Standard Chartered Bank Final

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EXECUTIVE SUMMARY

- I have done my Summer Internship in Standard Chartered Bank. My whole

summer internship was divided into two sections.

- In the first section of my summer internship I was into the hard-core selling of

saving accounts and in the second section I have to analyze the behavior of the

people who are opening an account with Standard Chartered.

- The comparison is followed by the survey and its analysis and at the end the

recommendations which could help Standard Chartered to be more effective in

the field of banking sector..

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TABLE OF CONTENTS

S.No Topic Page No

1. INTRODUCTION

About the Industry

Range of Product and Services

Rules and Regulations

Swot Analysis (Standard Chartered Bank)

2-8

2. RESEARCH METHODOLOGY Research objectives

Data sources

Primary data

Secondary data

Questionnaire design / formation

Sample design /sample element / unit

Extent

Time frame

Sampling frame

Limitations of research

11-14

3. COMPANY PROFILE 15-50

4. DATAANALYSIS AND INTERPRETATION 51-65

5. CONCLUSIONS AND FINDINGS 66-69

6. RECOMMENDATIONS 70-71

7. ANNEXURE 72-74

8. BIBLIOGRAPHY 75

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INTRODUCTION

ABOUT THE INDUSTRYINDIAN BANKING SECTOR

The Reserve Bank of India (RBI) is Indias central bank. Though public sector banks

currently dominate the banking industry, numerous private and foreign banks exist.

India's government-owned banks dominate the market. Their performance has been

mixed, with a few being consistent profitable. Several public sector banks are being

restructured, and in some the government either already has or will reduce its

ownership.

PRIVATE AND FOREIGN BANKS

The RBI has granted operating approval to a few privately owned domestic banks; of

these many commenced banking business. Foreign banks operate more than 150

branches in India. The entry of foreign banks is based on reciprocity, economic and

political bilateral relations. An inter-departmental committee approves applications for

entry and expansion.

Bank has moved a long way from the safe deposit houses that they were. They have

now taken the role of an agent, a Private sector investor etc . . . In simple words they

have increased their scope by a wide margin.

Until Private sector banks were introduced banking for Indians was an inevitable, time

consuming and a complicated activity. Private sector banks brought with them

personalized banking which has attracted major parts of the Indian population. Major

industrial houses and a large part of the business sector do bank with these Private

sector institutions. Due to the number and quality of services provided and the case

with an account can be operated, even the household sector has started banking with

these institutions.

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These Private sector banks are providing new and innovative services like

- Tele banking

- Internet banking

- Tele Draft facility

- Credit cards

- Cash delivery at door step and

- ATM

- Making them more and more user friendly.

CAPITAL ADEQUACY NORM

Foreign banks were required to achieve an 8 percent capital adequacy norm by March

1993, while Indian banks with overseas branches had until March 1995 to meet that

target. All other banks had to do so by March 1996. The banking sector is to be used

as a model for opening up of Indias insurance sector to private domestic and foreign

participants, while keeping the national insurance companies in operation.

BANKING

India has an extensive banking network, in both urban and rural areas. All large Indian

banks are nationalized, and all Indian financial institutions are in the public sector.

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RBI BANKING

The Reserve Bank of India is the central banking institution. It is the sole authority for

issuing bank notes and the supervisory body for banking operations in India. It

supervises and administers exchange control and banking regulations, and administers

the governments monetary policy. It is also responsible for granting licenses for new

ban branches. 25 foreign banks operate in India with full banking Licenses. Several

licenses for private banks have been approved. Despite fairly broad banking coverage

nationwide, the financial system remains inaccessible to the poorest people in India.

INDIAN BANKING SYSTEM

The banking system has three tiers. These are the scheduled commercial banks; the

regional rural banks, which operate in rural areas, not covered by the scheduled banks;

and the cooperative and special purpose rural banks.

SCHEDULED AND NOW SCHEDULED BANKS

There are approximately 80 scheduled commercial banks, Indiana nd foreign; almost

200 regional rural banks; more than 350 central cooperative banks, 20 land

development banks; and a number of primary agricultural credit societies. In terms of

business, the public sector banks, namely the State Bank of India and the nationalized

banks, dominate the banking sector.

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THE CURRENT BANKING SECTOR IN INDIA

MARKET SHARE

6

80%

3%5%

6% 6%

National Banks

Corporation Banks

Private Banks

Multinational Banks

Money Lenders &

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BANKING INDUSTRY

Indian Financial System

Commercial banksFinancial

institution

Financial institutions

Non-banking financial

companies

Long term instrumentsFINANCIAL

SYSTEM

Financial

instrumentsShort term instruments

Capital marketFinancial

marketsMoney market

RANGE OF PRODUCT AND SERVICES

PRODUCTS AND SERVICES OFFERED BY THE STANDARD

CHARTERED BANK

1. Lending products: Loans, Credit Cards, Smart Cards, Overdraft Mileage,

Mortgages, Professional Loans, Fixed Assets.

2. Deposits Products: Access plus Saving account, Current, 2-in-1 account, NRI,

NRE, NRO, Investment Advisory, CEA.

3. Convenience Products:

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Demat, Mutual Fund

PRODUCT FEATURES

High liquidity

Unlimited transactions

Zero interest

Any branch banking

FACILITY AVAILABLE

1. Transaction oriented account

MODE OF TRANSACTION

1. Cheques books

2. ATM cards

3. Account can be operated at any or our 39 branches across the country.

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SERVICES OFFERED

Cash Delivery

- Min Rs. 500 and in multiples of Rs. 500

- Max of Rs. 1 Lac

Cheques pick up

Other instructions and

documents pickup

Draft Delivery

- Any amount upto available balance

- Will be delivered at residence

RULES AND REGULATIONS

The major regulations and acts that govern the banking business are

Banking Regulations Act

Reserve Bank of India Act

Foreign Exchange Regulation (Amendment) Act, 1993

Indian Contract Act

Negotiable Instruments Act

Banks lend money either for productive purposes to individuals, firms, corporate etc.

or for buying house property, cars and other consumer durable and for investment

purposes to individuals and others. However, banks do not finance any speculative

activity. Lending is risk taking. The risk should be covered by having prudent norms

for lending. The depositors of banks are also assured of safety of their money by

deploying some percentage of deposits in statutory reserves like SLR & CRR.

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SWOT ANALYSIS (STANDARD CHARTERED BANK)

STRENGHTS

Market position is strong

Aggressive foreign bank

Shareholders return has grown more than 7 times

Maintains a position as a leading Asian Cash Management provider

Brand - SCBs modern and dynamic look appeals to the growing middle

income earners

One of the most profitable MNC in India

Improved product proposition

Better geographic balances

Multi-cultural organization that offers opportunities to good managers

WEAKNESS

HDFC, ICICI, ABN-AMBRO, Citibank and HSBC are dominant players

Has disadvantage due to last entry

Fewer locations as compared to other MNC banks

Service delivery perception is weak

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OPPORTUNITIES

Branch expansion for rapid growth

Increase focus on value creation in whole banking

Improve shareholders return

Build market share in consumer banking as consumer banking continues to

offer highest potential for growth

Broadening of the demographic base

Tie ups with master card networks

Integrated sales and service approach

Can offer a complete corporate package into under proposed corporate

relationship

THREATS

IDBI is pitching in quite aggressively

Citibank is expanding in new markets

Competitive products and offers from ICICI and HDFC

Proposed networking of all branches in next 6 months

Reduced business in OECD business

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RESEARCH METHODOLOGY

RESEARCH OBJECTIVES

The following survey was mainly done with an objective to know the state of mind

of an individual who is opening a saving account with Standard Chartered Bank.

To know which all others bank are key players.

Features and services that influences the customer while he / she is into opening an

account with a bank.

Customer perception regarding the services provided by the Standard Chartered

Bank

DATA SOURCES

The source of data was primary and secondary. We started off with distribution of

questionnaire at various places like

PRIMARY DATA

We interviewed salaried class, Proffesionals, Self-employed and

Businessmen.

