SS-10-12-Sem-III
Transcript of SS-10-12-Sem-III
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PROGRAMME STRUCTURE FOR
ISBE - B
NO Subject Credit
1. Business Policy & Competitive Strategy 2
2. Executive Communication* 2
3. Macro Economics* 2
4. Organisation Development* 2
5. Entrepreneurship & Small Business Management* 4
SPECIALISATION: MARKETING
6. Services Marketing 2
7. Marketing Strategy 2
8. International Marketing 2
SPECIALISATION: HR MANAGEMENT
9. Training & Development 2
10. Group Dynamics 2
11. Compensation Management 2
SPECIALISATION: FINANCE
12. Securities Analysis & Portfolio Management 2
13. Insurance & Banking 2
14. Management of Indian Financial Systems 2
SPECIALISATION: MARKETING COMMUNICATION
15. Advertising Creatives 2
16. Direct Marketing & Communication 2
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17. Below the Line Promotions 2
SPECIALISATION: INFORMATION TECHNLOGY
18. Business Intelligence 2
19. Strategic Innovation Management 2
20. Strategies for Managing Networked Business 2
* The starred(*) papers have to be studied in addition to all the papers prescribed under the
MS University syllabus. Thus a student will be examined for Business policy and strategic
management course plus 3 specialization papers under MS University syllabus (For a total of8 credits). In addition he will appear for 4 more papers listed immediately after Business
Policy paper (totaling to 10 credits). In all he will be examined in 8 papers totaling to 18
credits. = 8 credit papers for MS University plus 10 credit papers for IIPM syllabus.
BUSINESS POLICY & COMPETITIVE STRATEGY
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UNIT 1.DEFINING BUSINESS POLICY
Definitions, Kottr, Glueck & Jauch, Kenneth Andrews, Porter
Strategy formulation techniques
Discussion on planning for the present & future
Demand forecasting techniques
o Quantitative models: Averages, moving Trends, regression, factor analysis
o Significance Tests: T-Test, Chi Square Test
UNIT 2.CORPORATE LEVEL PLANNING Methods to define corporate mission
o Druckers Model: Corporation definition, customers, value time relative position (Will and
Should) as per Ansoffs Strategy Gap
Identifying S.B.Us
o Independence equation, management authority relevance
Evaluating current business portfolio
o Growth share matrices, BCG, GE Generic strategies: Build, hold, harvest, divest w.r.t stars,question marks, cash Cows, dogs
Identifying new growth areas
o Ansoffs strategy gap revisited, integrative strategies: horizontal, vertical
intensive, ansoffs Model: Diversification, concentric, horizontal, conglomerate
UNIT 3.BUSINESS LEVEL PLANNING
Defining business mission
o Druckers model revisited
o Business Definition, Customers, Value
o Time Relative Position (Will and Should) as per Ansoffs Strategy Gap
o Relevance of Specificity w.r.t Corporate Mission Statement
Internal Environment Analysis
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o Core Competency Model of Prahlad
o Filter Test for Determining Core Competencies
o Filter Test for Determining Core in competencies
External Environment Analysis
o Industry Analysis Framework of Porter
o Understanding 5 forces and 5 entities:
- Customers, Suppliers, Potential Threats, Substitutes, Competitors
o Proportionality Quotients as Defined by Porter
o
Barriers to Entry: Barriers to Production, Barriers to Marketing
Goal Formulation
o Sales, Market Share, Cash Flows, Profits
o Relevance of PLC
o Investment Center, Revenue Center, Cost Center, Profit Center, Cash Flow Center
Strategy Formulation
o Porters Generic Strategies
- Cost Leadership: Comparison with Price Leadership, Emphasis on Production
- Differentiation: Quality, Service, Style, Technology
