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Transcript of SS full length presentation - pdf
Picture Your Selfie in
Downtown Sanford
Month long event sponsored by the Downtown Business Council of the Sanford Regional Chamber of Commerce
July 1 ndash 31 2014
The ldquohome baserdquo for the event was the Downtown Sanford Facebook page bull The event was advertised and promoted from here bull Repository for all selfie pictures
Accomplishments bull July 1 kick-off
Flashmob-style
Seminole Dazzlers
bull 3 front page Newspaper articles bull 40000 unique visits to Downtown FB page bull Sanford 365 The Bokey Orlando Slice bull Double-jury judging process
Round 1 Jury Downtown Business Council
Final Jury
Megan Stepe - Gallery Curator amp Art History Professor Seminole State College
Victoria Ackerman - Digital Media Professor Seminole State College
Coralie Claeysen-Gleyzon ndash DirectorCurator at Jai Gallery Orlando
David Fithian ndash Curator of Exhibitions Museum of Art DeLand
Amy Sweezey ndash Wesh2 Weather Anchor
Exhibition amp Opening Reception
Jeanine Taylor Folk Art Gallery for the top 25 selfie photographers
bull Sanford Selfies blog bull Orlando Sentinel movie clip bull Sanford Selfies 2014 ndash YouTube
Accomplishments
Amy Sweezey announced the
event on WESH 2 news
segment and tweeted
How did we do it
Chamber staff 3 + Croomrsquos Academy intern
Volunteers Total hours = 200 Graphic designer ndash created promotional images --- Total cost - $33950
Printing ndash bull 16 exhibition panels ------------------------------------ Total cost - $28938
Estimated cost in man-hours $3020
Article writingndash submission for publication
Recruiting jurors Organizing kick-of day Outreach and networking (phone calls emails door-to-door)
How do we transform a one month selfie event
into an ongoing selfie program
New Selfie Program Mission bull Headlines read ldquoSanford is Selfie Cityrdquo ~ bull For the Sanford Selfie program to earn prestige and notoriety beyond our borders a signature
event to Sanford (done more successfully more creatively than other cities) bull Sanford Selfies are recognized as having enriched artistic value because of the higher intentions
promoted through the program ndash inspires more thoughtful execution and creativity
Purpose bull To take back our image and reputation
The selfie program can help to begin establishing a real and honest
contemporary profile for Sanford bull To increase the number of visitors to Sanford bull To add to revitalization efforts for the city of Sanford especially Sanfordrsquos historic downtown bull To add to economic development efforts by promoting Sanfordrsquos fun and artistic side
Goal bull For the Sanford Selfie program to rebrand our city as happening creative and successful with
relevant vibrant growth bull To attract businesses and residents that contribute to Sanfordrsquos quality of life - driving lsquotrafficrsquo
business success and increased property values
Step 1
Why Expand bull This is a project that ripples like the rings from a pebble in a pond -- the center of town
will benefit foremost then the landmarks and businesses in the far reaches and finally the outer ring brings new people and their dollars into Sanford and promotes exposure of Sanford as these visitors return to their homes elsewhere
bull Taking the Sanford Selfie program year round makes our Downtown the strong heart center of a large-scale community-building movement
It gives the people a reason to connect with one another to talk more to each other to showcase what their creative spirit can do
It creates buzz in town and pride over the things the townspeople decide are special to them
bull The point of a social media campaign is growth and expansion The best case scenario is for a campaignrsquos mission and brand to go viral The probabilities of such increase when the reach of inclusion also grow and expand
Step 2
Step 3
bull Receive a check for $100 bull Featured on the Sanford Selfie FB page bull Photo will be printed and exhibited in
storefront display on 1st Street bull Recognition at Commission meeting
selfie with the mayor)
$100 PRIZE EACH
MONTH
Step 4
bull Designed to encourage and enhance the experience of residents and regular visitors
bull Add game-like experience to engagement
bull 1 winner per quarter based exclusively on theme
bull Print is exhibited in 1st St - Meisch Bldg storefront display
bull Winner has their print is exhibited at the annual 3rd quarter gala with other winners and finalists
Downtown Sanford Selfie Specials bull Monthly selection of selfie photograph taken in downtown Sanford
bull Winner receives gifts from the featured local business that month
Step 5
bull Allow events to use the sanfordselfie for their own promotional efforts
bull Have a presence at events (booth person passing flyers) bull This integrative aspect enhances
solidarity within the city and compounds promotional efforts
bull Produce artistic quality event posters bull Disseminate posters throughout Sanford bull Social media promotions bull Partner with Sanford Public Schools SSC and other community clubs amp
organizations bull Speaking engagements ndash presentations bull Advertising Newspaper magazine radio billboard etc bull Fanfare ndash Create excitement and competition amongst local businesses and
organizations through challenges and lsquoshout outsrsquo
bull Add game-like experience through levels of engagement
Ensure participation
Sanford Selfie program Director bull Hire a qualified person to launch manage and maintain the program for the first year bull Part-time ndash 25 hoursweek for the first 2 months bull 10-15 hoursweek for the following 9 months
The October 1 Annual Exhibition of Winners amp Finalists will take 2-3 almost full-time weeks
What will it take
$2000 for the first 2 months $4500oo for next 9 months
Total cost for Director ------$6500
Promotional Materials - Printing bull 1000 posters (Start-up) bull 300 postcards (Start-up) bull Double start-up costs to cover the remaining 9 months
of promotional needs
$800 for posters $100oo for postcards
Total cost for Promotions -- $1800
Advertising bull Prize money - $100month bull Radio television bull Billboard bull Mural
$1200 for a yearrsquos prize money $600 for mural $1000 billboard
Total cost for Advertising -- $2800
2X
1 full year of operations
Total Cost ---------------- $11100oo
Chamber of Commerce
Downtown Business Council
City of Sanford
Economic Development
$1000 ndash Director to launch program
$1200 - Monthly ldquoBest Picture Awardrdquo
Monthly donations in gift certificates
Volunteer hours ndash
bull Distribute posters
bull Hype program in your social media
$2200oo Total for start-up costs
$900 printing promotional materials
$1000 Billboard Admonth
$500 Utility Bill insert
Supply an Intern
$2400oo Total for start-up costs
This is Sanford
Martha Jennings President Divergent Marketing Solutions SEO specialist marketing amp communications
Meet the committee
Jennifer Lindquist Artist Gallery on First
Lead Consultant amp Chair Sanford Selfie Program
Jessica McCarty Photographer
Owner Jessica Lynn Photography
Nelson Beverly Business Manager Harrell amp Beverly
Founder amp Festival Director Love Your Shorts
Meet the committee
Nicole Bascombe Financial Services Operations Compliance amp Risk Management specialist
Christina Grace Beverly Graphic Designer UCF
Founder amp Filmmaker Liaison Love Your Shorts
Sheena Rena Fort Administrative Specialist City Manager
Eddie James Usability and User Experience ( UX ) Research consultant based in Florida
The ldquohome baserdquo for the event was the Downtown Sanford Facebook page bull The event was advertised and promoted from here bull Repository for all selfie pictures
Accomplishments bull July 1 kick-off
Flashmob-style
Seminole Dazzlers
bull 3 front page Newspaper articles bull 40000 unique visits to Downtown FB page bull Sanford 365 The Bokey Orlando Slice bull Double-jury judging process
Round 1 Jury Downtown Business Council
Final Jury
Megan Stepe - Gallery Curator amp Art History Professor Seminole State College
Victoria Ackerman - Digital Media Professor Seminole State College
Coralie Claeysen-Gleyzon ndash DirectorCurator at Jai Gallery Orlando
David Fithian ndash Curator of Exhibitions Museum of Art DeLand
Amy Sweezey ndash Wesh2 Weather Anchor
Exhibition amp Opening Reception
Jeanine Taylor Folk Art Gallery for the top 25 selfie photographers
bull Sanford Selfies blog bull Orlando Sentinel movie clip bull Sanford Selfies 2014 ndash YouTube
Accomplishments
Amy Sweezey announced the
event on WESH 2 news
segment and tweeted
How did we do it
Chamber staff 3 + Croomrsquos Academy intern
Volunteers Total hours = 200 Graphic designer ndash created promotional images --- Total cost - $33950
Printing ndash bull 16 exhibition panels ------------------------------------ Total cost - $28938
Estimated cost in man-hours $3020
Article writingndash submission for publication
Recruiting jurors Organizing kick-of day Outreach and networking (phone calls emails door-to-door)
How do we transform a one month selfie event
into an ongoing selfie program
New Selfie Program Mission bull Headlines read ldquoSanford is Selfie Cityrdquo ~ bull For the Sanford Selfie program to earn prestige and notoriety beyond our borders a signature
event to Sanford (done more successfully more creatively than other cities) bull Sanford Selfies are recognized as having enriched artistic value because of the higher intentions
promoted through the program ndash inspires more thoughtful execution and creativity
