Road Race ManagemenRace Directors’ Meeting110 East State Street, Suite 15Kennett Square, PA 19348

PRESENTING SPONSORSAshworth AwardsemediagroupHeatsheets® Leslie JordanMarathonFotoMarathonGuide.comOrbiter Timing SystemPublix Gasparilla

Distance Classic

SUPPORTINGSPONSORSElectric City PrintingGatorade Endurance

CONTRIBUTING SPONSORSActive NetworkRunsignup

2015 attendees: A4 ACLI Capital ChallengeActive Network AJC Peachtree Road Race AJC Peachtree Road Race Always Advancing Annapolis Running ClassicAnthem Half Marathon Applied Materials Silicon Valley

Turkey Trot Ashworth Awards Aspire 10K Atlanta Track ClubBermuda Marathon & Half

Marathon BibRave.comBKB LtdBoilermaker Road RaceBoston Athletic Association

Boston MarathonChampionship Racing, LLCChevron Houston MarathonChronoTrack Colfax MarathonCouncil for Responsible SportCrawlin Crab Half Marathon Credit Union Cherry BlossomCrowdTorch Delaware MarathonDMSE SportsElectric City Printingemedia Group Endurance Marketing, Inc

EventbriteEventHui events.com Expert Brand Faxon Law New Haven Road

Race Gameface Media Gasparilla Distance Classic

AssociationGiddy Up Productions, LLCGLIRCGood Time Sports Company GoteborgsVarvet Half Marathonhaku Heatsheets Hightech Signs Ho Ho Ho, Brewery Run imATHLETE Innovative Timing Systems, LLC iRewindiTaBJ&A Running JBSportsLeslie Jordan, Inc Lilac Bloomsday RunM3S SportsManchester Road RaceMarathon Printing, Inc MarathonFoto MarathonGuide.comMarcum Workplace Challenge Maxwell Medals & Awards Montgomery County Road

Runners Morgantown Marathon

Motiv SportsMPA Event GraphicsMTEC Results Mylaps Nicholas Hill Group, IncOMNi Apparel Operation Warm Orbiter Timing System Outside InteractivePeachtree City ClassicPic2Go USAPikes Peek 10 K Prairie Fire Marathon PRRO Queen City MarathonRace for Every Child Race ITRace Mangement SolutionsRace Partnerrace result Race Roster RaceEntry.com RaceJoy RacePartnerRaces2Run Realbuzz GroupRetroRunning Weekend Rexburg Recreation

DepartmentRoad Race ManagementRRCA Run to RememberRunning Alliance SportRunning USARunSignUp

www.rrm.com

TAKE ADVANTAGE OF THE SPECIAL FIVE FOR FOUR OFFERAny race committee, club or company that registers four people by October 19 may register

a fi ft h person free. Payment and fi ve registrations must be transmitted together by October 19 (All registrants must be members or staff of the same event or organization).

Printed on 30% pc recycled paper using vegetable based ink.

RACE DIRECTORS’ MEETING AND TRADE EXHIBIT The Vinoy® renaissance St. Petersburg resort and golf clubSt. Petersburg, flNovember 10-12, 2016

The Vinoy® renaissance St. Petersburgresort and golf club

St. Petersburg, fl

November 10-12, 2016

race directors’ Meeting and Trade exhibit

FACULTY

HEIDI ABEGGSenior Counsel Webster, Chamberlain & Bean; clients include RRCA, Credit Union Cherry Blossom, PRRO. Former cross-country and track athlete at Valparaiso.

JEFF DARMANDirector, ACLI Capital Challenge; RRM Marketing Director, Past President RRCA; Former Sports Marketing Director, Moving Comfort and consultant to Running Times; Member, IAAF Road Running Commission

MIKE COLEMANFormer executive at Active Network and Eventbrite; Running USA Board Member; All American at South Dakota State University

SUSAN HARMELINGExecutive Director, Publix Gasparilla Distance Classic; Former Account Executive, Tampa Convention Center

HAWI KEFLEZIGHIOne of the top agents in the running industry. Undergraduate and JD from UCLA; served as team manager for famed UCLA basketball team. Named one of the 50 most infl uential people in running by Runner’s World

DAVE MCGILLIVRAYDirector, BAA Boston Marathon; President, DMSE Sports, Director; TD Beach to Beacon 10k, New Balance Falmouth Road Race

KEITH PETERSFormer Executive Director, Council for Responsible Sports; PR Consultant; Former Nike Executive (PR, Sports Marketing, Running); Coordinator, Cascade Runoff ; Media Coordinator, Credit Union Cherry Blossom

JAN SEELEYDirector, Christie Clinic Illinois Marathon; former publisher Marathon and Beyond, four-year member US National Field Hockey Team

PHIL STEWARTPresident, Road Race Management; Co-author, “Organizing Running Events; Director, Credit Union Cherry Blossom Ten Mile; Vice-President, PRRO; Race Announcer for many prominent national events

SEAN RYANDirector, Fall 50; and many other races, Former Director, Cellcom Green Bay Marathon

RRCA Certifi ed Race Director Continuing Education Credits

(CECs)Road Runner’s Club of America CEC’s can

be earned at the Road Race Management Race Directors’ Meeting (16 CEC’s

per year can be earned at our meeting). To maintain RRCA Race Director

certifi cation, race directors are required to achieve 20 hours of Continuing

Educational Credits over a four year period at the RRM meeting, RRCA Convention

or other RRCA approved venues.

