment GLOBALLY useable

Be first in today’s standards marketplace!

Business Strategy

Membership

Over 10000 Strongest growth

outside US Region 9 current #1

in growth increase 105 countries Geoscience &

Remote Sensing, Electron Devices, Microwave Theory & Techniques - current #1 in growth increase

40 members ICT largest industry

sector(s) Power/Energy next 11 countries - US

#1, Canada, India

Individual Corporate

Business Strategy

= Globalization

IEEE-SA Business Environment International standardization Partnerships with the ISO, IEC,

and ITU Industry-driven Multiple constituencies, i.e.,

members, volunteers, customers, other Standards Developing Organizations

IEEE-SA & Globalization° Jan 2000 ~ Globalization becomes

IEEE-SA strategic priority Dec2000 Formation of IEEE Canada

Standards Committee Apr 2001 ~ IEEE-SA globalization

strategy affirmed by Board of Governors

Sep 2001 ~ Business plan for global portal network (discussed later) completed

Dec 2001 ~ Delegation to Japan 1Q-2002 ~ Global portal network

launch 2002 ~ Dual logo agreement 2003 ~ Standards Europe portal 2004 ~ Standards Africa portal

International StandardsOrganziation (ISO)

InternationalElectrotechnicalCommission (IEC)

IEEE

WorldTrade

Organization(WTO)

InternationalTelecommunications

Union (ITU)

International Programs Goal

Contribute to International Standardization, leveraging IEEE’s technical expertise, reputation, and global membership

International Programs/National Advocacy

Mission - Members

To advance interests of IEEE members in their standards activities - where they live and work!

Understand relationships that IEEE members in 150 countries have with national and international standards work

Explore opportunities to improve these relationships . . . and

Help respond to the challenges of today’s economic conditions

International Programs/National Strategy

Goal

To dialog with IEEE members in a given country in order to

Communicate the IEEE Standards Association’s International Programs strategy

Share and increase mutual knowledge

Articulate potential opportunities for that country in standardization matters

International Programs/National Advocacy

Mission - Industry

To better understand industry needs

To offer solutions that positively influence the bottom line

Engaging industry through innovative programs

Corporate membership

IEEE-ISTO Technical

specifications

International Programs

Going Forward: Broad Global PortalNetwork

IEEEstandards|europe

Standards Development

- How to Volunteer- Become an IEEE-SA Member- Meet our Volunteers- Meet our Members- International Standardization

Implementation

- Meet our Customers- The ROI of Standards

Log-In

- IEEE-SA Membership Central- IEEE Standards Online

StandardsEurope Sponsors

Product Zones

- Wireless- Software Engineering- Microprocessors- Color Books- National Electric Safety Code (U.S.)

Special Initiatives

- Get IEEE 802

IEEE-SA Products & Services

- IEEE Standards Online- IEEE-SA Membership- IEEE Registration Authority- IEEE Standards DevelopmentSolutions

... the global community of theIEEE Standards Association

The IEEE Standards Associatoin Community

IEEE 802.16 Group Achieves KeyMilestones

3G Wireless Communications andBeyond

New IEEE WirelessHUMAN™Project Developing Standards for

Fixed Wireless Access in License-Exempt Bands

IEEE-SA Headlines

Laura WhitsonSystems AnalystManchester NetworksManchester, England

IEEE Standards Customer - Laura heads up theinformation technology division of world-renownManchester Networks. Read how she applies IEEE 802standards <more>

Industry HeadlinesTom KingPower EngineerDandeck PowerDandeck, Iceland

IEEE Standards Association Member - Tom isresponsible for the safety of Dandeck Power's Easterntransmission grid. Read more about how Larry useshis IEEE-SA membership <more>

Friedrich HoltzSoftware AnalystDanube AnalyticsHamburg, Germany

IEEE Standards Association Volunteer - Friedrichserves on several IEEE-SA subcommittees. Read moreabout how Friedrich's volunteer activities assists himwith job <more>

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