Purpose bull To take back our image and reputation
The selfie program can help to begin establishing a real and honest
contemporary profile for Sanford bull To increase the number of visitors to Sanford bull To add to revitalization efforts for the city of Sanford especially Sanfordrsquos historic downtown bull To add to economic development efforts by promoting Sanfordrsquos fun and artistic side
Goal bull For the Sanford Selfie program to rebrand our city as happening creative and successful with
relevant vibrant growth bull To attract businesses and residents that contribute to Sanfordrsquos quality of life - driving lsquotrafficrsquo
business success and increased property values
Step 1
Why Expand bull This is a project that ripples like the rings from a pebble in a pond -- the center of town
will benefit foremost then the landmarks and businesses in the far reaches and finally the outer ring brings new people and their dollars into Sanford and promotes exposure of Sanford as these visitors return to their homes elsewhere
bull Taking the Sanford Selfie program year round makes our Downtown the strong heart center of a large-scale community-building movement
It gives the people a reason to connect with one another to talk more to each other to showcase what their creative spirit can do
It creates buzz in town and pride over the things the townspeople decide are special to them
bull The point of a social media campaign is growth and expansion The best case scenario is for a campaignrsquos mission and brand to go viral The probabilities of such increase when the reach of inclusion also grow and expand
Step 2
Step 3
bull Receive a check for $100 bull Featured on the Sanford Selfie FB page bull Photo will be printed and exhibited in
storefront display on 1st Street bull Recognition at Commission meeting
selfie with the mayor)
$100 PRIZE EACH
MONTH
Step 4
bull Designed to encourage and enhance the experience of residents and regular visitors
bull Add game-like experience to engagement
bull 1 winner per quarter based exclusively on theme
bull Print is exhibited in 1st St - Meisch Bldg storefront display
bull Winner has their print is exhibited at the annual 3rd quarter gala with other winners and finalists
Downtown Sanford Selfie Specials bull Monthly selection of selfie photograph taken in downtown Sanford
bull Winner receives gifts from the featured local business that month
Step 5
bull Allow events to use the sanfordselfie for their own promotional efforts
bull Have a presence at events (booth person passing flyers) bull This integrative aspect enhances
solidarity within the city and compounds promotional efforts
bull Produce artistic quality event posters bull Disseminate posters throughout Sanford bull Social media promotions bull Partner with Sanford Public Schools SSC and other community clubs amp
organizations bull Speaking engagements ndash presentations bull Advertising Newspaper magazine radio billboard etc bull Fanfare ndash Create excitement and competition amongst local businesses and
organizations through challenges and lsquoshout outsrsquo
bull Add game-like experience through levels of engagement
Ensure participation
Sanford Selfie program Director bull Hire a qualified person to launch manage and maintain the program for the first year bull Part-time ndash 25 hoursweek for the first 2 months bull 10-15 hoursweek for the following 9 months
The October 1 Annual Exhibition of Winners amp Finalists will take 2-3 almost full-time weeks
What will it take
$2000 for the first 2 months $4500oo for next 9 months
Total cost for Director ------$6500
Promotional Materials - Printing bull 1000 posters (Start-up) bull 300 postcards (Start-up) bull Double start-up costs to cover the remaining 9 months
of promotional needs
$800 for posters $100oo for postcards
Total cost for Promotions -- $1800
Advertising bull Prize money - $100month bull Radio television bull Billboard bull Mural
$1200 for a yearrsquos prize money $600 for mural $1000 billboard
Total cost for Advertising -- $2800
2X
1 full year of operations
Total Cost ---------------- $11100oo
Chamber of Commerce
Downtown Business Council
City of Sanford
Economic Development
$1000 ndash Director to launch program
$1200 - Monthly ldquoBest Picture Awardrdquo
Monthly donations in gift certificates
Volunteer hours ndash
bull Distribute posters
bull Hype program in your social media
$2200oo Total for start-up costs
$900 printing promotional materials
$1000 Billboard Admonth
$500 Utility Bill insert
Supply an Intern
$2400oo Total for start-up costs
This is Sanford
Martha Jennings President Divergent Marketing Solutions SEO specialist marketing amp communications
Meet the committee
Jennifer Lindquist Artist Gallery on First
Lead Consultant amp Chair Sanford Selfie Program
Jessica McCarty Photographer
Owner Jessica Lynn Photography
Nelson Beverly Business Manager Harrell amp Beverly
Founder amp Festival Director Love Your Shorts
Meet the committee
Nicole Bascombe Financial Services Operations Compliance amp Risk Management specialist
Christina Grace Beverly Graphic Designer UCF
Founder amp Filmmaker Liaison Love Your Shorts
Sheena Rena Fort Administrative Specialist City Manager
Eddie James Usability and User Experience ( UX ) Research consultant based in Florida
Accomplishments bull July 1 kick-off
Flashmob-style
Seminole Dazzlers
bull 3 front page Newspaper articles bull 40000 unique visits to Downtown FB page bull Sanford 365 The Bokey Orlando Slice bull Double-jury judging process
Round 1 Jury Downtown Business Council
Final Jury
Megan Stepe - Gallery Curator amp Art History Professor Seminole State College
Victoria Ackerman - Digital Media Professor Seminole State College
Coralie Claeysen-Gleyzon ndash DirectorCurator at Jai Gallery Orlando
David Fithian ndash Curator of Exhibitions Museum of Art DeLand
Amy Sweezey ndash Wesh2 Weather Anchor
Exhibition amp Opening Reception
Jeanine Taylor Folk Art Gallery for the top 25 selfie photographers
bull Sanford Selfies blog bull Orlando Sentinel movie clip bull Sanford Selfies 2014 ndash YouTube
Accomplishments
Amy Sweezey announced the
event on WESH 2 news
segment and tweeted
How did we do it
Chamber staff 3 + Croomrsquos Academy intern
Volunteers Total hours = 200 Graphic designer ndash created promotional images --- Total cost - $33950
Printing ndash bull 16 exhibition panels ------------------------------------ Total cost - $28938
Estimated cost in man-hours $3020
Article writingndash submission for publication
Recruiting jurors Organizing kick-of day Outreach and networking (phone calls emails door-to-door)
How do we transform a one month selfie event
into an ongoing selfie program
New Selfie Program Mission bull Headlines read ldquoSanford is Selfie Cityrdquo ~ bull For the Sanford Selfie program to earn prestige and notoriety beyond our borders a signature
event to Sanford (done more successfully more creatively than other cities) bull Sanford Selfies are recognized as having enriched artistic value because of the higher intentions
promoted through the program ndash inspires more thoughtful execution and creativity
Purpose bull To take back our image and reputation
The selfie program can help to begin establishing a real and honest
contemporary profile for Sanford bull To increase the number of visitors to Sanford bull To add to revitalization efforts for the city of Sanford especially Sanfordrsquos historic downtown bull To add to economic development efforts by promoting Sanfordrsquos fun and artistic side
Goal bull For the Sanford Selfie program to rebrand our city as happening creative and successful with
relevant vibrant growth bull To attract businesses and residents that contribute to Sanfordrsquos quality of life - driving lsquotrafficrsquo
business success and increased property values
Step 1
Why Expand bull This is a project that ripples like the rings from a pebble in a pond -- the center of town
will benefit foremost then the landmarks and businesses in the far reaches and finally the outer ring brings new people and their dollars into Sanford and promotes exposure of Sanford as these visitors return to their homes elsewhere
bull Taking the Sanford Selfie program year round makes our Downtown the strong heart center of a large-scale community-building movement
It gives the people a reason to connect with one another to talk more to each other to showcase what their creative spirit can do
It creates buzz in town and pride over the things the townspeople decide are special to them
bull The point of a social media campaign is growth and expansion The best case scenario is for a campaignrsquos mission and brand to go viral The probabilities of such increase when the reach of inclusion also grow and expand
Step 2
Step 3
bull Receive a check for $100 bull Featured on the Sanford Selfie FB page bull Photo will be printed and exhibited in
storefront display on 1st Street bull Recognition at Commission meeting
selfie with the mayor)
$100 PRIZE EACH
MONTH
Step 4
bull Designed to encourage and enhance the experience of residents and regular visitors
bull Add game-like experience to engagement
bull 1 winner per quarter based exclusively on theme
bull Print is exhibited in 1st St - Meisch Bldg storefront display
bull Winner has their print is exhibited at the annual 3rd quarter gala with other winners and finalists
Downtown Sanford Selfie Specials bull Monthly selection of selfie photograph taken in downtown Sanford
bull Winner receives gifts from the featured local business that month
Step 5
bull Allow events to use the sanfordselfie for their own promotional efforts
