St. Jude Children Research Hospital

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St. Jude Children’s Research Hospital Finding Cures. Saving Children.

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Transcript of St. Jude Children Research Hospital

Page 1: St.  Jude  Children  Research  Hospital

St. Jude Children’s Research HospitalSt. Jude Children’s Research Hospital

Finding Cures. Saving Children.

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Topics of Discussion• St. Jude Children’s Research

Hospital• ALSAC• Allocations of Funds Received

for Fiscal Year 2007• Fundraising

– National Television Marketing– Thanks and Giving– Direct Mail– Radio Marketing– St. Jude Math-A-Thon– St. Jude Up ‘til Dawn

– St. Jude Dream Home Giveaway

– Dinners, Galas, Local Events– Gift Planning– Publications

• Outstanding Faculty• Patient Care• Research• Cancer Survival Rates• Children of St. Jude• Give the Gift of Hope

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St. Jude Children’s Research Hospital• Founded by the late entertainer Danny Thomas,

who dreamed that “no child should die in the dawn of life.”

• One of the premier pediatric cancer research centers in the world.

• Dedicated to finding cures for cancer and other catastrophic diseases of childhood.

• Has helped drive overall cancer survival rates from less than 20 percent to more than 70 percent, and the survival rate for acute lymphoblastic leukemia, the most common form of pediatric cancer, from 4 percent to 94 percent.

Lea

3 years old

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The American Lebanese Syrian Associated Charities

• The exclusive fund-raising organization of St. Jude since 1957.

• The third largest healthcare related charity in the US.

• St. Jude requires more than $1.5 million (American) in operating costs each day. – $180,000 is covered by patient insurance,

the remaining is funded by charitable contributions to ALSAC

• ALSAC raised more than $500 million annually for the hospital through its more than 30,000 fund-raising activities.

Rebekah

8 years old

Danny Thomas ALSAC Pavilion

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Allocations of Funds Received for Fiscal Year 2007

Fundraising 9.6%

Administrative 6.6%

Research & Treatment

83.8%

Fundraising Administrative Current and Future Needs

*85 cents of every dollar received supports the research and treatment at St. Jude

Alethea

18 months old

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Fundraising

• More than a million volunteers in communities all over the country support some 300,000 events that raise funds on behalf of St. Jude.

• The fundraising programs for St. Jude offer unique opportunities for volunteers, donors and partners to participate in a unique mission while also associating with one of the most respected charities in the world.

• ALSAC continues to launch programs nationally that have been successful locally as a result of inspired individuals.

• A description of a few key programs are as follows…….

Macy

7 years old

Continue

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National Television Marketing

• One-hour reality television special hosted by Marlo Thomas Fighting For Life gives viewers an in-depth look into lives of St. Jude patients and their families during their treatment at St. Jude.

• The special airs 1,200 times in more than 150 markets nationwide.

Landon

3 years old

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Thanks and Giving• National campaign kicked off in the fall of 2004• During the months of November and December, consumers can add

a donation at check out at participating retailers or purchase specialty items to benefit St. Jude.

• Has generated hundreds of millions of audience impressions, enabling St. Jude to introduce its life-saving mission to millions of potential, new donors and volunteers.

Kenny

5 years old

Donate by Phone

1-800-805-5856

St. Jude Children’s Research Hospital

501 St. Jude Place.

Memphis, TN 38105

Donate Online

www.stjude.org

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Direct Mail• One of St. Jude’s most effective

fundraising tools• More than 100 million mail pieces are sent

to donors and prospective donors each year.

• Direct mail is also used to reach 5 million active donors who make an average direct mail gift of $25.

• The direct mail program raises more than $200 million annually.

Gabriel

22 months old

*To become a Partner In Hope call,

1-800-822-6344, 8 a.m.-4:30 p.m. CST

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Radio Marketing• 300 stations nationwide raise more than $45 million annually through two-day “radiothons” in their respected

markets:– Country Cares for St. Jude Kids

• Fans have pledged nearly $300 million since the program began in 1989.– Promesa y Esperanza

• Recently launched, it currently involves more than 60 Spanish-format stations.• Fast becoming one of the most recognized fund-raising programs in the U.S. Hispanic market.

– Radio Cares• Includes adult contemporary and news talk formats.

– St. Jude Rhythm and Hope• Featured on urban-format stations.

