SPRING-SUMMER 2017 CATALOG of BOOKS - Publishers … · 2016-12-07 · professional growth and...

AMACOM, a division of American Management Association, publishes books on general business, management, personal finance, science & technology, education, real estate, career, self-help, popular psychology, health & fitness, and parenting. AMACOM books help readers enhance their personal and pro fes sional growth and reach into the future to under stand emerging trends and cutting-edge thinking.

SPRING-SUMMER 2017CATALOG of BOOKS

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Backlist . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16

Title Index . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 27

Author Index . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 29

Sa les Representatives, International Distributors,

and Amacom Sales Office Contacts . . . . . . . . . . . . . . . 31

Order Form . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 32

Ordering Information . . . . . . . . . . . . . . . . inside back cover

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AUGUST 2017Internet / Internet Marketing

Paperback • 73/8 x 91/4 • 272 pageseBook: 978-0-8144-3829-9Print: 978-0-8144-3828-2

U.S. $21.95

Profitable Podcasting Grow Your Business, Expand Your Platform, and Build a Nation of True Fans Stephen Woessner

The word is out: content marketing is king. But when nearly every business has a blog, it’s tough to stand out. The real secret is that there’s a much better tool for

spreading influence and generating revenue—one with far less competition.

Podcasting offers rich opportunities, especially if you get in early and do it right. Based on the author’s experience building a $2 million venture from scratch, Profitable Podcasting lays out the precise formula for creating, launching, marketing, and monetizing podcasts in any industry. Packed with priceless production help, software recommendations, web and social strategies, schedules, checklists, and examples, this indispensable guide explains exactly how to: Plan your podcast strategy • Choose the ideal format for your show • Be a great

host • Get the best guests • Mastermind interview questions • Record and edit interviews like a pro • Navigate Libsyn, iTunes, Stitcher, and Sound Cloud with ease • Maximize buzz for the launch • Secure generous sponsorship • Achieve top rankings fast • Win fans • And more

It’s true podcasting may take more technical knowledge than other marketing and sales efforts, but lucrative rewards await once you conquer the learning curve. Profit-able Podcasting gets you to the payoff quickly and painlessly.

STEPHEN WOESSNER (La Crosse, WI) is founder and CEO of the digital marketing agency Predictive ROI, and host of Onward Nation, the top-rated daily podcast for business owners.

The secret to making money in podcasting.

JULY 2017 • LeadershipHardcover • 55/8 x 81/2 • 208 pages

eBook: 978-0-8144-3825-1Print: 978-0-8144-3824-4

U.S. $21.95

A leadership journey unlike any other.

The Camino WayLessons in Leadership from a Walk Across SpainVictor Prince

Stretching across 500 miles of northern Spain, the Camino de Santiago has been a pilgrimage route for a millennium. Each year, hundreds of thousands of

peregrinos make their way through rugged countryside and medieval towns in order to reflect, test their will, and join a community of strangers on a shared mis-sion. In short, it’s the ideal training ground for authentic leadership.

Challenged to walk the Camino, Victor Prince began his trek as one person: driven, work-focused and highly competitive, and he finished it a very different one: more balanced, more caring, and more present in the moment. In this transformative book he guides readers on their own Camino, translating his experience into seven essential leadership lessons inspired by the values emblazoned on the back of every pilgrim’s passport: Treat each day as its own adventure • Make others feel welcome • Learn from those

who’ve walked before • Consider your impact on those who follow • And more

Leadership is a journey. The Camino Way prepares you to tackle it with a pilgrim’s heart, a wayfarer’s grit, and a leader’s vision.

VICTOR PRINCE (Indianapolis, IN) is a leadership consultant and speaker. He previously served as COO of the US Consumer Financial Protection Bureau and strategy consultant with Bain & Company. He holds an MBA in Finance from Wharton.

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• National print campaign

• National radio and podcast interviews

• Online review and feature campaign

• Facebook campaign (launched by author and

leveraging his expertise)

• Downloadable, shareable excerpt

• E-galleys available on NetGalley

• Co-op advertising

APRIL 2017

Business History / Entrepreneurship

Hardcover • 6 1/8 x 91/4 • 256 pages

eBook: 978-0-8144-3797-1

Print: 978-0-8144-3796-4

U.S. $24.95

Its success was far from accidental.

Becoming Facebook The 10 Challenges that Defined the Company

That’s Disrupting the World

Michael Hoefflinger

Facebook’s founding is legend: In a Harvard dorm, wunder-kind Mark Zuckerberg invented a new way to connect with

friends…and the rest is history. But for the people who actu al ly molded this great idea into a game-changing $300 bil lion com-pany, the experience was far more tumultuous and uncertain than we might expect.

Mike Hoefflinger was one of those Facebook insiders. As a com -puter engineer turned marketing innovator who worked with COO Sheryl Sandberg, Hoefflinger had a front-row seat to the company’s growing pains, stumbles, and reinventions.

