Srinivas Gopal-GM Marketing VAS

Entertainment from 6 Inches

Which screen is the “biggest”?

Mobile Phones -- 4 BILLION (2009 Forecast).

•310 MM+ in India growing @ about 19%

PCs -- 850 million

• 22 MM in India growing @ 11%

TVs -- 1.6 billion (estd)

• *Estd. 110 MM in India growing @ 10%

* TNS Market Research, 2007

VAS Services Across the Spectrum

TIME

EXPERIENCE

Idea VAS Services :Many Industry Firsts

Idea Fresh

• Box Office

• The Galleria

• Music Café

• Games Station

• My Gang

• Fun Services

!dea brings to you

SMS

VIDEO

VOICE MMS

TONES

Path Breaking initiative in Made-For-Mobile

Entertainment

AudienceInteractivity

AudienceConnect

CRM (Demographic, Geographic & Psychographic Information)

SubscriberMaster

Events

Automated Data

Extraction

Payments

Analytical Reporting

Usage VAS

SMS WAP Voice Video USSD Internet Application Web based API

Ad Aggregator 2 Ad Aggregator 3Ad Aggregator 2 Single Ad Interface

Platforms that create advertiser value

M-Wallet

Collection

Banks

Security

C Care

PostOffice

MFIs

Platform Services Subscriber Services Payment Services

Retail Merchants

Remittances

mPayments

Mobile Commerce Big Picture: Payments, Banking and Money Services form part of the ecosystem

Idea VAS – Key Drivers

Innovative Pricing Strategy

VAS across segments

Increase data penetration

Localization of Content &

Portals

Make VAS key to acquisition,

retention & increase ARPU

Pay Per Day / Per Month

Youth, Women & Business

Telugu Voice/WAP portal

Internet, WAP, MMS & Email

The Future is Mobile Infotainment…..

srinivas.gopal@idea.adityabirla.com