SSSC The Importance of B2C
19
1 1 www.consultingwhere.com The Importance of B2C in the Growth of the Geospatial Market Andrew Coote Chief Executive ConsultingWhere Ltd.
-
Upload
andy-coote -
Category
Technology
-
view
411 -
download
0
description
The importance of Business to Consumer applications in the future growth of the location market cannot be over-estimated. It will drive innovation be one of the main drivers of innovation in our industry and will "spill over" into the enterprise. This presentation details some of the emerging application areas and cites some of the sources of evidence underpinning our belief in the importance of this trend.
Transcript of SSSC The Importance of B2C
1 1
www.consultingwhere.com
The Importance of B2C in the Growth of the Geospatial Market
Andrew CooteChief Executive
ConsultingWhere Ltd.
2
Prediction is very difficult,especially about the future.
Neils Bohr (1885-1962)
3
Peak of Expectations
Technology Trigger
Trough of Disillusionment
Slope of Enlightenment Plateau of Productivity
Time
Augmented Reality
Geo Cloud
Hype
3D Cities
Sensor Networks
Big Data
Linked Data
Enterprise GISSmart Metering Route Optimisation
Crowd Sourcing
GNSS (GPS 2.0)Geo Social Networking
Consumer Location Apps
Indoor NavigationOpen Data
FOSS
LIDAR
Geospatial Hype Cycle
With acknowledgements to Gartner Research
4
400Kg Gorillas
Oracle
SearchDatabase
IoS v AndroidConsumer
Mapping
Nokkia
Oracle
Apple
Microsoft
Operating System
5
Value Created by Personal Location Data
Source: McKinsey Big data: The next frontier for innovation, competition, and productivity
6
Smart Routing• Solutions already exist but hugely under-exploited• Applicable to any organisation that controls a fleet of vehicles• Proven 10-15% efficiency savings from fuel savings alone• Reduced insurance premiums already being offered for
staying out of high crime areas• In future will be part of in-vehicle telematics system• New extensions will include:
– Real-time diversion advice to avoid traffic hold-ups– Links to weather conditions ahead– and maybe .......– Paying for preferential traffic signalling?
7
Social Community Applications
8
Entertainment: Games and Film
9
Bits and Atoms
Courtesy of Jack Abrahams, ebay at Where 2.0
10
Monetising Slack Assets
• ParkOnMyDrive• CouchSurfing
• TOAST Martinborough
11
Location-based Dating
12
Augmented Reality
Source: www.layar.com
13
The Significance of 3D
Courtesy of British Geological Survey
14
Political Influencing
Earls Court
Courtesy of ITO world
15
Revenue Models• Advertising - sponsored links for mobile location-
enabled search• Freemium – basic app is free but premium content is
chargeable• Recurring subscription fees for content or service
upgrades and extensions• Purchase of virtual items in mobile games
16
B2C in the Enterprise
“Mainstream consumer-focused location aware smartphones and related location based
services will make significant inroads into the enterprise, significantly reducing the cost and
effort required for many mobile applications.”
Peter Batty, Ubisense
17
Embracing Change
"You never want a serious crisis to go to waste.
And what I mean by that is an opportunity to do things that you think you could not do in any other circumstances”
Hillary Clintonafter Rahm Emanuel (former White House Chief of Staff)
18
Conclusions
• The substantial opportunities in the B2C space won’t come to us – we have to go and make them happen;
• Funding is available, locally through “white knight” investors and more globally in Silicon Valley;
• As an industry we largely missed the opportunities that the advent of GPS created;
• Let’s not miss them this time!