- Mutual Exclusivity of Generic Strategies
- Focus Strategies as a Choice
- Non-Focus Strategies as a Choice
Program Definition
o Blueprint for Action
Implementation
o McKinseys 7-S Framework:
- Structure, Strategy, Systems, Staff, Style, Skills, Shared Values
Feedback & Control
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UNIT 4.BUSINESS PROCESS RE-ENGINEERING
Process Improvement
Process Re-Structuring
Process Re-Engineering
Process Transformation
UNIT 5.NEWER DIMENSION FOR STRATEGIC PLANNING AND
IMPLEMENTATION
Blue Ocean strategy
Balance score Card
Competing for the future
RECOMMENDED BOOKS:
Azhar Kazmi: Business Policy and Strategic Management (2002:TMH)Vipin Gupta, Kamala Golla Kuta, and R. Srinivasan: Business Policy & Strategic Implementation
(PHI: 2007)
Competitive Advantage by Michael PorterMichael E. Porter: Competitive Strategy
L.R.Jauch and W.F.Glueck: Business Policy and Strategic ManagementC.W.L. Hill and G.R.Jones: Strategic Management :An Integral Approach
VSP Rao and V. Harikrishna : Strategic Management :Text and Cases
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EXECUTIVE COMMUNICATION: MENTORING
COURSE DURATION: 2 HRS PER WEEK FOR 12 WEEKS
COURSE CREDITS: 02
1. BUSINESS PRESENTATION
What, and how of business presentation
2. PRESENTATION SESSION - 1 Students presentation (5 Minutes)
Feedback by the faculty
3. COMMUNICATION ACTIVITY - 1
Facultys session on communication
4. PRESENTATION SESSION - 2
Students presentation (10 Minutes)
Feedback by the faculty
5. COMMUNICATION ACTIVITY - 2
Facultys session on communication
6. AIDS TO COMMUNICATION
Group activities
Management games
7. PRESENTATION SESSION 3
Students presentation (15 Minutes)
Feedback by the faculty
8. RESUME PREPARATION
Ideal resume
Resume writing exercise
9. PRESENTATION SESSION 4
Students presentation (30 Minutes)*(Note: This presentation shall be video recorded)
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Feedback
10. MONITORING OF PROGRESS
Individual feedback sessions
This session will be judged by a 3 member panel consisting of excom faculty,senior excom faculty, and a member of SMG team.
Excom faculty will provide feedback on students performance. Senior faculty will
inturn assess the performance of excom faculty. The SMG team member willprovide employability/placement index for the individual student.
NOTES:
An average PG level student at IIPM is expected to participate in the following exercises:- Individual Presentation
- Debates
- Practice interviews- Group discussion exercises
- Miscellaneous sessions covering group based written, verbal, and non verbal
communication exercises.
* Every student will be given a CD recording of his performances in sessions (meant to be
recorded) during trimesters I & II. This will enable him to see his own transformation as a
speaker. Besides, alongwith this CD, by the end of trimester II all the students will be
provided personalized written feedback on their progress.
BASIC TEXTS:
This course is 100% hands on practice oriented one. Hence the students dont have to refer
to any texts. However, the students are strongly advised to consult their mentor to obtain
tips on how to further improve their presentation skills.
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MACRO ECONOMICS
COURSE DURATION: 2 HRS PER WEEK FOR 12 WEEKS
COURSE CREDITS: 02
1. INTRODUCTION (1 HR)
Definition & scope of macroeconomics
Income and its measurement; their interpretation
Circular flow of income, output, and spending
NI and allied measures for India
2. INCOME DETERMINATION IN SHORT RUN: BASIC MODEL (2 HRS)
Determinants of aggregate spending
Equilibrium income
Changes in income
Concepts of inflation, unemployment, business cycle, multiplier, etc.
