St Albans Literary Festival Sponsorship pack...Sponsorship packages Gold festival friend £1,500...
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St Albans Literary Festival Sponsorship pack November 6 – 9 th 2014 Two thousand years of stories...
Transcript of St Albans Literary Festival Sponsorship pack...Sponsorship packages Gold festival friend £1,500...
St Albans Literary Festival Sponsorship pack
November 6 – 9th 2014
Two thousand years of stories...
20 minutes from London
Literary heritage
• Legendary story of Alban, first British Saint • The first draft of the Magna Carta was drawn up in St Albans Cathedral • Dickens penned some of Bleak House in the City • Stephen Hawking was educated at St Albans School • Sir Francis Bacon, 1st Viscount St Alban, lived at Gorhambury House • The highest number of coaching inns and public houses (hubs of story-telling) in the UK, including the oldest pub in the UK
St Albans – the ‘fit’
• Home to a diverse population of cosmopolitans • 4th highest proportion of managers, senior officials and professional occupations in the country, and 50% of residents hold a degree or equivalent • Thriving cultural life – actors, artists, filmmakers, writers • University of Hertfordshire is a particularly progressive university with passion for the arts • Well-known authors come from here (Michael Morpurgo) • Well-known authors live here currently (Jonathan Stroud)
Festival Vision
• To give local people the chance to come together to celebrate literary forms of all sorts • To give people the opportunity to meet their favourite authors • To attract lovers of literature to visit St Albans • To inform and educate would-be writers in the art of writing and the mechanics of getting published • To inspire the younger generation to write – and to read • To use some of the City’s historic and welcoming venues
A four-day celebration of story-telling, of every kind: novels, journalistic writing, poetry, non-fiction, copy-writing, blogging...
"St Albans is the perfect place for a literary festival. Who could fail to be inspired by its wonderful, winding old streets, magnificent cathedral and atmospheric beamy pubs?“ Local author Kate Griffin
Festival Aims
• Headline event in St Albans Cathedral on Saturday 8th evening • High-profile best-selling authors • At least 10 events in venues in the city centre • Literary pub-walks / a children’s poetry competition • 3,000 ticket sales • 5,000 festival programmes • 5,000 flyers, of which 1,500 placed in school bags • Free activities on offer
Photo: Michelle Wiggitt
Festival Team
Festival director: Matt Adams
07702 679146, 01727 863209
Festival operations director
and programme coordinator: Claire Walsh
[email protected] 07792082135
Children’s programme
coordinator: Jennifer Blackford
07842042285
Public relations & marketing: Loudbird PR, Sophie Banks &
Angie Cronin
07970 810302 or 07815 147073
Design of logo and brand: Matt Bigg, the collective
07768 472 365 or 01727 893 697
• Herts Advertiser (readership 178,000) – an Archant newspaper • St Albans Cathedral • Waterstones • St Albans Central Library • Chaos City Comics/Empire Records • Maltings Arts Theatre • St Michael’s Manor hotel
Supporters
• Great exposure for your brand on: publicity materials, programme, website, social media • Backing and regular coverage in the local newspaper, The Herts Advertiser • Coverage in regional and national press • Community spirit and good-will • Reap the benefits of influx of visitors attending the literary festival • St Albans is has a wealthy and influential demographic with which to engage
Reasons to sponsor
Sponsorship
• Promote your brand to our audiences • Use social media to make a noise about your brand • Support you in your customer engagement
Headline sponsor Only ONE of these
Exclusivity We will work with you to
create an ideal vehicle for your brand
Your brand name will feature in the title of the
Festival
Children’s sponsor Exclusivity of sponsoring the
children’s programme Many opportunities for
exposure with children and their families
Starts from £2,500
We will…
Sponsorship packages
Gold festival friend £1,500
Company logo on festival
website Company logo on banner
outside key venue Stand at key venue
Half page ad in festival programme
Promotional literature placement
4 tickets to festival events of your choice
4 tickets to festival drinks reception
Silver festival friend £500 - 1000
Company logo on festival
website Half page ad in festival
programme Promotional literature
placement 2 tickets to festival
events of your choice 2 tickets to festival drinks
reception
Bronze festival
friend £200 - 400
Company logo on festival
website Company logo in festival
programme 2 tickets to festival
events of your choice
Donate any amount, big or small and we will thank you on our website…
Marketing reach
• Regional media partner readership: 178,000 every week • Double-page spread in Herts Ad once a month • Waterstones bookseller - window in City Centre • Twitter reach approx: 30,000 • Facebook reach approx: 10,000 • Website / blogs approx: 40,000
In Summary
• Storytelling is a pivotal part of St Albans’s history • St Albans was the first main coaching stop out of London and gateway to the North – and therefore a major hub of tales, gossip and storytelling • We would like to reflect this heritage by using our many inns and pubs as central venues in the first St Albans Literary Festival • The local newspaper, the Herts Advertiser, is a major supporter of this Festival and will be giving it regular coverage • The St Albans Literary Festival would very much like to talk to anyone interested in becoming a headline sponsor of this first festival
November 6 – 9th 2014
The End