We also gave customers to fill up the response sheets.

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SECONDARY DATA

In our case secondary data were collected from:

News paper (Economic Times) Information Brochures.

On the job training

Pamphlets

News paper (Economic Times)The information collected from the questionnaire was then tabulated and descriptive

analysis was derived from the same. After tabulation of data their analysis was done

by which we could come down to the conclusion and write what the people think

about the services of the Private sector banks and government sector banks. Are they

really good or not?

QUESTIONNAIRE DESIGN / FORMATION

Questionnaire: - A questionnaire consists of a set of questions presented to respondent

for their answers. It can be Closed Ended or Open Ended

Open Ended: - Allows respondents to answer in their own words & are difficult to

Interpret and Tabulate.

Close Ended: - Pre-specify all the possible answers & are easy to Interpret and

Tabulate.

Types of question included:

Dichotomous Questions

Which has only two answers Yes or No.

Multiple Choice Question

Where respondent is offered more than two choices.

Importance Scale

A scale that rates the importance of some attribute.

Rating Scale

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A scale that rates some attribute from highly satisfied to highly unsatisfied and

very inefficient to very efficient

DATA ANALYSIS TOOLS

The analysis has been based on the uses of the standard statistical methods.

The data collected have been diagrammatically represented with the help of diagrams

such as pie diagram which includes simple pie diagram sub divided or component pie

diagrams besides using the different types of pie diagrams.

(I) PIE DIAGRAM

This diagram is used to show the break-up of a total into component parts. In all the

diagrams mentioned above, different shades and designs are used to distinguish the

various components and key or indexes which is given along with the diagrams to

explain the difference.

(II) AREA DIAGRAM

Stacked area, displays the trend of the contribution of each value over time or

categories.

All the analysis & conclusion are derived from the secondary data collected

and primary information sources.

All suggestions and recommendations are based upon the conclusion derivedfrom the study.

TIME FRAME

Time given for the project was the limitation on the limits for selection of thesample data. As a result of this a detailed study could not be undertaken

SAMPLING FRAME

BUSINESS CLASS

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LIMITATIONS OF RESEARCH

I had to work under a time constraint for which I would not gathermore information. All places could not be covered especially the

remote areas even within the NCR territory. Hence the opinion of many

people were left untapped.

Limitations of the Private sector Banks and the reasons for it. The

means to over come them will also be evaluated. The major

influence on the banking sector is the government which is very

difficult to influence. Thus the banking sector have top live with the

limitations till the new policy is implemented in their favor. In

order to retain the peoples faith loss of revenues are made to keep

the customers happy and privileged.

On the basis of the research, give recommendations to improve the

current scenario of the banking sector. It predicted future and the

ways to overcome policy change.

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COMPANY PROFILE

OVERVIEW

Through our network of over 500 offices in more than 50 countries, Standard

Chartered offers personal financial solutions relevant to you as an individual. We

treasure building a relationship with you, developing an understanding of your

changing financial needs at different stages of your life.

ONE-STOP FINANCIAL SOLUTION FOR YOUR GROWING

BUSINESS

With years of banking experience, Standard Chartered is undoubtedly in a strong

position to help growing businesses sail through the complexities they may face. As an

international bank with offices in more than 50 countries, we provide the global reach

and international recognition that your company deserves.

SME Banking offer one of the widest ranges of banking products and services in the

market today. Managing a growing business demands most of your time and energy.

That is why working with the right bank can help your business sail more smoothly.

Your business can avail of our Cash Management products for timely information and

easy access to your funds, Credit Facilities with flexible repayment options, Trade

Services for domestic/international trade and many other products and services

tailored to your specific requirements.

For specific offerings in your part of the world, please click into the country web sites:

In its unique position as an international bank with strong franchise, Standard

Chartered combines an in-depth knowledge of local markets with global product

expertise to offer effective financial solutions. The bank capitalises on its onshore

presence across Asia, Africa and the Middle East to offer customers convenient and

reliable access to the widest range of currency markets, to date local market

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information, country-specific global risk management strategies, and customised

capital raising and liquidity management solutions.

With 150 years of emerging market experience, our in-depth understanding of the

local market is unrivaled by most other financial institutions, especially in the

currencies of Asia, the Middle East and Africa. We are able to meet the needs of local

corporates, multinational companies, development organisations, investment and

financial institutions, and central banks around the world.

Understanding that each customer's needs are unique, Standard Chartered customises

Client Solutions for risk management, yield enhancement, liquidity management and

debt financing:

Structured yield enhancement products to match risk appetites and investment

requirements

Solutions for currency and interest rate exposures

Access to more than 100 onshore and offshore illiquid and restricted currencies

US Dollar Liquidity Fund for effective cash management

Local currency and G3 currency fixed income and loan syndications

Asset Securitisation

Structured trade and export financing for importers and exporters

Project financing services

Corporate advisory services

To meet the diverse needs of our customers, Standard Chartered also offers a broad

range of Foreign Exchange Products and Services:

MONEY MARKET PRODUCTS

Interest Rate and Cross Currency Derivatives

Foreign Exchange, Forwards and Swaps

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Non-Deliverable Forwards and Exotic Options

Money Market Funds

Online Electronic Trading Services

Global FX and Economic Research

Benefits of our Partnership

International Network, Local Presence

With an international network which spans the major financial centres (New York,

London, Hong Kong and Singapore) and the world's emerging markets (India, the

Middle East, Africa), we are uniquely placed to meet our customers' needs wherever

they are in the world.

Innovative Client Solutions

We leverage a global perspective to develop creative and effective financial solutions

based on our in-depth local market knowledge and understanding of our customers'

needs.

One-Stop Range of Products and Services

We have a full range of foreign exchange and risk management solutions to meet the

needs of clients across the world.

Standard Chartered is the world's leading emerging markets bank. It employs 29,000

people in over 500 offices in more than 50 countries in the Asia Pacific Region, South

Asia, the Middle East, Africa, United Kingdom and the Americas.

The Bank serves both Consumer and Wholesale banking customers. The Consumer

Bank provides saving a\cs, credit cards, personal loans, mortgages, deposit taking

activity and wealth management services to individuals and medium sized businesses.

The Wholesale Bank provides services to multinational, regional and domestic

corporate and institutional clients in trade finance, cash management, custody,

lending, foreign exchange, interest rate management and debt capital markets.

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With 150 years in the emerging markets the Bank has unmatched knowledge and

understanding of its customers in its markets.

Standard Chartered recognizes its responsibilities to its staff and to the communities in

which it operates.

STANDARD CHARTERED BANKS ON PRIVATE BANKING

10 JULY 2007

Chennai: Multinational bank Standard Chartered is targeting around $1 billion revenue

from its private banking initiative in a couple of years.

Over the past 10 weeks the bank has rolled out the private banking initiative in

markets like Singapore, Hong Kong, India, Shanghai, Jersey, Seoul and London. The

bank will start the service in ten more markets over a period of three years.

Private banking is an advanced form of wealth management service that Standard

Chartered offers to very high networth individuals having at least $1 million in

investible resources.

According to Standard Chartered Private Bank global head Peter Flavel, in addition to

wealth management service our private banking customer will get advice on tax and

related matters. Further, the response to a query would be much faster for a private

banking customer.

He said, as per some estimates, there are around 9.5 million high networth individuals

in the world, out of which three million are in Asia and the Middle East regions, and

this number is growing.

Speaking about the market potential, he said, around 40 per cent of high networth

individuals have cash as the largest asset class; 80 per cent of the assets are invested

on shore and 70 per cent of high networth individuals have less than half of their

assets with private banks. Hence we see huge potential for our private banking

initiative, Flavel said.

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The bank will first tap its wealth management customer base and also would try to

extend its corporate banking relationships to private banking. He said the bank's

unique selling proposition is that the advice will be tailored to the regional andindividual investment preferences.