bull Have a presence at events (booth person passing flyers) bull This integrative aspect enhances
solidarity within the city and compounds promotional efforts
bull Produce artistic quality event posters bull Disseminate posters throughout Sanford bull Social media promotions bull Partner with Sanford Public Schools SSC and other community clubs amp
organizations bull Speaking engagements ndash presentations bull Advertising Newspaper magazine radio billboard etc bull Fanfare ndash Create excitement and competition amongst local businesses and
organizations through challenges and lsquoshout outsrsquo
bull Add game-like experience through levels of engagement
Ensure participation
Sanford Selfie program Director bull Hire a qualified person to launch manage and maintain the program for the first year bull Part-time ndash 25 hoursweek for the first 2 months bull 10-15 hoursweek for the following 9 months
The October 1 Annual Exhibition of Winners amp Finalists will take 2-3 almost full-time weeks
What will it take
$2000 for the first 2 months $4500oo for next 9 months
Total cost for Director ------$6500
Promotional Materials - Printing bull 1000 posters (Start-up) bull 300 postcards (Start-up) bull Double start-up costs to cover the remaining 9 months
of promotional needs
$800 for posters $100oo for postcards
Total cost for Promotions -- $1800
Advertising bull Prize money - $100month bull Radio television bull Billboard bull Mural
$1200 for a yearrsquos prize money $600 for mural $1000 billboard
Total cost for Advertising -- $2800
2X
1 full year of operations
Total Cost ---------------- $11100oo
Chamber of Commerce
Downtown Business Council
City of Sanford
Economic Development
$1000 ndash Director to launch program
$1200 - Monthly ldquoBest Picture Awardrdquo
Monthly donations in gift certificates
Volunteer hours ndash
bull Distribute posters
bull Hype program in your social media
$2200oo Total for start-up costs
$900 printing promotional materials
$1000 Billboard Admonth
$500 Utility Bill insert
Supply an Intern
$2400oo Total for start-up costs
This is Sanford
Martha Jennings President Divergent Marketing Solutions SEO specialist marketing amp communications
Meet the committee
Jennifer Lindquist Artist Gallery on First
Lead Consultant amp Chair Sanford Selfie Program
Jessica McCarty Photographer
Owner Jessica Lynn Photography
Nelson Beverly Business Manager Harrell amp Beverly
Founder amp Festival Director Love Your Shorts
Meet the committee
Nicole Bascombe Financial Services Operations Compliance amp Risk Management specialist
Christina Grace Beverly Graphic Designer UCF
Founder amp Filmmaker Liaison Love Your Shorts
Sheena Rena Fort Administrative Specialist City Manager
Eddie James Usability and User Experience ( UX ) Research consultant based in Florida
Accomplishments
Amy Sweezey announced the
event on WESH 2 news
segment and tweeted
How did we do it
Chamber staff 3 + Croomrsquos Academy intern
Volunteers Total hours = 200 Graphic designer ndash created promotional images --- Total cost - $33950
Printing ndash bull 16 exhibition panels ------------------------------------ Total cost - $28938
Estimated cost in man-hours $3020
Article writingndash submission for publication
Recruiting jurors Organizing kick-of day Outreach and networking (phone calls emails door-to-door)
How do we transform a one month selfie event
into an ongoing selfie program
New Selfie Program Mission bull Headlines read ldquoSanford is Selfie Cityrdquo ~ bull For the Sanford Selfie program to earn prestige and notoriety beyond our borders a signature
event to Sanford (done more successfully more creatively than other cities) bull Sanford Selfies are recognized as having enriched artistic value because of the higher intentions
promoted through the program ndash inspires more thoughtful execution and creativity
Purpose bull To take back our image and reputation
The selfie program can help to begin establishing a real and honest
contemporary profile for Sanford bull To increase the number of visitors to Sanford bull To add to revitalization efforts for the city of Sanford especially Sanfordrsquos historic downtown bull To add to economic development efforts by promoting Sanfordrsquos fun and artistic side
Goal bull For the Sanford Selfie program to rebrand our city as happening creative and successful with
relevant vibrant growth bull To attract businesses and residents that contribute to Sanfordrsquos quality of life - driving lsquotrafficrsquo
business success and increased property values
Step 1
Why Expand bull This is a project that ripples like the rings from a pebble in a pond -- the center of town
will benefit foremost then the landmarks and businesses in the far reaches and finally the outer ring brings new people and their dollars into Sanford and promotes exposure of Sanford as these visitors return to their homes elsewhere
bull Taking the Sanford Selfie program year round makes our Downtown the strong heart center of a large-scale community-building movement
It gives the people a reason to connect with one another to talk more to each other to showcase what their creative spirit can do
It creates buzz in town and pride over the things the townspeople decide are special to them
bull The point of a social media campaign is growth and expansion The best case scenario is for a campaignrsquos mission and brand to go viral The probabilities of such increase when the reach of inclusion also grow and expand
Step 2
Step 3
bull Receive a check for $100 bull Featured on the Sanford Selfie FB page bull Photo will be printed and exhibited in
storefront display on 1st Street bull Recognition at Commission meeting
selfie with the mayor)
$100 PRIZE EACH
MONTH
Step 4
bull Designed to encourage and enhance the experience of residents and regular visitors
bull Add game-like experience to engagement
bull 1 winner per quarter based exclusively on theme
bull Print is exhibited in 1st St - Meisch Bldg storefront display
bull Winner has their print is exhibited at the annual 3rd quarter gala with other winners and finalists
Downtown Sanford Selfie Specials bull Monthly selection of selfie photograph taken in downtown Sanford
bull Winner receives gifts from the featured local business that month
Step 5
bull Allow events to use the sanfordselfie for their own promotional efforts
bull Have a presence at events (booth person passing flyers) bull This integrative aspect enhances
solidarity within the city and compounds promotional efforts
bull Produce artistic quality event posters bull Disseminate posters throughout Sanford bull Social media promotions bull Partner with Sanford Public Schools SSC and other community clubs amp
organizations bull Speaking engagements ndash presentations bull Advertising Newspaper magazine radio billboard etc bull Fanfare ndash Create excitement and competition amongst local businesses and
organizations through challenges and lsquoshout outsrsquo
bull Add game-like experience through levels of engagement
Ensure participation
Sanford Selfie program Director bull Hire a qualified person to launch manage and maintain the program for the first year bull Part-time ndash 25 hoursweek for the first 2 months bull 10-15 hoursweek for the following 9 months
The October 1 Annual Exhibition of Winners amp Finalists will take 2-3 almost full-time weeks
What will it take
$2000 for the first 2 months $4500oo for next 9 months
Total cost for Director ------$6500
Promotional Materials - Printing bull 1000 posters (Start-up) bull 300 postcards (Start-up) bull Double start-up costs to cover the remaining 9 months
of promotional needs
$800 for posters $100oo for postcards
Total cost for Promotions -- $1800
Advertising bull Prize money - $100month bull Radio television bull Billboard bull Mural
$1200 for a yearrsquos prize money $600 for mural $1000 billboard
Total cost for Advertising -- $2800
2X
1 full year of operations
Total Cost ---------------- $11100oo
Chamber of Commerce
Downtown Business Council
City of Sanford
Economic Development
$1000 ndash Director to launch program
$1200 - Monthly ldquoBest Picture Awardrdquo
Monthly donations in gift certificates
Volunteer hours ndash
bull Distribute posters
bull Hype program in your social media
$2200oo Total for start-up costs
$900 printing promotional materials
$1000 Billboard Admonth
$500 Utility Bill insert
Supply an Intern
$2400oo Total for start-up costs
This is Sanford
Martha Jennings President Divergent Marketing Solutions SEO specialist marketing amp communications
Meet the committee
Jennifer Lindquist Artist Gallery on First
Lead Consultant amp Chair Sanford Selfie Program
Jessica McCarty Photographer
Owner Jessica Lynn Photography
Nelson Beverly Business Manager Harrell amp Beverly
Founder amp Festival Director Love Your Shorts
Meet the committee
Nicole Bascombe Financial Services Operations Compliance amp Risk Management specialist
Christina Grace Beverly Graphic Designer UCF
Founder amp Filmmaker Liaison Love Your Shorts
Sheena Rena Fort Administrative Specialist City Manager
Eddie James Usability and User Experience ( UX ) Research consultant based in Florida
How did we do it
Chamber staff 3 + Croomrsquos Academy intern
Volunteers Total hours = 200 Graphic designer ndash created promotional images --- Total cost - $33950
Printing ndash bull 16 exhibition panels ------------------------------------ Total cost - $28938
Estimated cost in man-hours $3020
Article writingndash submission for publication
Recruiting jurors Organizing kick-of day Outreach and networking (phone calls emails door-to-door)
