DS

William Skane-Davis-www.skane-davis.co.uk-will@skane-davis.co.uk-+44 (0) 777 57 277 57

For the pitch I have concentrated mainly on the logo for the practice. I think it is important to establish that and then the rest will follow. I have come up with fiveideas for you to look at, if you want to see any in different colours or with anychanges let me know and I will make any necessary changes.

For my Graphic Design practice I concentrate on Branding and Identity with a focuson typography. I have put a link to my website at the bottom of the page should yoube interested and I would be happy to answer any questions.

St MartinsPRACTICE

Taking inspiration from the Habitat logo which was mentioned in the briefingI decided to try and apply that in a medical way. Using the wave created by aheartbeat I incorporated that in to a house to signify the practice. To furtherthis idea, the outline of the new building could be used as the house to makeit more relevant.

St MartinsPractice

This is the closest I came to using a cross that tends to be associated with medicine. It’s simple and was just a small idea. Again the colourscan be changed, these are just an example.

St Martinspractice

Here I started to look at flu and common colds and things like that,I tried to not make it look too medical and wanted to form the ‘M’to signify St Martins.

St MartinsPRACTICE

This logo is trying to look at the relationship and doctor patientratio aspect of the practice. Using the ‘M’ from St Martins it wasperfect to give the impression of a person with the aid of a circleon top. The colours are again just an example and can be changedto suit.

St MartinsPRACTICE

Here I thought about DNA, and used the negative space to create an ‘S’,just another small idea.