Simmco Data SystemsSioux Falls Marathon Spinhead Media, Inc SymbolArts Terri MarlinTicketSocket Tidewater StridersTrudy Marshall Up & Running LLCUSATFUSATF Masters LDR Virtual Event Bags Why Racing EventsWorld's Best 10KYuengling Shamrock Marathon

.,

CELEBRATING 33 YEARS OF BEST PRACTICES

.,

Road RaceManagement

Dear Event Organizers:

We invite you to join us at the Road Race Management Race Directors’ Meeting and Trade Exhibit. We have maintained the same high standards since 1983, when we “invented” the Race Directors’ Meeting. While we are imitated, there is only one Road Race Management Race Directors’ Meeting – join us and see the diff erence and why we remain the best resource for event organizers.

Take advantage of this opportunity to upgrade and improve your event. Learn, talk, socialize, debate and exchange ideas with other race offi cials. Network with event directors, sponsors, national running media, sports organization offi cials and vendors. Learn how to cope with new challenges and how to improve your event year aft er year.

Join us on the waterfront in St. Petersburg, FL (20 miles from Tampa Airport).

We off er an excellent room rate of $199 at this 4-diamond resort. Join the many race committees that reward committee members with a trip to this meeting. It’s a great way to give key volunteers or staff a special treat while educating and rejuvenating them for next year’s event. We promise another excellent program. In addition, the meeting off ers you the opportunity to visit our many exhibitors and to network in a casual atmosphere.

Hope to see you November 10, at the MarathonGuide.com/Publix Gasparilla Distance Classic Welcome Reception and at the two days of meeting sessions and social activities that follow.

Sincerely,

Jeff Darman Phil StewartMeeting Coordinator PresidentRoad Race Management Road Race Management

Register now attendance is limited.

.,

CELEBRATING 33 YEARS OF BEST PRACTICES

.,

Road Race ManagemenRace Directors’ Meeting110 East State Street, Suite 15Kennett Square, PA 19348

PRESENTING SPONSORSAshworth AwardsemediagroupHeatsheets® Leslie JordanMarathonFotoMarathonGuide.comOrbiter Timing SystemPublix Gasparilla

Distance Classic

SUPPORTINGSPONSORSElectric City PrintingGatorade Endurance

CONTRIBUTING SPONSORSActive NetworkRunsignup

2015 attendees: A4 ACLI Capital ChallengeActive Network AJC Peachtree Road Race Always Advancing Annapolis Running ClassicAnthem Half Marathon Applied Materials Silicon Valley

Turkey Trot Ashworth Awards Aspire 10K Atlanta Track ClubBermuda Marathon & Half

Marathon BibRave.comBKB LtdBoilermaker Road RaceBoston Athletic Association

Boston MarathonChampionship Racing, LLCChevron Houston MarathonChronoTrack Colfax MarathonCouncil for Responsible SportCrawlin Crab Half Marathon Credit Union Cherry BlossomCrowdTorch Delaware MarathonDMSE SportsElectric City Printingemedia Group Endurance Marketing, IncEventbrite

EventHui events.com Expert Brand Faxon Law New Haven Road

Race Gameface Media Gasparilla Distance Classic

AssociationGiddy Up Productions, LLCGLIRCGood Time Sports Company GoteborgsVarvet Half Marathonhaku Heatsheets Hightech Signs Ho Ho Ho, Brewery Run imATHLETE Innovative Timing Systems, LLC iRewindiTaBJ&A Running JBSportsLeslie Jordan, Inc Lilac Bloomsday RunM3S SportsManchester Road RaceMarathon Printing, Inc MarathonFoto MarathonGuide.comMarcum Workplace Challenge Maxwell Medals & Awards Montgomery County Road

RunnersMorgantown Marathon Motiv Sports

MPA Event GraphicsMTEC Results Mylaps Nicholas Hill Group, IncOMNi Apparel Operation Warm Orbiter Timing System Outside InteractivePeachtree City ClassicPic2Go USAPikes Peek 10K Prairie Fire Marathon PRRO Queen City MarathonRace for Every Child Race ITRace Mangement Solutionsrace result Race Roster RaceEntry.com RaceJoy RacePartnerRaces2Run Realbuzz GroupRetroRunning Weekend Rexburg Recreation

DepartmentRoad Race ManagementRRCA Run to RememberRunning Alliance Sports

Group Running USARunSignUp Simmco Data Systems

www.rrm.com

TAKE ADVANTAGE OF THE SPECIAL FIVE FOR FOUR OFFERAny race committee, club or company that registers four people by October 19 may register

a fi ft h person free. Payment and fi ve registrations must be transmitted together by October 19 (All registrants must be members or staff of the same event or organization).

Printed on 30% pc recycled paper using vegetable based ink.

RACE DIRECTORS’ MEETING AND TRADE EXHIBIT The Vinoy® renaissance St. Petersburg resort and golf clubSt. Petersburg, flNovember 10-12, 2016

The Vinoy® renaissance St. Petersburgresort and golf club

St. Petersburg, fl

November 10-12, 2016

race directors’ Meeting and Trade exhibit

FACULTY

HEIDI ABEGGSenior Counsel, Webster, Chamberlain & Bean; clients include RRCA, Credit Union Cherry Blossom, PRRO. Former cross-country and track athlete at Valparaiso.