Standard Chartered has hired around 150 relationship managers globally for this new

service and plans to hire 300 more over a period of time. Each relationship manager

will service around 50 high networth individuals, Flavel said.

In India, Standard Chartered is offering private banking services in Mumbai and Delhi

with 25 relationship managers. Plans are there to roll out the same in other major cities

like Kolkata, Bangalore and Chennai. In India, as per one research study, there are

about one lakh dollar millionaires and the number is growing at an annual rate of 20

per cent. The bank manages around Rs10,000 crore for its wealth management

customers.

While the bank's private banking wing is headquartered in Singapore, the processing

hub for Jersey, Singapore, India, Hong Kong and the UAE markets is housed in

Chennai. Standard Chartered's wholly owned business process outsourcing (BPO)

subsidiary Scope International Private Limited will do the processing for the above

markets based out of here.

According to chief operating officer, Private Banking, Premod Thomas, the bank

chose Scope International based on quality of service, turnaround time and the multi

tasking ability of the people.

Initially set up as a cost arbitrage opportunity by offshoring processes, Scope

International has evolved into a centre of expertise providing risk controlled process

efficiency.

Scope International's CEO Sreeram Iyer said, annually the BPO processes around 80

million transactions for Standard Chartered.

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A BRIEF HISTORY OF STANDARD CHARTERED

Standard Chartered is the world's leading emerging markets bank headquartered in

London. Its businesses however, have always been overwhelmingly international. This

is summary of the main events in the history of Standard Chartered and some of the

organizations with which it merged.

THE EARLY YEARS

Standard Chartered is named after two banks, which merged in 1969. They were

originally known as the Standard Bank of British South Africa and the Chartered Bank

of India, Australia and China. Of the two banks, the Chartered Bank is the olderhaving been founded in 1853 following the grant of a Royal Charter from Queen

Victoria. The moving force behind the Chartered Bank was a Scot, James Wilson, who

made his fortune in London making hats. James Wilson went on to start the

Economist, still one of the world's pre-eminent publications. Nine years later, in 1862,

the Standard Bank was founded by a group of businessmen led by another Scot, John

Paterson, who had immigrated to the Cape Province in South Africa and had become a

successful merchant. Both banks were keen to capitalize on the huge expansion of

trade between Europe, Asia and Africa and to reap the handsome profits to be made

from financing that trade. The Chartered Bank opened its first branches in 1858 in

Chennai and Mumbai. A branch opened in Shanghai that summer beginning Standard

Chartered unbroken presence in China. The following year the Chartered Bank opened

a branch in Hong Kong and an agency was opened in Singapore. In 1861 the

Singapore agency was upgraded to a branch, which helped provide finance for the

rapidly developing rubber and tin industries in Malaysia. In 1862 the Chartered Bank

was authorized to issue bank notes in Hong Kong. Subsequently it was also authorized

to issue bank notes in Singapore, a privilege it continued to exercise up until the end of

the 19th Century. Over the following decades both the Standard Bank and the

Chartered Bank printed bank notes in a variety of countries including China, South

Africa, Zimbabwe, Malaysia and even during the siege of Marketing in South Africa.

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Today Standard Chartered is still one of the three banks, which prints Hong Kong's

bank notes.

STANDARD CHARTERED IN THE 1990S

Even within this period of apparent retrenchment Standard Chartered expanded its

network, re-opening in Vietnam in 1990, Cambodia and Iran in 1992, Tanzania in

1993 and Myanmar in 1995. With the opening of branches in Macau and Taiwan in

1983 and 1985 plus a representative office in Laos (1996), Standard Chartered now

has an office in every country in the Asia Pacific Region with the exception of North

Korea. In 1998 Standard Chartered concluded the purchase of a controlling interest in

Banco Exterior de Los Andes (Extebandes), an Andean Region bank involved

primarily in trade finance. With this purchase Standard Chartered now offers full

banking services in Colombia, Peru and Venezuela. In 1999, Standard Chartered

acquired the global trade finance business of Union Bank of Switzerland. This

acquisition makes Standard Chartered one of the leading clearers of dollar payments in

the USA. Standard Chartered also opened a new subsidiary, Standard Chartered

Nigeria Limited in Lagos, acquired 75 per cent of the equity of Nakornthon Bank,

Thailand; and agreed terms to acquire 89 per cent of the share capital of MetropolitanBank of the Lebanon.

STANDARD CHARTERED TODAY

Today Standard Chartered is the world's leading emerging markets bank employing

30,000 people in over 500 offices in more than 50 countries primarily in countries in

the Asia Pacific Region, South Asia, the Middle East, Africa and the Americas.0

The new millennium has brought with it two of the largest acquisitions in the history

of the bank with the purchase of Grindlays Bank from the ANZ Group and the

acquisition of the Chase Consumer Banking operations in Hong Kong in 2000.

These acquisitions demonstrate Standard Chartered firm committed to the emerging

markets, where we have a strong and established presence and where we see our

future growth.

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SERVICES PROVIDED BY STANDARD CHARTERED

Through the network of over 500 offices in more than 50 countries, Standard

Chartered offers personal financial solutions relevant to you as an individual. Standard

chartered treasure building a relationship with the customer, developing an

understanding of customers changing financial needs at different stages of your life.

Their long heritage of nearly 150 years has enabled them to change with time, offering

quality products by means that are convenient to customer.

STANDARD CHARTERED OFFER INCLUDES:

Personal Finance

Credit Cards

Priority Banking

Investment Advisory Services

Personal Investments

Insurance

Deposits and Retail Services

1. PERSONAL FINANCE

Mortgages

In many of the markets where standard chartered operate, especially in key markets of

Hong Kong, Singapore, Malaysia, they are reported to be the market leader for

mortgages. Their experienced and dedicated teams will guide the individual in every

single step to enable him a smooth and hassle-free experience, offering him rates and

repayment packages most suitable. Start by trying our "instant approval service.

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Unique Features:

Low interest rates, option of flat or reducing interest rates

Low EMI (equated monthly installments)

No hidden costs like processing charge. Everything is done up front.

Quick approval and realization.

Tax benefits.

No unfair collateral demands.

A simple mortgage process.

PERSONAL LOANS

Standard Chartered Bank helps the customer to be in control of his/her own finances.

Personal Loans, without any guarantees or collaterals, are available to customer to

meet specific credit needs. Choose Installment Loan or Revolving Loan, whatever

suits best. Whether planning a vacation, re-decorating home, paying for child's college

education, or simply wish to have a standby line of credit for unforeseen expenses,

Standard Chartered Bank's Personal Loans can help fulfill the dreams.

Personal loan is specially designed to get the money need in time, without having to

answer unnecessary questions, and without any collateral or mortgages.

UNIQUE FEATURES:

Choose the repayment plan most convenient, ranging from a compact 12-month period to a comfortable 36-month span.

Free to use the money for renovating house or meeting some unexpected

expenses etc.

No collateral or security.

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Quick and easy processing.

2. CREDIT CARDS

Standard Chartered Visa and Mastercard credit cards

Standard Chartered credit cards provide you financial flexibility, worldwide

acceptance, and round-the-clock convenience.

Standard Chartered Credit Cards offer you

Welcomed at the largest number of merchant outlets across the world

Revolving credit facility, allowing you to repay your card overdraft over time, at your

own convenience

Cash withdrawal in local currency at Visa and MasterCard linked ATMs across the

world

Platinum, Gold or Classic cards to suit your lifestyle and needs

Smart credit cards with special privileges and security

Attractive rewards programs

Affinity and cobranded credit cards that give you additional benefits from our partners

World-class service assistance and 24-hour customer helpline

Apply now and experience our instant approval service. We look forward to

welcoming you as a valued cardmember.

STANDARD CHARTERED VISA AND MASTERCARD CREDIT

CARDS

Standard Chartered credit cards provide financial flexibility, worldwide acceptance,

and round-the-clock convenience.

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BENEFITS:

Welcomed at the largest number of merchant outlets across the world.