Colby

4 years old

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St. Jude Math-A-Thon• Created in 1979• Kindergarten through ninth

grade– Students try to solve over 200

math problems while obtaining pledges for each correct answer.

• 12,000 schools from all 50 states raise more than $20 million with more than 400,000 students participating

• Raised more than $360 million• Supported by Six Flags

Allyson

2 years old

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St. Jude Up ‘til Dawn• Created in 1998

• Student-led, student-run program hosted by colleges and universities across the country.

• Hold various fund-raising events throughout the year.

– Culminates with a fun, all-night finale event at which students stay “up ‘til dawn” in honor of St. Jude patients.

• Students at more than 200 participating schools have raised $12 million.

Carson

2 years old

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St. Jude Dream Home Giveaway• Started in the early 1990’s

• Involves selling a limited number of $100 chances to win a new, single-family “dream home” in a local community.

• These annual projects have generated an average of half a million dollars each in their first year.

• Other high-end prizes are donated and raffled during a live television special at the conclusion of the event.

• The Dream Home program has raised more than $100 million and is active in more than 30 markets nationwide.

Louis

22 months old

*For more information about participating in a St. Jude Dream Home Giveaway in your area, contact [email protected]

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Dinners, Galas, Local Events

• More than 500 dinners, galas, sporting events and more are hosted each year and generate both tremendous dollars and exposure for St. Jude.

Bret

2 years old

*If you would like to attend or host a dinner or event in your community call, 1-800-822-6344

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Gift Planning

• The St. Jude Gift Planning staff works closely with donors who wish to make a major commitment to support St. Jude whether it be today, over time or as a gift through their estate.

• St. Jude makes a full range of gift planning vehicles available to its supporters and is assisted in these efforts by the nation’s leading fund custodians and asset managers.

Anna

3 years old

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Publications• The Right Words at the Right

Time – A book that draws on the life

experiences of more than 100 remarkable people.

• The Right Words at the Right Time, Volume 2 : Your Turn

• Free to Be….You and Me• Thanks & Giving All Year Long

– book and CD– A joyful volume for children

and the grown-ups in their lives.

• All royalties benefit St. Jude.

Tori

5 years old

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Outstanding Faculty

• St. Jude has a history of attracting the scientists and doctors who are regularly recognized as the best in their fields.

• Among many St. Jude outstanding faculty members are:

Courtney

2 years old

Winner of the 1996 Nobel Prize for Physiology or Medicine.

Peter C. Doherty, PhD

Immunology

Appointed by President Bill Clinton to the National Cancer Advisory Board

Arthur W. Nienhuis, MD

Hematology

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Patient Care• Consists of all care needed for active patients of St. Jude. For

example, for a child with acute lymphoblastic leukemia, the most common form of childhood cancer, a successful course of treatment would consist of two to three years of active therapy.

• Patients remain active in the research protocol through periodic checkups in the clinic for 10 years or until age 18. After that, patients become alumni and are followed annually by mail or telephone.

Virginia

5 months old

We are a beacon of light in a parent's darkest night.

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Research• The current basic and clinical

research at St. Jude includes work in gene therapy, bone marrow transplantation, chemotherapy, the biochemistry of normal and cancerous cells, radiation treatment, blood diseases, influenza, pediatric AIDS and psychological effects of catastrophic illnesses.

• St. Jude also conducts long-term biostatistical investigations on the long-term outcomes of its patients and is the only pediatric research hospital that has been awarded a National Cancer Institute cancer center support grant.

Brook

2 years old

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5-Year Cancer Survival Rates

1962 Vs. P resent*

4%

50%

7%

75%

10%

50%

20%

30%

5%

10%

94%

90%

85%

95%

55%

90%

65%

70%

65%

85%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Acute Lymphoblastic Leukemia

Hodgkin Disease

Non-Hodgkin Lymphoma

Retinoblastoma

Neuroblastoma

Wilms Tumor

Osteosarcoma

Rhabdomyosarcoma

Ewing Sarcoma

Medulloblastoma

Percent Survival

1962 Present

Brooklyn

2 years old

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Children of St. Jude

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Give The Gift of• Cancer is the leading non-accidental cause of death in American children.

But early detection and treatment can greatly enhance a child’s potential for long-term survival. At St. Jude Children’s Research Hospital, treating and curing these childhood diseases and sharing that research is central to our mission.

• Your gift, right now, could help save the lives of the children you just saw.

Natalie Tanner

1 year old

Pledge Today!!