JEFF DARMANDirector, ACLI Capital Challenge; RRM Marketing Director, Past President RRCA; Former Sports Marketing Director, Moving Comfort and consultant to Running Times; Member, IAAF Road Running Commission

MIKE COLEMANFormer executive at Active Network and Eventbrite; Running USA Board Member; All American at South Dakota State University

SUSAN HARMELINGExecutive Director, Publix Gasparilla Distance Classic; Former Account Executive, Tampa Convention Center

HAWI KEFLEZIGHIOne of the top agents in the running industry. Undergraduate and JD from UCLA; served as team manager for famed UCLA basketball team. Named one of the 50 most infl uential people in running by Runner’s World

DAVE MCGILLIVRAYDirector, BAA Boston Marathon; President, DMSE Sports; Director, TD Beach to Beacon 10k and New Balance Falmouth Road Race

KEITH PETERSFormer Executive Director, Council for Responsible Sport; PR Consultant; Former Nike Executive (PR, Sports Marketing, Running); Coordinator, Cascade Runoff ; Media Coordinator, Credit Union Cherry Blossom

JAN SEELEYDirector, Christie Clinic Illinois Marathon; former publisher Marathon and Beyond; four-year member US National Field Hockey Team

PHIL STEWARTPresident, Road Race Management; Co-author, Organizing Running Events; Director, Credit Union Cherry Blossom Ten Mile; Vice-President, PRRO; Race Announcer for many prominent national events

SEAN RYANDirector, Fall 50; and many other races; Former Director, Cellcom Green Bay Marathon

RRCA Certifi ed Race Director Continuing Education Credits

(CECs)Road Runner’s Club of America CEC’s can

be earned at the Road Race Management Race Directors’ Meeting (16 CECs

per year can be earned at our meeting). To maintain RRCA Race Director

certifi cation, race directors are required to achieve 20 hours of Continuing

Educational Credits over a four year period at the RRM meeting, RRCA Convention

or other RRCA approved venues.

Sioux Falls Marathon Spinhead Media, Inc SymbolArts Terri MarlinTicketSocket Tidewater StridersTrudy Marshall Up & Running LLCUSATFUSATF Masters LDR Virtual Event Bags Why Racing EventsWorld's Best 10KYuengling Shamrock Marathon

.,

CELEBRATING 33 YEARS OF BEST PRACTICES

.,

Road RaceManagement

Dear Event Organizers:

We invite you to join us at the Road Race Management Race Directors’ Meeting and Trade Exhibit. We have maintained the same high standards since 1983, when we “invented” the Race Directors’ Meeting. While we are imitated, there is only one Road Race Management Race Directors’ Meeting – join us and see the diff erence and why we remain the best resource for event organizers.

Take advantage of this opportunity to upgrade and improve your event. Learn, talk, socialize, debate and exchange ideas with other race offi cials. Network with event directors, sponsors, national running media, sports organization offi cials and vendors. Learn how to cope with new challenges and how to improve your event year aft er year.

Join us on the waterfront in St. Petersburg, FL (20 miles from Tampa Airport).

We off er an excellent room rate of $199 at this 4-diamond resort. Join the many race committees that reward committee members with a trip to this meeting. It’s a great way to give key volunteers or staff a special treat while educating and rejuvenating them for next year’s event. We promise another excellent program. In addition, the meeting off ers you the opportunity to visit our many exhibitors and to network in a casual atmosphere.

Hope to see you November 10 at the MarathonGuide.com/Publix Gasparilla Distance Classic Welcome Reception and at the two days of meeting sessions and social activities that follow.

Sincerely,

Jeff Darman Phil StewartMeeting Coordinator PresidentRoad Race Management Road Race Management

Register now, attendance is limited.

.,

CELEBRATING 33 YEARS OF BEST PRACTICES

.,

2:30pm – 3:30pm Detecting and Dealing with Cheaters■ How are events handling course cutters, “mules,”

number swappers and sellers? How do events detect them? How can technology help through the use of transponders at checkpoints to monitor pace? Should information about cheaters be shared among races? Sad, but cheating is now more prevalent and it is a necessity for event directors to have a plan to thwart cheaters. Faculty: Dave McGillivrayModerator: Phil Stewart

3:30pm – 4:00pm Trade Exhibit Break4:00pm – 5:00pm Vendor Relationships■ How do experienced event directors deal with keep-

ing and evaluating their vendor relationships? When should an event change? How important is pricing versus the relationship and reliability? How do you choose vendors —by RFP’s, word of mouth, trade shows? What are the benefits of long-term relation-ships? What happens when vendor staff changes? Are there some categories for which relations matter more? What is the impact of local versus non-local relation-ships and does that impact only certain categories of vendors? How do you deal with community pressures to use local?Faculty: Susan Harmeling Moderators: Jeff Darman and Phil Stewart

5:00pm – 6:00pm Ashworth Awards Race Directors’ Reception in Conjunction with the Trade Exhibit■ Talk with exhibitors of awards, competitor numbers,

signs and banners, timing products, apparel, running organizations, online registration, apps, social media companies and more. It’s a relaxed opportunity to meet fellow race directors, the faculty and exhibitors in an informal atmosphere.

6:00pm – 8:15pm MarathonGuide.com Keynote Dinner■ Hawi Keflezighi is one of the sport’s leading agents.

A UCLA-trained attorney, he became the agent for his brother, Meb, soon after the 2004 Olympics. His agency now represents well over a dozen prominent athletes. Runner’s World named him one of the 50 most influential people in running.

Hawi will reflect on the state of the “front end” of the sport including the value of elite athletes, Americans and non-Americans. He will analyze why Meb retains such popularity along with some “old timers” such as Bill Rodgers and Joan Samuelson.

The dinner concludes with the announcement and presentation of the MarathonFoto/Road Race Man-agement Lifetime Achievement Award.

