Spring Showcase of Business

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2 Business Showcase Westside News Inc. March 29, 2015

Business plan vital to start-up successby Kristina Gabalski

Thinking about starting a business? You also

need to be thinking about creating a business plan as one of the first steps.

Planning is an essential part of the business start-up process and a written business plan acts as a guide for mapping out and running your business successfully.

The Small Business Administration (SBA) defines a business plan as a vital road map for business success. Business plans typically pro-vide information such as:•An executive summary which is a snapshot of the plan•A company description with information on what you do, what differentiates your business from others; the markets your business will serve.•A market analysis which involves researching your business industry, market and competi-tors•How your business will be organized and its management structure•What service you will provide or what you will sell. How your customer will benefit and your product’s lifecycle•A plan for marketing your business and your sales strategy•If you need funding - find out necessary infor-mation to include in your plan•Financial projections to back-up your funding request is critical. Find out the information you need to include in your financial projections

Help is available locally for those looking to start a new business and who need assistance in developing a business plan.Jan Pisanczyn is regional director of the NYS Small Business Development Center (SBDC) at the College at Brockport, 350 New Campus Drive. She says many people starting a new business realize a business plan is important, “but they blow them off until the bank says they need one.”

Creating a business plan can be a daunting proposition, Pisanczyn says, particularly if you don’t know how to write one and don’t think you have the time, but, “.... it doesn’t have to be the size of a phone book,” he says. “At the veryleast, you can create an outline yourself of what you need to do.”

In developing a business plan, you will be thinking through the process of going forward with your business, including issues like budget and the cost of advertising.

“You have to do your homework,” Pisanczyn notes, “you need to ask.... ‘what’s my mar-ket?..... who will buy my product?.... what’s my competition?’ Come and see us...we can get you through this,” he advises.

The SBDC can provide guidance in writing the plan, including identifying competition and your market, demographics, as well as funding, which is a key issue, Pisanczyn says.

“We know what the banks look for,” he says, and the SBDC has information about local, no

fee grants, as well as programs Monroe County has available for manufacturers.

The best part, Pisanczyn notes, is that all help is provided free of charge. In addition to The College at Brockport, the SBDC has an out-reach MetroCenter in downtown Rochester at 55 St. Paul Street. Outreach is also provided in Batavia at the Genesee County Chamber of Commerce, 220 East Main Street and at the Genesee Community College MedTech Center, 99 MedTech Drive across from the Batavia GCC campus.

Office hours are M-F, from 9 a.m. to 5 p.m. in Brockport. Call 585-395-8410 for more infor-mation or to schedule an appointment.

Mentoring and counseling assistance is also available from the Greater Rochester chapter of SCORE (Service Corps of Retired Executives), a resource partner with the Small Business Administration, which provides guidance for small businesses. The local office is located in Rochester at the Keating Federal Building, 100 State Street, Rm. 410.

Robert W. Zinnecker is a counselor/mentor for SCORE. He says a business plan has two primary purposes - to help with borrowing money and to provide focus.

Banks “want to see projections and market-ing plans,” Zinnecker says, and a business plan also helps owners to “focus their efforts and not allow themselves to go off in different direc-tions.”

SCORE provides free mentoring and counsel-ing for those who already own their own busi-ness as well as those just starting out and look-ing to write a business plan, Zinnecker says.

He notes those just starting out need to gather information, “look at competitors... what they do and don’t do...who is the target customer for your product or services? - a man or woman, young, old, rich or poor.”

Zinnecker says it’s also important to develop the message you want to give your customer. One way to do that is to develop a “one-minute elevator speech” - what you would tell someone about your business if you had their attention for only one minute, he explains.

SCORE can also help start-up businesses with the process of gaining access to media in-cluding social media, print, television and set-ting up a website.

Zinnecker notes that SCORE’s mentoring and counseling services are free, but SCORE does charge a small fee for their various seminars held around Monroe County on topics such as marketing and business plans.

