Stakeholder Analysis Presentation 1
-
Upload
sinisa-kecbaja -
Category
Documents
-
view
218 -
download
0
Transcript of Stakeholder Analysis Presentation 1
-
8/2/2019 Stakeholder Analysis Presentation 1
1/16
-
8/2/2019 Stakeholder Analysis Presentation 1
2/16
Goal Of The Workshop
Develop a workshop for a commercialbank
Identify the banks primary & secondarystakeholders, both internal & external
Identify the types of stakeholders for thebank
Practice a variety of types of messagesthat are addressed to the differentstakeholders
-
8/2/2019 Stakeholder Analysis Presentation 1
3/16
-
8/2/2019 Stakeholder Analysis Presentation 1
4/16
Workshop Trainees
Initially designed for the executiveteam comprised of the President and
Executive Vice President Can be used by the departments in
preparation of the annual strategic
plan & subsequent marketing andcommunication plans
-
8/2/2019 Stakeholder Analysis Presentation 1
5/16
Workshop Test of
Framework and Content Tested on the
Executive Vice
President Image Management
Education
Stakeholderidentification under1. Issuesidentification
1.Issuesidentify
-cation
5.Issuesimplementatio
n
6.Issuesevalua-
tion
2.Issuesanalysi
s
3.Issuesrankin
g
4.Issuesrespon
se
-
8/2/2019 Stakeholder Analysis Presentation 1
6/16
Results from Workshop
Test Workshop offers value - stakeholder
information before development of strategicplan
Timing is critical - integrated early in thestrategic planning process
Mapping system valuable-requires education Stakeholder Audit will require facilitation
time in the workshop to resolve differentperspectives and determine the one voicefor the stakeholders
-
8/2/2019 Stakeholder Analysis Presentation 1
7/16
Module 1 Who Are Our
Stakeholders? Goal
Theoretical Explanation
Process
Reference Materials
Learning Materials
-
8/2/2019 Stakeholder Analysis Presentation 1
8/16
Workshop Table of
Contents Pre-Workshop Questionnaire Module 1 Who Are Our Stakeholders?
Learning Material Stakeholder Map
Module 2 What Are the Stakeholder Coalitions?
Learning Material Stakeholder Coalition Map Module 3 What is the Nature of Stakeholders Interests?
Learning Material Stakeholder Audit
Module 4 What is the Power Our Stakeholders Have OverUs?
Learning Material Stakeholder Power Analysis
Module 5 What Responsibilities Do We Have To OurStakeholders?
Learning Material Stakeholder Responsibility Matrix
Module 6 What Are our Communication Strategies withOur Stakeholders?
Learning Material Stakeholder Communication Strategy Matrix
Next Steps
Post-Workshop Questionnaire
-
8/2/2019 Stakeholder Analysis Presentation 1
9/16
Example
The following series of slides are anexample of one of the six modules in
the workshop
-
8/2/2019 Stakeholder Analysis Presentation 1
10/16
Module 1 Who Are Our
Stakeholders? Goal: to understand who are our
current stakeholders and potential
stakeseekers
-
8/2/2019 Stakeholder Analysis Presentation 1
11/16
Module 1 Who Are Our
Stakeholders?Theoretical Explanation: A stake is anything --- tangible or intangible, material or immaterial --- that a
person or group has that is of value to another person or group (Heath, 1997,p. 18).
Stakeholders are any persons or groups that hold something of value that
can be used as rewards or constraints in exchange for goods, services, ororganizational policies and operating standards. (Heath, 1997, p. 28) What is issues management? The answer: It is the management of
organizational and community resources through the public policy process toadvance organizational interests and rights by striking a mutual balance withthose of stakeholders. (Heath, 1997, p. 9)
If Enrons senior leadership would have let independent researchers conducta random survey of its 2,000 employees, the companys key stakeholders
would have been afforded a very cost-effective insurance policy against self-destruction .. The final bill would have cost significantly less in the long runand the information collected would have provided reassurance or, perhapsin this case, set off warning signals. (Walker, 2003)
A nod to stakeholders can produce results. At Starbucks Corp., whichprovides all employees even part-time store clerks with health insurance,stock options, and training and career counseling, worker turnover is lessthan 60% annually, well below the 300% restaurant industry average.
(Hammonds, Zellner, Melcher, 1996)
-
8/2/2019 Stakeholder Analysis Presentation 1
12/16
Module 1 Who Are Our
Stakeholders?Process The goal of Module I is to identify the stakeholders for the entire bank, both internal and
external. We will identify the current stakeholders, the potential stakeholders, also known inthe literature as stakeseekers. Analysis of the stakeholders for the bank is necessary in orderto prepare the strategic plan. Because stakeholders and stakeseekers affect all areas of thecurrent operations and future operations of the bank, identifying them is crucial, not only for
the strategic plans, but also for the subsidiary plans including the marketing and communicationefforts. Identifying stakeholders is also part of an issues management program because it ishelpful in determining current and emerging issues that can affect the viability of the bank andmeeting its mission and goals. The key is to identify the issues before they become an imageissue. Thus the need for a Stakeholder Analysis to analyze the banks stakeholders andstakeseekers and find a way to communicate with them hoping to determine the evolvingissues that the bank is currently facing or may face in the future. The goal is to manage theissues so they can be contained or solved before they become a critical issues and crises.
This module will answer the following questions:
Who are our current stakeholders? Internal stakeholders? External stakeholders? Are they primary (ultimately affected by the bank) or secondary stakeholders
(intermediaries that support the banks mission and goals)? Are stakeholders at our branches different from the stakeholders for the main branch or
for the bank holding company? Who are our potential stakeholders (stakeseekers)?
-
8/2/2019 Stakeholder Analysis Presentation 1
13/16
Module 1 Who Are Our
Stakeholders?Reference Materials, called Read more about it!
Dunfee, T. (1996). Toward a Generic StakeholderTheory: Social Contracts and Stakeholder
Oblications. Retrieved 12/10/2003 fromhttp://knowledge.wharton.upenn.edu/papers/282.pdf
Heath, R. (1997). Strategic Issues Management.Thousand Oaks, CA: Sage Publications
Weiss, J. W. (1998). Business Ethics: AStakeholder and Issues Management Approach.Philadelphia: Dryden Press
-
8/2/2019 Stakeholder Analysis Presentation 1
14/16
Module 1 Who Are Our
Stakeholders?Learning Materials Stakeholder Map
For each circle, add secondary circles with names orgroups and note if internal or external stakeholders
How would you draw a circle(s) for the branches? Arethey separate stakeholder maps or can they beincluded in the main New Mexico Community Banksstakeholder map?
Note next to each stakeholder code a P for PrimaryStakeholder or a S for Secondary Stakeholder
After each P or S code each secondary circle withan a, b, c, etc.
-
8/2/2019 Stakeholder Analysis Presentation 1
15/16
-
8/2/2019 Stakeholder Analysis Presentation 1
16/16
Questions?