ScheduleThurSday, N OV eM Ber 102:30pm – 5:45pm Packet Pickup2:30pm – 6:00pm Trade Exhibit6:00pm - 7:15pm MarathonGuide.com/Publix Gasparilla Distance Classic Welcome Reception – (includes MarathonFoto/ Road Race Management “Race Director of the Year” Award, presented by Electric City Printing)

fr i day, N OV eM Ber 118:00am – 8:55am Heatsheets® Continental Breakfast8:00am – 6:00pm Trade Exhibit8:15am – 9:00am Packet Pickup9:00am – 9:10am Welcome9:10am – 10:10am 3-D Site Planning■ A practical guide for the use of visual planning software

to facilitate event diagrams, maps and general logistics set up, including offering guidance for “third parties” (staff, board members, vendors, sponsors, volunteers). Learn about Sketch, Pro, 3D Warehouse, Google Earth and more. Faculty: Sean Ryan Moderators: Jeff Darman and Phil Stewart

10:10am – 10:30am Publix Gasparilla Distance Classic Coffee Break10:30am – 11:35am Event Anatomy ■ The session is designed to dissect an event, in this case

the Christie Clinic Illinois Marathon weekend. Its director will talk about the good and bad times and chal-lenges over the years, ranging from race growth, sponsor gains and losses, and volunteers, to the basics of how she manages everything from registration to awards. This community-oriented event continues to flourish and tackle new challenges. How does this event continue to build the brand, fulfill its mission and interact with the community and its major sponsor? How is the event structured (board, staff ) to operate efficiently? Faculty: Jan SeeleyModerator: Phil Stewart

11:35am – 11:55am Gatorade Endurance Break11:55am – 12:55pm Current Legal Issues■ A look at music licensing, transgender issues, apparel

infringements, sales tax issues, use of independent con-tractors in lieu of staff, ADA issues, lotteries, and when to fight and when to fold.Faculty: Heidi AbeggModerators: Jeff Darman and Phil Stewart

12:55pm – 2:30pm Lunch Break and Trade Exhibit Visits

Please Print clearly

Name:

Address:

City: State: Zip: Country:

Affiliation, Event/Other:

Position:

Day Phone: May we publish ❏ Yes ❏ No

E-mail: May we publish ❏ Yes ❏ No

Enclosed is $ (Make checks payable to Road Race Management)

U.S. funds from a U.S.-based bank only. ❏ I would like a vegetarian meal

hotel: Special rate of $199* available to RRM Meeting attendees (must reserve by October 19 for special rate) Vinoy® Renaissance St. Petersburg Resort and Golf Club501 5th Ave., NE, St. Petersburg, FL 33701 • 800.228.9290 • 727.894.1000(Mention Road Race Management Meeting).

* Join Marriott Rewards for free in-room Wi-Fi

r e g i S T r a T i O N

return this form with your check to:Road Race Management • Race Directors’ Meeting • c/o Jeff Darman, 110 East State Street • Suite 15 • Kennett Square, PA 19348 610-925-1976 • jdarman@rrm.com

Registration less a $45 processing fee is refundable if cancellation is received in writing prior to October 5, 2016. Road Race Management, Inc. is not liable for registrant travel delays or inability to attend caused by weather, airline delays or other conditions, and reserves the right to refuse registrations. Registration is limited, so register early.

fees (Add $80 late fee after October 12)❏ $730 (Road Race Management Members)❏ $830 (Others)*❏ $848 (Registration and check one: ❏ one-year membership or ❏ renewal)* ❏ $825 (Member Registration and copy of Organizing Running Events)❏ $805 (Member Registration and copy of Running Industry Resource Directory)Note: Add $17 for overseas membership and $18 for overseas delivery of publications.To pay by credit card, contact Jeff Darman (610-925-1976)* • jdarman@rrm.com

*Join RRM now and save $100 per registrationRegistration is limited to the first 200 and closes November 4 –

no registration on site.

Annual Race Directors’ Meeting and Trade Exhibit

”

“

SaTurday, N OV eMB e r 128:30am – 9:00am Breakfast Snacks and Publix Gasparilla Distance Classic Coffee Break8:30am – 11:30pm Trade Exhibit9:00am – 10:00am How to Make Sense of Technology Offerings■ We want to help events cut through the clutter in an

objective fashion. With so many companies doing so many different things, event directors are besieged and bewildered. For some there is a tendency to simply pull down the blinds because it is such overload. The intense competition among various companies is un-precedented.

What are the benefits of and the boundaries between traditional online registration, the timing and scor-ing companies, social media services and apps? Some companies are moving in the direction of becoming suppliers of everything from photo services to bibs to t-shirts. What are the pros and cons of a one-stop solu-tion versus continuing to deal with different vendors directly? Faculty: Mike ColemanModerators: Jeff Darman and Phil Stewart

10:00am – 10:25am Gatorade Endurance/Trade Exhibit Break10:25am – 11:25am Cyber Security for Events■ If a registration system were hacked, how would an event

be impacted? What would be the responsibility of the event and the registration provider? How would the

The Vinoy®

Renaissance St.

Petersburg Resort

and Golf Club

St. Petersburg, FL

November 10-12,

2016

Comments on the Road Race Management Meeting

“The Road Race Management Meeting is the meeting you should attend if you want to get close and intimate with other leaders in our industry and walk away with a WOW! We attend each year with some great take aways.”

– Amy Frostick, Co-Race Director, J&A Racing

“The RRM Annual RDs’ Meeting has become a must-attend on my calendar. It’s the one conference in the country that is guaranteed to have first-rate speakers covering timely and pertinent topics specifically aimed at the business and art of staging road races. There’s no fluff – just solid and practical information that a Race Director can take home and immediately put to good use.”

