How would you go about preparing and implementing the Hospice’s

communications, marketing and public relations strategy?

Natasha Patel

St. Catherine’s Hospice

• Professionalism• Interpersonal skills• Communication with people from all spectrums; council

members, parents, children etc • Important media contacts- local and national

Background

Money and Cuts

• NHS funding has been cut, not just for

charities but for businesses and organisations

across the regions as well• Donations are important for the hospice and it’s important to

stress what the hospice does and how much funds are needed in order to keep the hospice running in the respectful way that it does today

Ideas, Brainstorm, Action, Result

• Social networking tools• Synergy –benefits both ends• Auctions • People love people in power – elitism • Manifest • Important to stress the range of ages that are treated • Special provisions for all types of clients – can do it by video blogging

etc

•Brand Identity –increase donators and patient engagement and interaction, polls (increase interactivity)

•Tweet Maps – locate the donators/businesses on twitter to know exactly where they are

•Social media campaigns – competitions, raffles, events, polls on Facebook, regularly update Facebook pictures and videos etc

•Director should have own twitter specifically for the hospice and information regarding new news from the website etc.

•Facebook – business pages – insights – Pinterest – competition where people have old photos of Preston/ Lancashire – best one gets a prize , polls, quizzes – better engage with donators

•Social media engagement

Social Media

Networking

• Networking with schools, other organisations to gain awareness from different age groups also and instill the importance of charity into their heads

• Radio• Newspapers• Magazines – Lancashire Life, Lancashire

Events

• Garden Party – Investors, caterers and local media• Baking demo – To be featured on the website• Increase likes and followers• Increase brand profile• Attract advertisers and investors• Build strong relationships where people feel special and a part of the

hospice• Personal letters of thanks

Newsletter

• Electronic Newsletters• Newsletters to mobile phones?• Up to date• Modern• Easy way to keep in the know

Blog

• Regular updates• Insight and engagement• Raise profile• Get to know the staff –

Get different people to blog• Direct View• Weekly feature of a blog post on the website • Blog can be pictures, videos, weekly or daily updates• Staff profiles – get to know the staff• Video diaries of members of staff

http://stcatherinescommunityproject.wordpress.com/

Multi - Cultural

• We live in a multi-cultural society• Hospice can reflect each society as much as possible and get

various ethnicities on the database and up on website. • As a bilingual and a member of the ethnic minority – I can

also help communicate the key message of the hospice to a broader range of people

Human interest

• Human interest stories• Huge potential to get stories and interviews from people who

have gained satisfaction from working at the hospice (including myself), staff members and especially patients http://www.vuvox.com/my_vox/show/03533039f1#presentation=057d760647

To Conclude…• There is so much potential for the hospice in terms of media, raising awareness,

increasing income via donations and investments etc. • Passionate • I want to create these ideas for you. • I have worked here and love it – the people, place, staff, its so welcoming• It would be such a privilege to represent such a respected organisation such as

yourselves. • Self-motivated• Active doer• Determination • I have a professional and presentable exterior• Friendly and warming nature• My journalistic and media skills are fluent- filming, editing, shooting and

interviewing• Empathetic