Becoming Facebook tells the coming-of-age story of the now ven-er able giant. Filled with insights and anecdotes from crises avert-ed and challenges solved, the book tracks the com pany’s devel-opment, uncovering lessons learned on its way to greatness:

How Facebook recovered from its “disastrous” IPO • How the growth team achieved the impossible • Why Facebook’s News Feed ads were the company’s most important business deci-sion ever • How Google+ attacked and lost • Why—and how —Instagram and WhatsApp were added to the mix • What the company does to win the talent wars • What makes Zucker-berg, Sandberg, Cox, and other A-teamers tick • Which prod-ucts and technical advancements are on the horizon and why • And much more

Intimate, fast-paced, and deeply informative, Becoming Facebook shares the true story of how Zuckerberg joined the ranks of iconic CEOs like Steve Jobs, Larry Page, and Jeff Bezos—as Facebook grows up, overcomes set backs, and works to connect the world.

MICHAEL HOEFFLINGER (San Francisco) has 25 years’ experience in Sili-con Valley. After working directly for Andy Grove as general manager of the Intel Inside program, he moved to Facebook in 2009 to serve as Lead, Global Business Marketing. During his seven years with the social network, he helped grow their advertising business drama-tically. He is now an entrepreneur-in-residence at XSeed Capital.

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APRIL 2017 Parenting / Children’s Health

Paperback • 6 x 9 • 240 pageseBook: 978-0-8144-3406-2Print: 978-0-8144-3405-5

U.S. $17.95

When Your Child Has Food Allergies A Parent’s Guide to Managing It All—From the Everyday to the ExtremeMireille Schwartz

Keeping kids safe takes vigilance. But when your child has food allergies, the chal lenge is greater and you worry that much more.

As a food-allergy mom (and someone seriously allergic herself), author Mireille Schwartz has been through it all. Now, in this clear, reassuring guide she helps you get a handle on food allergies, establish new routines, and restore peace and order to family life. You’ll learn to: Spot the signs and symptoms of an allergic reaction • Navigate testing and diag-

nosis • Decipher ingredient labels, keeping an eye out for “hidden” allergens • Allergy-proof your whole home—not just the kitchen • Create an emergency kit and an allergy action plan • Make school a safe and enjoyable environment • Find lunchbox substitutions your kid will like • Deal with restaurants, playdates, birthday parties, holidays, and other group celebrations • Plan for safe travels—from summer camp to family getaways • And more

From protecting your child to teaching them to take care of themselves, When Your Child Has Food Allergies covers it all so your life can get back to normal.

MIREILLE SCHWARTZ (San Francisco, CA) is CEO of the Bay Area Allergy Advisory Board, a contributor to CNN Health and Yahoo News, and columnist for Allergic Living. Schwartz, her parents, her brother, and her daughter all have serious food allergies.

All the answers parents need.

MARCH 2017 • ParentingPaperback • 6 x 9 • 256 pages

eBook: 978-0-8144-3730-8Print: 978-0-8144-3729-2

U.S. $18.95

Is your child on track?

Time to TalkWhat You Need to Know About Your Child’s Speech and Language Development Michelle MacRoy-Higgins, Ph.D., and Carlyn Kolker

Wondering when to expect baby’s first word? Want to get your toddler talking? Worried your child is not speaking as clearly as his peers?

When it comes to language acquisition, all parents have questions…and Time to Talk has the answers. Written by an experienced speech-language pathologist and mom, this practical and proactive guide will help you: Understand the building blocks of speech and language • Monitor progress

against expected milestones • Enhance your child’s communication skills • Spot signs of potential problems with hearing, speech, or language development • Address common concerns, such as articulation, late talking, stuttering, dyslexia, and more • Get the best results from speech and language therapy • Foster literacy • Raise bilingual children successfully • And more

From baby’s first babbling to reading readiness, this speech-language booster and trouble shooter covers it all.

MICHELLE MACROY-HIGGINS, PH.D., CCC-SLP (New York City) has worked as a speech-language pathologist for more than 15 years, focusing on the treatment of infants, toddlers, and young chil dren. An associate professor in the Speech-Language Pathology and Audiology Program at Hunter College, Michelle has a M.S. in Communication Disorders and a Ph.D. in Speech-Language-Hearing Sciences. She is the mother of two girls. CARLYN KOLKER (New York City) is a freelance writer, former reporter for Bloomberg News and Reuters, and the mother of two boys.

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APRIL 2017 • Parenting

Paperback • 6 x 9• 288 pages

eBook: 978-0-8144-3805-3

Print: 978-0-8144-3804-6

U.S. $17.95


• Parenting/family radio and podcast interviews

• Online promotion and book giveaway

targeting mommy bloggers




Crazy-Stressed Saving Today’s Overwhelmed Teens with

Love, Laughter, and the Science of Resilience

Dr. Michael J. Bradley

Peel back the cheerful façade that parents present, and you’ll find that many are worried about their teens.