“Our free services offer guidance,” he says. Those in business or starting a new business can, “receive the help of someone who has a lot of experience in the business world.” That expe-rience includes executives and those who have owned their own businesses, Zinnecker says.

Mentoring is offered at SCORE’s State Street location downtown. Call 585-263-6473 for in-formation.

106 Union Street • Spencerport

349-8300www.jwilliamjewelers.com

Hours: Mon., Tues., Wed. & Fri. 10am-6pm; Thurs. 10am-8pm; Sat. 9:30am-4pm

J E W E L E R SJ. William

SignatureCollection

available exclusively at J. William Jewelers

John W. McGrath, owner. GIA Certified in diamonds

& diamond grading.

AllRepairs,

Appraisals

& Service Done on

Premises.

ExpandedShowroom!

We offer Quality, Convenience, and you can shop with Confidence!

• Tree Trimming• Owner

Operated

J.M. Tree Service

• Certified Arborists• Tree Removal• Stump Grinding• Fully Insured

Joshua MieschNY-5654AM

Nikki MieschNY-5762A

Matt ReaNY-0909A

WE ACCEPT

24 HourEmErgEncy

SErvicE

“The family owned company ThaT cares abouT you!”

www.jmtree.com

(585) 766-5674

specializing in crane assisTedTree removals.

March 29, 2015 Westside News Inc. Business Showcase 3

• Furnace & Air ConditioningInstallation, Cleaning & Repair

• WholeHome AirPurificationSystems

• Humidifiers

• Sump Pumps

• Boilers

Family Owned & Operated Since 1969

SPRINGIS HERE...

Summer’s Not Far!Schedule your AC Cleaning Now!

Check out our online specials!www.huetherheatingandcooling.com

$5.00Off

Safety Inspection& Cleaning

Expires 4/28/15

COUPON

★ ★ ★ 3041 Buffalo Road ★ ★ ★

426-2034Always the best price with personalized family service!

Serving All Of

Monroe County

*FREE ESTIMATES! *EMERGENCY SERVICE*FINANCING AVAILABLE

Caroline’sHair Salon and Day Spa

We Have Gift Certificates Online!Visit our website at CarolinesHairSalonandDaySpa.com

Dani - 10 years experience; Fran - 20+ years experience; Isabella - 23 years experience;

Caroline - (owner) 34 years experience

• Hair • Nails• Waxing

• ElectrolysisSalon Hours:

Closed Sunday and Monday, Tuesday, Wednesday, Thursday 9-7;

Friday 9-5; Saturday 9-3Hours vary with operator

Come Visit Our Experienced -

Professional Staff

5082 W. Ridge Rd., Spencerport (Just West of 259) • 352-0188

701 White Rd., Brockport (585) 507-6475

May-OctOber

Fresh Vegetables Weekly

produce stand

the great pumpkin patch

csa subscriptions

Fresh Seasonal Produce ~ Picked Daily!

aVailable

Weekends in OctoberEmail for details: [email protected]

Historically Great Food

Open 7 Days A Week For Lunch & Dinner

aWard WiNNiNG

15 Minutes From Clarkson14369 Ridge Road West

Albion, NY 14411(Route 104 at the corner of Route 98)

www.tillmansvillageinn.com

Come check out our new Wedding & Banquet

Facility!Call Mark Tillmanthe Wedding Specialist

589-9151

for

We Have Both...Sit Down Dinner

& BuffetWEDDINGS

& BANQUETSwith packages starting at

$11.95 per person• Accommodations for 200+

• Never a room charge or a cleanup fee• Romantic lodging available

• Historic interdenominational church


• Decks• Awnings

• Windows• Siding• Doors

[email protected]

RetRactable awnings

93 Gallup Rd., Brockport585-637-8520

emcoonstruction nc.IS

CSince1984

At Christopher Mitchell Funeral Homes we represent the third generation and over

55 years as a family owned and operated business.

www.christophermitchell.com

Offering:• Pre-arrangements

Personal ~ Medicaid ~ Veteran

• Traditional Services • Exclusively offering

ThankYou

for allowing us to bepart of your family for

over 55 years.

