Ss update for_ffcg_board_meeting_february_2012

Double-click to enter title

FY 2012-2013 1st Quarter OverviewSmith & Surrency Digital Marketing

Campaign


Search engine optimizationEmail marketingFFCG listVendor listsOnline display advertisingCampaign developmentCampaign management

Overview of Services

Landing pagesWebsite maintenanceSocial media marketingPaid search

Double-click to enter titleOverview of ServicesWebsite Performance

13.16% Increase in Visitors31.02% Increase in Pageviews15.78% Increase in Pages per Visit25.57% Increase in Average Visit Duration


Keys to SEO Campaign:

Using blog to help drive keywordsWorking with partners to create keyword rich linksMonitoring and managing keywords to drive key rankings

Search Engine Optimization


Double-click to enter text

Email Marketing


Screenshot of February's emailAdded price point to packagesEmail includes courses and golf schoolsSending email to unopened list 2nd time beginning this month to drive open rates

Double-click to enter titleEmail MarketingCampaigns

Co-Op CampaignsAll drive to specific landing pagePartners offers featuredGoal is to get users to click through to partners site and bookFirst Quarter Campaigns:Golf.comVirginia GolferGolf WeekGolf SwitchGolfStyles


Golf.com CTR .38%4:18 spent on Golf.com landing page

GolfWeek CTR 1.62%460 Clicks in December alone

CampaignsSample of Results to Date

GolfWeek Impressions

Golf.com Impressions



Social Media



Social MediaFacFacebook


Utilizing paid search campaign to convert specific keywordsTargeted to feeder markets that we update each seasonMore than 1.2 million impressions in 1st quarter Highly engaged users who spend more than a minute on the siteDriving traffic to seasonal specials page then to partners for booking

Paid Search


Addition of sweepstakes to paid search campaign to grow databaseCo-op email programSEO growthFamily content added to website – per our golf.com meetingGrow engagement with social mediaContinue to grow site audience and performance

Goals Moving Forward

Ss update for_ffcg_board_meeting_february_2012

Technology

Transcript of Ss update for_ffcg_board_meeting_february_2012