SSFC Background Story

Our Brand

Our Brandis

Our Brandis

Our Story

102 Years of History

photograph of the 1908 founding and premiership winning team

Success – A Record 20 Premierships

Rabbitohs Characteristics

StrengthCourageResilienceIconic

Strength & Courage

Resilience

Community Icon

Souths Cares – Our Community Initiative

• Teachers Aid Program in the South Sydney Area– 17 Players all voluntary– La Perouse Primary, Alexandria Park School, Green Square School,

Matraville Sports High School

• Work Place Mentoring– Aboriginal Connections Employment Services– Enterprise Training Company (ETC) in Coffs Harbour

• Social Awareness Programs– Clean Slate Without Prejudice Program– Guides to Dealing with Grog – NSW Health– Tackling Violence

Community Spirit – Souths Cares

Delivering Awareness Off-field

Delivering Awareness On-field

Old Ground

Reborn

South Sydney Leagues Club

World Class Facilities

Australian Technology Park Performance CentreAt Redfern Oval

State of the art gym at the Australian Technology Park Performance Centre At Redfern Oval

World class Member and Corporate facilities at The Rabbitohs Home Ground – ANZ Stadium

Custom built and exclusive use dressing rooms atThe Rabbitohs Home Ground – ANZ Stadium

Reconnecting with our Members and Community

Growing Numbers

6,641 Ticketed Members

2008


2009

11,000+ Ticketed Members

2010


2007

Growing Numbers


2008


2009


2010

12,540 TotalMembers

15,100 TotalMembers

18,500+ Total Members


2007

9,350Total Members

Growing Numbers


2007


2008


2009


20109,350Total Members

12,540 TotalMembers

15,100 TotalMembers

18,500+ Total Members

4,000+ Junior Members

2,641 Junior Members



Growing Numbers

#1 Total Membership

in the NRLThe Rabbitohs will have over 18,500 total members in 2010

The Coolest Merchandise in Australian Sport

Financial Turnaround – Operating Profit/(loss)

(4.61m)

2007

2008

.26m

2009

.59m

2010

(2.53m)

* The Football Club Administration operates with 21 full time staff (down from 35 in 2007)

2009 NRL Benchmarking

SSFC Syd Club Avg NRL Avg

Operating profit* $0.26m ($2.87m) ($2.12m) Total revenues* $15.00m $11.60m

$13.71m Sponsorship revenues $5.34m $4.35m $5.63m Membership revenues $1.78m $0.84m $1.33m Membership numbers 15,102 6,353 6,704 Corporate partners 218 182 137 *Excludes Leagues

Club funding $0.00 $3.01m $1.61m (total of $26m across the game)

Three Year Plan through 2013


(with 25,000 Total Members)

21st Premiership

Strong Support – of all sorts

Major Sponsor Family – Strongest Brands in Sport

Major Exposure

Well Connected

Reach

The Rabbitohs reached a combined Television audience of 16,000,000 in Season 2009, across Free to Air and Pay Channels.

Reach

The Rabbitohs reached a combined Television audience of 16,000,000 in Season 2009, across Free to Air and Pay Channels.

An estimated 250,000 vehicles proudly display the running rabbit logo across Australia

The Football Team

• Inspiring Moments

• Diversity Celebrated

• Youth, Power, Skill, Commitment

• Exciting Style of Play – Razzle Dazzle Football

• Strong Leadership on and off the field

Inspiring Moments

Nathan Merritt, born and raised in Redfern, kicks the game winning field goal at the SCG in the 80th minute to defeat the Wests Tigers, 23 – 22, 17 May 2009.

Entertaining and potent attackThe Rabbitohs were #1 in tries scored (103 in total) in season 2009.

New Recruits – Youth, Power, Skill, Commitment

*Average age of full time squad = 24.9 years old

Respected hardworking leaders

We know who we play for

Beau Champion salutes the crowd after scoring his second of three tries against the Broncos, 17 July 2009.

Victories Shared

Members Embraced

Our Story

Our Storyis

Our Storyis

Our Brand

SSFC Background Story

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Transcript of SSFC Background Story