Spyder charge your summer proposal and event profile

Summer is perhaps one season people look forward to besides Christmas. It’s when most of us pack our things and head to the beach to be with family and friends, raring to wear our new

pair of shades and try new things.

Summer

To most others, To some, it’s the usual lazy vacation. Summerit’s a challenge to outdo last year’s fun experience.

and experience a healthier, moreactive and extremely adventurous summer of 2012.

Us, we say…Instead of the usual stuff, why not take your love of theoutdoors to the next level

Summer heat is best enjoyed outdoors, but not without the protection, comfort, and usability that come with Spyder.

Value Proposition

This summer, Spyder promises an action-packed affair with the outdoors—the same beach, field and track, only much more protective, comfortable, and functionalwith the Spyder on.

Copyright 2012 by RCC. All rights reserved.

Fun, fearless, and adventure-loving menwho just love the outdoors— running in groups,swimming, and those who go around in bikesand motorcycles, either for sheer mobilityor love of sports.

Target Audience


Festival Supermall Carousel Court(2nd Level)

Target Venue

March 26-April 1, 2012 (Monday-Sunday)

Dates and Time


Event Highlights


3D Outdoor SportsAdventure Backdrop3-dimensional backdrop as high as 12 feetvisualizing the ideal outdoor-sports orientedsummer, proposed jointly by Spyder and Thunderbird Resorts—with prominent branding of participating sponsors and their individual event participations.


Perspective Layout

PerspectiveLayout

3D Outdoor SportsAdventure Backdrop

Picture the pristine white sands of Thunderbird Resorts in Poro Point, La Union; with a group of people on an active ATV- cruise, surfers glide off huge waves, cyclists come in droves from a distance; while an actual swim-bike-run event is in progress.

1


3D Outdoor SportsAdventure Backdrop

Doubles up as photo-op wall where people can have group pictures shot (for souvenir); a perfect conversation piece to keep people interested, and make them feel they really are at Thunderbird Resorts in La Union.

2


FREE (on-demand) Photo PrintingVisitors/customers get the chance to have their pictures printed right away, courtesy of EPSON (or another interested sponsor). Life-size mock-ups of a cyclist, motorcycle-racer, and runner; with a slit on their faces, into which customers can fit their heads and have their pictures taken—so they look the racer, cyclist, and/or runner they aspire to be.


Life-size Mock-ups (standees)

Mall SellingChoice eyewear, cycling/motorcycling helmets, and sports watches will be on sale for the durationof the week-long event, available at 10% discountwith as much as 20% discount for those withsame (old) stuff to trade.


FREE Sporting ClinicsInterested visitors/customers will be introduced to running, cycling, and/or motorcycling through three consecutive days of FREE clinics facilitated by acknowledged multisport coaches, led by Edmund Mangaser (cyclist) and Miguel Lopez (triathlete/multisport coach).


Raffle Prizes and GiveawaysTo build excitement, we’ll reward shoppers and clinic participants with the chance to win:

1. An all-Spyder gear;2. 1-on-1 Swim-Bike-Run classes by top multisport coaches;3. A full Adventure Sports Hotel Accommodation by

Thunderbird Resorts with photo documentary equipment courtesy of EPSON—and loads of sport products courtesyof 100 Plus (sports drink), L-Carnitine Gold (a dietary supplement), Centrum (a multivitamin brand).


Virtual Beach After-PartyTo cap off the event, attendees will be treatedout to a virtual beach after-party on the culminatingday featuring non-stop music videos by DJ Mar amidfire dancers (fake fire of course), and pretty usherette-dancers in cool beach outfits.


Blogging ContestAnd to help spread the news, we’ll announce aBlogging Contest to foster a strong social conversationon how Summer of 2012 can be best spent in ahealthier, more active and adventurous way, poweredby Spyder and partner-brands: Thunderbird Resorts,L-Carnitine Gold, Centrum, 100 Plus, Canon, and EPSON (tentative sponsors).


Celebrity EntertainmentLed by singer, motorsport enthusiast, and GMA-7 talentKris Lawrence in a spot number on the day of the Blogger Awards (last day).


Marketing Mix


Radio Merchandising PlugsMagic 89.9 – 6 spots daily, 14 calendar daysbefore the event.

Press ReleasesAcross online and offline media


Print Ads¼ full-color ads with the following:• Philippine Daily Inquirer• Philippine Star; and• Inquirer Libre

One-page (full-color) with the following magazines:• Inside Racing• Weekend Warrior• Men’s Health• Total Fitness• MultiSport


TV CoverageAcross major TV News and Public Affairs programs

Online Banner AdsYahoo.ph, Inquirer.net, Philstar.com, Juice.ph, Clickthecity.com, Takbo.ph, PinoyMTBiker.com.ph, MotorcyclePhilippines.com, Sulit.com.ph, 30 days before the event


Email BlastYahoo.ph, Juice.ph, PinoyExchange.com

SMS BlastSpyder InfoTXT

Fliers8.5x5.5 inches for distribution within 14 daysbefore the event.


