12-14 April, Krakow, Poland

Antonio Carlos Ruiz Soria

Justyna Molendowska-Ruiz

Stakeholders and Partnerships

Role in Open Education Action Lab / Education as Strategy

ECONOMÍA CREATIVA

CONSULTANCY

creates development strategies,

policies and brands that shape

the future of people, places and

businesses around the world

3

European

Institutions

Government

Agencies Universities NGOs

Entreprises

SME

we work for people

Creativity

&

Innovation

Audience

Development

Creative

Tourism

Investment

Coolhunting

Events

Content

Creation

Open

Innovation

Strategy &

Analysis

Workshops

& Coaching

Branding

we drive transformation

Digital

Economy

&

Marketing

clients & partners

Workshop Outline

6

35’ / Input by facilitators:

Context: Network Society, Digital Era, Open Education &

Innovation

Case Studies

40’ / ‘Roles Game’ lab

15’ / Groups to present their outcome and conclusions

Objectives of the Lab

7

1. Underline key elements of network society and Digital Era

disruption into education and learning

2. Signify the relevance of different stakeholders and

Partnerships role in Open Education

3. Strengthen effectiveness of learning content-process-impact

“The greatest accomplishments of man have resulted from the

transmission of ideas and enthusiasm”

Thomas J. Watson

“Education is not preparation for life;

education is life itself.”

John Dewey

Unity is strength... when there is teamwork and

collaboration, wonderful things can be achieved.”

Mattie Stepanek

9

Network Society

Digital Era &

Lifelong Learning

Networked Society is characterized by timeless time

and the space of flows

Transformation

Knowledge

Communication

Integration

Technology

Social

Networks

Global

Key Elements of Networked Society

Interactive

Openness Innovation

Competitivenes

Collaboration

Value

Flexibility

Source: Own elaboration

Industrial age • Organizations: “Efficient”, hierarchical

• Assets: tangible

• Economic environment:

- Certainty, little change

- Value based on ´law of scarcity

- ´Simple jobs, traditional skills

- Mass production

- Simple products & processes

Digital age • Organizations: “learning”, internetworked

• Assets: tangible + intangible

• Economic environment:

- Uncertainty, highly dynamic

- Value based on ´law of abundance

- ´´Complex jobs, e-skills

- Mass customization

- Value-added products & processes

Industrial vs. Digital age characteristics

Source: Jenex, M. (2008), Knowledge Management: Concepts, Methodologies, Tools and Applications, published by

Information Science Reference, London

Knowledge & Creative Economy:

the new paradigm

13

Lifelong learning is rooted in the

integration of learning and living

> Lifelong Learning:

14

Covering learning activities for people of all ages

(children, young people, adults and elderly, girls and

boys, women and men)

In all life-wide contexts (family, school, community,

workplace and so on)

Through a variety of modalities (formal, non-formal

and informal)

Adopt a holistic and sector-wide approach involving all

sub-sectors and levels

Source: UNESCO Institute for Lifelong Learning. n.d. Technical Note: Lifelong Learning.

http://uil.unesco.org/fileadmin/keydocuments/LifelongLearning/en/UNESCOTechNotesLLL.pdf

15

The Role of

Stakeholders &

Partnerships in

Open Education

16

Formal Education

Non-formal Education Informal Education

Lifelong learning Learning and Leaving

Achieving

effective

and inclusive

partnerships Improving education

policies

Ensuring highly

equitable, inclusive and

quality education system

Mobilizing recourses for

adequate financing for

education

Ensuring monitoring,

follow-up and review

for all targets

Strategic approaches on education (global, national, regional)

Source: Own Elaboration, based on UNESCO (2016) Education 2030 Incheon Declaration

Partnerships in open education,

key elements:

17

Source: Own Elaboration, based on UNESCO (2016) Education 2030 Incheon Declaration

Inclusive and participatory

Flexible and open to

• All sectors

• All ages, gender and ethnicity

Deliver quality learning

Mutual accountability

Transparency

Develop synergies

18

Key Stakeholders in Open Education

International

Institutions UNESCO, OECD, EU National &

Regional

Governments

Civil Society

Organizations

Teachers &

Educators

Youth &

Students

Private Sector &

Foundations

Research

Community

> The role of International Institutions,

National & Regional Governments:

19

Political leadership on education:

Pursuing regional and social cohesion

Planning, implementing and monitoring multifaceted

partnerships

Guidance on the process of contextualization and

implementation of the Education Agenda 2030 goals

and targets

Efficient, equitable and effective management and

financing of public education

Source: Own Elaboration, based on UNESCO (2016) Education 2030 Incheon Declaration

> The role of Civil Society Organizations

20

They need to be engaged in all stages from policy design

to implementation

To involve citizens in policy development and

consultations

Undertake evidence based advocacy

Source: Own Elaboration, based on UNESCO (2016) Education 2030 Incheon Declaration

> The role of Teachers, Educators and their

Organzations

21

They have to be involved in all stages of policy making:

from curricula planning to delivery and evaluation

They are the bridge between policy and practice

Promote inclusion, quality of learning and equity

Improve curricula and pedagogy

Source: Own Elaboration, based on UNESCO (2016) Education 2030 Incheon Declaration

> The role of Private Sector and Foundations

22

Add their experience, innovative approach, business

expertise and financial resources to strengthen education

They can contribute to education and development

through multi-stakeholders partnerships, investment and

contributions that are transparent

Mobilize additional resources for public education

Help education and skill training planners understand

labor market trends and skills needs

Increase inclusive education opportunities by providing

additional services and activities to reach the most

marginalized

Source: Own Elaboration, based on UNESCO (2016) Education 2030 Incheon Declaration

