SRP Web Communication and Utilizing Social Media

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Naomi Hirsch RTC Program Coordinator Oregon State University Superfund Research Program Twitter: @SRP_Oregonstate Facebook: OSUSuperfund Web Site: http://oregonstate.edu/superfund SRP Web Communications and Utilizing Social Media

description

Given to fellow Superfund Research Centers at an annual meeting. Discussing ways to expand and improve web communications for our Centers.

Transcript of SRP Web Communication and Utilizing Social Media

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Naomi HirschRTC Program Coordinator

Oregon State University Superfund Research Program

Twitter: @SRP_OregonstateFacebook: OSUSuperfund

Web Site: http://oregonstate.edu/superfund

SRP Web Communications and Utilizing Social Media

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OutcomesExpand knowledge on the importance & role of web

communications

Get ideas from current social media and web examples

Get questions answered and have time for further discussion

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Our Center’s Social Network: The Beginning

OSU SRP

NIEHS

Other NIEHS

Centers

EPA/CDC/ASTDR/

Regulatory Agencies

Students and

Scientists

Related Orgs/

Industry

Community/OSU Partners

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Our Center’s Social Network Utilizing Social MediaPeople talking

about our research and related

research

People who have interest in our

research

People who need to know about our

research

Friends, family, and connections of those

involved with our research

Journalists and science writers who want to write and share about our

research

Potential partners for research and

projectsBeing accessible, fostering trust,

and having platforms for engagement,

dialogue and sharing

OSU SRP

NIEHS

Other NIEHS

Centers

EPA/CDC/ASTDR/

Regulatory Agencies

Students and

Scientists

Related Orgs/

Industry

Community Partners

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University of Chicago, National Opinion Research Center, General Social Survey (2008)

Where I Learn About

Specific Scientific Issues

Source: http://www.nsf.gov/statistics/seind10/c7/c7s1.htm

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How Much Do People Trust What Scientists Say?

In Science We Trust: Poll Results on How You Feel about Science (Scientific American 9/22/10)

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Most people learn about scientific issues on-line Trust scientists

“Trust is not about information; it’s about

dialogue and transparency”

Borchelt, Friedmann, & HollandManaging the Trust Portfolio: Science Public

Relations and Social Responsibility

Only 28% percent of Americans can pass a

basic science literacy test

Most scientists are not on-line educating and

informing the public and policy-makers

Science literacy is only a small factor in how people form their opinions.

The interplay between values, religious affiliation, and the opinions of others whom they trust is much more influential.

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"Every scientist reading this has a deep passion for science. I implore you:

let your passion out. Share it with us. Warmly, with stories, imagination, even with humor.

But most of all, in your own voice.”- Alan Alda

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Graphic Credit:Communicating the science of climate change Richard C. J. Somerville and Susan Joy Hassol Physics Today, October 2011, page 48 http://dx.doi.org/10.1063/PT.3.1296

Communicating Our Science

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OSU [email protected]/

superfund

Facebook

Twitter

Pinterest

eNewsletter

“Be where the people are”

“Listen and learn”

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Why Twitter Works

What people share

140 character limit

Efficiency of posting, replying, re-tweeting, supporting, dialogue

#Hashtags (#epa #niehs #srp)

Analytics

@CDC_DrCPortier

@lisapjackson

The People: Journalists, scientists, bloggers, students, educators, industry, nonprofits, national, state and local govt, community leaders, mothers, doctors, nurses,…

Being accessible, fostering trust,

and having platforms for engagement,

dialogue and sharing

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#HealthyAir Tweetfest April 30 - May 4, 2012

In support of World Asthma Day and EPA's Air Awareness WeekSummary report

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Articles publicized in the Times received 72.8% more citations

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Pinterest has grown from roughly 1 million users in July 2011 to more than 20 million today.

Graphic source: http://blog.evidon.com/2012/09/07/evidon-gtr-pinterest/

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pinterest.com/environhealth/

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1. It’s a different audience than twitter

2. People appreciate photos, video and eNewsletters

3. Grad students are on Facebook

4. It may be challenging to post consistently

5. 80% of views are lurkers and will not like or comment

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The Web of Life PLANT THE SEED

1. Look and listen

2. Establish worthy web site

3. Focus on stakeholders

4. Strategize and plan

NURTURE

1. Build community

2. Be active and consistent with posts and updates

3. Share relevant information

4. Increase what works, decrease what doesn’t

FIND YOUR SPACE

1. Engage and expand

2. Make content interesting

3. Partner on web projects, leverage

THRIVE

1. Be interconnected

2. Share impact

3. Foster trust

4. Be sustainable

Credit: Naomi Hirsch, Oregon State University Superfund Research Program, http://oregonstate.edu/superfund

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Three Specific Ways to Improve and Expand

1. Meet with inclusive internal workgroup that focuses on Center web communications

2. Train students on communicating science to the public via elevator speech videos

3. Plan NIEHS network-wide “tweetups” on Twitter to promote and increase exposure of our research, AND grow our networkExamples:#srpchat

#srp2012 (meeting)#healthyair (topic)

Hashtag relevant science terms in your posts

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oregonstate.edu/superfund/