SR4Proc Introduction

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Social Reporting for Innovative Procurement Reforms WBI Social Reporting Apprenticeship Program October 2012

Transcript of SR4Proc Introduction

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Social Reporting for Innovative Procurement Reforms

WBI Social Reporting Apprenticeship Program

October 2012

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Logistics and timetable

Rooms Objectives & Agenda

– on the EuforicWeb wiki!– http://bit.ly/Wl70FQ

Ground Rules– Timing?– Phones?– Email?– Right hand Left hand?– Be brief– Allow everybody to talk

Tagging What is Social Reporting?

http://bit.ly/Wl70FQ
http://bit.ly/Wl70FQ
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Case study -a new normal: CGIAR Research Program on Climate

Change, Agriculture and Food Security (CCAFS) at Rio+20

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CCAFS at Rio+20: Social Media Objectives

Spread messages on sustainable agriculture for achieving food security in a changing climate

Share CCAFS content that could inform Rio outcomes

Engage in online debates about how to achieve a sustainable green economy

Report live from key sessions Connect offsite participants to events in Rio

Developed with input from Peter Casier

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What are we trying to achieve?

Share knowledge with a wider community

Increased offsite participation Increased onsite engagement:

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How to achieve our goals

Define our social media strategy: goals, messages, audiences

Agree on roles and responsibilities: who does what?

Define the tools and how to use them Produce, aggregate and share

content widely: before, during and after the event

Monitor and evaluate: what did we learn

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Getting organised

Google site and google groups used to communicate with team and organise background materials

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Blogging

CCAFS blog:ccafs.cgiar.org/blog/tags/rio4ag

• live reporting and analysis from sessions.

• all tagged under #rio4ag

http://ccafs.cgiar.org/blog/tags/rio4ag
http://ccafs.cgiar.org/blog/tags/rio4ag
http://ccafs.cgiar.org/blog/tags/rio4ag
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Blogging

Guest blogs

• Strategic placement of opinion pieces

• Huffington Post, Reuters AlertNet, Scientific American

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Blogging

Results:50% increase in traffic to blog in the two weeks of the conference. People spending more time reading.

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Microblogging

• Tweeting live from sessions;

• Sharing key content (blogs, photos, presentations);

• Sharing opinions and insights

• RTs of what our partners are saying, and more.

• All using #rio4ag

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Microblogging

Results:• On peak day, tweets tagged #Rio4Ag had over 1,500 Twitter broadcasts,

resulting in 3 million individual messages, reaching 598,000 different people• During conference, traffic to the CCAFS blog from twitter increased 400%

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Webcast

• Sessions from ARDD broadcast live online

• Online viewers could ask Q’s to the panel via twitter and facebook.

• The event had 600 online viewers, plus 600 in person

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Video sharing

• ARDD session videos posted on YouTube same day

• Videos embedded on blogs and websites, shared via twitter & FB

• Some videos had hundreds of views in following days

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Photo sharing

Photos from key events around Rio posted shared via Flickr, on blogs, and via twitter & FB

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Presentation sharing

• ARDD session slides posted on SlideShare same day

• Embedded on blogs, websites, shared via twitter & FB

• Some slides had 100s of views: more than number of people in audience

www.slideshare.net/cgiarclimate/tag/rio4ag

http://www.slideshare.net/cgiarclimate/tag/rio4ag
http://www.slideshare.net/cgiarclimate/tag/rio4ag
http://www.slideshare.net/cgiarclimate/tag/rio4ag
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Defining social reporting…

Using digital and social media to document and share information, conversations, results and different voices from a project, a community or an event

It’s about telling stories with digital media– So the normal conventions and rules apply:

audience, content, message and hook

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…and how it’s different from formal reporting

Creating an informal record of what you want to capture and share

Allowing to share your own views, or the views of your community, and make these voices heard

Bringing to life stories worth sharing

Creating spaces for reflection and dialogue

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Social reporting tooklit

1. Wikis for collaboration and coordination2. Microblogging3. Blogging4. Video sharing & audio sharing5. Photo sharing6. Presentation sharing7. Facebook (social network sites)8. Tagging and social bookmarking9. Feeds10.Webcasts11.Data / Information Visualization Tools

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Brian

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http://www.theconversationprism.com/
http://www.theconversationprism.com/
http://www.theconversationprism.com/
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communicatecreate

collaborate curate

critique

audiences

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collaborate

Wikis Blogs Online social networks Integrated portals (mobile accessible

websites)

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§

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Create

make digital content including audio, image, text, website, blog, video, wikis

Protect - copyright, privacy, digital footprint

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Ushahidi

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Curate

Find - Internet search, Wikipedia, Google scholar, e-resources, image textbook, etc

Filter - RSS feeds, Collate/collect: social and personal

bookmarking, mind-mapping, online storage

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Critique

Assess the validity/authenticity of sites/information

Reflect on one’s own practice and that of one's peers - blogs, forums etc

Filter bubbles…

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Eli Pariser: Beware online "filter bubbles“http://www.ted.com/talks/eli_pariser_beware_online_filter_bubbles.html

http://www.ted.com/talks/eli_pariser_beware_online_filter_bubbles.html
http://www.ted.com/talks/eli_pariser_beware_online_filter_bubbles.html
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Communicate

Share /disseminate/ distribute - wiki, blog, discussion forum, email, Google+, twitter, online social networks

Promote - twitter, blog, online social networks, and email

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Policy actors in six Southern countries

Simon Batchelor – IDS Impact and Learning Blog

http://www.impactandlearning.org/2012/07/when-policy-actors-engage-with-internet.html
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Web of people...

LinkedIn Labs | InMaps

http://inmaps.linkedinlabs.com/

http://inmaps.linkedinlabs.com/
http://inmaps.linkedinlabs.com/
http://inmaps.linkedinlabs.com/
http://inmaps.linkedinlabs.com/
http://inmaps.linkedinlabs.com/
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A web of flow...

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Social Reporting for Innovative Procurement Reforms

WBI Social Reporting Apprenticeship Program

October 2012


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