16650 West Albion RoadHolley • 638-6397

21 West AvenueAlbion • 589-4471

It’s Nice to Know Who You’re Working With.

If you’re like most people, you find it’s more comforting to work with a

small company. You like the flexibility and the personal service that you receive when you can talk directly

with the owner.

We feel the same way.

FUNERAL HOMES, INC.

We are proud of, and remain

The Only Locally OwnedFuneral HomeIn Holley and Albion

Questions? Call us...David B. MitchellJoshua R. Mitchell

Paula H. FullerScott M. Schmidt

221 East Ave., Hilton585-392-7171

www.HiltonEast.comExtraordinary Care for Extraordinary People!

1/2 offa Private PayRoom for firstmonth whenyou mentionthis ad!Call to schedule a tour today!

Guaranteed Stay, All-Inclusive Programs, Delicious Cuisine, Low-Cost Options, Insulin Management, Quiet Country Setting, Safe & Secure, Medication Management, Amazing Nurse Services, Veterans Program & Recreational Activities!


Meeting Our Customers Needs Is Our Top Priority

Kelly M. Lewis

Kelly M. Lewis Agency59 South Main St., Brockport • 637-5358located in Brockport between Lift Bridge Book Store and the Strand Theater.

KellyMLewis.com

DEPENDABLE,KNOWLEDGEABLE

& COURTEOUSKelly Lewis State Farm Agency is a team of people working to give their customers exactly what they need.

Kelly takes pride in that her customers always come first. Her goal is to provide real PROTECTION and a long term RELATIONSHIP with her clients for their car, home and life Insurance.

Kelly invites you to stop by Monday through Friday between 9:00am and 5:00pm or feel free to call for a private appointment in your home or even on Saturdays.

Voted 2013 Business of the Year

by Brockport Chamber of Commerce

Call Or Stop In Today!

Michele Lewis Alysa DiMarco Ruthann Tryka Anh Bao Tran

Jenn Powers

★★ AUTO PARTS ★★ONE StOp autO partS SHOp4974 W. Ridge Rd. • Spencerport

(Just east of Rt. 259 on the North side)

352-0996rrs TM

GALAXIEStop in and see us...Where you will always find knowledgeable, friendly customer service.

Delivery

Service

Available

If You Need It... We Have It... If We Don’t... We’ll Get It!!

Owner Nick Chinappi and Manager Matt Bellam are readyto use their many years of experience in parts, mechanics andservice to answer your questions and provide you with the bestpossible service and quality parts. Nick Chinappi and wife Laura have been long time residentsof the community. Both are involved in many local events andorganizations, such as proud supporters of Spencerport CanalDays Car Show, Hilton Apple Fest and area sports teams. They invite you to stop on by. They look forward to helpingyou with all your automotive needs.

10%Off

Any PurchaseExcludes Sale Items

Expires 4/30/15COUPON

DO IT YOURSELf

OIL CHANGEMost Vehicles. Includes:

5 Quarts of Conventional Motor Oil, Tec-Filter.

Only$16.99

Expires 4/30/15COUPON

Dr. Thompson andhis dedicated team havenow been part of ourcommunity 30 years.If you haven’t already,perhaps it’s time toacquaint yourself with ourteam and the personalizedstyle of healthcare thatyou deserve.We are accepting new patients.

Dr. Steven J. thompSon, DDS42 Public Square, Holley • 638-5435

www.ThompsonDentalCare.com

Payment Plans available.Call today for more information.

Experience modern, comfortable dental care that you’ll appreciate.

• General & Family Dentistry• sedation Dentistry• botox Cosmetic &

Juvéderm XC Facial esthetics

• Cosmetic Dentistry• Orthodontics• Dental implants• sleep apnea solution

2015 Smiles for Life campaign Now through June 30th we are donating our time

and materials to professionally whiten teeth and raise money for local after-school programs and for children’s charities around the world.

