SPRING WEDLUND 910 NW Island Ter Apt. B5 w Beaverton, OR 97006 w (503) 310-7557

wedlundspring@gmail.com w www.linkedin.com/in/springwedlund/

PROFILE

• More than three years of marketing experience for agencies, start-ups, eCommerce, B2B, B2C and non-profits • Proficient in Microsoft Office, Google Analytics, CMS, SEO, CRM, project management and social media • Excellent communicator, team player, quick learner, creative, motivated, strategic and detail-oriented • Placed in 3rd in the 2014 national Collegiate Effie competition MINI Cooper brand challenge

EXPERIENCE BRANDEFINED Beaverton, OR Creative Strategist Jun 2015 to Mar 2016

• Set up audience targeting, created and monitored Facebook ads with CTRs up to 30% • Created and scheduled recurring social media content for roughly 60 SMB clients within strict deadlines • Posted client updates to Facebook, Twitter, Google+ and Pinterest using Hootsuite and Buffer • Researched and implemented new tools to increase efficiency and provided client service

DELMAIN ANALYTICS Portland, OR Content Marketing Specialist Sep 2014 to Dec 2014

• Researched and wrote SEO blog posts for B2C clients using WordPress, Squarespace and Joomla • Created and managed Facebook ads and contests for clients using Power Editor • Social media community management for clients using Sprout Social and Buffer • Monitored Google Analytics and Facebook Insights to analyze traffic and made adjustments as needed

ALPHACARD Portland, OR eCommerce Marketing Assistant contract Mar 2014 to Aug 2014

• Disavowed hundreds of low-quality backlinks, resulting in removal of a Google penalty • Researched new marketing channels and conducted a social media audit for the company and its competitors • Lead generation using Salesforce and eCommerce product management using Magento

ANIMAL AID Portland, OR Marketing and Events Intern Jun 2013 to Dec 2013

• Assisted the Event Coordinator in planning a major annual fundraiser that raised $39,000 • Wrote and designed marketing communication materials mailed to 2800 households • Promoted fundraising events through various channels within a limited budget

SOCIALBLISS Telecommute Assistant Marketing Coordinator contract Sep 2012 to Feb 2013

• Led a group of 40 interns nationwide using Basecamp for project management • Designed and managed execution of a 10-week social media influencer marketing plan • Exceeded KPIs for weekly outreach and conversion goals

EDUCATION

PORTLAND STATE UNIVERSITY School of Business Administration Portland, OR Bachelor of Science in Marketing and Advertising Management, GPA: 3.74 2014 Digital Marketing Strategies Certificate from PSU CEPE 2013