Stand out with a consistent tone of voice
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Transcript of Stand out with a consistent tone of voice
Choose among many Layouts Right-click on slide and select Layout
In some cases you may want background images and you can repeat the agenda throughout
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© Creuna
Yo!
Greetings!
How do you do?
Good morning!
Howdy!
Whats up? Hi!
Hello! Shalom
Good day Sir
Hey man
Yeellow
Peekaboo
Choose among many Layouts Right-click on slide and select Layout
In some cases you may want background images and you can repeat the agenda throughout
the presentation and highlight the coming section
Insert image in background 1. Click on lower Picture icon
2. Find image, select OK Size of image=1500x844 px
(2000x1126 px for even better quality)
© Creuna
Hi! Stand out with a consistent Tone of Voice
Choose among many Layouts Right-click on slide and select Layout
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1 What is tone of voice? 2 Why is it so important? 3 TED BAKER 4 BREWDOG 5 Get started
© Creuna
Tone of voice in 10 minutes
Choose among many Layouts Right-click on slide and select Layout
In some cases you may want background images and you can repeat the agenda throughout
the presentation and highlight the coming section
Insert image in background 1. Click on lower Picture icon
2. Find image, select OK Size of image=1500x844 px
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What is Tone of voice? The character of your brand as expressed through the written word
It’s about what you say and how you say it
Values Personality
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Why is it so important? 1. Give you character and identity 2. Make you familiar and unique strong LINK
3. Build trust and credibility
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Personalities build relationships
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2. Choose Insert/Click Picture-button 3. Select image and click OK
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Ted Baker Fashion and accessories
- Traditional with a twist Tone of Voice:
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Our five basic colours Yellow, Blue, Red, Green and Grey
These are the colours we use for backgrounds
Darker colours You’re basically free to use the different saturations
of the colours, but we still recommend these second to darkest ones
Change background colour 1. Click on slide
2. Choose Format Background 3. Select Fill and choose your colour and click OK
Choose among many Layouts Right-click on slide and select Layout
Our five basic colours Yellow, Blue, Red, Green and Grey
These are the colours we use for backgrounds
Darker colours You’re basically free to use the different saturations
of the colours, but we still recommend these second to darkest ones
Change background colour 1. Click on slide
2. Choose Format Background 3. Select Fill and choose your colour and click OK
Choose among many Layouts Right-click on slide and select Layout
Our five basic colours Yellow, Blue, Red, Green and Grey
These are the colours we use for backgrounds
Darker colours You’re basically free to use the different saturations
of the colours, but we still recommend these second to darkest ones
Change background colour 1. Click on slide
2. Choose Format Background 3. Select Fill and choose your colour and click OK
Choose among many Layouts Right-click on slide and select Layout
Our five basic colours Yellow, Blue, Red, Green and Grey
These are the colours we use for backgrounds
Darker colours You’re basically free to use the different saturations
of the colours, but we still recommend these second to darkest ones
Change background colour 1. Click on slide
2. Choose Format Background 3. Select Fill and choose your colour and click OK
Choose among many Layouts Right-click on slide and select Layout
Our five basic colours Yellow, Blue, Red, Green and Grey
These are the colours we use for backgrounds
Darker colours You’re basically free to use the different saturations
of the colours, but we still recommend these second to darkest ones
Change background colour 1. Click on slide
2. Choose Format Background 3. Select Fill and choose your colour and click OK
Choose among many Layouts Right-click on slide and select Layout
Insert image in background 1. Click on image placeholder
2. Choose Insert/Click Picture-button 3. Select image and click OK
Size of image=1500x844 px (2000x1126 px for even better quality)
Brewdog Brewery
- PASSIONATE SWEARING Tone of Voice:
Choose among many Layouts Right-click on slide and select Layout
Our five basic colours Yellow, Blue, Red, Green and Grey
These are the colours we use for backgrounds
Darker colours You’re basically free to use the different saturations
of the colours, but we still recommend these second to darkest ones
Change background colour 1. Click on slide
2. Choose Format Background 3. Select Fill and choose your colour and click OK
Choose among many Layouts Right-click on slide and select Layout
Our five basic colours Yellow, Blue, Red, Green and Grey
These are the colours we use for backgrounds
Darker colours You’re basically free to use the different saturations
of the colours, but we still recommend these second to darkest ones
Change background colour 1. Click on slide
2. Choose Format Background 3. Select Fill and choose your colour and click OK
Choose among many Layouts Right-click on slide and select Layout
Our five basic colours Yellow, Blue, Red, Green and Grey
These are the colours we use for backgrounds
Darker colours You’re basically free to use the different saturations
of the colours, but we still recommend these second to darkest ones
Change background colour 1. Click on slide
2. Choose Format Background 3. Select Fill and choose your colour and click OK
Choose among many Layouts Right-click on slide and select Layout
Our five basic colours Yellow, Blue, Red, Green and Grey
These are the colours we use for backgrounds
Darker colours You’re basically free to use the different saturations
of the colours, but we still recommend these second to darkest ones
Change background colour 1. Click on slide
2. Choose Format Background 3. Select Fill and choose your colour and click OK
Choose among many Layouts Right-click on slide and select Layout
Our five basic colours Yellow, Blue, Red, Green and Grey
These are the colours we use for backgrounds
Darker colours You’re basically free to use the different saturations
of the colours, but we still recommend these second to darkest ones
Change background colour 1. Click on slide
2. Choose Format Background 3. Select Fill and choose your colour and click OK
Choose among many Layouts Right-click on slide and select Layout
In some cases you may want background images and you can repeat the agenda throughout
the presentation and highlight the coming section
Insert image in background 1. Click on lower Picture icon
2. Find image, select OK Size of image=1500x844 px
(2000x1126 px for even better quality)
Get started 1. Pin down your values 2. Define your personality 3. Decide on your vocabulary 4. Make a styleguide
Choose among many Layouts Right-click on slide and select Layout
In some cases you may want background images and you can repeat the agenda throughout
the presentation and highlight the coming section
Insert image in background 1. Click on lower Picture icon
2. Find image, select OK Size of image=1500x844 px
(2000x1126 px for even better quality)
© Creuna
Laters!
Toodeloo
Catch you later
Farwell!
See ya’!
Adieu Goodbye!