3. INCOME DETERMINATION IN A FOUR SECTOR MODEL (2 HRS)
Introduction of govt. in income determination model
Income determination in an open economy
Changes in income in a four sector model
Govt. and external sector in Indian economy
4. PRICE SETTING IN AD-AS FRAMEWORK(2 HRS)
Aggregate demand, aggregate supply, and equilibrium Changes in income and price level
5. INCOME AND PRICES IN THE LONG RUN (3 HRS)
Induced changes in input prices
Aggregate demand shocks and their consequences on income
Income in short run and long run
Business cycle and fiscal operations
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Fiscal policy in India and its implications for income determination & change
6. INSTITUTION OF MONEY IN A MODERN ECONOMY (2 HR)
Definition, nature, role, and function of money
Money and credit
Banking system: A preliminary idea of credit creation
Working of monetary and credit policy in India
7. MONEY IN MACROECONOMICS (4 HRS)
Demand for money: General and in India
Supply of money: General and in India (monetary aggregated)
Monetary forces and aggregate demand
Macroeconomic cycles and aggregate shocks
8. BALANCE OF PAYMENTS AND EXCHANGE RATES (2 HRS)
Balance of payments: Concept; Indian BOP
Foreign exchange: Market; determination
Foreign exchange markets and systems in India
9. MACROECONOMIC POLICY IN AN OPEN ECONOMY (2 HRS)
Meaning of an open economy and openness
Macro policy in a world with perfect capital mobility
Implications of an open economy; Indian case
10. MACROEONOMIC ISSUES: INFLATION (1 HR)
Inflation in the macro model
The Philips curve
The Lucas AS function
Inflation in India
11. UNEMPLOYMENT (1 HR)
Meaning, types, and characteristics of unemployment
Unemployment in India: Nature. Causes, and consequences
Cyclical and structural unemployments Policies to reduce unemployment
12. INTERNATIONAL TRADE (2 HRS)
Basis of trade
Trade theories for the nations
Trade theories at the firm level
Gains from trade
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BASIC TEXTS
LIPSEY AND CHRYSTAL: Economics (11th Indian Edition): Chs. 15-25 (OUP)
MINISTRY OF FINANCE: Economic Survey (Latest Edition): All Chapters (OUP)
V. IMPORTANT NOTES:
All the case studies given in Lipsey & Chrystal are in course.
The questions in examination will be application (of macroeconomics concepts) based.
ORGANIZATION DEVELOPMENT
COURSE DURATION: 2 HRS PER WEEK FOR 12 WEEKS
COURSE CREDIT: 02
1. OVERVIEW (2 HRS)
Introduction to OD
Nature of planned change
2. PROCESS OF ORGANIZATION DEVELOPMENT (6 HRS)
Diagnostic process: Meaning and dimensions of diagnosis; groups and jobs diagnosis;
collection and analysis of information; feeding back of information
Designing interventions
3. HUMAN PROCESS INNTERVENTIONS (4 HRS)
Individual, interpersonal, and group process approaches
Organization process approach
4. TECHNOSTRUCTURAL INTERVENTION (4 HRS)
Restructuring organization
Employee involvement
Work design
5. HRM INTERVENTIONS (4 HRS)
Performance Management
Developing and assisting members
6. STRATEGIC CHANGE INTERVENTION (4 HRS)
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Competitive and collaborative strategies
Organizational transformation
BASIC TEXTS:
CUMMINGS AND WORLEY: Organization Development and Change (Cengage:2005):
Chs 1,2,5,6,7,8,9,12-20
BHUPEN SRIVASTAVA: Organization Design and Development (Biztantra)
ENTREPRENEURSHIP AND SMALL BUSINESS MANAGEMENT
COURSE DURATION: 4 HRS PER WEEK FOR 12 WEEKS
COURSE CREDITS: 04
A: ENTREPRENEURSHIP
(Weightage: 75%)
1. ENTREPRENEURSHIP: CONCEPT, EVOLUTION, AND SCOPE (3 HRS)
Concept and evolution of entrepreneurship
Corporate entrepreneurship
Individual entrepreneurship: Part time, small and medium ventures
2. DEVELOPMENT OF ENTREPRENEURSHIP (6 HRS)
Profile of an individual entrepreneur: Aptitude, skills, and knowledge set
Entrepreneurial mindset: Creativity and innovation