– Brant Kotch, Director, Chevron Houston Marathon

“Every year I learn more.” – Rafael Acosta, Director, World’s Best 10K

“Having attended Road Race Management’s Annual Race Directors’ Meetings over the years, I can easily say that it is a “must” on any event manager’s schedule. The small investment in fees, hotel and travel are more than offset by the economic benefits derived.

– Creigh Kelley, BKB Ltd.

“Thanks for a great conference last week. I really enjoyed the experience, both the seminars and the networking”

– Joy Dubin Grossman, Youth Director, RunVermont

“I always find it extremely educational, beneficial and fun to attend the RRM conference. Nobody but nobody knows that much about this business that they couldn’t learn from attending the Conference. Whatever the total expenditure is to attend, you earn back and then some in learning cost saving measures and revenue producing techniques!”

– Dave McGillivray, Director, BAA Boston Marathon, TD Beach to Beacon 10 K Road Race

“I find this conference to be a very effective and efficient way for me to stay current with the latest knowledge and trends in the world of running.”

– James Balcome, Director, Manchester Road Race

“The Road Race Management Race Directors’ Annual Conference is a great way to learn more about the nuts and bolts of organizing a running event. There is ALWAYS some very valuable information or ideas that I take away from each of the speakers…”

– Tracey Russell, CEO, Skechers Performance LA Marathon

“After not being able to attend for a few years, I was reminded last year how beneficial this meeting is in the running community. The topics are designed to address issues facing us all, providing insight on how to deal with concerns and how to make our events the best they can possibly be. One always comes away with several nuggets, and just being around like minded people is a joy.”

– Steven L. Jones, Board Member, Lilac Bloomsday

You and Phil did an outstanding job with this year’s conference. I have never been around a nicer group of people. I learned, listened, I was inspired. Thank you for your efforts. Look forward to next year’s conference.

– Wayne Kursh, President, Races2Run

“I’ve now attended several of the Road Race Management Conferences and each time I’ve been pleased with the new and relevant information I’ve taken away.”

– Iris Simpson Bush, Executive Director, Flying Pig Marathon

“I had a great time....it felt like a college reunion. The sessions were among the best I’ve heard.”

– John Conley, President, Conley Sports Productions and former Director, Austin Marathon.

“The Road Race Management Meeting is an important opportunity for race directors to network

and learn about emerging trends.”

– Jean Knaack, RRCA Executive Director

“Road Race Management is an opportunity to educate, recharge, and network with your peers. It does so by providing the Race Directors with a treasure chest full of event information which is more valuable than gold!”

– Rick Nealis, Director, Marine Corps Marathon

“I just wanted to let you know that I thought this was another excellent conference! The presenters were engaging… the topics very current and extremely useful. A job very well done by all!”

– Mindy Davidson, Director, Marcum Workplace Challenge; Vice President, Greater Long Island

Running Club

crisis be best handled? What are the risks associated with websites, Twitter accounts, Facebook, etc. Are event audits feasible? What proactive steps should events be taking? Faculty: Keith PetersModerator: Phil Stewart

11:30am Trade Exhibit Closes

FAQQ. Why don’t you offer online registration?

A. We are fans of the many online registration vendors who offer a superb and needed service to the industry. Given that we keep our meeting size to 200, we find it has been very beneficial to offer personal assistance to registrants and exhibitors as they select the best options for themselves and key race officials. Forms are online and can be mailed or emailed to us of course and we accept credit cards. Particularly for new attendees, we have found they appreciate being able to speak to us and decide what works best and is most cost effective, particularly if more than one member of their race committee is planning to attend. We also field many questions asking about our publications, program, hotel and airport transportation.

Again the process is easy; fill out our printed or online registration form (fillable online) and mail with payment OR send a pdf with credit card form.

2:30pm – 3:30pm Detecting and Dealing with Cheaters■ How are events handling course cutters, “mules,”

number swappers and sellers? How do events detect them? How can technology help through the use of transponders at checkpoints to monitor pace? Should information about cheaters be shared among races? Sad, but cheating is now more prevalent and it is a necessity for event directors to have a plan to thwart cheaters. Faculty: Dave McGillivrayModerator: Phil Stewart

3:30pm – 4:00pm Trade Exhibit Break4:00pm – 5:00pm Vendor Relationships■ How do experienced event directors deal with keep-

ing and evaluating their vendor relationships? When should an event change? How important is pricing versus the relationship and reliability? How do you choose vendors —by RFP’s, word of mouth, trade shows? What are the benefits of long-term relation-ships? What happens when vendor staff changes? Are there some categories for which relations matter more? What is the impact of local versus non-local relation-ships and does that impact only certain categories of vendors? How do you deal with community pressures to use local?Faculty: Susan Harmeling Moderators: Jeff Darman and Phil Stewart

5:00pm – 6:00pm Ashworth Awards Race Directors’ Reception in Conjunction with the Trade Exhibit■ Talk with exhibitors of awards, competitor numbers,

signs and banners, timing products, apparel, running organizations, online registration, apps, social media companies and more. It’s a relaxed opportunity to meet fellow race directors, the faculty and exhibitors in an informal atmosphere.

6:00pm – 8:15pm MarathonGuide.com Keynote Dinner■ Hawi Keflezighi is one of the sport’s leading agents.

A UCLA-trained attorney, he became the agent for his brother, Meb, soon after the 2004 Olympics. His agency now represents well over a dozen prominent athletes. Runner’s World named him one of the 50 most influential people in running.

Hawi will reflect on the state of the “front end” of the sport including the value of elite athletes, Americans and non-Americans. He will analyze why Meb retains such popularity along with some “old timers” such as Bill Rodgers and Joan Samuelson.

The dinner concludes with the announcement and presentation of the MarathonFoto/Road Race Man-agement Lifetime Achievement Award.

