Squeeze page lesson 2 topics that will sell your prospects and sell you

The Money is in the List

Picking a Topic or Nichethat Will Sell Your Prospects

*And Sell You*

http://www.squeeze-page.com/

Picking a Topic or Niche that Will Sell

In this Lesson, you will learn:

How to get loads of quality, interested traffic (without spending a dime on SEO) Single Step Marketing why it sells like gangbusters How to pick a top selling product or topic 17 Profitable uses & strategies for a Squeeze page 5 Letter word that will make or break your Internet Business 7 Powerful List Building Motives

Now that you've decidedTo generate revenue by building a profitable list

3 General Approaches Product First Topic First Need First

3 General Approaches(not exclusive)

1) Product First Approach - pick a quality product with good reviews - or create a solid product and get good reviews

2) Topic First Approach - need informational or supporting products

3 General Approaches(not exclusive)

3) Need First Approach - This is essentially the drive for all approaches - Different approaches might help you find niche - People buy to fulfill needs, wants, desires, - To get closer to desired life or - To avoid negative situations (negative less powerful copy in most cases)

Squeeze-Page Marketing1) Single Point, Next Step, or Single Decision2) Easiest to sell moderately priced items3) Easiest to track4) Easier to niche


Squeeze-Page Marketing5) Easier to sell6) Highly targeted – permission based7) Helps you get successful at 1 process8) Learn real success skills – worth more than any course or book


How to Pick a TopicClarifying Questions to Help you Pick a Topic

- has to sell you first because your passion, expertise and interest will transfer and keep you going

- have to be willing to do it for free or at a loss so. . .


1) What are you passionate enough about that you can see yourself writing about, selling, teaching, or improving?

2) What are you willing to do for free or at a loss for some time before seeing fruit? - Your expertise and passion will transfer & keep you going


3) In what industries do you have enough Passion and Experience that you would like to teach others

4) What hobbies do you take seriously in which others recognize a gift and talent (and comment about it to you)


5) Have you written a book or manual?

6) Have you created products or crafts that have sold?

Strategic Strategies for a Squeeze Page(not-exhaustive)

1) You don't need to spend 1 dime on SEO to get gobs of highly interested, qualified traffic. 2) Get leads from distributing articles3) Convert YouTube traffic to subscribers4) Convert Pod-casts to email subscribers5) To break into a new market or niche6) To begin building trust and a relationship with new prospects



7) To train or pre-train for an up-sell or upcoming event (Boot Camp) 8) To convert radio ads to list subscribers 9) Convert YouTube traffic to subscribers10) To convert foot traffic to VIP's or Customer Appreciation Program11) To build a loyalty program (restaurants) for coupons and repeat customers



12) To help train clients (BIG ONE – helps demonstrate and leverage your time while training clients on principles to help you overcome hurdles, learning curves, ignorance or protecting pride)13) To fill free or paid events14) To up-sell to direct mail marketing (email isn't everything)



15) To build a relationship, demonstrate, give away free value, establish trust, rapport and credibility 16) To have more control over marketing leads or site visitors 17) to leverage your time and energy to improve ROI and ability to generate revenue

The strategic uses for a Squeeze Page are endless!



5 Letter Word that will make or break your Internet Business

FOCUSa) Most people don't focus long enough – start doing the right things, but don't do it long enough or consistently enough to see the benefits

– Making money online is a Walking Marathon - just start walking and keep at it and at some point, your Perfect Marketing Storm will come together, and so will the profits.

5 Letter Word that will make or break your Internet Business

FOCUSb) Most people try to FOCUS on too much at once – KISS – in my 7th grade photography – professional photographer taught us – Keep It Simple Stupid – and he was a very successful photographer. Start with a Squeeze Page and don't stop until you learn how to get sales / conversions through your email marketing and communication.


The money is in the list (not paid lists – SPAM)

The best way to build a list is by sending highly qualified traffic to an effective, quality Squeeze Page

a) Instant Interestb) Easier to Track Sales Funnelc) Repeat Marketingd) Permission Based


The money is in the list (not paid lists – SPAM)

The best way to build a list is by sending highly qualified traffic to an effective, quality Squeeze Page

e) Test pages and build relationshipsf) Segment lists and offer targeted products to improve conversionsg) Deliver-ability, time control, message control etc


Suggested Software& Tools (to help you build profitable squeeze pages)

1) Recommend Bluehost Server package (~$100/ year)

2) Recommend Aweber Autoresponder service (~$19/month and a $1 trial if they still have that promotion)

3) Sony Vegas Video Software (very affordable & easy you can begin publishing to YouTube & video sites)

4) Adobe DreamWeaver HTML Software – build pages


http://www.bluehost.com/track/schulman

http://www.aweber.com/?297893

http://www.aweber.com/?297893

http://www.amazon.com/gp/product/B003L51CZ8/ref=as_li_tf_tl?ie=UTF8&tag=dividesiconc-20&linkCode=as2&camp=217145&creative=399353&creativeASIN=B003L51CZ8

http://www.amazon.com/gp/product/B003B32AA6/ref=as_li_tf_tl?ie=UTF8&tag=dividesiconc-20&linkCode=as2&camp=217145&creative=399353&creativeASIN=B003B32AA6

What to do next?

Free Squeeze-Page Report and How-To Videos

Register at Squeeze-Page.com



Squeeze page lesson 2 topics that will sell your prospects and sell you

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