Stages in new product/service development

Idea Generation

Idea Screening

Business Analysis

Market Testing

Commercialization

Recap-Stages in New Product Development

• Idea Generation• Idea Screening• Concept Development and Testing• Marketing Strategy Development• Business Analysis• Product Development• Market Testing• Commercialization

References

• Marketing Management, Kotler Keller• www.cyzoom.nl• shiftone.co.za• shrubtechnology.com• www.kiwinet.org.nz• 13thirtyone.com• www.tmac.org• www.slmsc-project.eu

Disclaimer

Created by S Varadharajan, IIT Madras, during an internship by Prof. Sameer Mathur, IIM Lucknow.

www.IIMInternship.com