Official Event Websitewww.teamspyder.com

Event Posters18x24-inch posters at escalators, entrance/exit points,and prominent areas within the mall, 14 calendar days before the event.


Sponsorship Packages


Co-Presenter P250,000 Cash (net of taxes)

Chance to affix sponsor name with that of the event (i.e. your name + Spyder-charge Your Summer 2012)12x3 prime booth setup within the entrance of the activity area (booth design, subject to approval)2

ACTUAL MEDIA VALUE: P674,000 ACTUAL MEDIA VALUE: P674,000

ONSITE PROMOTION

VALUED AT: P50,000

VALUED AT: P35,000

2 slots available2 slots available



2 (1-hour) slots at the activity area for any company presentations, product demos, seminars, etc. 3Chance to sponsor a major prize (w/ acknowledgments and optional TVC playback) via a 2x3 LED Screen 4

ONSITE PROMOTION

VALUED AT: P10,000

VALUED AT: P5,000

ACTUAL MEDIA VALUE: P674,000 ACTUAL MEDIA VALUE: P674,000 2 slots available2 slots available



Chance to give away products and/or GCs at an hourly raffle w/ acknowledgments and optional TVC playback via a 2x3m LED Screen;

5Priority space for (4) 1x3 meter drop-down banners at the overhead railings within the activity area;6

ONSITE PROMOTION

VALUED AT: P5,000

VALUED AT: P5,000




12 spots of product audio ads and/or TVC playback in the activity area (utilizing a 2x3m LED Screen) daily within the 3-day event;

7Logo inclusion in 18x24 inch posters at escalators, entrance / exits, and other areas in the mall 14 days prior to event;8

ONSITE PROMOTION

VALUED AT: P45,000

VALUED AT: P5,000




Logo inclusion in a Sponsor Acknowledgment VTR for continuous playback in the venue daily within the 3-day event; VALUED AT: P15,000

9Logo inclusion in the stage backdrop for three (3) days; VALUED AT: P5,00010

ONSITE PROMOTION




Chance to conduct flyering for 3 days within the activity area; VALUED AT: P5,00011Live acknowledgments in the venue;12

ONSITE PROMOTION

VALUED AT: P5,000

Brand Lockout.13




Mention as “Co-Presenter” of the event in radio merchandising plugs with Magic 89.9 FM, 6 spots daily, 14 calendar days before the event;

14RADIO PROMOTION

VALUED AT: P84,000




¼ full-color ads with Philippine Daily Inquirer and Philippine Star;15

PRINT PROMOTION VALUED AT: P150,000

Logo exposure (top billing) in the following ad materials:

One page (full-color) ads with the following glossy magazines (March 2012 issue):16• Inside Racing• Weekend Warrior• Men’s Health

• Total Fitness• MultiSport




Logo exposure (top billing) in a 50x40 feet billboard on EDSA Philam QC, 30 days before the event.

17OUT-OF-HOME PROMOTION

VALUED AT: P60,000




Animated Banner Ads with partner websites such as, but not limited to Inquirer.net, Philstar.com, Juice.ph, Yehey.com, Clickthecity.com. Takbo.ph, PinoyMTBiker.com.ph, MotorcyclePhilippines.com, etc.,

18ONLINE PROMOTION

VALUED AT: P30,000




Chance to be among the subjects of blog entries by participating bloggers via a featured Blogging Contest to help promote the event across online media space;

19ONLINE PROMOTION

VALUED AT: P100,000




Mention in Pre-Event Announcements, including Post-Event Releases courtesy Inquirer.net, Philstar.com, Juice.ph, Yehey.com, Clickthecity.com, Takbo.ph, PinoyMTBiker.com.ph, MotorcyclePhilippines.com, etc;

20ONLINE PROMOTION

VALUED AT: P50,000




Logo exposure (top billing) in a 4.25”x5.5” monochrome flyer (20,000 copies) for distribution within 7 days before the event and daily within the next 3 days for the duration of the event;

21FLYERING

VALUED AT: P5,000




Event announcements (with product mention) as “Co-Presenter” via SMS to start within 7 days before the event and to continue within the next 3 days for the duration of the event;

22SMS Blast

VALUED AT: P15,000



Major Sponsor P150,000 Cash (net of taxes)

1 (1-hour) slot at the activity area for any company presentations, product demos, seminars, etc. 1Chance to sponsor a major prize (w/ acknowledgments and optional TVC playback) via a 2x3 LED Screen 2