> The role of Research Community

23

Develop policy-relevant research in a accessible form for

policy-makers

Develop sustainable capacity for qualitative and

quantitative research

Identify best practices that are innovative, scalable and

transferable

Source: Own Elaboration, based on UNESCO (2016) Education 2030 Incheon Declaration

> The role of Youth, Students

& Their Organizations

24

They are the most important target group in the new

Education Agenda 2030

They are the best placed to determine their requirements

for improved learning as active, responsible learners

Efforts need to be made to ensure their active

representation and participation in policy making

They can encourage governments and other partners to

develop education programs for young people in

consultation with young people that are inclusive

Participate in intergenerational dialogue

Source: Own Elaboration, based on UNESCO (2016) Education 2030 Incheon Declaration

25

Communication

Convincing

Organized

Considerate

Being relevant

Listening

Governance

Common Vision

Responsible

Transparency

Resourceful

Cooperative

Leadership

Approachable

Understanding

Courageous

Inspiring

Creativity

Curious

Taking risks

Original

Imaginative

Independence

Motivated

Confident

Using Feedback

Determined

Accountability

Effective

Coordination

Stakeholders

Partnership

Source: Own Elaboration,

26

Case Study 1:

Creative Tourism

27

Co-Creating projects and strategies with public

authorities and entrepreneurs for regional and economic

development

> Creative Tourism Workshops

28

We have organized Focus Group and Workshops on

Creative Tourism in collaboration with local Tourism

Innovation Agencies and the participation of

entrepreneurs (Costa del Sol, Spain)

Objective: create grass root strategies and projects for

solving the tourism seasonality that the region suffers

Entrepreneurs also have been coached on creativity,

project development and presentation skills

The outcome of the project has been published in the

report Reinventing Costa del Sol Through Creative

Tourism and Creative Tourism Strategy: Malaga Costa

del Sol, included by OECD at Forum LEED

29

Case Study 2:

Innovation Camp for

Youth

Empowerment

30

> Empowering youth through multiple-

stakeholders summer Innovation Camp

31

> International stakeholders: Institutions,

NGOs, Businesses and Universities

> Innovation Camp for youth empowerment

32

Greater Europe Meetings Paris 2015 have been organized

by Youth Association for a Greater Europe under the

patronage of UNESCO with the participation of

multiple stakeholders from Academia, corporate, NGOs,

SMEs, including Economia Creativa Consultancy

1 weeklong non-formal and informal education training

with the participation of 40 university students from 18

countries of Europe and Russia

We delivered an Innovation Camp in which participants

were trained on creativity and entrepreneurship skills,

project development, pitching, marketing and alternative

funding. 7 projects were created on cultural diplomacy,

tourism, gastronomy, media, ICT and education

33

Activity 40’: Design partnerships involving multiple stakeholders for open

education strategies, programmes or courses

10’ / Define the common goal

10’ / Why the partnership? Who is the lead partner and why? What

each parner add/receive from the partnership?

10’ / How to involve the partners and organize the role of each

partner in the collaboration:

Objectives

Responsibilities of each partner (Activities to develop: courses,

disemmination, advocacy, etc.)

Organization, communication and evaluation

10’/ What are the key elements for the partnership to be successful

Action Lab>

35 In action…

> Food for thought

36

The Action Lab discussion highlighted that the difficulty for partnership

projects with multiple stakeholders in open education is not on agreeing on the

need or the target group to address, for example, Youth Unemployment, but on

how to define the common goal in a practical way for a determined involvement

of each stakeholder with long term vision and commitment

From the private sector point of view, projects has to be designed with clear

expectations, benchmarks underlining the achievements that will occurs in

order to obtain funding and sponsoring

The Youth representant in the role game manifested the need of recognition of

courses through assessments and certification (small fees)

Value, long term planning and mutual trust were mention for all stakeholders to

be essential for the success of the partnership.

Educators and teachers satisfaction with their job has to be better understood

in order to engage them in a more active role for open education and motivatoe

those who are not in the Digital mindset to transform their teaching

methodology and attitude

Team

37

Antonio Carlos Ruiz Soria

Principal Facilitator & Researcher

Antonio Carlos is Economia Creativa's co-founder

and Managing Partner. He is expert in creative

tourism, digital and collaborative economy.

He advises companies, public institutions and non-

for profit sector on innovation, marketing,

investment and positioning. He is currently Policy

Expert at the European Commission European

Crowdfunding Stakeholders Forum.

He is public speaker and delivers workshops at

international events, including academic

environment on creative and digital economy.

He holds and advanced degree in Economics from

Seville University (Spain)

Justyna Molendowska-Ruiz

Facilitator & Researcher

Justyna is Economia Creativa's co-founder. She is

project leader and responsible for the social media

strategy, event management and production.

Her work at Economia Creativa focuses on digital

marketing, research (creative economy, tourism

and hospitality), photography, creative thinking

and editing, company data management and

events organization.

She holds a MSc in Horticulture from University

of Life Sciences in Lublin (Poland). She has

studied Digital and Social Media Marketing at

Salford Buisness School

Web: www.economiacreativa.eu

Contact: contact@economiacreativa.eu

Telephone: +34 636434966

Skype: economiacreativa

We are based in Málaga, Spain, working globally

Many thanks!

All rights reserved by Economía Creativa Consultancy 2016