ScheduleThurSday, N OV eM Ber 102:30pm – 5:45pm Packet Pickup2:30pm – 6:00pm Trade Exhibit6:00pm - 7:15pm MarathonGuide.com/Publix Gasparilla Distance Classic Welcome Reception – (includes MarathonFoto/ Road Race Management “Race Director of the Year” Award, presented by Electric City Printing)

fr i day, N OV eM Ber 118:00am – 8:55am Heatsheets® Continental Breakfast8:00am – 6:00pm Trade Exhibit8:15am – 9:00am Packet Pickup9:00am – 9:10am Welcome9:10am – 10:10am 3-D Site Planning■ A practical guide for the use of visual planning software

to facilitate event diagrams, maps and general logistics set up, including offering guidance for “third parties” (staff, board members, vendors, sponsors, volunteers). Learn about Sketch, Pro, 3D Warehouse, Google Earth and more. Faculty: Sean Ryan Moderators: Jeff Darman and Phil Stewart

10:10am – 10:30am Publix Gasparilla Distance Classic Coffee Break10:30am – 11:35am Event Anatomy ■ The session is designed to dissect an event, in this case

the Christie Clinic Illinois Marathon weekend. Its director will talk about the good and bad times and chal-lenges over the years, ranging from race growth, sponsor gains and losses, and volunteers, to the basics of how she manages everything from registration to awards. This community-oriented event continues to flourish and tackle new challenges. How does this event continue to build the brand, fulfill its mission and interact with the community and its major sponsor? How is the event structured (board, staff ) to operate efficiently? Faculty: Jan SeeleyModerator: Phil Stewart

11:35am – 11:55am Gatorade Endurance Break11:55am – 12:55pm Current Legal Issues■ A look at music licensing, transgender issues, apparel

infringements, sales tax issues, use of independent con-tractors in lieu of staff, ADA issues, lotteries, and when to fight and when to fold.Faculty: Heidi AbeggModerators: Jeff Darman and Phil Stewart

12:55pm – 2:30pm Lunch Break and Trade Exhibit Visits

Please Print clearly

Name:

Address:

City: State: Zip: Country:

Affiliation, Event/Other:

Position:

Day Phone: May we publish ❏ Yes ❏ No

E-mail: May we publish ❏ Yes ❏ No

Enclosed is $ (Make checks payable to Road Race Management)

U.S. funds from a U.S.-based bank only. ❏ I would like a vegetarian meal

hotel: Special rate of $199* available to RRM Meeting attendees (must reserve by October 19 for special rate) Vinoy® Renaissance St. Petersburg Resort and Golf Club501 5th Ave., NE, St. Petersburg, FL 33701 • 800.228.9290 • 727.894.1000(Mention Road Race Management Meeting).

* Join Marriott Rewards for free in-room Wi-Fi

r e g i S T r a T i O N

return this form with your check to:Road Race Management • Race Directors’ Meeting • c/o Jeff Darman, 110 East State Street • Suite 15 • Kennett Square, PA 19348 610-925-1976 • jdarman@rrm.com

Registration less a $45 processing fee is refundable if cancellation is received in writing prior to October 5, 2016. Road Race Management, Inc. is not liable for registrant travel delays or inability to attend caused by weather, airline delays or other conditions, and reserves the right to refuse registrations. Registration is limited, so register early.

fees Add $80 late fee after October 12 (Register early and save)❏ $730 (Road Race Management Members)❏ $830 (Others)*❏ $848 (Registration and check one: ❏ one-year membership or ❏ renewal)* ❏ $825 (Member Registration and copy of Organizing Running Events)❏ $805 (Member Registration and copy of Running Industry Resource Directory)Note: Add $17 for overseas membership and $18 for overseas delivery of publications.To pay by credit card, contact Jeff Darman (610-925-1976)* • jdarman@rrm.com

*Join RRM now and save $100 per registrationRegistration is limited to the first 200 and closes November 4 –

no registration on site.

Annual Race Directors’ Meeting and Trade Exhibit

”

“

SaTurday, N OV eMB e r 128:30am – 9:00am Breakfast Snacks and Publix Gasparilla Distance Classic Coffee Break8:30am – 11:30pm Trade Exhibit9:00am – 10:00am How to Make Sense of Technology Offerings■ We want to help events cut through the clutter in an

objective fashion. With so many companies doing so many different things, event directors are besieged and bewildered. For some there is a tendency to simply pull down the blinds because it is such overload. The intense competition among various companies is un-precedented.

What are the benefits of and the boundaries between traditional online registration, the timing and scor-ing companies, social media services and apps? Some companies are moving in the direction of becoming suppliers of everything from photo services to bibs to t-shirts. What are the pros and cons of a one-stop solu-tion versus continuing to deal with different vendors directly? Faculty: Mike ColemanModerators: Jeff Darman and Phil Stewart

10:00am – 10:25am Gatorade Endurance/Trade Exhibit Break10:25am – 11:25am Cyber Security for Events■ If a registration system were hacked, how would an event

be impacted? What would be the responsibility of the event and the registration provider? How would the

The Vinoy®

Renaissance St.

Petersburg Resort

and Golf Club

St. Petersburg, FL

November 10-12,

2016

Comments on the Road Race Management Meeting

“The Road Race Management Meeting is the meeting you should attend if you want to get close and intimate with other leaders in our industry and walk away with a WOW! We attend each year with some great take aways.”

– Amy Frostick, Co-Race Director, J&A Racing

“The RRM Annual RDs’ Meeting has become a must-attend on my calendar. It’s the one conference in the country that is guaranteed to have first-rate speakers covering timely and pertinent topics specifically aimed at the business and art of staging road races. There’s no fluff – just solid and practical information that a Race Director can take home and immediately put to good use.”