How do we transform a one month selfie event
into an ongoing selfie program
New Selfie Program Mission bull Headlines read ldquoSanford is Selfie Cityrdquo ~ bull For the Sanford Selfie program to earn prestige and notoriety beyond our borders a signature
event to Sanford (done more successfully more creatively than other cities) bull Sanford Selfies are recognized as having enriched artistic value because of the higher intentions
promoted through the program ndash inspires more thoughtful execution and creativity
Purpose bull To take back our image and reputation
The selfie program can help to begin establishing a real and honest
contemporary profile for Sanford bull To increase the number of visitors to Sanford bull To add to revitalization efforts for the city of Sanford especially Sanfordrsquos historic downtown bull To add to economic development efforts by promoting Sanfordrsquos fun and artistic side
Goal bull For the Sanford Selfie program to rebrand our city as happening creative and successful with
relevant vibrant growth bull To attract businesses and residents that contribute to Sanfordrsquos quality of life - driving lsquotrafficrsquo
business success and increased property values
Step 1
Why Expand bull This is a project that ripples like the rings from a pebble in a pond -- the center of town
will benefit foremost then the landmarks and businesses in the far reaches and finally the outer ring brings new people and their dollars into Sanford and promotes exposure of Sanford as these visitors return to their homes elsewhere
bull Taking the Sanford Selfie program year round makes our Downtown the strong heart center of a large-scale community-building movement
It gives the people a reason to connect with one another to talk more to each other to showcase what their creative spirit can do
It creates buzz in town and pride over the things the townspeople decide are special to them
bull The point of a social media campaign is growth and expansion The best case scenario is for a campaignrsquos mission and brand to go viral The probabilities of such increase when the reach of inclusion also grow and expand
Step 2
Step 3
bull Receive a check for $100 bull Featured on the Sanford Selfie FB page bull Photo will be printed and exhibited in
storefront display on 1st Street bull Recognition at Commission meeting
selfie with the mayor)
$100 PRIZE EACH
MONTH
Step 4
bull Designed to encourage and enhance the experience of residents and regular visitors
bull Add game-like experience to engagement
bull 1 winner per quarter based exclusively on theme
bull Print is exhibited in 1st St - Meisch Bldg storefront display
bull Winner has their print is exhibited at the annual 3rd quarter gala with other winners and finalists
Downtown Sanford Selfie Specials bull Monthly selection of selfie photograph taken in downtown Sanford
bull Winner receives gifts from the featured local business that month
Step 5
bull Allow events to use the sanfordselfie for their own promotional efforts
bull Have a presence at events (booth person passing flyers) bull This integrative aspect enhances
solidarity within the city and compounds promotional efforts
bull Produce artistic quality event posters bull Disseminate posters throughout Sanford bull Social media promotions bull Partner with Sanford Public Schools SSC and other community clubs amp
organizations bull Speaking engagements ndash presentations bull Advertising Newspaper magazine radio billboard etc bull Fanfare ndash Create excitement and competition amongst local businesses and
organizations through challenges and lsquoshout outsrsquo
bull Add game-like experience through levels of engagement
Ensure participation
Sanford Selfie program Director bull Hire a qualified person to launch manage and maintain the program for the first year bull Part-time ndash 25 hoursweek for the first 2 months bull 10-15 hoursweek for the following 9 months
The October 1 Annual Exhibition of Winners amp Finalists will take 2-3 almost full-time weeks
What will it take
$2000 for the first 2 months $4500oo for next 9 months
Total cost for Director ------$6500
Promotional Materials - Printing bull 1000 posters (Start-up) bull 300 postcards (Start-up) bull Double start-up costs to cover the remaining 9 months
of promotional needs
$800 for posters $100oo for postcards
Total cost for Promotions -- $1800
Advertising bull Prize money - $100month bull Radio television bull Billboard bull Mural
$1200 for a yearrsquos prize money $600 for mural $1000 billboard
Total cost for Advertising -- $2800
2X
1 full year of operations
Total Cost ---------------- $11100oo
Chamber of Commerce
Downtown Business Council
City of Sanford
Economic Development
$1000 ndash Director to launch program
$1200 - Monthly ldquoBest Picture Awardrdquo
Monthly donations in gift certificates
Volunteer hours ndash
bull Distribute posters
bull Hype program in your social media
$2200oo Total for start-up costs
$900 printing promotional materials
$1000 Billboard Admonth
$500 Utility Bill insert
Supply an Intern
$2400oo Total for start-up costs
This is Sanford
Martha Jennings President Divergent Marketing Solutions SEO specialist marketing amp communications
Meet the committee
Jennifer Lindquist Artist Gallery on First
Lead Consultant amp Chair Sanford Selfie Program
Jessica McCarty Photographer
Owner Jessica Lynn Photography
Nelson Beverly Business Manager Harrell amp Beverly
Founder amp Festival Director Love Your Shorts
Meet the committee
Nicole Bascombe Financial Services Operations Compliance amp Risk Management specialist
Christina Grace Beverly Graphic Designer UCF
Founder amp Filmmaker Liaison Love Your Shorts
Sheena Rena Fort Administrative Specialist City Manager
Eddie James Usability and User Experience ( UX ) Research consultant based in Florida
How do we transform a one month selfie event
into an ongoing selfie program
New Selfie Program Mission bull Headlines read ldquoSanford is Selfie Cityrdquo ~ bull For the Sanford Selfie program to earn prestige and notoriety beyond our borders a signature
event to Sanford (done more successfully more creatively than other cities) bull Sanford Selfies are recognized as having enriched artistic value because of the higher intentions
promoted through the program ndash inspires more thoughtful execution and creativity
Purpose bull To take back our image and reputation
The selfie program can help to begin establishing a real and honest
contemporary profile for Sanford bull To increase the number of visitors to Sanford bull To add to revitalization efforts for the city of Sanford especially Sanfordrsquos historic downtown bull To add to economic development efforts by promoting Sanfordrsquos fun and artistic side
Goal bull For the Sanford Selfie program to rebrand our city as happening creative and successful with
relevant vibrant growth bull To attract businesses and residents that contribute to Sanfordrsquos quality of life - driving lsquotrafficrsquo
business success and increased property values
Step 1
Why Expand bull This is a project that ripples like the rings from a pebble in a pond -- the center of town
will benefit foremost then the landmarks and businesses in the far reaches and finally the outer ring brings new people and their dollars into Sanford and promotes exposure of Sanford as these visitors return to their homes elsewhere
bull Taking the Sanford Selfie program year round makes our Downtown the strong heart center of a large-scale community-building movement
It gives the people a reason to connect with one another to talk more to each other to showcase what their creative spirit can do
It creates buzz in town and pride over the things the townspeople decide are special to them
bull The point of a social media campaign is growth and expansion The best case scenario is for a campaignrsquos mission and brand to go viral The probabilities of such increase when the reach of inclusion also grow and expand
Step 2
Step 3
bull Receive a check for $100 bull Featured on the Sanford Selfie FB page bull Photo will be printed and exhibited in
storefront display on 1st Street bull Recognition at Commission meeting
selfie with the mayor)
$100 PRIZE EACH
MONTH
Step 4
bull Designed to encourage and enhance the experience of residents and regular visitors
bull Add game-like experience to engagement
bull 1 winner per quarter based exclusively on theme
bull Print is exhibited in 1st St - Meisch Bldg storefront display
bull Winner has their print is exhibited at the annual 3rd quarter gala with other winners and finalists
Downtown Sanford Selfie Specials bull Monthly selection of selfie photograph taken in downtown Sanford
bull Winner receives gifts from the featured local business that month
Step 5
bull Allow events to use the sanfordselfie for their own promotional efforts
bull Have a presence at events (booth person passing flyers) bull This integrative aspect enhances
solidarity within the city and compounds promotional efforts
bull Produce artistic quality event posters bull Disseminate posters throughout Sanford bull Social media promotions bull Partner with Sanford Public Schools SSC and other community clubs amp
organizations bull Speaking engagements ndash presentations bull Advertising Newspaper magazine radio billboard etc bull Fanfare ndash Create excitement and competition amongst local businesses and
organizations through challenges and lsquoshout outsrsquo
bull Add game-like experience through levels of engagement
Ensure participation