Revolving credit facility, allowing repaying card outstanding over time,

at a convenience.

Cash withdrawal in local currency at Visa and MasterCard linked

ATMs across the world.

Platinum, Gold or Classic cards to suit lifestyle and needs.

Smart credit cards with special privileges and security.

Attractive rewards programs.

Affinity and co branded credit cards that give additional benefits from

our partners.

World-class service assistance and 24-hour customer help line.

3. PRIORITY BANKING

Experience new standards in banking. And lead a life of privilege and preferred

financial solutions tailored perfectly for you - with Priority Banking from Standard

Chartered.

Designed specially for those who appreciate only the finest things in life, Priority

Banking offers the very highest levels of personalized banking to match unique status.

By embracing a holistic approach to financial well being and commitment to personal

Wealth Management with a full range of innovative products and services, a customer

will find banking with a reassuring and secure experience.

Bank is committed to helping a plan, build and protect wealth by offering individual

attention as well as international banking and investment opportunities to meet current

and future needs.

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Standard Chartered Bank Priority Banking is created specifically for a chosen few

individuals, who will settle for nothing but the best and demand the highest standards

of service in all your banking relationships.

UNIQUE FEATURES:

Personalized Priority card will give instant recognition of priority status at all

branches of Standard Chartered Bank, worldwide.

A dedicated Customer Relationship Manager trained to understand specific

financial needs and help to manage assets at home and abroad. It is as

personalized as can be.

Preferential pricing on our various products.

Entitled to exclusive benefits.

A complimentary pre-approved Gold Standard Credit Card.

Commission free VISA traveler's cheques.

Special foreign exchange rates.

Special invitations to exclusive events.

Many account facilities, which are absolutely free of charge.

PRIORITY BANKING. IT'S LIKE OWNING THE BANK.

4. INVESTMENT ADVISORY SERVICES

The Standard Chartered Investment Advisory Services is comprehensive process that

assists in planning for future. With this service, they can help to review financial

goals, conduct a financial health check, evaluate risk profile and customize an asset

allocation plan to realize financial aspirations.

5. PERSONAL INVESTMENTS

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Standard Chartered is the leading independent distributor of unit trusts and mutual

funds in Asia. Because they don't actually manage their own investment funds, they

are absolutely objective in fund evaluation process. Bringing unmatched skill,expertise and know how to seek the best performing investments around the world, it

can be assured of different investment options and a wealth of informative and

relevant updates.

With trained Investment Services Consultants from countries around the globe, they

can help to make the right investment decisions. Using a unique risk evaluation to

gauge the level of risk customer can be comfortable with, coupled with a proprietary

fund evaluation process to identify funds, assess risks and shortlist top-performingfunds; customer can be ensured of a personalized investment portfolio catered to

needs.

Standard Chartered Bank Investment services puts a whole new world of possibilities

within the reach of people who would like to achieve their financial goals but have

many other demands on their time.

UNIQUE FEATURES:

A one-stop shop offering a wide range of investment options to grow your

wealth.

Available across 8cities.

Trained investment services counselors.

Sophisticated research franchise.

Impartial and unbiased analysis on options best suited.

Tailor made investment plans suited to risk taking ability.

6. INSURANCE

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Standard Chartered recognizes the things important to customer and his family. They

are dedicated to protecting the customer, his family, and his hard earned assets and

even his future earnings giving him the assurance he needs.

Their strategic alliance with Prudential and CGU Insurance puts us in a very strong

position to provide for Life and General Insurance needs. With a comprehensive range

of products, Standard Chartered is set to protect the World.

7. DEPOSITS AND RETAIL SEVICES

DEPOSITS

Standard Chartered offers a wide array of deposit products in both local and foreign

currencies to help to earn competitive interest rates. Their international network offers

an extra convenience while abroad. In some countries, they offer premium interest

savings plans like Higher Education Fund to turn the dreams into reality.

RETAIL SERVICES

Standard Chartered offers a comprehensive range of retail services in many countries.

These include:

Automated banking services.

Demand drafts.

Foreign exchange services.

Local and foreign currency cheques.

Safe deposit boxes.

Telegraphic transfers.

Travelers cheques.

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ADDITIONAL SERVICES

INTERNET BANKING

Youre banking needs now taken care of at the click of a mouse. With Secure Internet

Banking ID and Password, a customer can login and take care of his/her banking and credit card

needs at his/her convenience and time. No more queues, no more waiting.

1. PHONE BANKING

As part of commitment to meeting all needs, Standard chartered offer Phone Banking -

a service that enables you to access a wealth of financial information, 24 hours a day,

7 days a week.

Through Phone Banking:

Check your account balance.

Get details about specific transactions.

Inquire about the status of a particular cheque.

Order demand drafts.

Transfer funds amongst your linked accounts.

Get information on deposit rates, lending rates, exchange rates and

bank charges.

Access information on any of our products and services.

Call Room Service to open your account.

Make complaints and suggestions.

3. MOBILE AND E-MAIL ALERTS

Standard Chartered always try and make life simple. Mobile and E-mail Alerts'

service is designed just for that.

4. SMARTFILL DEBIT CARD

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Smart fill Debit Card, launched in association with Bharat Petroleum, will help to save

on fuel purchases and even gets you free fuel.

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UNIQUE FEATURES:

Earn reward points every time you use the card to make purchases

ANYWHERE, which you can then redeem for fuel at select Bharat Petroleum

outlets.

When the card is use to make purchases at select Bharat Petroleum outlets, the

customer don't have to pay the 2.5% surcharge levied on most credit or debit

cards.

Smart fill Debit Card is globally valid. It gives access to 12 million merchant

establishments worldwide and over 55,000 in India.

A customer can access over 3500 ATMs in India for FREE* and over 750,000

ATMs worldwide through the Visa ATM network.

The card gets an exclusive discount of 5% at select In & Out stores at Bharat

Petroleum outlets, besides benefits at leading retail outlets and restaurant.

5. ATM

Standard chartered ATMs give the freedom to conduct most of the bankingtransactions 24 hours a day, 365 days a year.

The ATM card is and absolutely free. There are no transaction charges on the use of

card. What's more, use ATM card at any of the 82 ATM centers across the country.

6. CREDIT CARD HELP-LINE

As part of commitment to meeting all needs, Standard chartered offer the facility of

calling them over the phone to access a wealth of information on credit cards, 24 hours

a day, 7 days a week.

7. ELECTRONIC CLEARING SYSTEM

Standard Chartered introduces ECS (Electronic Clearing System), an innovative

facility for busy people. With this facility, Card bill amount automatically gets debited

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from your savings bank account, so that customer doesnt have to worry about the last

minute payment rush. Since this entire process happens through the Reserve Bank of

India's electronic clearing mechanism, customer can enjoy the advantages of ECS.

8. FAX BANKING

Its the most efficient way to stay on top of the business finance. Every day, standard

chartered fax a report of all transactions made the previous day. Customer will still

receive his/her regular monthly statements.

MAINTANING ACCOUNTS WITH STANDARD CHARTERED

DEPOSITS

Demand deposits Time deposits

Saving account Current account Fixed deposits

Individual Twin-one account Parivaar account

Saving account

AWARDS

2006 has been a bumper year for awards won by Standard Chartered, please find

below some of the major awards won. For the full list of awards, please.

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THE BANKER AWARDS 2006

The Global Bank of the Year Award

RETAIL BANKER INTERNATIONAL AWARDS 2006

Best Retail Bank in Asia Pacific

THE HONG KONG COUNCIL OF SOCIAL SERVICES 2005-2006

Total Caring Company

ACHIEVEMENT AWARD 2006

Finance Asia Best Taiwan Deal Standard Chartereds $1.2 billion acquisition of

Hsinchu Bank

EURO MONEY AWARDS FOR EXCELLENCE

FULL RANGE OF FINANCIAL TOOLS TO MAKE YOUR MONEY WORK

HARDER

Having accurate, up-to-date financial information at the right time and place is crucial

to business decision-making. We offer you financial tools to manage your business

cash flow more efficiently and effectively.