Mood swings, impulsiveness, poor judgment, and other pro b -lems peak in these years. Add stressors such as screen addic tion, cyberbullying, increasing academic demands, and time-consum ing athletic commitments . . . and it’s no surprise that today’s teenagers rank as the most anxious in 50 years.

Parents long to help, but how? Based on a career counseling kids and their parents, psychologist Michael Bradley locates the most powerful protective trait: resilience. Teens with this crucial quality know how to handle difficulty, overcome obstacles, and bounce back from setbacks.

Packed with insights from neuroscience and psychology, real-life case studies, and a dose of humor, Crazy-Stressed sheds light on the teen brain and offers a wealth of resiliency-boosting strategies. In it, Dr. Bradley reveals:

What kids these days are really going through • Ways to streng then the seven skills every teen needs to survive and thrive • What-to-do-when suggestions for common beha vior, school, and social issues • Tactics for coping with conflict, teaching consequences, im prov ing commu nica tion, staying connected, and more

It’s not easy being a teen—and it’s certainly not easy par ent ing one. Always frank and often funny, Crazy-Stressed will become your go-to guide . . . and your kids may even thank you for it.

MICHAEL J. BRADLEY, PH.D. (Philadelphia, PA) is a psychologist, a lead-ing expert on adolescent behavior, and is certified by the American College of Professional Psychology in the treatment of substance abuse disorders. The author of the bestselling Yes, Your Teen Is Crazy, he has been featured in the national media, includ ing CNN, Fox News, NPR, Today, Good Morning America, The New York Times, USA Today, and Rolling Stone.

A little resilience goes a long way....

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JULY 2017 • Real EstatePaperback • 7 x 10 • 272 pages

eBook: 978-0-8144-3854-1Print: 978-0-8144-3853-4

U.S. $19.95

Real estate investing doesn’t have to be risky.

Rental-Property Profits SECOND EDITION A Financial Tool Kit for LandlordsMichael C. Thomsett

With rental prices climbing, vacancy rates low, and property values rising, real estate investing has become a tempting option for achieving financial security.

The idea is simple: buy a property, fix it up, and then rent it until you’re ready to sell. But the reality can be confusing, requiring in-depth financial and tax knowledge that most newcomers lack.

Rental-Property Profits walks you through every important step, from spotting smart in vest ments to taking advantage of tax breaks and loop holes. With clear language and up dated forms, worksheets, checklists, and formulas, this new edition explains how to: Evaluate risks and opportunities in a post-recession market • Determine if you

qualify for an investor loan • Calculate cash flow and maintain healthy levels • Establish sound bookkeeping and accounting systems • Handle rental property depreciation • Report annual income and expenses accurately • And much more

Housing is bouncing back, and the number of real estate investors is growing. This book will help build your nest egg, while bypassing costly mistakes.

MICHAEL C. THOMSETT (Nashville, TN) is a financial writer and author whose books include Getting Started in Options, Getting Started in Real Estate Investing, and The Real Estate Investor’s Pocket Calculator. As a landlord, he has success fully owned and managed as many as 12 properties at a time.

AUGUST 2017 • Retirement PlanningPaperback • 6 x 9 • 256 pages

eBook: 978-0-8144-3869-5Print: 978-0-8144-3868-8

U.S. $16.95

How Do I Get There from Here?Planning for Retirement When the Old Rules No Longer Apply George H. Schofield, Ph.D.

Not long ago everyone knew what the word “retirement” meant. The expec ta tion was that you worked until age 65—and then coasted through your golden

years courtesy of a comfortable nest egg.

Today, when living to 90 is common, when savings are slim, when people work longer and change jobs frequently, clinging to an outdated concept of retirement gets you nowhere. The changes ahead require an incremental approach to planning—and you better begin now.

The new After 50 Lifestyle calls for more than money: it demands conscious engage-ment, diverse interests, and the ability to adapt. How Do I Get There from Here? helps you plot your direction for the coming decades. The first step is to acknowledge where you are—reviewing your assets, both the tangible (e.g. finances, health, relationships) and intangible (e.g. unfulfilled ambitions and new intentions). Then self-reflective questions and exercises walk you through imagining your future, identifying skills you’ll need, and preparing for inevitable twists and turns along the way.

A retirement of nonstop leisure is not just unreachable, but for most, undesirable. How Do I Get There from Here? guides you toward a dynamic future…designed just for you.

GEORGE H. SCHOFIELD, PH.D., (Sarasota, FL) is an author, speaker, and developmental/organi-za tion al psychologist who advises clients on retirement and career planning plus life crafting after age 50.

Challenge the way you think about retirement.

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Previously published as The Landlord’s Financial Tool Kit: 978-0-8144-7235-4

Fitter FasterThe Smart Way to Get in Shape in Just Minutes a Day

Robert J. Davis with Brad Kolowich, Jr.