Sanford Selfie program Director bull Hire a qualified person to launch manage and maintain the program for the first year bull Part-time ndash 25 hoursweek for the first 2 months bull 10-15 hoursweek for the following 9 months
The October 1 Annual Exhibition of Winners amp Finalists will take 2-3 almost full-time weeks
What will it take
$2000 for the first 2 months $4500oo for next 9 months
Total cost for Director ------$6500
Promotional Materials - Printing bull 1000 posters (Start-up) bull 300 postcards (Start-up) bull Double start-up costs to cover the remaining 9 months
of promotional needs
$800 for posters $100oo for postcards
Total cost for Promotions -- $1800
Advertising bull Prize money - $100month bull Radio television bull Billboard bull Mural
$1200 for a yearrsquos prize money $600 for mural $1000 billboard
Total cost for Advertising -- $2800
2X
1 full year of operations
Total Cost ---------------- $11100oo
Chamber of Commerce
Downtown Business Council
City of Sanford
Economic Development
$1000 ndash Director to launch program
$1200 - Monthly ldquoBest Picture Awardrdquo
Monthly donations in gift certificates
Volunteer hours ndash
bull Distribute posters
bull Hype program in your social media
$2200oo Total for start-up costs
$900 printing promotional materials
$1000 Billboard Admonth
$500 Utility Bill insert
Supply an Intern
$2400oo Total for start-up costs
This is Sanford
Martha Jennings President Divergent Marketing Solutions SEO specialist marketing amp communications
Meet the committee
Jennifer Lindquist Artist Gallery on First
Lead Consultant amp Chair Sanford Selfie Program
Jessica McCarty Photographer
Owner Jessica Lynn Photography
Nelson Beverly Business Manager Harrell amp Beverly
Founder amp Festival Director Love Your Shorts
Meet the committee
Nicole Bascombe Financial Services Operations Compliance amp Risk Management specialist
Christina Grace Beverly Graphic Designer UCF
Founder amp Filmmaker Liaison Love Your Shorts
Sheena Rena Fort Administrative Specialist City Manager
Eddie James Usability and User Experience ( UX ) Research consultant based in Florida
New Selfie Program Mission bull Headlines read ldquoSanford is Selfie Cityrdquo ~ bull For the Sanford Selfie program to earn prestige and notoriety beyond our borders a signature
event to Sanford (done more successfully more creatively than other cities) bull Sanford Selfies are recognized as having enriched artistic value because of the higher intentions
promoted through the program ndash inspires more thoughtful execution and creativity
Purpose bull To take back our image and reputation
The selfie program can help to begin establishing a real and honest
contemporary profile for Sanford bull To increase the number of visitors to Sanford bull To add to revitalization efforts for the city of Sanford especially Sanfordrsquos historic downtown bull To add to economic development efforts by promoting Sanfordrsquos fun and artistic side
Goal bull For the Sanford Selfie program to rebrand our city as happening creative and successful with
relevant vibrant growth bull To attract businesses and residents that contribute to Sanfordrsquos quality of life - driving lsquotrafficrsquo
business success and increased property values
Step 1
Why Expand bull This is a project that ripples like the rings from a pebble in a pond -- the center of town
will benefit foremost then the landmarks and businesses in the far reaches and finally the outer ring brings new people and their dollars into Sanford and promotes exposure of Sanford as these visitors return to their homes elsewhere
bull Taking the Sanford Selfie program year round makes our Downtown the strong heart center of a large-scale community-building movement
It gives the people a reason to connect with one another to talk more to each other to showcase what their creative spirit can do
It creates buzz in town and pride over the things the townspeople decide are special to them
bull The point of a social media campaign is growth and expansion The best case scenario is for a campaignrsquos mission and brand to go viral The probabilities of such increase when the reach of inclusion also grow and expand
Step 2
Step 3
bull Receive a check for $100 bull Featured on the Sanford Selfie FB page bull Photo will be printed and exhibited in
storefront display on 1st Street bull Recognition at Commission meeting
selfie with the mayor)
$100 PRIZE EACH
MONTH
Step 4
bull Designed to encourage and enhance the experience of residents and regular visitors
bull Add game-like experience to engagement
bull 1 winner per quarter based exclusively on theme
bull Print is exhibited in 1st St - Meisch Bldg storefront display
bull Winner has their print is exhibited at the annual 3rd quarter gala with other winners and finalists
Downtown Sanford Selfie Specials bull Monthly selection of selfie photograph taken in downtown Sanford
bull Winner receives gifts from the featured local business that month
Step 5
bull Allow events to use the sanfordselfie for their own promotional efforts
bull Have a presence at events (booth person passing flyers) bull This integrative aspect enhances
solidarity within the city and compounds promotional efforts
bull Produce artistic quality event posters bull Disseminate posters throughout Sanford bull Social media promotions bull Partner with Sanford Public Schools SSC and other community clubs amp
organizations bull Speaking engagements ndash presentations bull Advertising Newspaper magazine radio billboard etc bull Fanfare ndash Create excitement and competition amongst local businesses and
organizations through challenges and lsquoshout outsrsquo
bull Add game-like experience through levels of engagement
Ensure participation
Sanford Selfie program Director bull Hire a qualified person to launch manage and maintain the program for the first year bull Part-time ndash 25 hoursweek for the first 2 months bull 10-15 hoursweek for the following 9 months
The October 1 Annual Exhibition of Winners amp Finalists will take 2-3 almost full-time weeks
What will it take
$2000 for the first 2 months $4500oo for next 9 months
Total cost for Director ------$6500
Promotional Materials - Printing bull 1000 posters (Start-up) bull 300 postcards (Start-up) bull Double start-up costs to cover the remaining 9 months
of promotional needs
$800 for posters $100oo for postcards
Total cost for Promotions -- $1800
Advertising bull Prize money - $100month bull Radio television bull Billboard bull Mural
$1200 for a yearrsquos prize money $600 for mural $1000 billboard
Total cost for Advertising -- $2800
2X
1 full year of operations
Total Cost ---------------- $11100oo
Chamber of Commerce
Downtown Business Council
City of Sanford
Economic Development
$1000 ndash Director to launch program
$1200 - Monthly ldquoBest Picture Awardrdquo
Monthly donations in gift certificates
Volunteer hours ndash
bull Distribute posters
bull Hype program in your social media
$2200oo Total for start-up costs
$900 printing promotional materials
$1000 Billboard Admonth
$500 Utility Bill insert
Supply an Intern
$2400oo Total for start-up costs
This is Sanford
Martha Jennings President Divergent Marketing Solutions SEO specialist marketing amp communications
Meet the committee
Jennifer Lindquist Artist Gallery on First
Lead Consultant amp Chair Sanford Selfie Program
Jessica McCarty Photographer
Owner Jessica Lynn Photography
Nelson Beverly Business Manager Harrell amp Beverly
Founder amp Festival Director Love Your Shorts
Meet the committee
Nicole Bascombe Financial Services Operations Compliance amp Risk Management specialist
Christina Grace Beverly Graphic Designer UCF
Founder amp Filmmaker Liaison Love Your Shorts
Sheena Rena Fort Administrative Specialist City Manager
Eddie James Usability and User Experience ( UX ) Research consultant based in Florida
Step 1
Why Expand bull This is a project that ripples like the rings from a pebble in a pond -- the center of town
will benefit foremost then the landmarks and businesses in the far reaches and finally the outer ring brings new people and their dollars into Sanford and promotes exposure of Sanford as these visitors return to their homes elsewhere
bull Taking the Sanford Selfie program year round makes our Downtown the strong heart center of a large-scale community-building movement
It gives the people a reason to connect with one another to talk more to each other to showcase what their creative spirit can do
It creates buzz in town and pride over the things the townspeople decide are special to them
bull The point of a social media campaign is growth and expansion The best case scenario is for a campaignrsquos mission and brand to go viral The probabilities of such increase when the reach of inclusion also grow and expand
Step 2
Step 3
bull Receive a check for $100 bull Featured on the Sanford Selfie FB page bull Photo will be printed and exhibited in
storefront display on 1st Street bull Recognition at Commission meeting
selfie with the mayor)
$100 PRIZE EACH
MONTH
Step 4
bull Designed to encourage and enhance the experience of residents and regular visitors
bull Add game-like experience to engagement
bull 1 winner per quarter based exclusively on theme
bull Print is exhibited in 1st St - Meisch Bldg storefront display
bull Winner has their print is exhibited at the annual 3rd quarter gala with other winners and finalists
Downtown Sanford Selfie Specials bull Monthly selection of selfie photograph taken in downtown Sanford
bull Winner receives gifts from the featured local business that month
Step 5
bull Allow events to use the sanfordselfie for their own promotional efforts