Our cash management offers include Internet Banking, FAX Banking, Phone Banking,ATM Services and Courier Service.

Enterprises which have a high number of payment and collection transactions will find

our PC-based Electronic Banking Services, National Payment Services and

International Collection Services invaluable -- saving you both time and money.

TRADE SERVICES

International trade is your business. Making it go faster is ours. Standard Chartered

has met your need by substantially upgrading its internet banking system into one of

the most comprehensive platforms available. You now need only one consolidated

channel for all your trade transactions the same channel that links you to a host of

other cash management solutions.

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Straight2Bank Trade Finance is our premium trade internet banking service that helps

you maximise the benefits the internet can offer your business. We provide services

that ensure prompt payment for your letters of credit and documentary collections. Wealso provide expert processing of documentary transactions to help you get goods or

funds faster. Add to that an international network that supports you where you do

business.

EXPORTS

Export Letter of Credit Advising

Benefit from prompt advising of Export Letter of Credit from a wide international

network through Standard Chartered.

Export Letter of Credit Safekeeping

Rather than be inconvenienced by having to come to the Bank to collect your Export

Letter of Credit, Standard Chartered will safe keep your original and send you a

working copy to facilitate the preparation of documents.

Export Letter of Credit Confirmation

Exporters may deal not only with unknown foreign buyers, but also with their banks

which are less well known institutions and whose Letter of Credit (LC) may not be

sufficient comfort. By requesting Standard Chartered to confirm your export LCs, you

obtain our guarantee of payment for document presented in compliance with the

credit.

Pre-shipment Export Financing

We provide pre-shipment finance against irrevocable Letters of Credit from or

purchase orders in a number of currencies to allow you to trade with confidence. If

you need to fulfil a sales contract but need funds to purchase raw materials or process

goods for export, Standard Chartered offers you pre-shipment export financing in a

variety of currencies.

Letter of Credit Checking and Negotiation

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Standard Chartered's thorough checking standards will reassure you that your

documents will not be rejected. Strict service standards are applied to ensure that your

documents are negotiated and despatched quickly.

Export Bills for Collection

Simplify dispatch tracking of payment and reconciliation of your export collections

when you choose Standard Chartered's Documents against Acceptance, Documents

against Payment or Clean Collections. Discounting of Export Collections is also

available.

Export Invoice Financing

To tide over any cash flow problems arising from credit terms to the buyers, the

exporter may obtain invoice financing pending buyers payment.

Document Preparation

Benefit from lower costs, faster processing and fewer errors - outsource to Standard

Chartered the paperwork and administrative functions related to your export activities

based on your Letter of Credit or Purchase Order.

IMPORTS

LETTER OF CREDIT

A Standard Chartered Letter of Credit gives you the assurance from a world class bank

when dealing with unfamiliar suppliers, you can be confident that payment will not be

made until the documents are received and verified to be in order.

Import Bills for Collection

By informing your supplier to send their shipping documents to Standard Chartered,

you will enjoy prompt advice upon our receipt of documents and efficient payment

according to your instructions.

Shipping Guarantee

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To operate your business efficiently, it is vital your goods be cleared expeditiously. By

issuing a shipping guarantee in the shippers favour, Standard Chartered facilitates

prompt clearance of goods until bills or lading are received.

Import Financing

Standard Chartered will be able to provide financing solutions to pay for the suppliers

documents under Letter of Credit or Import Collections. Open Account Invoice

Financing is also available.

Performance Bonds and Other Guarantees

Standard Chartered offers tailored solutions to meet all your Performance Bond and

Guarantee needs.

PRODUCTS AND SERVICES OFFERED BY THE STANDARD

CHARTERED BANK

4. Lending products : Loans, Credit Cards, Smart Cards, Overdraft Mileage,

Mortgages, Professional Loans, Fixed Assets.

5. Deposits Products: Access plus Saving account, Current, 2-in-1 account, NRI,

NRE, NRO, Investment Advisory, CEA.

6. Convenience Products:

DEMAT, Mutual Fund

SAVINGS ACCOUNTS

An account primarily opened for and operated by individuals, wherein the number of

transactions are few and which give the customer liquidity, with the facility to earn

some interest on the residual balances.

ELIGIBILITY

Indian Residents

NRIs

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Clubs, Associations, Trusts and Registered Societies

HUF (Hindu Undivided Family)

Foreign Nationals (QA-22)

PRODUCT FEATURES

Account can be in sole name or in joint names

Minimum balance

- Minimum Quarterly balance of Rs. 10000 to be maintained in a

Savings account.

- Non maintenance of minimum balance, attracts a ledger fee of

Rs. 750 per quarter

OTHER FEATURES

Transaction oriented account

- Mode of Transaction

Cheque Books

ATM cards

Account can be operated at any of our 39 branches across the country.

FACILITIES AVAILABLE

Statement of accounts at any desired frequency

- Quarterly

- Monthly

- Weekly

- Daily

Demand drafts/pay orders to nominal charge

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Local and outstation cheque clearing

Standing instructions

To make regular recurring payments

FACILITIES AVAILABLE

Instant transfer of funds between an account in one branch at a self

styled account in another.

POA (Power of Attorney) to operate an account can be given to a third

person

Stop payment of cheques

MINOR SAVINGS ACCOUNTMINOR SAVINGS ACCOUNT

Account in the name of the minor.

Guardian should be a co-holder.

Account clubbed with other accounts of the Guardian for all taxation

purposes

Converted to major once the minor attains majority (18 years)

TERMS DEPOSITSTERMS DEPOSITS

A term deposit is a deposit held for a contracted period of time and a contracted rate of

interest. The rate of interest for term deposits is higher than that applicable for a

normal savings account and penal rates of interest is applicable if the deposit is

withdrawn before the contracted period.

Periods ranging from 15 days to 5 years

Wide variety of options

- Short term deposits

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- Simple fixed deposit

- Reinvestment deposit

- Monthly income plan

- Recurring deposit

Options of simple interest and compound interest

TAX IMPLICATIONS

Interest from bank deposits, upto Rs. 5000p.a. exempt from IT.

If interest p.a. per customer crosses Rs. 5000, we deduct tax at source

and give the customer an interest paid certificate and a TDS certificate.

OTHER FACILITIES

Auto renewal: in the absence of any instructions from the customers,

deposits are renewed from the date maturity for a similar tenor.

Easy access deposits: overdraft against fixed deposits: upto 90% of the

value of the deposit given as an OD at PLR +Interest tax.

MY MONEY DEPOSITMY MONEY DEPOSIT

Deposit held in units of Rs. 1000 each (a deposit of Rs. 10,000 will have 100 units of

Rs. 1000 each)

When a deposit holder requires only a part of the total amount invested, the required

number of units can be broken and given to the customer. The Balance deposit

continues at the original rate of interest.

Give customer the benefit of FD returns and the liquidity of a normal transaction

account.

PHONE BANKINGPHONE BANKING

Customer Request

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- Request for duplicate transaction advices/DCA

- Stop payment

- Reporting of lost ATM cards

- Duplicate statement request

- Order of cheque book

- Request for interest TDS certificates

- Request for any other archived information

- Complaints/query handling

- All doorstep banking services can handled by the customers on

request handled to of call centers

- Covered separately in Delhi

- Several financial transactions can be handled through phone,

like:

Account to account transfer

Draft issues

Term deposit issuance and renewal instruction

Term deposits partial withdrawal/breaks

- Account balances and Tax history

- Other account information like limits, interest rate on deposits, maturity date,

tenor of deposit etc.

- Loan and deposit product enquiry

-General Enquiry (relates to SCB/SCGB offices and network etc.)

