Standard Chartered Success Story

July 2019

Shifting into truly digital banking

Success story / PayKey & Standard Chartered 2

Standard Chartered is a global banking group, serving 1.6 Billion customers in 60 countries. In South Korea, it’s positioned as an innovative brand, in a region known for early adaption of new mobile technologies.

In 2014 it launched its “Mobility Platform”, as part of its strategy to shift all consumer banking services in South Korea to mobile devices.

We are the only bank in Korea with a complete infrastructure enabling all banking to be done through tablets. Even loan decisions on credit or mortgages can be completed in half an hour…The rule of thumb in sales is simple: If customers don't knock on the doors of your shops, you should knock on doors of their homes.And there is another way ― you can be at a place where folks flock

3

Park Jong-bokCEO, Standard Chartered Bank KoreaThe Korea Times, Oct. 16, 2016

Success story / PayKey & Standard Chartered

4 Success story / PayKey & Standard Chartered

Keyboard banking: the natural next step in the digital evolution

With that digital mindset, and a commitment to make banking services fully accessible whenever and wherever customers are, Standard Chartered partnered with PayKey and in January 2018 launched its own social banking solution.

Capitalizing on heavy usage of social messaging, particularly by young adults, the Standard Chartered banking key was integrated in the customers’ smartphone keyboard - right in front of their eyes.

From that moment on, users had a seamless and intuitive access to Standard Chartered’s banking services from within ANY messaging app.

Good Morning, Alex

Success story / PayKey & Standard Chartered

Banking made quick, seamless and contextual

While many banks offer a consumer app, using it disrupts the natural flow of social conversations, forcing users to leave the messaging app.

With PayKey’s Social Banking Solution, Standard Chartered customers can pass funds to their contacts instantly, as a seamless part of the the social conversation. An additional embedded feature is checking account history.

Having the Standard Chartered’s key always visible and top of mind encourages usage of instant P2P payments, and contributes to the brand’s perception as a truly digital and innovative bank.

5

6 Success story / PayKey & Standard Chartered

P2P flow: paying without leaving the messaging app

1. Menu 2. Choose contact 3. Enter amount 5. Confirm4. Authenticate

7 Success story / PayKey & Standard Chartered

How did we make it happen?

PayKey’s unique keyboard is seamlessly integrated within the service provider mobile app, transforming the smartphone keyboard into a new channel for services, information and communication, enabling P2P payments, balance checks, top-ups, and more.

The best part: users can do all that instantly from any application – including all popular messaging apps – without having to switch between apps.

8 Success story / PayKey & Standard Chartered

Driving keyboard adoption with a full-blown campaign

8

The campaign also included a launch event (offering free emojis for users),in-app promotions and a dedicated landing page

Realizing that creating awareness to the new keyboard is critical for usage, Standard Chartered launched a marketing and PR campaign on the new service:

Click here for video

Digital advertising Media coverage Social media posts

9 Success story / PayKey & Standard Chartered

The keyboard boosted usage of SC’s mobile banking services, supporting its position as a market leader

Launch date Jan. 2018 Nov. 2018

+66% in number of end-to-end digital sales, YoY 7.5% Increase in digital adoption rate, YoY

$2M PR value300 Media outlet coverage

6M Impressions

Increasing our mobile banking activity

Positive brand exposure 18K User interactions

10 Success story / PayKey & Standard Chartered

Press coverage: Efma's story on the bank's digital journey

11 Success story / PayKey & Standard Chartered

Setting a new standard for Social Banking in Korea

In light of the successful launch of Standard Chartered’s banking key and its positive feedback from customers, two other leading banks in South Korea followed suit - integrating PayKey’s Social Banking solution as part of their mobile offering:

Shinhan Bank launched its banking key in February 2018

NH Bank launched its banking key in December 2018

12 Success story / PayKey & Standard Chartered

Realizing the benefits that PayKey’s solution drives to both the bank’s positioning and to its customers, Standard Chartered decided to expand the solution outside of Korea, launching it in five additional markets

South Korea | Hong Kong | Kenya

Uganda | Tanzania | Ghana

Spreading Social Banking to additional territories

13 Success story / PayKey & Standard Chartered

In their own words

Aside from building our brand image, the launch helped drive higher usage levels of our app and increased customer satisfaction levels

The launch generated a lot of buzz and media coverage in outlets across Korea, as well as positive responses by users on social media

Based on the positive adoption rate, we’re exploring ways to create additional value to users by enabling easy and frictionless access to other financial services – without ever leaving their messaging app

Ryan Jong Hoon KimFormer Regional Head of Digital, Greater China &

North Asia,Standard Chartered Bank

Placing our bank’s key right in front of our customers’ eyes whenever they’re typing on their smartphone creates deep, sustainable value to our brand perception

For more informationwww.paykey.com | info@paykey.com