bull Have a presence at events (booth person passing flyers) bull This integrative aspect enhances
solidarity within the city and compounds promotional efforts
bull Produce artistic quality event posters bull Disseminate posters throughout Sanford bull Social media promotions bull Partner with Sanford Public Schools SSC and other community clubs amp
organizations bull Speaking engagements ndash presentations bull Advertising Newspaper magazine radio billboard etc bull Fanfare ndash Create excitement and competition amongst local businesses and
organizations through challenges and lsquoshout outsrsquo
bull Add game-like experience through levels of engagement
Ensure participation
Sanford Selfie program Director bull Hire a qualified person to launch manage and maintain the program for the first year bull Part-time ndash 25 hoursweek for the first 2 months bull 10-15 hoursweek for the following 9 months
The October 1 Annual Exhibition of Winners amp Finalists will take 2-3 almost full-time weeks
What will it take
$2000 for the first 2 months $4500oo for next 9 months
Total cost for Director ------$6500
Promotional Materials - Printing bull 1000 posters (Start-up) bull 300 postcards (Start-up) bull Double start-up costs to cover the remaining 9 months
of promotional needs
$800 for posters $100oo for postcards
Total cost for Promotions -- $1800
Advertising bull Prize money - $100month bull Radio television bull Billboard bull Mural
$1200 for a yearrsquos prize money $600 for mural $1000 billboard
Total cost for Advertising -- $2800
2X
1 full year of operations
Total Cost ---------------- $11100oo
Chamber of Commerce
Downtown Business Council
City of Sanford
Economic Development
$1000 ndash Director to launch program
$1200 - Monthly ldquoBest Picture Awardrdquo
Monthly donations in gift certificates
Volunteer hours ndash
bull Distribute posters
bull Hype program in your social media
$2200oo Total for start-up costs
$900 printing promotional materials
$1000 Billboard Admonth
$500 Utility Bill insert
Supply an Intern
$2400oo Total for start-up costs
This is Sanford
Martha Jennings President Divergent Marketing Solutions SEO specialist marketing amp communications
Meet the committee
Jennifer Lindquist Artist Gallery on First
Lead Consultant amp Chair Sanford Selfie Program
Jessica McCarty Photographer
Owner Jessica Lynn Photography
Nelson Beverly Business Manager Harrell amp Beverly
Founder amp Festival Director Love Your Shorts
Meet the committee
Nicole Bascombe Financial Services Operations Compliance amp Risk Management specialist
Christina Grace Beverly Graphic Designer UCF
Founder amp Filmmaker Liaison Love Your Shorts
Sheena Rena Fort Administrative Specialist City Manager
Eddie James Usability and User Experience ( UX ) Research consultant based in Florida
Why Expand bull This is a project that ripples like the rings from a pebble in a pond -- the center of town
will benefit foremost then the landmarks and businesses in the far reaches and finally the outer ring brings new people and their dollars into Sanford and promotes exposure of Sanford as these visitors return to their homes elsewhere
bull Taking the Sanford Selfie program year round makes our Downtown the strong heart center of a large-scale community-building movement
It gives the people a reason to connect with one another to talk more to each other to showcase what their creative spirit can do
It creates buzz in town and pride over the things the townspeople decide are special to them
bull The point of a social media campaign is growth and expansion The best case scenario is for a campaignrsquos mission and brand to go viral The probabilities of such increase when the reach of inclusion also grow and expand
Step 2
Step 3
bull Receive a check for $100 bull Featured on the Sanford Selfie FB page bull Photo will be printed and exhibited in
storefront display on 1st Street bull Recognition at Commission meeting
selfie with the mayor)
$100 PRIZE EACH
MONTH
Step 4
bull Designed to encourage and enhance the experience of residents and regular visitors
bull Add game-like experience to engagement
bull 1 winner per quarter based exclusively on theme
bull Print is exhibited in 1st St - Meisch Bldg storefront display
bull Winner has their print is exhibited at the annual 3rd quarter gala with other winners and finalists
Downtown Sanford Selfie Specials bull Monthly selection of selfie photograph taken in downtown Sanford
bull Winner receives gifts from the featured local business that month
Step 5
bull Allow events to use the sanfordselfie for their own promotional efforts
bull Have a presence at events (booth person passing flyers) bull This integrative aspect enhances
solidarity within the city and compounds promotional efforts
bull Produce artistic quality event posters bull Disseminate posters throughout Sanford bull Social media promotions bull Partner with Sanford Public Schools SSC and other community clubs amp
organizations bull Speaking engagements ndash presentations bull Advertising Newspaper magazine radio billboard etc bull Fanfare ndash Create excitement and competition amongst local businesses and
organizations through challenges and lsquoshout outsrsquo
bull Add game-like experience through levels of engagement
Ensure participation
Sanford Selfie program Director bull Hire a qualified person to launch manage and maintain the program for the first year bull Part-time ndash 25 hoursweek for the first 2 months bull 10-15 hoursweek for the following 9 months
The October 1 Annual Exhibition of Winners amp Finalists will take 2-3 almost full-time weeks
What will it take
$2000 for the first 2 months $4500oo for next 9 months
Total cost for Director ------$6500
Promotional Materials - Printing bull 1000 posters (Start-up) bull 300 postcards (Start-up) bull Double start-up costs to cover the remaining 9 months
of promotional needs
$800 for posters $100oo for postcards
Total cost for Promotions -- $1800
Advertising bull Prize money - $100month bull Radio television bull Billboard bull Mural
$1200 for a yearrsquos prize money $600 for mural $1000 billboard
Total cost for Advertising -- $2800
2X
1 full year of operations
Total Cost ---------------- $11100oo
Chamber of Commerce
Downtown Business Council
City of Sanford
Economic Development
$1000 ndash Director to launch program
$1200 - Monthly ldquoBest Picture Awardrdquo
Monthly donations in gift certificates
Volunteer hours ndash
bull Distribute posters
bull Hype program in your social media
$2200oo Total for start-up costs
$900 printing promotional materials
$1000 Billboard Admonth
$500 Utility Bill insert
Supply an Intern
$2400oo Total for start-up costs
This is Sanford
Martha Jennings President Divergent Marketing Solutions SEO specialist marketing amp communications
Meet the committee
Jennifer Lindquist Artist Gallery on First
Lead Consultant amp Chair Sanford Selfie Program
Jessica McCarty Photographer
Owner Jessica Lynn Photography
Nelson Beverly Business Manager Harrell amp Beverly
Founder amp Festival Director Love Your Shorts
Meet the committee
Nicole Bascombe Financial Services Operations Compliance amp Risk Management specialist
Christina Grace Beverly Graphic Designer UCF
Founder amp Filmmaker Liaison Love Your Shorts
Sheena Rena Fort Administrative Specialist City Manager
Eddie James Usability and User Experience ( UX ) Research consultant based in Florida
Step 2
Step 3
bull Receive a check for $100 bull Featured on the Sanford Selfie FB page bull Photo will be printed and exhibited in
storefront display on 1st Street bull Recognition at Commission meeting
selfie with the mayor)
$100 PRIZE EACH
MONTH
Step 4
bull Designed to encourage and enhance the experience of residents and regular visitors
bull Add game-like experience to engagement
bull 1 winner per quarter based exclusively on theme
bull Print is exhibited in 1st St - Meisch Bldg storefront display
bull Winner has their print is exhibited at the annual 3rd quarter gala with other winners and finalists
Downtown Sanford Selfie Specials bull Monthly selection of selfie photograph taken in downtown Sanford
bull Winner receives gifts from the featured local business that month
Step 5
bull Allow events to use the sanfordselfie for their own promotional efforts
bull Have a presence at events (booth person passing flyers) bull This integrative aspect enhances
solidarity within the city and compounds promotional efforts
bull Produce artistic quality event posters bull Disseminate posters throughout Sanford bull Social media promotions bull Partner with Sanford Public Schools SSC and other community clubs amp
organizations bull Speaking engagements ndash presentations bull Advertising Newspaper magazine radio billboard etc bull Fanfare ndash Create excitement and competition amongst local businesses and
organizations through challenges and lsquoshout outsrsquo
bull Add game-like experience through levels of engagement
Ensure participation
Sanford Selfie program Director bull Hire a qualified person to launch manage and maintain the program for the first year bull Part-time ndash 25 hoursweek for the first 2 months bull 10-15 hoursweek for the following 9 months
The October 1 Annual Exhibition of Winners amp Finalists will take 2-3 almost full-time weeks
What will it take
$2000 for the first 2 months $4500oo for next 9 months
Total cost for Director ------$6500
Promotional Materials - Printing bull 1000 posters (Start-up) bull 300 postcards (Start-up) bull Double start-up costs to cover the remaining 9 months
of promotional needs