– Brant Kotch, Director, Chevron Houston Marathon

“Every year I learn more.” – Rafael Acosta, Director, World’s Best 10K

“Having attended Road Race Management’s Annual Race Directors’ Meetings over the years, I can easily say that it is a “must” on any event manager’s schedule. The small investment in fees, hotel and travel are more than offset by the economic benefits derived.

– Creigh Kelley, BKB Ltd.

“Thanks for a great conference last week. I really enjoyed the experience, both the seminars and the networking”

– Joy Dubin Grossman, Youth Director, RunVermont

“I always find it extremely educational, beneficial and fun to attend the RRM conference. Nobody but nobody knows that much about this business that they couldn’t learn from attending the Conference. Whatever the total expenditure is to attend, you earn back and then some in learning cost saving measures and revenue producing techniques!”

– Dave McGillivray, Director, BAA Boston Marathon, TD Beach to Beacon 10 K Road Race

“I find this conference to be a very effective and efficient way for me to stay current with the latest knowledge and trends in the world of running.”

– James Balcome, Director, Manchester Road Race

“The Road Race Management Race Directors’ Annual Conference is a great way to learn more about the nuts and bolts of organizing a running event. There is ALWAYS some very valuable information or ideas that I take away from each of the speakers…”

– Tracey Russell, CEO, Skechers Performance LA Marathon

“After not being able to attend for a few years, I was reminded last year how beneficial this meeting is in the running community. The topics are designed to address issues facing us all, providing insight on how to deal with concerns and how to make our events the best they can possibly be. One always comes away with several nuggets, and just being around like minded people is a joy.”

– Steven L. Jones, Board Member, Lilac Bloomsday

You and Phil did an outstanding job with this year’s conference. I have never been around a nicer group of people. I learned, listened, I was inspired. Thank you for your efforts. Look forward to next year’s conference.

– Wayne Kursh, President, Races2Run

“I’ve now attended several of the Road Race Management Conferences and each time I’ve been pleased with the new and relevant information I’ve taken away.”

– Iris Simpson Bush, Executive Director, Flying Pig Marathon

“I had a great time....it felt like a college reunion. The sessions were among the best I’ve heard.”

– John Conley, President, Conley Sports Productions and former Director, Austin Marathon.

“The Road Race Management Meeting is an important opportunity for race directors to network

and learn about emerging trends.”

– Jean Knaack, RRCA Executive Director

“Road Race Management is an opportunity to educate, recharge, and network with your peers. It does so by providing the Race Directors with a treasure chest full of event information which is more valuable than gold!”

– Rick Nealis, Director, Marine Corps Marathon

“I just wanted to let you know that I thought this was another excellent conference! The presenters were engaging… the topics very current and extremely useful. A job very well done by all!”

– Mindy Davidson, Director, Marcum Workplace Challenge; Vice President, Greater Long Island

Running Club

crisis be best handled? What are the risks associated with websites, Twitter accounts, Facebook, etc. Are event audits feasible? What proactive steps should events be taking? Faculty: Keith PetersModerator: Phil Stewart

11:30am Trade Exhibit Closes

FAQQ. Why don’t you offer online registration?

A. We are fans of the many online registration vendors who offer a superb and needed service to the industry. Given that we keep our meeting size to 200, we find it has been very beneficial to offer personal assistance to registrants and exhibitors as they select the best options for themselves and key race officials. Forms are online and can be mailed or emailed to us of course and we accept credit cards. Particularly for new attendees, we have found they appreciate being able to speak to us and decide what works best and is most cost effective, particularly if more than one member of their race committee is planning to attend. We also field many questions asking about our publications, program, hotel and airport transportation.

Again the process is easy; fill out our printed or online registration form (fillable online) and mail with payment OR send a pdf with credit card form.

This Form is fillable online, however you still have to print it and send it with your payment per instructions. If you're paying by credit card, email it as attachment with payment detail to jdarman@rrm.com.

Road Race ManagemenRace Directors’ Meeting110 East State Street, Suite 15Kennett Square, PA 19348

PRESENTING SPONSORSAshworth AwardsemediagroupHeatsheets® Leslie JordanMarathonFotoMarathonGuide.comOrbiter Timing SystemPublix Gasparilla

Distance Classic

SUPPORTINGSPONSORSElectric City PrintingGatorade Endurance

CONTRIBUTING SPONSORSActive NetworkRunsignup

2015 attendees: A4 ACLI Capital ChallengeActive Network AJC Peachtree Road Race Always Advancing Annapolis Running ClassicAnthem Half Marathon Applied Materials Silicon Valley

Turkey Trot Ashworth Awards Aspire 10K Atlanta Track ClubBermuda Marathon & Half

Marathon BibRave.comBKB LtdBoilermaker Road RaceBoston Athletic Association

Boston MarathonChampionship Racing, LLCChevron Houston MarathonChronoTrack Colfax MarathonCouncil for Responsible SportCrawlin Crab Half Marathon Credit Union Cherry BlossomCrowdTorch Delaware MarathonDMSE SportsElectric City Printingemedia Group Endurance Marketing, IncEventbrite

EventHui events.com Expert Brand Faxon Law New Haven Road

Race Gameface Media Gasparilla Distance Classic

AssociationGiddy Up Productions, LLCGLIRCGood Time Sports Company GoteborgsVarvet Half Marathonhaku Heatsheets Hightech Signs Ho Ho Ho, Brewery Run imATHLETE Innovative Timing Systems, LLC iRewindiTaBJ&A Running JBSportsLeslie Jordan, Inc Lilac Bloomsday RunM3S SportsManchester Road RaceMarathon Printing, Inc MarathonFoto MarathonGuide.comMarcum Workplace Challenge Maxwell Medals & Awards Montgomery County Road

