SRP: using data to tell your story & evaluate your program
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SRP: using data to tell your story & evaluate your program Joyce Chapman, Consultant for Communications & Data Analysis, State Library Webinar * May 24, 2013 1
description
SRP: using data to tell your story & evaluate your program. Joyce Chapman, Consultant for Communications & Data Analysis, State Library Webinar * May 24, 2013. Today’s agenda. Why data is important Using data to explain the value of SRP Using data to improve our programs. - PowerPoint PPT Presentation
Transcript of SRP: using data to tell your story & evaluate your program
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SRP: using data to tel l your story & evaluate your program
Joyce Chapman, Consultant for Communications & Data Analysis, State LibraryWebinar * May 24, 2013
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Today’s agenda
1. Why data is important2. Using data to explain the value
of SRP3. Using data to improve our
programs
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Why data i s impor tan t
1. External: Prove your value and tell your story
2. Internal: Improve your programs
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Why data i s impor tan t
Return on Investment Prove the value of services to
funders
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Why data i s impor tan t
We understand the value of our services
Nobody else does! Data helps us clearly articulate and support our claims
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Why data i s impor tan t
You must be able to explain the value of SRP
Proof of value = data, and the story your data can tell!
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Data requires context to be meaningful
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Data w i thou t con tex t
“43% of children in Robeson
county live in poverty.”
Compared to what? Is that typical or
atypical?Robeson county
0%
10%
20%
30%
40%
50%43%
Children living in poverty
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Data in con tex t
“43% of children in Robeson county
live in poverty, compared to the N.C. average of
25% and national average of 23%.
The rate of children living in poverty is 72%
higher in Robeson county than in
N.C. as a whole.”
Robeson county
North Carolina
U.S.0%
10%
20%
30%
40%
50% 43%
25% 23%
Children living in poverty
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Data w i thou t con tex t
“North Carolina public libraries have an average of 1.93
librarians per 25,000 capita.”
So what?! Is it high or low? Is it related to any
other meaningful data?
Number of librarians per 25K population
0
1
2
31.93
Librarians per capita
North Carolina
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Data in con tex t
“N.C. public libraries receive 19% less local funding than
counterparts across the Southeastern
U.S. Due to the lack of adequate funding, N.C.
libraries have an average of 45%
fewer librarians per capita than
the regional average.”
0
2
41.93
3.53
Librarians per 25K capita
North CarolinaSoutheastern U.S.
Local funds per capita
10152025
North CarolinaSouth-eastern U.S.
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Use da ta to te l l a s to ry
What is the data-driven argument in support of summer reading programs at libraries? • Build your contextStep
1• Explain your service
and how it fits into the context
Step 2
• Make your argument• (Connect the data
dots!)Step
3
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Mak ing the case in con tex t f o r SRP
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Mak ing the case in con tex t f o r SRP
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Mak ing the case in con tex t f o r SRP
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Mak ing the case in con tex t f o r SRP
As % of U.S population: White (64%), Black (13%), Hispanic (17%)
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Mak ing the case in con tex t f o r SRP
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Mak ing the case in con tex t f o r SRP
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Mak ing the case in con tex t f o r SRP
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Mak ing the case in con tex t f o r SRP
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Mak ing the case in con tex t f o r SRP
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Mak ing the case in con tex t f o r SRP
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Mak ing the case in con tex t f o r SRP
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Mak ing the case in con tex t f o r SRP
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Mak ing the case in con tex t f o r SRP
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Mak ing the case in con tex t f o r SRP
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Mak ing the case in con tex t f o r SRP
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Mak ing the case in con tex t f o r SRP
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Mak ing the case f o r summer read ing
Children need early literacy skills to succeed in school
Certain children are at-risk for entering school not ready to learn
These children are often not enrolled in early education programs
Children living in poverty experience extensive summer learning loss compared to middle class students
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Mak ing the case f o r summer read ing
Summer
Reading Progra
ms
Early literacy
skills
Fight summer reading
lost
Equal access for all
Level playing field for at-risk
children
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2012 Summer Read ing Prog rams i n NC
178,774 children (8% of population 0-17)
6,290,469 books circulated499,593 attendees at 15,104 SRP programs/events
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Samp le a rgument
Library summer reading programs deflect summer
learning loss and are a vital low-barrier educational
resource for children living in poverty. These programs must
have sufficient funding.
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Add loca l con tex t to you r s to ry
When you use data to prove the value of summer reading programs, you want to add local context too:
1. Find local child data: http://datacenter.kidscount.org/
2. Also incorporate local data about your SRP
www.statelibrarync.org/plstats
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Unders tand types o f measu re
Inputs What we put in. How much money is going
into SRP? How much staff time?Outputs
Countable measures that we get out. How many programs and how many program attendees? How many participants? How many books circulated?
Outcomes Change caused by SRP. Did participants avoid
summer learning loss? Did their interest in reading increase? Did they learn early literacy skills?
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Loca l da ta abou t you r SRP
What data do we collect about our summer reading
programs?
What additional data could we collect about our programs
that would help tell a compelling story about our
value?
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What da ta cou ld we co l l ec t abou t SRP?
Completion rates Increasing pressure to count not only program
registration in attendance but also completion rates.
Cost per participant You already have the data to do this! Show how
little money goes a long way. Your salary/hour spent planning + $$ for entertainers, snacks or materials. Divide by # participants.
Talk their talk Align SRP programs with library’s mission/goals.
Document learning objectives and learning focus areas for each program.
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What da ta cou ld we co l l ec t abou t SRP?
Anecdotal stories showing value Keep a collection of these. Get some good direct
quotes if possible. Ask parents if they have time to write a response to a question at the end of the summer, ex. “how has SRP benefited your child this summer?” “How do you think SRP is valuable to our community?”
Survey data from parents or kids If you can identify some parents who have come
to events repeatedly during the summer, ask them to fill out a short paper survey about their child and SRP.
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1. Prove your value and tell your story
2. Improve your programs
Let’s turn to #2…
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Use da ta to improve your p rog rams
“Programming is the backdoor into learning”
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Use da ta to improve your p rog rams
Think strategically about program planning
Summer reading programming should have
Goals Expected outcomes Align with the library’s mission
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Use da ta to improve your p rog rams
What kinds of questions can you ask yourself when planning a program? 1. What do I want to accomplish through this
program? 2. What library goal/s does my program align with?3. What specific areas or skill sets am I teaching
children through this program?4. What questions could I periodically ask
participants or parents in order to get useful feedback for improving my programs in the future?
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Use da ta to improve your p rog rams
What are some questions you might ask parents on a survey to try and determine outcomes of Summer Reading Program or
another program?
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Thank you!Contact:
Joyce Chapman
Consultant for Communications & Data Analysis at the State Library of North Carolina
Email: [email protected]
Phone:919-807-7421
Sources used in presentation
Swan, D. 2012. “Hot Reports & Data Ferrett.” PPT presentation from IMLS State Data Coordinator conference.
Swan D. and C. Manjarros. 2012. “Children's Services at Public Libraries: A Port in the Storm.” MetroTrends. Available at: http://www.metrotrends.org/commentary/libraries-imls.cfm
Hoffman, Judy, John Carlo Bertot, and Denise M. Davis. Libraries Connect Communities: Public Library Funding & Technology Access Study 2011-2012. Digital supplement of American Libraries magazine, June 2012. Available at http://viewer.zmags.com/publication/4673a369