$800 for posters $100oo for postcards
Total cost for Promotions -- $1800
Advertising bull Prize money - $100month bull Radio television bull Billboard bull Mural
$1200 for a yearrsquos prize money $600 for mural $1000 billboard
Total cost for Advertising -- $2800
2X
1 full year of operations
Total Cost ---------------- $11100oo
Chamber of Commerce
Downtown Business Council
City of Sanford
Economic Development
$1000 ndash Director to launch program
$1200 - Monthly ldquoBest Picture Awardrdquo
Monthly donations in gift certificates
Volunteer hours ndash
bull Distribute posters
bull Hype program in your social media
$2200oo Total for start-up costs
$900 printing promotional materials
$1000 Billboard Admonth
$500 Utility Bill insert
Supply an Intern
$2400oo Total for start-up costs
This is Sanford
Martha Jennings President Divergent Marketing Solutions SEO specialist marketing amp communications
Meet the committee
Jennifer Lindquist Artist Gallery on First
Lead Consultant amp Chair Sanford Selfie Program
Jessica McCarty Photographer
Owner Jessica Lynn Photography
Nelson Beverly Business Manager Harrell amp Beverly
Founder amp Festival Director Love Your Shorts
Meet the committee
Nicole Bascombe Financial Services Operations Compliance amp Risk Management specialist
Christina Grace Beverly Graphic Designer UCF
Founder amp Filmmaker Liaison Love Your Shorts
Sheena Rena Fort Administrative Specialist City Manager
Eddie James Usability and User Experience ( UX ) Research consultant based in Florida
Step 3
bull Receive a check for $100 bull Featured on the Sanford Selfie FB page bull Photo will be printed and exhibited in
storefront display on 1st Street bull Recognition at Commission meeting
selfie with the mayor)
$100 PRIZE EACH
MONTH
Step 4
bull Designed to encourage and enhance the experience of residents and regular visitors
bull Add game-like experience to engagement
bull 1 winner per quarter based exclusively on theme
bull Print is exhibited in 1st St - Meisch Bldg storefront display
bull Winner has their print is exhibited at the annual 3rd quarter gala with other winners and finalists
Downtown Sanford Selfie Specials bull Monthly selection of selfie photograph taken in downtown Sanford
bull Winner receives gifts from the featured local business that month
Step 5
bull Allow events to use the sanfordselfie for their own promotional efforts
bull Have a presence at events (booth person passing flyers) bull This integrative aspect enhances
solidarity within the city and compounds promotional efforts
bull Produce artistic quality event posters bull Disseminate posters throughout Sanford bull Social media promotions bull Partner with Sanford Public Schools SSC and other community clubs amp
organizations bull Speaking engagements ndash presentations bull Advertising Newspaper magazine radio billboard etc bull Fanfare ndash Create excitement and competition amongst local businesses and
organizations through challenges and lsquoshout outsrsquo
bull Add game-like experience through levels of engagement
Ensure participation
Sanford Selfie program Director bull Hire a qualified person to launch manage and maintain the program for the first year bull Part-time ndash 25 hoursweek for the first 2 months bull 10-15 hoursweek for the following 9 months
The October 1 Annual Exhibition of Winners amp Finalists will take 2-3 almost full-time weeks
What will it take
$2000 for the first 2 months $4500oo for next 9 months
Total cost for Director ------$6500
Promotional Materials - Printing bull 1000 posters (Start-up) bull 300 postcards (Start-up) bull Double start-up costs to cover the remaining 9 months
of promotional needs
$800 for posters $100oo for postcards
Total cost for Promotions -- $1800
Advertising bull Prize money - $100month bull Radio television bull Billboard bull Mural
$1200 for a yearrsquos prize money $600 for mural $1000 billboard
Total cost for Advertising -- $2800
2X
1 full year of operations
Total Cost ---------------- $11100oo
Chamber of Commerce
Downtown Business Council
City of Sanford
Economic Development
$1000 ndash Director to launch program
$1200 - Monthly ldquoBest Picture Awardrdquo
Monthly donations in gift certificates
Volunteer hours ndash
bull Distribute posters
bull Hype program in your social media
$2200oo Total for start-up costs
$900 printing promotional materials
$1000 Billboard Admonth
$500 Utility Bill insert
Supply an Intern
$2400oo Total for start-up costs
This is Sanford
Martha Jennings President Divergent Marketing Solutions SEO specialist marketing amp communications
Meet the committee
Jennifer Lindquist Artist Gallery on First
Lead Consultant amp Chair Sanford Selfie Program
Jessica McCarty Photographer
Owner Jessica Lynn Photography
Nelson Beverly Business Manager Harrell amp Beverly
Founder amp Festival Director Love Your Shorts
Meet the committee
Nicole Bascombe Financial Services Operations Compliance amp Risk Management specialist
Christina Grace Beverly Graphic Designer UCF
Founder amp Filmmaker Liaison Love Your Shorts
Sheena Rena Fort Administrative Specialist City Manager
Eddie James Usability and User Experience ( UX ) Research consultant based in Florida
Step 4
bull Designed to encourage and enhance the experience of residents and regular visitors
bull Add game-like experience to engagement
bull 1 winner per quarter based exclusively on theme
bull Print is exhibited in 1st St - Meisch Bldg storefront display
bull Winner has their print is exhibited at the annual 3rd quarter gala with other winners and finalists
Downtown Sanford Selfie Specials bull Monthly selection of selfie photograph taken in downtown Sanford
bull Winner receives gifts from the featured local business that month
Step 5
bull Allow events to use the sanfordselfie for their own promotional efforts
bull Have a presence at events (booth person passing flyers) bull This integrative aspect enhances
solidarity within the city and compounds promotional efforts
bull Produce artistic quality event posters bull Disseminate posters throughout Sanford bull Social media promotions bull Partner with Sanford Public Schools SSC and other community clubs amp
organizations bull Speaking engagements ndash presentations bull Advertising Newspaper magazine radio billboard etc bull Fanfare ndash Create excitement and competition amongst local businesses and
organizations through challenges and lsquoshout outsrsquo
bull Add game-like experience through levels of engagement
Ensure participation
Sanford Selfie program Director bull Hire a qualified person to launch manage and maintain the program for the first year bull Part-time ndash 25 hoursweek for the first 2 months bull 10-15 hoursweek for the following 9 months
The October 1 Annual Exhibition of Winners amp Finalists will take 2-3 almost full-time weeks
What will it take
$2000 for the first 2 months $4500oo for next 9 months
Total cost for Director ------$6500
Promotional Materials - Printing bull 1000 posters (Start-up) bull 300 postcards (Start-up) bull Double start-up costs to cover the remaining 9 months
of promotional needs
$800 for posters $100oo for postcards
Total cost for Promotions -- $1800
Advertising bull Prize money - $100month bull Radio television bull Billboard bull Mural
$1200 for a yearrsquos prize money $600 for mural $1000 billboard
Total cost for Advertising -- $2800
2X
1 full year of operations
Total Cost ---------------- $11100oo
Chamber of Commerce
Downtown Business Council
City of Sanford
Economic Development
$1000 ndash Director to launch program
$1200 - Monthly ldquoBest Picture Awardrdquo
Monthly donations in gift certificates
Volunteer hours ndash
bull Distribute posters
bull Hype program in your social media
$2200oo Total for start-up costs
$900 printing promotional materials
$1000 Billboard Admonth
$500 Utility Bill insert
Supply an Intern
$2400oo Total for start-up costs
This is Sanford
Martha Jennings President Divergent Marketing Solutions SEO specialist marketing amp communications
Meet the committee
Jennifer Lindquist Artist Gallery on First
Lead Consultant amp Chair Sanford Selfie Program
Jessica McCarty Photographer
Owner Jessica Lynn Photography
Nelson Beverly Business Manager Harrell amp Beverly
Founder amp Festival Director Love Your Shorts
Meet the committee
Nicole Bascombe Financial Services Operations Compliance amp Risk Management specialist
Christina Grace Beverly Graphic Designer UCF
Founder amp Filmmaker Liaison Love Your Shorts
Sheena Rena Fort Administrative Specialist City Manager
Eddie James Usability and User Experience ( UX ) Research consultant based in Florida
Step 5
bull Allow events to use the sanfordselfie for their own promotional efforts
bull Have a presence at events (booth person passing flyers) bull This integrative aspect enhances
solidarity within the city and compounds promotional efforts
bull Produce artistic quality event posters bull Disseminate posters throughout Sanford bull Social media promotions bull Partner with Sanford Public Schools SSC and other community clubs amp
organizations bull Speaking engagements ndash presentations bull Advertising Newspaper magazine radio billboard etc bull Fanfare ndash Create excitement and competition amongst local businesses and
organizations through challenges and lsquoshout outsrsquo
bull Add game-like experience through levels of engagement
Ensure participation
Sanford Selfie program Director bull Hire a qualified person to launch manage and maintain the program for the first year bull Part-time ndash 25 hoursweek for the first 2 months bull 10-15 hoursweek for the following 9 months