I don’t have time . . . I’m too tired . . . I hate gyms . . . These are among the most common excuses for not exercising. But the

truth is that getting in shape requires less time and effort than you might think.

Examining everything from pre-workout stretches to post-workout protein shakes, this science-backed book slices through fitness fads and misconceptions to reveal how you can exercise quickly and effectively. For example, is it best to exercise in the morning? Does aerobic activity burn more fat than weight lifting? You’ll also learn how to get and stay motivated, what equipment to buy (and what not to waste money on), which dietary supplements really help, and how to combat muscle soreness. Fitter Faster explains how to:

Find the right balance between cardio, strength, and stretch-ing • Slash workout times with high-intensity interval train-ing • Prevent boredom • Enhance fat-burning

The accompanying Fitter Faster Plan, developed with cele bri ty trainer Brad Kolowich, Jr., pulls everything together. Requir-ing as little as 15 minutes a day, these quick workouts maxi-mize effi ciency—allowing you to reap the greatest benefit in the short est possible time…all without ever having to set foot in a gym.

With photographs illustrating each exercise routine, this eye-opening book will forever change the way you work out—and help you get fitter faster.

ROBERT J. DAVIS, PH.D., is an award-winning health journalist whose work has appeared on CNN, PBS, WebMD, The Huffington Post, and in The Wall Street Journal. The president of Everwell, he hosts their myth-busting “Healthy Skeptic” videos, viewed by millions each month. BRAD KOLOWICH, JR. is a Certified Personal Trainer whose celebrity-packed client list includes actors, athletes, and TV personal i-ties. He has been featured in fitness magazines and recognized as one of the Best Bodies of Atlanta.

A lifetime of fitness in just minutes a day.

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MAY 2017 • Health & Fitness

Paperback • 73/8 x 91/4 • 240 pages

Black & white photos throughout

eBook: 978-0-8144-3772-8

Print: 978-0-8144-3771-1

U.S. $16.95

• National print campaign targeting health and fitness reporters

• National TV

• National radio and podcast interviews


• Leverage Davis’s impressive media connections and health platform and Kolowich’s fitness platform and celebrity-packed client list




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JULY 2017 • Business CommunicationHardcover • 61/8 x 91/4 • 256 pages

eBook: 978-0-8144-3802-2Print: 978-0-8144-3801-5

U.S. $24.95

Let the Story Do the Work The Art of Storytelling for Business Success Esther K. Choy

It sounds so simple: Incorporate a story and people will remember your message. But when you get down to crafting one, there’s nothing easy about it.

Material for stories surrounds us. Yet few people are skilled at sharing personal anecdotes and even fewer know how to link them to professional goals. Whether you want to stand out in the interview process, add punch to a presentation, or make a compelling case for a new initiative, Let the Story Do the Work shows you how to mine your experience for simple narratives that convey who you are, what you want to achieve, and why others should care.

Packed with enlightening examples, the book explains how to find the perfect hook, structure your story…and deliver it at the right time in the right way. You’ll discover how to use stories to: Capture attention • Engage your audience • Change minds • Inspire action

• Bring facts and data to life • Clarify challenging concepts • Pitch persuasively • Fundraise effectively • And more

Never underestimate the power of a great story. Learn to leverage the elements of story telling—and turn everyday communications into opportunities to connect, gain buy-in, and build lasting relationships.

ESTHER K. CHOY (Chicago, IL) is founder and president of Leadership Story Lab, where she coaches managers in storytelling techniques. She has taught in the executive education programs at Northwestern University’s Kellogg School of Management.

People forget facts, but they never forget a good story.

JULY 2017 • LeadershipHardcover • 61/8 x 91/4 • 224 pages

eBook: 978-0-8144-3800-8Print: 978-0-8144-3799-5

U.S. $27.95

Lead Right for Your Company’s TypeHow to Connect Your Culture with Your Customer PromiseWilliam E. Schneider

From turf wars to low morale, most companies attempt to cure what ails them with the latest management fad—and fail. They are treating the symptoms while

ignoring the true problem.

Success starts with knowing the kind of business you’re really in. Lead Right for Your Company’s Type argues that every enterprise falls into one of four categories as dic ta ted by their customer promise: customized (e.g. ad agency), predictable and depen dable (e.g utility company), benevolent (e.g. educational institution), and best in class (e.g. high-tech company like Apple). When leadership practices fit the customer promise and company type, the organization thrives. But apply the wrong practices and the mismatch pulls the enterprise apart. Example after example exposes the fallout: A small arts college destabilized by top-down rules designed for a predictable and

dependable company • A mid-tier retail chain derailed by leadership demands for superior products instead of reliably low prices • A software giant brought to its knees by prioritizing profits over innovation

Insightful and practical, the book’s proven tools and five-step process will help you diagnose your organization’s ills—and stop them at their source.

