Brand Name/Logo

•Include your Story!•Brand Name and Logo

Consistency•Simplicity

•Distinctiveness•Likability

•Internet Ready

WHAT’S YOUR STORY?

•Why are you starting this business?

•What drives you?

•What are you passionate about?

•Your story will spark conversations.

KEEP LOGO IN MIND

•First Impressions

•Ensure Consistency

•Visual Memory

SIMPLICITY

•Keep It Simple!

•Avoid being over creative with words.

•Keep in mind pronunciation.

•Example

Often pronounced as: uh-deed-aasCorrect pronunciation: aah-dee-das

Often pronounced as: PorshCorrect pronunciation: Por-shaa

Often pronounced as: Suh-co-nee Correct pronunciation: Sock-uh-nee

DISTINCTIVENESS

•Stand out in crowd!

•Research competitor names to ensure your brand name

stands out.

LIKABILITY

•Often overlooked step

•Conduct small surveys

•Ask family and friends

INTERNET READY

•Very important!

•Website

•Social Media

•Email Address

WEBSITE

•Simple web address

•Keep search engines in mind

•Do not be afraid to use acronyms when appropriate

•Example of what not to do

nationalhomeexpertsofamerica.com

SOCIAL MEDIA

•FaceBook, Twitter, Instagrametc.

•Conduct research on each site to ensure there are no

duplicate pages

EMAILADDRESS•Keep simple

•Think like a customer

•Customers will use email to communicate with your

business.

THANK YOU!

For Additional Questions

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