[Srijan Wednesday Webinars] Navigating the UX Jungle
-
Upload
srijan-technologies -
Category
Design
-
view
568 -
download
3
Transcript of [Srijan Wednesday Webinars] Navigating the UX Jungle
Are we over thinking?
There are very few known techniques that can
accurately and consistently shape a good UI/UX.
You CANT design the UX ;
you CAN design FOR the UX
@srijan #SrijanWW
Steps to build amazing UX
• Narrow Target Users
• Build Product
• Test/Collect Analytics
• Simplify the App
@srijan #SrijanWW
Narrow
@srijan #SrijanWW
1. Identifies a narrow band of target users (Initial traction + early adopters)
2. Speeds up development time
3. Guides testing
4. Gives marketing individuals early insight into user acquisition strategies
5. Narrows down number of variables for testing
6. Saves money!
________________________ is a __________________________________
that allows _____________________________ to__________________
Define Product
@srijan #SrijanWW
Ref : HBI
Phases of Product Development
Product Development Phase
Strategize Execute Assess
Goal: Inspire, explore and
choose new
directions and
opportunities
Inform and optimize
designs in order to
reduce risk and
improve usability
Measure product
performance against
itself or its
competition
Approach: Qualitative and
Quantitative
Mainly Qualitative
(formative)
Mainly Quantitative
(summative)
Typical methods: Field studies, diary
studies, surveys,
data mining, or
analytics
Card sorting, field
studies,
participatory design,
paper prototype,
and usability
studies, desirability
studies, customer
emails
Usability
benchmarking,
online assessments,
surveys, A/B testing
@srijan #SrijanWW
User Research Methods
• Attitudinal vs. Behavioral
• Qualitative vs. Quantitative
• Context of Use
@srijan #SrijanWW
Testing Strategy for UI / UX
Business Goals
UX Strategy
User Testing
3 ways:
Experts review (SME)(online assesments)
Users Interview (surveys, interviews, videos, etc)
Testers as users
Asking the right questions / Capturing in the right format is key!!
@srijan #SrijanWW