WILLIAM E. SCHNEIDER, PH.D. (Greenwood Village, CO) is a consulting psychologist and co-owner of Corporate Development Group (CDG), a leadership and organizational development firm. He is the author of The Reengineering Alternative

Because one size does not fit all.

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JUNE 2017

Leadership / Business Communication

Hardcover • 61/8 x 91/4 • 288 pages

eBook: 978-0-8144-3790-2

Print: 978-0-8144-3789-6

U.S. $24.95

The Inspiration Code How the Best Leaders Energize People Every Day

Kristi Hedges

Great leaders inspire action with their words. They spark enthusiasm and commitment. With a single conversation,

they can change the direction of someone’s life.

Everyone wants to be the kind of leader who energizes and mobil izes others—yet too few are. Why is it so challenging to crack the code?

Executive coach Kristi Hedges spent years studying exactly what inspiring leaders do differently. Informed by quantitative research and thousands of responses from lead ers at all levels, she reveals that inspiring communication isn’t about grand ges-tures. Instead, those who motivate us most do a few things rou-tinely, consistently, and intentionally. Inspirational people are:

PRESENT: investing their full attention and letting conversa-tions flow

PERSONAL: speaking genuinely, listening generously, and acknow ledging the potential of those around them

PASSIONATE: exhibiting sincere emotion and exuding energy attuned to the situation

PURPOSEFUL: helping others find meaning and see their place in the bigger picture

Eye-opening and accessible, The Inspiration Code dispels com-mon myths about how leaders communicate—and guides them in cultivating qualities that authentically excite.

Inspired companies need inspirational leaders. Learn to un lock motivation, lift peoples’ sights, and lead them into the future

KRISTI HEDGES (Washington, DC) is a leadership coach, specializing in executive communications. Her clients span the Fortune 500, government, non-profits, and privately held businesses. An in-demand speaker, she writes for Forbes.com, and has been featured in The Financial Times, The Wall Street Journal, The Huffing ton Post, and on CNBC, BBC, and more. She is the author of The Power of Presence (978-0-8144-1773-7).

All it takes is the right conversation . . .

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• Business radio and podcast interviews




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APRIL 2017 • Business CommunicationPaperback • 6 x 9 • 208 pages

eBook: 978-0-8144-3831-2Print: 978-0-8144-3830-5

U.S. $17.95

You’ve Got 8 Seconds Communication Secrets for a Distracted World Paul Hellman

Every day at work, people do three things: talk, listen, and pretend to listen. That’s not surprising—the average attention span has dropped to 8 seconds. To get

heard, says high-stakes communications expert Paul Hellman, you need to focus your message, be slightly different, and deliver with finesse.

Through fast, fun, actionable tips, You’ve Got 8 Seconds explains what works and what doesn’t, what’s forgettable and what sticks. With stories, scripts, and examples of good and bad messages, the book reveals three main strategies:

FOCUS: Design a strong message—then say it in seconds.

VARIETY: Make routine information come alive.

PRESENCE: Convey confidence and command attention.

You’ll discover practical techniques, including the Fast-Focus Method™ that the author uses with leadership teams; how to stand out in the first seconds of a presentation; and 10 actions that spell executive presence.

Whether pitching a project, giving a speech, selling a product, or just writing your next email, with You’ve Got 8 Seconds you’ll get heard, get remembered, and get results.

PAUL HELLMAN (Boston, MA) consults and speaks internationally on how to excel in high-stakes communications. His columns and advice have appeared in The New York Times, The Wall Street Journal, The Washington Post, CNBC.com, The Boston Globe’s online Job Doc column, and on public radio’s Marketplace and CNN’s Business Unusual.

You made a great point — but did anybody hear it?

AUGUST 2017 • Business EtiquetteHardcover • 55/8 x 81/2 • 288 pages

eBook: 978-0-8144-3792-6Print: 978-0-8144-3791-9

U.S. $21.95

Excuse Me The Survival Guide to Modern Business Etiquette Rosanne J. Thomas

Blending different generations, genders, and cultures brings energy and fresh perspectives to the workplace. But the flip side is an environment ripe for con-

fu sion and social blunders. Mix in increasingly open-plan workplaces and constant con nectivity, and the chance that we’ll unintentionally annoy or offend others in creases exponentially.

Exactly what are the rules these days? Is it acceptable to text your boss at home? What is the polite way to ask a colleague to take a distracting conversation behind closed doors? What about the use of smartphones in meetings? Merging classic rules of beha-vior with new realities of modern business, Excuse Me spotlights dozens of puzzling situations, with suggestions for bridging divides. The book untangles the nuances of: Meeting etiquette • Interview expectations • Proper office attire • Electronic

manners • Privacy in tight spaces • Eye contact and nonverbal cues • Small talk • Business dining • Social media use • Working remotely and flexibly • And more.

While the youngest employees might seem unruly, the oldest can seem rigid. Good man ners create an atmosphere of respect, and smooth the way for everyone to succeed.

