Stacking Behavior in Our Favor: Alliant Energy and Fiveworx
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Stacking Behavior in Our Favor Jeff Adams Alliant Energy AESP 27 TH National Conference Orlando, FL February 16, 2017
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Transcript of Stacking Behavior in Our Favor: Alliant Energy and Fiveworx
![Page 1: Stacking Behavior in Our Favor: Alliant Energy and Fiveworx](https://reader036.fdocuments.us/reader036/viewer/2022070600/58d107591a28ab823e8b5133/html5/thumbnails/1.jpg)
Stacking Behavior in Our Favor
Jeff AdamsAlliant Energy
AESP 27TH National ConferenceOrlando, FL
February 16, 2017
![Page 2: Stacking Behavior in Our Favor: Alliant Energy and Fiveworx](https://reader036.fdocuments.us/reader036/viewer/2022070600/58d107591a28ab823e8b5133/html5/thumbnails/2.jpg)
□Mission: provide energy solutions and exceptional service that our customers and communities count on – safely, efficiently and responsibly
□Wisconsin operating unit servicing 435,000 customers
□Fund part of Focus on Energy
![Page 3: Stacking Behavior in Our Favor: Alliant Energy and Fiveworx](https://reader036.fdocuments.us/reader036/viewer/2022070600/58d107591a28ab823e8b5133/html5/thumbnails/3.jpg)
A Stacked Behavioral StrategyCommitment
+Feedback
+Follow-through
+Framing
+Rewards & Gifts
= Behavior change!
![Page 4: Stacking Behavior in Our Favor: Alliant Energy and Fiveworx](https://reader036.fdocuments.us/reader036/viewer/2022070600/58d107591a28ab823e8b5133/html5/thumbnails/4.jpg)
![Page 5: Stacking Behavior in Our Favor: Alliant Energy and Fiveworx](https://reader036.fdocuments.us/reader036/viewer/2022070600/58d107591a28ab823e8b5133/html5/thumbnails/5.jpg)
Approach
![Page 6: Stacking Behavior in Our Favor: Alliant Energy and Fiveworx](https://reader036.fdocuments.us/reader036/viewer/2022070600/58d107591a28ab823e8b5133/html5/thumbnails/6.jpg)
EMAIL OPENS
68% 100% 141%
33% 150% 5%
EMAIL CLICK THROUGHS WEBSITES VISITS
PROGRAM AWARENESS PROGRAM PARTICIPATION CUSTOMER SATISFACTION
Results
And…verified energy savings