ONSITE PROMOTION

VALUED AT: P5,000

VALUED AT: P5,000




3Priority space for (2) 1x3 meter drop-down banners at the overhead railings within the activity area;4

ONSITE PROMOTION

VALUED AT: P5,000

VALUED AT: P2,500

Major Sponsor P150,000 Cash (net of taxes)ACTUAL MEDIA VALUE: P430,000 ACTUAL MEDIA VALUE: P430,000 5 slots available5 slots available


6 spots of product audio ads and/or TVC playback in the activity area (utilizing a 2x3m LED Screen) daily within the 3-day event;

5Logo inclusion in 18x24 inch posters at escalators, entrance / exits, and other areas in the mall 14 days prior to event;6

ONSITE PROMOTION

VALUED AT: P22,500

VALUED AT: P5,000



Logo inclusion in a Sponsor Acknowledgment VTR for playback in the venue daily within the 3-day event 7

ONSITE PROMOTION

VALUED AT: P15,000


Logo inclusion in the stage backdrop for (3) days 8 VALUED AT: P5,000



Chance to conduct flyering for 3 days within the activity area; VALUED AT: P5,000 9

ONSITE PROMOTION


Live acknowledgments in the venue.10 VALUED AT: P5,000

Brand lockout.11



Mention as “Major Sponsor” in radio merchandising plugs with Magic 89.9 FM, 6 spots daily, 14 calendar days before the event;

12RADIO PROMOTION

VALUED AT: P50,000





Logo exposure (prime billing) in the following ad materials:





Logo exposure (prime billing) in a 50x40 feet billboard on EDSA Philam QC, 30 days before the event.


VALUED AT: P40,000



Animated Banner Ads with partner websites such as, but not limited to Inquirer.net, Philstar.com, Juice.ph, Yehey.com, Clickthecity.com. Takbo.ph, PinoyMTBiker.com.ph, MotorcyclePhilippines.com, etc., ;

16ONLINE PROMOTION

VALUED AT: P30,000



Chance to be among the subjects of blog entries by participating bloggers via a featured Blogging Contest to help promote the event across online media space ;

17ONLINE PROMOTION

VALUED AT: P100,000



Mention in Pre-Event Announcements, including Post-Event Releases courtesy Inquirer.net, Philstar.com, Juice.ph, Yehey.com, Clickthecity.com, Takbo.ph, PinoyMTBiker.com.ph, MotorcyclePhilippines.com, etc;

18ONLINE PROMOTION

VALUED AT: P50,000



Logo exposure (top billing) in a 4.25”x5.5” monochrome flyer (20,000 copies) for distribution within 7 days before the event and daily within the next 3 days for the duration of the event;

19FLYERING

VALUED AT: P5,000



Minor Sponsor P50,000 Cash (net of taxes)

Chance to sponsor a major prize (w/ acknowledgments and optional TVC playback) via a 2x3 LED Screen 1

ONSITE PROMOTION

VALUED AT: P5,000


2VALUED AT: P5,000



Priority space for (2) 1x3 meter drop-down banners at the overhead railings within the activity area;3Logo inclusion in 18x24 inch posters at escalators, entrance / exits, and other areas in the mall 14 days prior to event;4

ONSITE PROMOTION

VALUED AT: P1,300

VALUED AT: P5,000

Minor Sponsor P50,000 Cash (net of taxes)ACTUAL MEDIA VALUE: P181,300 ACTUAL MEDIA VALUE: P181,300 8 slots available8 slots available


Logo inclusion in a Sponsor Acknowledgment VTR for playback in the venue daily within the 3-day event 5

ONSITE PROMOTION

VALUED AT: P15,000

Chance to conduct flyering for 3 days within the activity area; VALUED AT: P5,0006



Live acknowledgments in the venue.7ONSITE PROMOTION

VALUED AT: P5,000

8 Brand lockout.





Logo exposure (prime billing) in the following ad materials:





Logo exposure (prime billing) in a 50x40 feet billboard on EDSA Philam QC, 30 days before the event.


VALUED AT: P20,000



Animated Banner Ads with partner websites such as, but not limited to Inquirer.net, Philstar.com, Juice.ph, Yehey.com, Clickthecity.com. Takbo.ph, PinoyMTBiker.com.ph, MotorcyclePhilippines.com, etc., ;

12ONLINE PROMOTION

VALUED AT: P30,000



Mention in Pre-Event Announcements, including Post-Event Releases courtesy of Inquirer.net, Philstar.com, Juice.ph, Yehey.com, Clickthecity.com, Takbo.ph, PinoyMTBiker.com.ph, MotorcyclePhilippines.com, etc. ;

13ONLINE PROMOTION

VALUED AT: P50,000



Thank you!

Spyder charge your summer proposal and event profile

Sports

Transcript of Spyder charge your summer proposal and event profile