ROSANNE J. THOMAS (Boston, MA) is founder and president of Protocol Advisors, Inc., pro vid-ing busi ness etiquette training to professionals at some of the most respected organi zations in the world. She also helps prepare students at top colleges and universities to achieve the highest degree of workplace success.

In today’s workplace, good manners matter more than ever.

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JUNE 2017 • CareerPaperback • 6 x 9 • 304 pagesFirst Edition: 978-0-8144-7364-1eBook: 978-0-8144-3816-9Print: 978-0-8144-3815-2U.S. $17.95

MARCH 2017 • EntrepreneurshipHardcover • 61/8 x 91/4 • 224 pageseBook: 978-0-8144-3818-3Print: 978-0-8144-3817-6U.S. $21.95

When failure is not an option.

The Entrepreneur’s PlaybookMore Than 100 Proven Strategies, Tips, and Techniques to Build a Radically Successful BusinessLeonard C. Green with Paul B. Brown

B ig new ideas rarely make great businesses . . . Laboring on a business plan can be a waste of time . . . You are going to need dramatically more start-up money

than you think you do.

Counterintuitive concepts like these have helped the world’s best entrepreneurs suc-ceed. Yet most of us only learn them the hard way. Len Green, an experienced inves-tor, entre preneur, and business professor, shares inside secrets and proven tactics for launching a business. Based on his popular Ultimate Entrepreneurship course, the book explains how to: Locate sure-bet opportunities for improving products • Get serious about posi tion-

ing, distributing, and licensing • Find funding • Take calculated risks and minimize failure • And much more.

The Entrepreneur’s Playbook allows you to become a virtual student: dozens of exercises (which you can submit online for feedback) and hundreds of examples make the learning stick. Why stumble your way to possible failure when you can tap into the best ideas for making your venture work?

LEONARD C. GREEN (New York, NY) is founder and chairman of the Green Group, teaches at Babson College, and was a major influence behind SoBe beverages and Blue Buffalo pet food. PAUL B. BROWN (Boston, MA) is a long-time contributor to The New York Times and former writer/editor of BusinessWeek, Forbes, and Inc.

The simple quiz that can change your life…

Career MatchSECOND EDITIONConnecting Who You Are with What You’ll Love to DoShoya Zichy with Ann Bidou

Is your job just a way to pay the bills? It doesn’t have to be that way. You’ll find that when your career fits your personality, it becomes a source of tremendous satis-

faction and success. Career Match is designed to help you discover your ideal work. Take the ten-minute self-assessment to determine your personality style and then turn to the corresponding chapter—the one that reads as if it’s written just for you—and: Identify career choices that will exhilarate you • Recognize the type of work envi-

ronment and boss you need to thrive • Learn to leverage your natural strengths • Customize and speed your job search

Updated to include hot new careers in areas such as gaming, web design, alter na-tive energy, cybersecurity, food science, and more, the second edition features expanded chap ters for each personality type and fresh stories of people who have found fulfill ment in work perfectly suited to them.

If you’re looking for direction, this indispensable guide will help you match who you are with what you’re meant to do—for a lifetime of gratifying work and greater success.

SHOYA ZICHY (New York, NY) is a respected career coach and past president of the Myers-Briggs Association of New York. Her Color Q personality system has helped hundreds of thou sands worldwide and been featured in Fortune, Barron’s, USA Today, and on CNN. ANN BIDOU (Falls Village, CT) is the coauthor of Personality Power (978-0-8144-2123-9) and Your Own Terms (978-0-8144-3602-8).

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APRIL 2017 • General BusinessHardcover • 61/8 x 91/4 • 288 pages

eBook: 978-0-8144-3470-3Print: 978-0-8144-3469-7

U.S. $27.95

UpsideProfiting from the Profound Demographic Shifts AheadKenneth W. Gronbach with M.J. Moye

Demographics not only define who we are, where we live, and how our numbers change , but—for those who can read beyond the raw figures—they open up

hidden business opportunities that lie ahead.

What will happen when retiring Boomers free up jobs? How will Generation Y alter housing and transportation? Which states will have the most dynamic workforces? Will American manufacturing rebound as Asia’s population boom stalls?

Upside puts this powerful yet little-understood science to work finding answers. Demo grapher Kenneth Gronbach synthesizes reams of data to show how generations impact markets and economies, and how to target promising trends. Lively and full of surprises, the book explains: What each age cohort is likely to buy now and in coming decades • How profits

dovetail with consumer numbers • What sectors are likely to grow or lag • How to make sense of the numbers to chart your own path • And more

As waves of people are born and age, fortunes and futures are determined. Whether you’re an investor, marketer, executive, or entrepreneur, Upside helps you spot the potential for profits in ever-shifting demographics.

KENNETH W. GRONBACH (Hartford, CT) is president of KGC Direct and a popular keynote speak er, known for his original demographic research and ability to forecast markets and societal trends. He is author of The Age Curve (978-0-8144-1794-2). M.J. MOYE (Chester, Nova Scotia) is an editorial consultant and demographic researcher.