RunnersMorgantown Marathon Motiv Sports

MPA Event GraphicsMTEC Results Mylaps Nicholas Hill Group, IncOMNi Apparel Operation Warm Orbiter Timing System Outside InteractivePeachtree City ClassicPic2Go USAPikes Peek 10K Prairie Fire Marathon PRRO Queen City MarathonRace for Every Child Race ITRace Mangement Solutionsrace result Race Roster RaceEntry.com RaceJoy RacePartnerRaces2Run Realbuzz GroupRetroRunning Weekend Rexburg Recreation

DepartmentRoad Race ManagementRRCA Run to RememberRunning Alliance Sports

Group Running USARunSignUp Simmco Data Systems

www.rrm.com

TAKE ADVANTAGE OF THE SPECIAL FIVE FOR FOUR OFFERAny race committee, club or company that registers four people by October 19 may register

a fi ft h person free. Payment and fi ve registrations must be transmitted together by October 19 (All registrants must be members or staff of the same event or organization).

Printed on 30% pc recycled paper using vegetable based ink.

RACE DIRECTORS’ MEETING AND TRADE EXHIBIT The Vinoy® renaissance St. Petersburg resort and golf clubSt. Petersburg, flNovember 10-12, 2016

The Vinoy® renaissance St. Petersburgresort and golf club

St. Petersburg, fl

November 10-12, 2016

race directors’ Meeting and Trade exhibit

FACULTY

HEIDI ABEGGSenior Counsel, Webster, Chamberlain & Bean; clients include RRCA, Credit Union Cherry Blossom, PRRO. Former cross-country and track athlete at Valparaiso.

JEFF DARMANDirector, ACLI Capital Challenge; RRM Marketing Director, Past President RRCA; Former Sports Marketing Director, Moving Comfort and consultant to Running Times; Member, IAAF Road Running Commission

MIKE COLEMANFormer executive at Active Network and Eventbrite; Running USA Board Member; All American at South Dakota State University

SUSAN HARMELINGExecutive Director, Publix Gasparilla Distance Classic; Former Account Executive, Tampa Convention Center

HAWI KEFLEZIGHIOne of the top agents in the running industry. Undergraduate and JD from UCLA; served as team manager for famed UCLA basketball team. Named one of the 50 most infl uential people in running by Runner’s World

DAVE MCGILLIVRAYDirector, BAA Boston Marathon; President, DMSE Sports; Director, TD Beach to Beacon 10k and New Balance Falmouth Road Race

KEITH PETERSFormer Executive Director, Council for Responsible Sport; PR Consultant; Former Nike Executive (PR, Sports Marketing, Running); Coordinator, Cascade Runoff ; Media Coordinator, Credit Union Cherry Blossom

JAN SEELEYDirector, Christie Clinic Illinois Marathon; former publisher Marathon and Beyond; four-year member US National Field Hockey Team

PHIL STEWARTPresident, Road Race Management; Co-author, Organizing Running Events; Director, Credit Union Cherry Blossom Ten Mile; Vice-President, PRRO; Race Announcer for many prominent national events

SEAN RYANDirector, Fall 50; and many other races; Former Director, Cellcom Green Bay Marathon

RRCA Certifi ed Race Director Continuing Education Credits

(CECs)Road Runner’s Club of America CEC’s can

be earned at the Road Race Management Race Directors’ Meeting (16 CECs

per year can be earned at our meeting). To maintain RRCA Race Director

certifi cation, race directors are required to achieve 20 hours of Continuing

Educational Credits over a four year period at the RRM meeting, RRCA Convention

or other RRCA approved venues.

Sioux Falls Marathon Spinhead Media, Inc SymbolArts Terri MarlinTicketSocket Tidewater StridersTrudy Marshall Up & Running LLCUSATFUSATF Masters LDR Virtual Event Bags Why Racing EventsWorld's Best 10KYuengling Shamrock Marathon

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CELEBRATING 33 YEARS OF BEST PRACTICES

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Road RaceManagement

Dear Event Organizers:

We invite you to join us at the Road Race Management Race Directors’ Meeting and Trade Exhibit. We have maintained the same high standards since 1983, when we “invented” the Race Directors’ Meeting. While we are imitated, there is only one Road Race Management Race Directors’ Meeting – join us and see the diff erence and why we remain the best resource for event organizers.

Take advantage of this opportunity to upgrade and improve your event. Learn, talk, socialize, debate and exchange ideas with other race offi cials. Network with event directors, sponsors, national running media, sports organization offi cials and vendors. Learn how to cope with new challenges and how to improve your event year aft er year.

Join us on the waterfront in St. Petersburg, FL (20 miles from Tampa Airport).

We off er an excellent room rate of $199 at this 4-diamond resort. Join the many race committees that reward committee members with a trip to this meeting. It’s a great way to give key volunteers or staff a special treat while educating and rejuvenating them for next year’s event. We promise another excellent program. In addition, the meeting off ers you the opportunity to visit our many exhibitors and to network in a casual atmosphere.

Hope to see you November 10 at the MarathonGuide.com/Publix Gasparilla Distance Classic Welcome Reception and at the two days of meeting sessions and social activities that follow.

Sincerely,

Jeff Darman Phil StewartMeeting Coordinator PresidentRoad Race Management Road Race Management

Register now, attendance is limited.

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CELEBRATING 33 YEARS OF BEST PRACTICES

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