-ATM related enquiry

ATM functioning guidance

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ATM malfunction escalation

-Basic product service related information like

Daily exchange rates

Fees and service charges

-Interest rate structure

DOORSTEP BANKINGDOORSTEP BANKING

Rationale for offering doorstep banking

- Increase customer convenience

- Reduce traffic at branches and migrate them to alternate channels of

distribution

- Generate fee income for the bank

- Plug "Gaps" in our service offering vis--vis competition

SERVICES OFFERED

Cash Delivery

- Min Rs. 500 and in multiples of Rs. 500

- Max of Rs. 1 Lac

Cheque pick up

Other instructions and

documents pickup

Draft Delivery

- Any amount upto available balance

- Will be delivered at residence

10 A.M. - 7 P.M., 365 DAYS BANKING10 A.M. - 7 P.M., 365 DAYS BANKING

All our branches are open

10 am - 7pm of SCG

9.00 am-6.30 pm SCB

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(SCB Saturday 9.30-1.30)

Selected branches across the country (3 in Delhi, 2 in Mumbai and1 in Chennai)

are open 365 days a year, even on Sunday and other holidays.

Selected branches across country (1in Delhi, 1in Mumbai, 1 in Chennai are open

365 days a year 24 hrs a day.

ANY BRANCH BANKINGANY BRANCH BANKING

All branches across the SCB& SCGB network connected on a common backbone.

Branch customer to "Bank customer"

Accounts can be accessed at any branch

Account holders can enquire on their account from any branch

Withdraw cash/transact on their account from any branch

Transfer funds between two Standard Chartered Grindlays bank accounts

instantaneously, across cities.

ATM

ATM's across the country

Enhanced ATM features

withdraw upto 25000 per day from any ATM

balance enquiry

On-line mini statements, (listing out the last ten transactions

Link upto 4 accounts on the same card-Don't need to carry multiple cards around

Transfer funds between linked accounts

Withdraw/deposit cash

Deposit cheques

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Request for a statement of accounts

Request for a cheque book

Change PIN to easy to remember four digit sequence

365 DAY LOCKER ACCESS365 DAY LOCKER ACCESS

Safe deposit vaults are kept for the enabling accounts holders to keep their valuable

locked: at a fee

The lockers can be accessed even on a holiday

All branches having lockers will be open for locker access for 365 days.

ACCOUNTS FOR NON RESIDENT INDIANSACCOUNTS FOR NON RESIDENT INDIANS

Who is a non resident Indian

A non resident Indian is an Indian citizen who is residing abroad for an identifinite

period (minimum of 181 days) for the purpose of employment, business or other

purpose.

A foreign citizen of an Indian origin as defined in the exchange control manual isalso treated as a non resident Indian for the purpose of opening an account in

India.

Overseas corporate bodies, where non resident Indians hold more than 60% share

can also open accounts in India under non resident Indian category.

Non-resident special rupee (NBRSR)

NRSR account is like any other resident account. It can be maintained as savings

account, current account or a term deposit. The account is maintained in INR and both

the interest and the balance is non-repatriable and therefore can not be remitted out of

India. Thee are no restrictions on debits and credits in this account.

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Non-resident non repatriable account (NRNR account)

NRNR account can be opened only as a fixed deposit. The account can be opened only

with funds remitted from abroad or by of reform NRE/FCNR accounts. This is

maintained in the balance is non repatriable but the interest earned on the balance can

be repatriated.

Non-resident external account (NRE account)

NRE account is re-patribale account as the credits allowed in the account are only

foreign inward remittances and some other credits of repatribale nature. The account is

maintained in INR. This account can also be opened as savings, current or a term

deposit account. The credits in the accounts are restricted only to inward foreign

remittances or to any other credits which are repatriable in nature.

Non-residdent ordinary account (NRO account)

NRO account is like any other resident account. It can be maintained as Savings

account, Current Account or a term deposit. The account is maintained in INR, and the

balance is non repatriable and therefore can not be remitted out of India. The interest

earned on the balance however, is repatriable. There are no restrictions on debits andcredits in this account.

Non-resident Indians accounts

Non-Resident Ordinary Account (NRO A/C)

Non-Resident External Account (NRE A/C)

Non-Resident Non-Repatriable Account (NRNRA/C)

Non-Resident Special Rupee Account (NRSR A/C)

Foreign Currency Non-Resident Account (FCNR A/C)

Returning Indians Foreign Currency Account (RFC A/C)

Foreign Currency Non-Resident Account (FCNR)

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FCNR accounts are opened in 4 designated currencies (US dollar, Sterling Pound,

Japanese Yen and Deustche Marks) as term deposits for a period ranging between 6

months to 3 years. The accounts can be opened only with funds remitted from abroador with funds transferred from NRE account.

FOREIGN CURRENCY ACCOUNTS FOR RESIDENTSFOREIGN CURRENCY ACCOUNTS FOR RESIDENTS

Returning Indians Foreign Currency account (RFC A/C)

This foreign currency accounts is opened only for those returning Indians who were

reseeding aboard continuously for a minimum period of 1 year. The account is

maintained in any permissible foreign currency as a savings, current or a Term

Deposits. The account can be opened with the foreign exchange brought by the

returning Indians at the time of return. It can be opened by transfer of balance in NRE

or FCNR account of the returning Indian

Exchange Earners Foreign Currency Account

Indian-residents who earn foreign exchange in course of their business or occupation

like exporters can open an account maintained in any permissible foreign currency.

The amount that can be credited to this account is restricted to 25% of the exchangeearnings.

Documents required to open NR account

FOR INDIAN PASSPORT HOLDERS

Copy of passport including page of Valid Visa/Work Permit

Last arrival stamp page of passport

Proof of NR status (work/Residence permit, Letter from Overseas company-

appointment letter etc.

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FOR FOREIGN PASSPORT HOLDERS

Copy of passport

Proof of Indian origin

Note: Incase documents are send by post all the photocopies has to be attested by

Notary public, Bank or Indian High Commission

Accounts of Resident Foreign National

Accounts in the name of foreign nationals residing in Indian, can also be opened as per

provisions of Exchange Control Manual of RBI. These accounts are known as

Expatriate Accounts. The account is maintained in INR and is just like any other

resident account. The credits to this account is restricted to the source declared at the

time of opening the account. A foreign national residing (not permanently) in India

can open Savings, current or a term Deposit.

AXCESS PLUS SAVINGS ACCOUNTAXCESS PLUS SAVINGS ACCOUNT

The Standard Chartered Bank have launched the Axcess Plus saving account as a

premium product placed in the market with maintenance of minimum quarterlybalance of 10,000/- The product in supposed to be targeted to a specific group elite of

customers. This will help to increase the volume and as such the profitability of the

company. The name axcess plus means that the account is accessible anywhere

anytime, as well as it will be an innovative and convenient services for the customers

needs.

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CHARGES WITH STANDARD CHARTERED AXCESS PLUS?CHARGES WITH STANDARD CHARTERED AXCESS PLUS?

You get four free cash withdrawals at over 1800 ATMs in 40 cities

across India with your debit card-that is one free transaction for every week.

Thereafter, transactions are charged at the rate of Rs. 40 per cash withdrawal

(which is the lowest among all banks)

Unlimited cash withdrawals and ATM services on SCB/SCGB ATMs

in India

Access to 650,000 ATMs in over 100 countries worldwide through the

Visa network at a nominal fee of Rs. 120 per cash withdrawal.

Balance inquiry at all VISA Electron ATMs in India and abroad at a

charge of Rs. 15 per transaction.

You need to open a savings account with minimum balance of Rs.

10,000

You pay no annual fees for the first year. Thereafter, there would be a

nominal annual fee (Rs. 100) which will be charged to your account

For details, please refer to the Schedule of services charges.

HOW DOESHOW DOES aXcessPlusaXcessPlus WORK?WORK?

The debit card is the key

Shopping convenience:

Use money in your account to shop, dine and travel

With the convenience of a payment card

- accepted at any merchant outlet that displays the Visa electron

sign

- over 25,000 merchant outlets in India, 10 million globally

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The debit card helps you to:

- pay conveniently

- stay in control of your fiancs

- get benefits: rasoi, travel cash back, fab deals and more.