Get ready to ride the next generational wave.

JUNE 2017 • InvestingHardcover • 61/8 x 91/4 • 320 pages

eBook: 978-0-8144-3857-2Print: 978-0-8144-3856-5

U.S. $27.95

Money MachineThe Surprisingly Simple Power of Value InvestingGary Smith

Overheard a seductive stock tip? Saw a story on a promising new product? Stop chas ing quick payoffs that will never pan out. If you want to succeed in the

market, start thinking of stocks as money machines.

Investing in the market doesn’t have to be reckless speculation—gambling on guesses about zigs and zags in stock prices. Money Machine explains how to invest based on value, selecting stocks that will continue to enrich you for years to come. Value investing is the secret to the success of Warren Buffet, Benjamin Graham, and other Wall Street legends. It can be your secret, too. Discover how to: Judge a stock by the cash it generates • Determine its intrinsic value • Use key invest-

ment benchmarks such as price-earnings ratio, dividend-price ratio, q ratio — and the Bogle and Shiller models • Recognize stock market bubbles and profit from panics • Avoid psychological traps that can trip you up • And more

The stock market is not a get-rich-quick scheme. But it is the best way to achieve the financial success you’ve always dreamed of. Money Machine will help you make those dreams come true.

GARY SMITH, PH.D., (Claremont, CA) is a professor of economics at Pomona College. His research has been featured in The New York Times, The Wall Street Journal, Forbes, Motley Fool, Newsweek, and BusinessWeek.

Put your money to work — the smart way.

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101 Sample Write-Ups for Documenting Employee Performance ProblemsTHIRD EDITION • A Guide to Progressive Discipline & TerminationPaul Falcone

Managers may dread dealing with performance problems, but this sanity-saving guide by HR expert Paul Falcone is here to help. Revised to reflect the latest

developments in employment law, the third edition of 101 Sample Write-Ups for Documenting Employee Performance Problems explains the disciplinary process and provides ready-to-use documents that eliminate the stress and second-guessing about what to do and say. These expertly crafted, easily customizable write-ups address:

Absenteeism • Insubordination • Sexual harassment • Drug or alcohol abuse • Sub standard work • Email and phone misuse • Teamwork issues • Managerial misconduct • Confidentiality breaches • Social media abuse • And more

With a focus on getting employees back on track, each sample document includes an incident description, a performance improvement plan, outcomes and consequences, and a section for employee rebuttal.

Whether you’re addressing an initial infraction or handling termination-worthy trans-gres sions, this trusted resource ensures every encounter remains clear, fair, and—most importantly—legal.

PAUL FALCONE (San Diego, CA) is an HR consultant who has held senior-level executive positions with Paramount Pictures, Nickelodeon, and Time Warner. A long-time contributor to HR Magazine, he is the author of bestselling management books including 2600 Phrases for Effective Performance Reviews (978-0-8144-7282-8).

Now with 20 all-new write-ups!

JULY 2017 • Management / Human ResourcesPaperback • 81/2 x 11 • 480 pages

Previous Edition: 978-0-8144-1546-7eBook: 978-0-8144-3858-9Print: 978-0-8144-3855-8

U.S. $39.95

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Bestselling backlist from Paul Falcone

Paperback • U.S. $10.95eBook: 978-0-8144-2870-2Print: 978-0-8144-7282-8




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JUNE 2017 • Business LogisticsHardcover • 61/8 x 91/4 • 240 pages

eBook: 978-0-8144-3879-4Print: 978-0-8144-3878-7

U.S. $39.95

JUNE 2017 Business Logistics

The Supply Chain RevolutionInnovative Sourcing and Logistics for a Fiercely Competitive WorldSuman Sarkar

When CEOs think about the supply chain, it’s usually to cut costs. But the smart-est leaders see supply chain and sourcing for what they can be: hidden tools

for outperforming the competition. Steve Jobs, upon returning to Apple in 1997, focused on transforming the supply chain. He hired Tim Cook—and the company sped up the development of new products, getting them into consumers’ hands faster. The rest is history.

Across a range of industries, once-leading companies are in trouble: Walmart, IBM, Pfizer, HP, and The Gap to name a few. But others thrive. While competitors were shutting stores, Zara’s highly responsive supply chain made it the most valued company in the retail space and its founder, the richest man in Europe. The suc cess of TJX, Amazon, Starbucks, and Airbus, is fueled by supply chain and sourcing. Showcasing real solutions, The Supply Chain Revolution will: Improve customer satisfaction and increase revenue • Make alliances more success-

ful • Simplify and debottleneck the supply chain • Boost retail success by managing store investment • Drive excellence

Technology is disrupting business models. Strategies must change. The Supply Chain Revolution flips conventional thinking and offers a powerful way for companies to compete in challenging times.

