SSG S-M-A-R-T Growth
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www.SantiagoSolutionsGroup.com t: 818.736.5661 S-M-A-R-T GROWTH Through Opportunity Right-Sizing Carlos Santiago President & Chief Strategist Santiago Solutions Group July, 2012 Excerpts of -Chapter 2 written by Carlos Santiago in M. Isabel Valdes’ new book WIN! The Hispanic Market
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Transcript of SSG S-M-A-R-T Growth
www.SantiagoSolutionsGroup.com t: 818.736.5661
S-M-A-R-T GROWTH Through Opportunity Right-Sizing Carlos Santiago President & Chief Strategist Santiago Solutions Group
July, 2012
Excerpts of -Chapter 2 written by Carlos Santiago in M. Isabel Valdes’ new book WIN! The Hispanic Market
Need: “Go” or “No-go” & Hispanic Initiative Funding Allocation Decisions
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• Boost corporate growth rates
• Optimize brands’ full potential
• Decide where & how much to invest
• Attain reasonable ROI
Right-sizing the Hispanic Market Opportunity
S-M-A-R-T Growth Strategic Planning Framework
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• Long term view
• Consistent investment and resource allocation
Hispanic Right-Sizing S-M-A-R-T Growth
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• Tailored, proven scientific approaches
Hispanic Right-Sizing S-M-A-R-T Growth
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• Objectives, operations, incentives & accountability
Hispanic Right-Sizing S-M-A-R-T Growth
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• Clear goals & dashboards including net consumer growth, revenue, profit and ROI
Hispanic Right-Sizing S-M-A-R-T Growth
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• Operationalized growth strategies in-sync with proven outcomes, organizational capabilities and progressive scaling
Hispanic Right-Sizing S-M-A-R-T Growth
Revenue Growth due largely to appropriate Hispanic Allocation
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• For Consumer Packaged Goods and Technology-Telecom-Entertainment sectors as well as for their retailers… Hispanic Allocation alone explains about a third of increases in revenue growth
~33%
~67% Other
Drivers
* Hispanic Allocation ‘Top Tier’ revenue growth rate outpaces “Mid Tier” competitors by 3 times
* According to Credit Suisse, Hispanic competitive advantage translates into a 20%+ company valuation differential!
Hispanic Market Allocation
www.SantiagoSolutionsGroup.com t: 818.736.5661
Carlos Santiago O: 818.736.5661
[email protected] www.SantiagoSolutionsGroup.com
¡Gracias!
• Strategic Growth Consultancy, including planning and implementation
• U.S. Hispanic, Multicultural & Latin American markets focus
• Deep experience across Services, Products and Social Sector
• Hands-on capabilities from client-side experience with end-to-end operations
• Driven by ROI for 12+ years