A debit card helps you make a purchase and pay for it immediately- without ever

having to carry cash or cheques. Its a little like writing an instant cheque or eve

better, like having an ATM in every store. A debit card is different from a credit card

because there is no credit taken by you (you use your own money), no monthly

payment and no overspending. Debit cards are now accepted at 25,000 leading storesin 25 merchants who accept this card is expected to grow very quickly. A debit card is

the modern way of banking within three years, there will be more debit cards I India

than all credit cards and charge cards put together.

HOW DO THE aXcessPlus ACCOUNT BENEFITS?HOW DO THE aXcessPlus ACCOUNT BENEFITS?

Cash access: where you want, when you want i.e axcess to other banks

ATMs as well.

Shopping convenience: no need to carry cash, use the debit card

instead.

Stay in control of your expenses: easier money management, keep

track of your purchases

Get more from your money: save on shopping , travel, dining and more.

Security safer than cash

Global acceptance: travel the world with one card.

- banking hours

- room service

- locker facility.

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There are some unique insurance benefits available with this account.

They are:

- lost card cover: an insurance cover of 50,000/- in the event of

you losing the card.

- Global purchase protection: purchase of goods upto Rs. 15,000

are automatically insured against loss due to theft and fire.

- Personal accident policy: personal accident cover for Rs.

2,50,000 if you maintain an average quarterly balance of Rs. 50,000 in

your account.

Lost Card: An insurance cover of Rs. 50,000 is given in the unfortunate event of

losing the card, if the customer immediately informs the nearest Standard Chartered

Bank branch or call phone banking.

Purchase protection: Purchase of durable goods up to Rs. 15,000 are automatically

insured against loss due to theft and fire.

Personal accident: Standard Chartered Bank customer is entitled to a personal accident

cover for Rs. 2,50,000 if you maintain an average quarterly balance of Rs. 50,000 inyour account.

FAB DEALS, RASOI, TRAVEL CASH BACK AND DISCOUNTS

Shopping benefits using debit card:

Fab deals: attractive discounts and privileges at merchant outlets are

obtained.

Rasoi: offers and discounts at 130 top restaurants in 9 cities in India.

Travel cash back: discounts on domestic and international air tickets.

In addition to all this their exciting discount vouchers available with the

Standard Chartered Debit card.

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2-IN1 ACCOUNT

The best of both worlds

A unique account that offers you double advantage, letting you earn the High

interest rate of a fixed deposit while you enjoy the flexibility of a savings &

current account.

Unique Features

Earn fixed deposit interest rates

Enjoy the flexibility of a Savings or a Current Account

Free personalized cheque book and ATM card

Flexibility of withdrawing money whenever you need it

Deposit more money in your account to earn a higher rate of interest

by simply fi lling a subsequent deposit sl ip

Phone Banking for account related information at your fingertips

ME STANDARD CHARTERED ONLINEME STANDARD CHARTERED ONLINE

The customers can use the internet facility to do banking with Standard Bank.

Online one can apply for the products like cards, loans or banking account online

Open a deposit online

Order for a draft

Order a cheque book

Stop cheques

Deposit maturity instructions

Personalization

The customer can customize his virtual bank to suit your preferences like

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reminder service

personal service ambassador

nick name

personal email box

Account information can be obtained to

To know the balance in the account at the comfort of ones home or

service.

To get all the accounts in summary sheet-this shall include credit cards,

loans, deposits and savings accounts.

To view and print details of the transactions in the accounts up to 90

days

To know it cheques issued by the account holder have been debited to

the account.

The fund transfer and payment facility can be also assessed by the customer in the

following manner

In order to transfer money between the customer account or third party

account from home or office. No cheques are needed to be written in

order to do this transfer

Credit bills can also be paid without writing a cheque. All the details of

the payments will be provided by the banks itself.

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DATA ANALYSIS AND INTERPRETATION

STANDARD CHARTERED BANKS

5. 77% of the people transact with the bank once twice in a week

23% transact fortnightly with the bank.

FREQUENCY OF TRANSACTION

53

77%

23%

0%

10%

20%

30%

40%

50%

60%

70%

80%

Once / twice in a week Fortnightly


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RATING OF TRANSACTION

54% of the people find their transaction with the banks as excellent.

31% of the sample size rate their transactions with the bank as good

15% of the sample size rate their transactions as average.

54

54%

31%

15%

0%

10%

20%

30%

40%

50%

60%

Excellent Good Average


55/78

SERVICES PROVIDED BY DIFFERENT STANDARD CHARTERED BANKS

77% people holding accounts in their respective banks enjoy the tele banking

facility.

62% people holding account in their respective banks enjoy internet banking.

70% people holding accounts in their respective banks enjoy the tele draft facility.

92%of the people holding account in their respective banks enjoy the credit card

facility.

46% of the people holding accounts in their respective banks enjoy the service of

delivery of cash at their door step.

100% of the people holding account in their respective accounts enjoy the ATM

services.

55

100%

92%

46%

70%

77%

62%

0% 20% 40% 60% 80% 100% 120%

Telebanking

Internet banking

Teledraft facility

Credit card facility

Delivery of cash at

doorstep

ATM Services


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54% of the sample size said that the above services come for a cost but all of them

are happy with these services even though they have to pay for it.

For the rest 46% of the sample size the above mentioned services do not come for

a cost as they fall in bracket of premium segment clients in their respective banks

and therefore they too are very happy with the services.

77% of the sample size finds the service for remitting cash at their respective

banks very fast.

Whereas 23% find the service of remitting cash at their respective banks average.

No respondent has rated the service of remitting cash in these Standard Charteredbanks as slow.

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REMITTING CASH

77% of the sample size believe that these Standard Chartered banks give them

personal attention with which they make their customer feel special.

Whereas 23% of the sample size believes these Standard Chartered banks do not

give any personal attention.

57

77%

23%

0%

10%

20%

30%

40%

50%

60%

70%

80%

Very fast Average


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PERSONAL ATTENTION GIVEN BY STANDARD CHARTERED BANKS

ICICI BANK ANALYSIS

23% of the sample size transacts with their respective banks once or twice in a

week.

Whereas 77% of the sample transact with their respective ICICI Bank fortnightly.

58

Yes

77%

No

23%


59/78

FREQUENCY OF TRANSACTION

RATING OF TRANSACTION

15% of the sample size finds the time taken in remitting cash as very fast.

46% of the sample size finds the time taken in remitting cash as average.

Whereas 39% of the sample find the time takes in remitting cash as slow.

59

23%

77%

0%

10%

20%

30%

40%

50%

60%

70%

80%

Once/twice in a week Fortnightly


60/78

% of the sample size feels that these ICICI Bankdo give them personal attention.

Whereas on the contrary, 69% of the remaining sample believes that their banks

lack the skills of giving personal attention.

60

15%

46%

39%

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

50%

Very fast Average Slow


61/78

61

15%

46%

39%

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

50%

Very fast Average Slow


62/78

SATISFACTION WITH THE SERVICES PROVIDED

38% of the sample size is happy with the services with what their respective banks

are offering.

Whereas 62% of the sample is not satisfied with the services and is not happy with

the services of what is being offered to them.

62

Yes

38%

No

62%


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SERVICES PROVIDED BY ICICI BANKS

23% of the sample size enjoys the facility of telebanking facility provided by their

respective banks.

15% of the sample size enjoys the facility of doing banking through the net.

15% of the sample size enjoys the teledraft facility.

15% of the sample size enjoys the credit card facility provided by their respective

banks.

54% of the sample size enjoys the facility of an ATM provided by their respective

banks.

Whereas No respondent enjoys the facility of providing cash at their doorstep by

their respective banks.

63

15%

23%

15%

15%

54%

0% 10% 20% 30% 40% 50% 60%

Telebanking

Internet banking

Teledraft facility

Credit card facility

Delivery of cash at

doorstep

ATM Services


64/78

COMPARISON

85% of the sample having both Indian as well as Standard Chartered bank accounts

have said that Standard Chartered banks are providing better and good services than

the ICICI Banks.