SUMAN SARKAR (Norwalk, CT) is a partner at Three S Consulting, where he has helped leading com panies drive excellence in their supply chain and sourcing.

The secret to succeeding in a disruptive world.

AUGUST 2017Business / Information Management

Hardcover • 61/8 x 91/4 • 224 pageseBook: 978-0-8144-3861-9Print: 978-0-8144-3860-2

U.S. $29.95

AUGUST 2017

The race is on to become a digital enterprise.

Driving Digital The Leader’s Guide to Business Transformation Through Technology Isaac Sacolick

Every organization has a plan for updating products, technologies, and business pro cesses. But that’s not enough anymore. With disruptive startups outperform-

ing industry stalwarts, executives everywhere are pushing greater growth and inno-vation. Staying competitive demands a complete digital transformation.

For professionals charged with leading technology-driven change, the pressure is intense—and the path forward unclear. Author Isaac Sacolick has successfully spear-headed multiple transformations and helped shape digital-business best practices. Now in Driving Digital, he shares the lessons he’s learned, detailing how to: Formulate a digital strategy • Transform business and IT practices • Align Devel op-

ment and Operations • Promo te agile practices • Drive culture change • Bolster digital talent • Manage a portfolio of initiatives • Capture and track ROI • Strength-en data-driven decision making and expand data science practices • Cultivate strategic technology capabilities • Develop innovative digital products • Enable product management • Pilot emerging technologies • Become smarter faster.

Every company is on the cusp of digital disruption. But with so many pieces to the puzzle, efforts often get derailed. Driving Digital is the action plan you need to take your company and career into the future.

ISAAC SACOLICK (New York City) is the founder of StarCIO. Named a top social CIO and leader by The Huffington Post and Forbes, he has held CIO positions at Greenwich Associates, McGraw-Hill Construction, and BusinessWeek.

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AUGUST 2017 • International BusinessHardcover • 71/8 x 101/4 • 688 pagesPrevious Edition: 978-0-8144-2026-3eBook: 978-0-8144-3821-3Print: 978-0-8144-3820-6U.S. $85.00

For growth opportunities, look beyond the borders.

Mastering Import & Export ManagementTHIRD EDITIONThomas A. Cook with Kelly Raia

According to the U.S. Department of Commerce, more than $1.6 trillion in goods are exported annually to dozens of countries, while nearly $2.4 trillion are im-

ported. That’s big business for anyone who can navigate the complicated rules and mitigate the risks surrounding international trade.

Filled with step-by-step instructions, cost-effective strategies, and ready-to-use forms, this third edition of Mastering Import & Export Management walks you through every key area—from handling logistics to building a global team to complying with post-9/11 security measures to clearly documenting shipments using Incoterms. Completely updated, the guide simplifies the latest regulations and gathers best practices in an evolving field, including: Strategies for reducing risk and spend in global supply chains • New documen ta-

tion, operations, and procedures • Trade compliance SOPs • Guid ance on man-ag ing transportation service providers • E-commerce in international trade

For managers and operating personnel with the knowledge and tools to overcome challenges, the world of exporting and importing offers lucrative new frontiers.

THOMAS A. COOK (The Hamptons, NY) has 35 years of experience in global logistics and inter na-tional business, and 25 years teaching with the American Management Associ ation, National Institute for World Trade, and the District Export Councils. KELLY RAIA (New York, NY) has years of experience in international global supply chain, with a focus on trade com pli ance.

AUGUST 2017 International Business

AUGUST 2017 • Project ManagementPaperback • 6 x 9 • 224 pageseBook: 978-0-8144-3852-7Print: 978-0-8144-3850-3U.S. $24.95

Succeeding with Senior Management Getting the Right Support at the Right Time for Your Project G. Michael Campbell, PMP

Senior managers speak the language of strategy. Project managers use the lan guage of tasks and activities. While they rely on each other to achieve their goals, this

core incompatibly can lead to communication breakdowns and project setbacks.

Succeeding with Senior Management explains how to bridge the gap and engage the upper ranks. By establishing relationships early on, understanding executives, and keeping them involved, project managers win the support they need—especially critical when problems arise. This one-of-a-kind communications guide explains how to: Navigate the company’s political waters • Link the project to the business •

Develop a case for change with an executive sponsor • Use the right listening style • Provide options and recommendations for major decisions • Involve the sponsor in resolving cross-functional problems • And more

Many executives will set a project in motion and then move on. Learn how to keep them involved, motivated to push obstacles aside, and focused on a successful conclusion. Your career prospects depend on it.

G. MICHAEL CAMPBELL, PMP (Houston, TX) has managed many large, global projects invol ving senior executives. He is the author of The Complete Idiot’s Guide to Project Manage-ment and Communication Skills for Project Managers (978-0-8144-3306-5).

It’s all about communicating up.

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SPRING-SUMMER 2017 CATALOG of BOOKS - Publishers … · 2016-12-07 · professional growth and...

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