St. Louis Public St. Louis Public SchoolsSchools

BA 4700BA 4700MARKETING MANAGEMENTMARKETING MANAGEMENT

L.P. CHEWL.P. CHEW

History and OverviewHistory and Overview

Incorporated in 1838, with opening Incorporated in 1838, with opening of their first school.of their first school.

The district has grown to…The district has grown to… 56 Elementary Schools56 Elementary Schools 21 Middle Schools21 Middle Schools 11 High Schools11 High Schools 4 Special Schools4 Special Schools

Superintendent and School Superintendent and School Board MembersBoard Members

Pamela Hughes – Acting Pamela Hughes – Acting SuperintendentSuperintendent

Darnetta Clinkscale - PresidentDarnetta Clinkscale - President Ronald Jackson - Vice President Ronald Jackson - Vice President Amy Hilgemann - SecretaryAmy Hilgemann - Secretary Robert Archibald Robert Archibald William Haas William Haas Vincent Schoemel Jr. Vincent Schoemel Jr. Veronica O’BrienVeronica O’Brien

Major IssuesMajor Issues High Dropout RateHigh Dropout Rate

Currently 7.5%Currently 7.5% Down from 21% in 1997.Down from 21% in 1997. National average is 5.8%.National average is 5.8%.

Reasons the rate has dropped is due to new programs…Reasons the rate has dropped is due to new programs… Ninth Grade InitiativeNinth Grade Initiative

A program that encourages and supports ninth A program that encourages and supports ninth graders to stay in school until they graduategraders to stay in school until they graduate

Truancy courts and truancy centersTruancy courts and truancy centers Alternative learning centersAlternative learning centers Flexible high school schedulingFlexible high school scheduling A night/evening school.A night/evening school.

Major IssuesMajor Issues

Teachers Union and the District are without a Teachers Union and the District are without a contract.contract. Teachers want compensation comparable to their Teachers want compensation comparable to their

peers in other area school districts.peers in other area school districts. School district wants to raise their pay to the School district wants to raise their pay to the

average of the top five districts in the St. Louis area, average of the top five districts in the St. Louis area, but also add an extra hour to the school day and but also add an extra hour to the school day and extend the school year from 174 days to 190 days.extend the school year from 174 days to 190 days.

Teachers Union (Local 420), by law, cannot strike.Teachers Union (Local 420), by law, cannot strike. Those who violate the law are subject to a fine Those who violate the law are subject to a fine

and termination, as well as possible jail time.and termination, as well as possible jail time.

Major IssuesMajor Issues Administrative IssuesAdministrative Issues

Interim Superintendent Floyd Crues recently took Interim Superintendent Floyd Crues recently took a medical leave of absence.a medical leave of absence.

Stated that his wife was having some medical Stated that his wife was having some medical issues, but it is believed that he is being pushed issues, but it is believed that he is being pushed out because of difficulties with the School out because of difficulties with the School Board.Board.

The same meeting that resulted in Floyd Crues The same meeting that resulted in Floyd Crues departure had a confrontation between Amy departure had a confrontation between Amy Hilgemann and Vince Schoemel.Hilgemann and Vince Schoemel.

Schoemel is accused of verbally threatening Schoemel is accused of verbally threatening Hilgemann and Schoemel is currently involved Hilgemann and Schoemel is currently involved in a lawsuit trying to have him removed from the in a lawsuit trying to have him removed from the school board.school board.

Major IssuesMajor Issues

School district is currently School district is currently unaccredited which limits the unaccredited which limits the amount of funding provided by the amount of funding provided by the state.state.

All of these issues cast a negative All of these issues cast a negative image on the District.image on the District.

Revenue and SpendingRevenue and Spending

Sources for each dollar of revenueSources for each dollar of revenue

StateState $.39$.39

LocalLocal $.33$.33

FederalFederal $.15$.15

2/3 cent tax2/3 cent tax $.07$.07

Prop. CProp. C $.06$.06

Revenue and SpendingRevenue and Spending

How each dollar of revenue is spent.How each dollar of revenue is spent.

Salaries/Salaries/BenefitsBenefits

$.746$.746

Purchased Purchased ServicesServices

$.163$.163

SuppliesSupplies $.074$.074

Capital Capital ProjectsProjects

$.003$.003

Transfer Payments Transfer Payments to Capital to Capital Improvement Improvement ProjectsProjects

$.014$.014

RecommendationsRecommendations Create an advertising campaign geared Create an advertising campaign geared

toward parents to explain that they toward parents to explain that they understand the problems facing the district understand the problems facing the district and that they are working to fix them.and that they are working to fix them.

They should also consider a promotional They should also consider a promotional campaign geared toward students to campaign geared toward students to motivate them to attend class.motivate them to attend class. Try to have local area sports teams and movie Try to have local area sports teams and movie

theaters donate tickets for the district to theaters donate tickets for the district to distribute to students with attendance rates of distribute to students with attendance rates of 95% or above that achieve adequate grades.95% or above that achieve adequate grades.

Similar to the Straight A ticket program.Similar to the Straight A ticket program.

ConclusionConclusion

These recommendations will not These recommendations will not solve all of the districts problems.solve all of the districts problems.

The hope is that the advertising The hope is that the advertising campaign will cast the school campaign will cast the school district in a better light, while the district in a better light, while the promotional campaign geared promotional campaign geared toward the kids will motivate them toward the kids will motivate them to attend class.to attend class.