Whereas 15% feel that both of them i.e. the Standard Chartered and Indian banks are

providing them with good services.

No respondent has said that ICICI Bankalone are providing better services than the

Standard Chartered banks.

64

0%

85%

15%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

Good services provided by

private sector banks

Good services provided by

both the banks

Government sector banks

alone providing good service


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PERSONAL OPINION REGARDING SECURITY

15% of the sample size believe that the ICICI Bankare more safer and their money

is more secure in these banks than in Standard Chartered banks.

But majority of the sample size i.e. 77% of the respondents feel that the their

money is more secure in the Standard Chartered banks.

Only 8% believe that their money is more safe in both the banks.

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Both banks

8% SBI Bank

15%

Standard

Chartered Bank

77%


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PERSONAL OPINION REGARDING CONVENIENCE

77% of the sample size believe that the Standard Chartered banks are more

convenient as compared to the ICICI Banks.

23% respondents are of the view that ICICI Bankare more convenient than the

Standard Chartered banks.

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77%

23%

0%

10%

20%

30%

40%

50%

60%

70%

80%

Standard Chartered Bank ICICI BANK


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COMPARISON OF SERVICES

100% of the respondents agree unanimously that the ICICI Banks are providing

better services than the Standard Chartered banks.

Inspite of Standard Chartered banks having an edge over the ICICI Banks as in the

services provided by them, still no respondent is ready to transfer its existing Standard

Chartered banks account to the existing Standard Chartered bank account.

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100%

0%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

ICICI Bank Standard Chartered

Bank


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RAW DATA

(in percentage)

Particulars Standard Chartered

Bank

ICICI Bank

Transactions with the banks

Once /twice in a week 77 23

Fortnightly 23 77

Rating of the transaction

Excellent 54 15

Good 31 40

Average 15 55

Services provided by the bank

Telebanking 77 23

Internet banking 62 15

Teledraft facility 70 15

Credit card 92 15

Delivery of cash at doorstep 46 0

ATMs 100 54

Are services coming for a cost

Yes 54 -

No 46 -

Particulars Standard Chartered

Bank

ICICI Bank

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Happy with the services

Yes 100 38

No 0 62

Time taken to remit/withdraw cash

Very fast 77 15

Average 23 46

Slow 0 39

Do these banks give personal attention

Yes 77 31

No 23 69

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CONCLUSIONS AND FINDINGS

After completing my thesis I can say that Standard chartered Bank is one of the top

banks performing in India. It was started in 1955 and since then it has kept its dignity

in spite of increasing competition. It has collaborated with certain foreign companies

in order to increase its asset value and goodwill. It has been dealing in many products

like accounts, demats, loans, cards etc.

The marketing strategies adopted by the bank are innovative and impressive. Since

majority of population stays in villages the bank has to explore the rural markets also.

In addition to this the bank should have a branch in every city of the country. By

keeping a regular check the operating cost can be minimized.

The main aim of the bank should be bringing money from other countries to India.

From the findings it is clear that there is an intense competition in banking industry

and as a result prices are declining at a regular pattern. The reason for this increasing

competition is the increase in demand and aggressive promotional campaigns done by

the banks.

After completing my thesis I can say that Standard chartered Bank is one of the top

banks performing in India. It was started in 1955 and since then it has kept its dignity

in spite of increasing competition. It has collaborated with certain foreign companies

in order to increase its asset value and goodwill. It has been dealing in many products

like accounts, demats, loans, cards etc.

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The marketing strategies adopted by the bank are innovative and impressive. Since

majority of population stays in villages the bank has to explore the rural markets also.

In addition to this the bank should have a branch in every city of the country. By

keeping a regular check the operating cost can be minimized.

The main aim of the bank should be bringing money from other countries to India.

From the findings it is clear that there is an intense competition in banking industry

and as a result prices are declining at a regular pattern. The reason for this increasing

competition is the increase in demand and aggressive promotional campaigns done by

the banks.

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RECOMMENDATIONS

Because of the stiff competition of various banks in the market, focus of Indian

Bank should be immense on advertisement and promotion.

ATM facility should be given to the students with "Zero balance of debit" so that

the students can easily get money at any time and at anywhere they want.

Sunday should be made as a full working day for both the branches so that people

will easily transact at any time.

News papers mainly, Times of India, Hindustan Times and Economic Times and

different magazines should be kept for the customers by which they feel relaxation until their

transactions are over.

Proper feedback system should be there and feed back forms should be kept for the

customers. These forms should be filled up by the customers coming into the bank and it should be

collected on daily basis. By analysing these bank will easily come across its feedback and

accordingly modify them. So that the customers will feel proud of themselves as well as their bank.

The head office should appoint smart and handsome/beautiful employees in the

metro cities so that customer will feel proud over themselves.

One person should be appointed at every branch of Delhi for the collection of

outstanding payments.

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In case of Sundays pamphalets of various schemes should be distributed along

with newspapers mainly Times of India, Hidustan Times and Economic Times. So that people will

easily come across our bank and its schemes.

Interior space should be extended so that people will freely move during

business/rush hours.

Information regarding the bounced cheques should be immediate informed to the

concerned person so that he/she can arrange some alternatives.

Variable recurring deposit scheme should be more flexible our customers

suggested that variable RD scheme should include daily/weekly/fortnightly submission of

instalments.

In case of vehicle loan, some percentage of discount should be given to the

customers on purchase of new vehicle either 2-wheeler or 4-wheeler from the company side on the

reference of the bank.

Proper water and toilet system should be provided in both the branches for

customers and bank employees and that should be well noticed to everybody.

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ANNEXURE

Questionnaire

[This is to get the general information from all the customers, what they

thinkabout the bank and how standard chartered can be an ideal bank]

Name :

Occupation:

Location:

Q.1. How many times you visit the Banks?

a) Once/ twice in a week

b) Fortnightly

Q.2. Yours views on banks overall performance?

a) Excellent

b) Good

c) Satisfactory

d) Poor

Q.3. What kind of different services provided by Banks?

a) ATM services

b) Delivery of cash at doorstep

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c) Credit card facility

d) Tele draft facility

e) Internet banking

f) Tele banking

Q.4. Are services coming for a cost ?

a) Yes

b) No

Q.5. Are you satisfied with services provided by banks?

a) Yes

b) No

Q.6. How much time taken to remit/withdraw the cash?

a) very fast

b) average

c) slow

Q.7. Do these banks give personal attention?

a) Yes

b) No

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Q.8. Which sector banks provide better services?

a) Standard Chartered banks

b) SBI sector banks

c) Both

Q.9. Which facility provide by the bank, you like the most?

Q.10. Can you suggest some ways by which it is possible to attract customers?

a) Staff Efficient

b) Staffs pleasing personality

c) Transaction

d) Accessibility of location

e) Any other ( please specify _______________________)

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BIBLIOGRAPHY

Banking :The Network is the bank, by Yogesh Sharma, Dataquest, January

31, 2006

Race will end in survival of the fittest, The Financial Express, November 29,

2006.

The Times of India, 26 July, 2007

The future is in e-banking by Mr. K.V. Kamath (Managing Director, ICICI),

April 14, 2007Business Line.

RBI road map for banking, The Indian Express, July 21,2007

Web-sites:

www.bankersindia.com

www.indiinfoline.com

www.indianexpoterregister.com

www.einnews.com

www.bis.org

www.standardchartered.com

www.newspaperarchieve.com

http://www.sbibank.com

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http://www.indianexpoterregister.com/http://www.einnews.com/http://www.bis.org/http://www.standardchartered.com/http://www.newspaperarchieve.com/http://www.sbibank.com/http://www.indianexpoterregister.com/http://www.einnews.com/http://www.bis.org/http://www.standardchartered.com/http://www.newspaperarchieve.com/http://www.sbibank.com/


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