Profile of every individual students in terms of entrepreneurial traits
3. VENTURE PLANNING (6 HRS)
Opportunity assessment Environment assessment
Marketing research
Financial analysis
Business Plan
4. STARTING A VENTURE (6 HRS)
Legal form of business: Merits and demerits of alternative forms
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Legal environment
Sources of finance
Buying a business & valuaing it
Precommencement issues
5.RUNNING AN ENTERPRISE (6 HRS)
Strategic planning
Growth of an entrepreneurial venture: Organic & inorganic
Operational dimensions of running the venture
6. RUNNING AN ENTERPRISE: SOME ISSUES (3 HRS)
Networking
Family business
e-business
7. HARVESTING A BUSINESS (6 HRS)
Valuating for harvesting (with numerical examples)
Succession issues
Dilution of stakes
Preparing for, and actually, exiting a venture
B. SMALL BUSINESS MANAGEMENT
(WITH SPECIAL FOCUS ON INDIA)
(Weightage: 25%)
8. SETTING UP SMALL BUSINESS IN INDIA (4 HRS)
Registration and legal formalities
Procurement of space, electricity and other utilities
Preproduction contracts with vendors, suppliers, customers, etc
Basic start up problems and their resolution
9. MANAGEMENT OF SMALL BUSINESS IN INDIA (4 HRS)
Planning and organizing
Financial planning and execution
Marketing Management HR issues
10. MANAGEMENT OF GROWTH (4 HRS)
Stabilisation strategies
Growth strategies; crises of business growth
Information technology and small business
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BASIC TEXTS:
ROBERT D HISRICH AND DEAN A SHEPHARD: Entrepreneurship (Mc Graw Hills:
Latest edition)
RAJEEV ROY: Entrepreneurship (OUP): Chs. 4,7,15 and 18
BUSINESS WORLD: The SME White Book 2010/11 (BW Publications:2010) All
Chapters
SPECIALIZATION: MARKETING
INTERNATIONAL MARKETING
1. INTERNATIONAL MARKETING: AN OVERVIEW
The Scope and challenge of International Marketing
The dynamic environment of international marketing
Constituents of international environment
2. THE ENVIRONMENT OF GLOBAL MARKETS
Geography and history: the foundations of cultural understanding; Cultural dynamics in
assessing global markets
Business customs in global marketing
The political environment: A critical concern The international legal environment
The economic environment
3. ASSESSING GLOBAL MARKET OPPORTUNITIES
Developing global vision through market research
Emerging markets and scope for marketing
Multinational market regions & market groups
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Ranking of markets in terms of relative opportunities
4. DEVELOPING GLOBAL MARKET STRATEGIES
Global marketing management: Planning and organization.
Creating products for consumers in global markets
Marketing Industrial products and services
International distribution systems
International Retailing
Exporting and Logistics: Special issues for the smart business
The global advertising and promotion effort.
Personal selling and sales management
Pricing for international markets
5. IMPLEMENTING GLOBAL MARKETING STRATEGIES Negotiating with international customers, partners, and regulator
Organizational structure, system, and processes for delivering marketing program
MARKETING STRATEGY
1. CONCEPTS COMPETENCIES, ENVIRONMENT AND STRATEGYALTERNATIVES
Introduction
Competence
Environment
Models
Strategies
2.ANALYSIS FOR STRATEGY FORMULATION-1
Product management/ analysis
Market analysis
3.ANALYSIS FOR STRATEGY FORMULATION-2
Customer Analysis
Competitor Analysis
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Market segmentation and targeting
Differentiation and positioning of services
Management of demand and capacity
4. MARKETING MIX FOR SERVICES
Marketing mix elements
Product: Service packaging
Pricing of services
Promotion of service
Role of people factor
Service processes
Physical evidence and marketing
5. MAXIMIZATION OF SERVICES MARKETING POTENTIAL
Relationship marketing
Internal marketing