Sprout by michael stausholm
Transcript of Sprout by michael stausholm
GREEN YOUR BUSINESS – DTU 27.02.2014
• What is Sprout – plantyourpencil.com
• Idea – kickstarter.com
• Sprout - from idea to commercialization
• Business model
• Sprout - 1 year later
• Opportunities and challenges
• The ”Green thread” – Sprout 2.0
•
SPROUT in a few steps…..
• Simple drawing yet it illustrates sustainability in an easy 3-step way
(Patented)
• 100% natural product
• Signals green and ”you care” – recycling, upcycling, down cycling
• End to over consumption – no more use and throw away
• Use products for one purpose, then reuse for another, and finally, recycle
• A product getting a new life, rather than just being thrown away • Not just a gimmick
And yes …. Sprout pencils DO sprout
Ide og baggrund
• Engineering students from MIT, Boston, USA
• Product design course: Design an environmentally friendly office product for the future
• Brain-storm, desig and test
• RESULT ……
• A pencil with season seeds capsule!?
Kickstarter.com
http://www.youtube.com/watch?v=72bBCGXuQ6w
From idea
to viable business
Marketing
We are
• Young dynamic SUSTAINABLE business
• Green businessmodel??
• Sustainability is not ONLY about production and conditions – it is about the product being used sustainable also.
• Responsible – but profitable – possible
Why Sprout became an instant success
• Sign of the times – we think about consumption
• Walk the talk ….. Put your money where your mouth is ….
• The sustainable consumer – our consumer :
”Dansk detail får verdens mest bæredygtige produkt”
Det er kommet mere og mere fokus på CSR og bæredygtighed i detailbranchen Nu skal produkterne ikke bare produceres på en måde, der skader miljøet mindst muligt - Produkterne selv skal også være bæredygtige
Nær og grøn markedsføring
Sociolog og senioranalytiker Ane Friis fra CPH Lighthouse kan se potentialet i den nye idé
”Vi har set utallige eksempler på bæredygtige produkter, men ofte ligger produktet eller formålet længere væk fra forbrugeren.
I dette tilfælde har vi produktet helt tæt på forbrugerne, som ved selvsyn – og selvpleje ikke mindst, kan se den brugte blyant genopstå i en ny funktion som anvendelig krydderurt, siger hun”
CARROTMOBS
SPROUT TODAY Facts ….
• Sprout Europe is a Danish registered company
(Sprout Denmark)
• Distributors in 10 European countries
• Joint venture with US partner
incl patent and US distribution
So, where are we now?
• + 250.000 Sprouts sold in less than 8 month
• + 100.000 in Denmark alone
• 50/50 % B2C and B2B (customized)
• Target group = women and families
• Massive interest globally – consumers, corporations and media/bloggers. Sold in over 25 countries in Europe – WITHOUT active sales force
OPPORTUNITIES
• Unlimited – we have barely started
• The green and conscious consumer is here to stay
• Develop brand and goodwill – new sustainable, innovative and unique products
• Optimize and reduce cost of production and logistics – increase the potential market through lower prices
Challenges ……
• Hype or actually ”sustainable” (businesswise)
• Growing too fast
• Innovation – listen to the consumer /customer
• Competition – Sprout pencil = Blue Ocean …. New products perhaps less protected
• Seasonal (plants – heat/light)
• Price
”The Green Thread” I SPROUT INNOVATION and Product development
THANK YOU