The October 1 Annual Exhibition of Winners amp Finalists will take 2-3 almost full-time weeks
What will it take
$2000 for the first 2 months $4500oo for next 9 months
Total cost for Director ------$6500
Promotional Materials - Printing bull 1000 posters (Start-up) bull 300 postcards (Start-up) bull Double start-up costs to cover the remaining 9 months
of promotional needs
$800 for posters $100oo for postcards
Total cost for Promotions -- $1800
Advertising bull Prize money - $100month bull Radio television bull Billboard bull Mural
$1200 for a yearrsquos prize money $600 for mural $1000 billboard
Total cost for Advertising -- $2800
2X
1 full year of operations
Total Cost ---------------- $11100oo
Chamber of Commerce
Downtown Business Council
City of Sanford
Economic Development
$1000 ndash Director to launch program
$1200 - Monthly ldquoBest Picture Awardrdquo
Monthly donations in gift certificates
Volunteer hours ndash
bull Distribute posters
bull Hype program in your social media
$2200oo Total for start-up costs
$900 printing promotional materials
$1000 Billboard Admonth
$500 Utility Bill insert
Supply an Intern
$2400oo Total for start-up costs
This is Sanford
Martha Jennings President Divergent Marketing Solutions SEO specialist marketing amp communications
Meet the committee
Jennifer Lindquist Artist Gallery on First
Lead Consultant amp Chair Sanford Selfie Program
Jessica McCarty Photographer
Owner Jessica Lynn Photography
Nelson Beverly Business Manager Harrell amp Beverly
Founder amp Festival Director Love Your Shorts
Meet the committee
Nicole Bascombe Financial Services Operations Compliance amp Risk Management specialist
Christina Grace Beverly Graphic Designer UCF
Founder amp Filmmaker Liaison Love Your Shorts
Sheena Rena Fort Administrative Specialist City Manager
Eddie James Usability and User Experience ( UX ) Research consultant based in Florida
bull Produce artistic quality event posters bull Disseminate posters throughout Sanford bull Social media promotions bull Partner with Sanford Public Schools SSC and other community clubs amp
organizations bull Speaking engagements ndash presentations bull Advertising Newspaper magazine radio billboard etc bull Fanfare ndash Create excitement and competition amongst local businesses and
organizations through challenges and lsquoshout outsrsquo
bull Add game-like experience through levels of engagement
Ensure participation
Sanford Selfie program Director bull Hire a qualified person to launch manage and maintain the program for the first year bull Part-time ndash 25 hoursweek for the first 2 months bull 10-15 hoursweek for the following 9 months
The October 1 Annual Exhibition of Winners amp Finalists will take 2-3 almost full-time weeks
What will it take
$2000 for the first 2 months $4500oo for next 9 months
Total cost for Director ------$6500
Promotional Materials - Printing bull 1000 posters (Start-up) bull 300 postcards (Start-up) bull Double start-up costs to cover the remaining 9 months
of promotional needs
$800 for posters $100oo for postcards
Total cost for Promotions -- $1800
Advertising bull Prize money - $100month bull Radio television bull Billboard bull Mural
$1200 for a yearrsquos prize money $600 for mural $1000 billboard
Total cost for Advertising -- $2800
2X
1 full year of operations
Total Cost ---------------- $11100oo
Chamber of Commerce
Downtown Business Council
City of Sanford
Economic Development
$1000 ndash Director to launch program
$1200 - Monthly ldquoBest Picture Awardrdquo
Monthly donations in gift certificates
Volunteer hours ndash
bull Distribute posters
bull Hype program in your social media
$2200oo Total for start-up costs
$900 printing promotional materials
$1000 Billboard Admonth
$500 Utility Bill insert
Supply an Intern
$2400oo Total for start-up costs
This is Sanford
Martha Jennings President Divergent Marketing Solutions SEO specialist marketing amp communications
Meet the committee
Jennifer Lindquist Artist Gallery on First
Lead Consultant amp Chair Sanford Selfie Program
Jessica McCarty Photographer
Owner Jessica Lynn Photography
Nelson Beverly Business Manager Harrell amp Beverly
Founder amp Festival Director Love Your Shorts
Meet the committee
Nicole Bascombe Financial Services Operations Compliance amp Risk Management specialist
Christina Grace Beverly Graphic Designer UCF
Founder amp Filmmaker Liaison Love Your Shorts
Sheena Rena Fort Administrative Specialist City Manager
Eddie James Usability and User Experience ( UX ) Research consultant based in Florida
Sanford Selfie program Director bull Hire a qualified person to launch manage and maintain the program for the first year bull Part-time ndash 25 hoursweek for the first 2 months bull 10-15 hoursweek for the following 9 months
The October 1 Annual Exhibition of Winners amp Finalists will take 2-3 almost full-time weeks
What will it take
$2000 for the first 2 months $4500oo for next 9 months
Total cost for Director ------$6500
Promotional Materials - Printing bull 1000 posters (Start-up) bull 300 postcards (Start-up) bull Double start-up costs to cover the remaining 9 months
of promotional needs
$800 for posters $100oo for postcards
Total cost for Promotions -- $1800
Advertising bull Prize money - $100month bull Radio television bull Billboard bull Mural
$1200 for a yearrsquos prize money $600 for mural $1000 billboard
Total cost for Advertising -- $2800
2X
1 full year of operations
Total Cost ---------------- $11100oo
Chamber of Commerce
Downtown Business Council
City of Sanford
Economic Development
$1000 ndash Director to launch program
$1200 - Monthly ldquoBest Picture Awardrdquo
Monthly donations in gift certificates
Volunteer hours ndash
bull Distribute posters
bull Hype program in your social media
$2200oo Total for start-up costs
$900 printing promotional materials
$1000 Billboard Admonth
$500 Utility Bill insert
Supply an Intern
$2400oo Total for start-up costs
This is Sanford
Martha Jennings President Divergent Marketing Solutions SEO specialist marketing amp communications
Meet the committee
Jennifer Lindquist Artist Gallery on First
Lead Consultant amp Chair Sanford Selfie Program
Jessica McCarty Photographer
Owner Jessica Lynn Photography
Nelson Beverly Business Manager Harrell amp Beverly
Founder amp Festival Director Love Your Shorts
Meet the committee
Nicole Bascombe Financial Services Operations Compliance amp Risk Management specialist
Christina Grace Beverly Graphic Designer UCF
Founder amp Filmmaker Liaison Love Your Shorts
Sheena Rena Fort Administrative Specialist City Manager
Eddie James Usability and User Experience ( UX ) Research consultant based in Florida
Chamber of Commerce
Downtown Business Council
City of Sanford
Economic Development
$1000 ndash Director to launch program
$1200 - Monthly ldquoBest Picture Awardrdquo
Monthly donations in gift certificates
Volunteer hours ndash
bull Distribute posters
bull Hype program in your social media
$2200oo Total for start-up costs
$900 printing promotional materials
$1000 Billboard Admonth
$500 Utility Bill insert
Supply an Intern
$2400oo Total for start-up costs
This is Sanford
Martha Jennings President Divergent Marketing Solutions SEO specialist marketing amp communications
Meet the committee
Jennifer Lindquist Artist Gallery on First
Lead Consultant amp Chair Sanford Selfie Program
Jessica McCarty Photographer
Owner Jessica Lynn Photography
Nelson Beverly Business Manager Harrell amp Beverly
Founder amp Festival Director Love Your Shorts
Meet the committee
Nicole Bascombe Financial Services Operations Compliance amp Risk Management specialist
Christina Grace Beverly Graphic Designer UCF
Founder amp Filmmaker Liaison Love Your Shorts
Sheena Rena Fort Administrative Specialist City Manager
Eddie James Usability and User Experience ( UX ) Research consultant based in Florida
This is Sanford
Martha Jennings President Divergent Marketing Solutions SEO specialist marketing amp communications
Meet the committee
Jennifer Lindquist Artist Gallery on First
Lead Consultant amp Chair Sanford Selfie Program
Jessica McCarty Photographer
Owner Jessica Lynn Photography
Nelson Beverly Business Manager Harrell amp Beverly
Founder amp Festival Director Love Your Shorts
Meet the committee
Nicole Bascombe Financial Services Operations Compliance amp Risk Management specialist
Christina Grace Beverly Graphic Designer UCF
Founder amp Filmmaker Liaison Love Your Shorts
Sheena Rena Fort Administrative Specialist City Manager
Eddie James Usability and User Experience ( UX ) Research consultant based in Florida
Martha Jennings President Divergent Marketing Solutions SEO specialist marketing amp communications
Meet the committee
Jennifer Lindquist Artist Gallery on First
Lead Consultant amp Chair Sanford Selfie Program
Jessica McCarty Photographer
Owner Jessica Lynn Photography
Nelson Beverly Business Manager Harrell amp Beverly
Founder amp Festival Director Love Your Shorts
Meet the committee
Nicole Bascombe Financial Services Operations Compliance amp Risk Management specialist
Christina Grace Beverly Graphic Designer UCF
Founder amp Filmmaker Liaison Love Your Shorts
Sheena Rena Fort Administrative Specialist City Manager
Eddie James Usability and User Experience ( UX ) Research consultant based in Florida
Meet the committee
Nicole Bascombe Financial Services Operations Compliance amp Risk Management specialist
Christina Grace Beverly Graphic Designer UCF
Founder amp Filmmaker Liaison Love Your Shorts
Sheena Rena Fort Administrative Specialist City Manager
Eddie James Usability and User Experience ( UX ) Research consultant based in Florida