Join Us to Whiten your smile and…Make a child smile!

Schedule your tooth whitening appointment during the Smiles for Life campaign,

100% of the proceeds go to children’s charities.


637-TREEOakesTreeService.com

Your Tree Climbing Experts!

PIC BEFORE

PIC AFTER

Fully Insured • FREE Estimates • Tree Service• 24 Hr. Emergency Service

• Tree Removal• Bucket Truck Service

• Tree & Brush Trimming

• Stump Grinding

• Correcting Pruning• Owner On Every Job

• 20 Years Combined on Every Job

• Large Trees Over Power lines

• Professional Tree Climbers

(585) (8733)

• Fully Insured • FREE Estimates • Tree Service

• 24 Hr. Emergency Service

• Tree Removal• Bucket Truck

Service• Tree & Brush

Trimming• Stump Grinding• Correcting Pruning• Owner On Every Job

• 20 Years Combined on Every Job

• Large Trees Over Power Lines

• Professional TreeClimbers

$50 OFFANY TREE JOB

Of $300 Or MoreOne coupon per customer.

Not valid with any other offers. Expires 4/30/15

STUMPGRINDING

Starting at$49.99

FREEStump Grinding

with Tree Removal(Max. $250.00) One coupon per customer.

Not valid with any other offers. Expires 4/30/15

OPENINGA NEWBUSINESS?

One of the most important aspects in opening a newbusiness is the promotionalwork that must be done. The professionals at WestsideNews all have many years experience in helping local businesses - just like yours - to achieve their goals. Plus ... if you are a new business ... we’ve got the break you de-serve! Ask about the Westside News New Business Special.

NewBusinessSpecialWith every signed 5-week contract for at least an eighth page Westside News will double your ad size at no additional cost. The business must agree to run 5consecutive weeks of advertisingwithin the first 3 months of openingfor business.

Call The Westside News Team Today at352-3411


Thomas E. BurgerPresident

Thomas E. Burger Funeral Home, Inc.

735 East AvenueHilton, NY 14468585-392-7100

www.burgerfuneralhome.com

Thomas E. BurgerFuneral Home, Inc.

585-392-7100We are thankful to have served the Hilton and surround-

ing communities for the past 39 years. Over 5,000 families have placed their trust in us to take care of them at their most difficult time.

As a full service funeral home we offer pre-arrangement planning, personalized funeral and cremation services to accommodate everyone’s wishes and budget. Our caring

doesn’t end at graveside. We continue to help our families with our aftercare program which offers helpful materials to assist individuals, families and children to cope with a recent bereavement. We also hold a Holiday Memorial Candlelight Service for the families we have served during the previous years and a Valentine’s Day Luncheon to our recently bereaved widows.

“We Serve Every Family As If Our Own.”

Douglas G. SholetteAssociate

Choose From:• Ralph Lauren• Vogue• Liz Claiborne• Adrienne Vittadini

• and more...

Come in and see our

extensive inventory of

new sunglasses available

in prescription or

regular sunglasses.

SPENCERPORT OPTICAL24 West Avenue • Spencerport

585-352-1960www.spencerportoptical.com

Spring

SunglassesSpectacular!

★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★

★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★

★

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COUNTRY HOME CO-OP★ Antiques & Primitives★ Americana & Country★ Cottage & Shabby Chic★ Furniture★ Furniture Repair & Refinishing★ Vintage & Retro

OPEN7 Days 10-5Thurs. until

7 pm

Over 60 shops indoors, air conditioned for your shopping comfort.(585) 349-4500

4975 Ridge Rd. W., [email protected]

Everything On One Floor!

20 Ho Jack Park, rocHester, NY 14612(585) 342-1220

Family owned & operated for over 30 years!!www.fashionablefireplaces.com

Come and see theNew Modern Gas Fireplaces

by

The Mendota FullView Modern fireplace blends contemporary elements with the primal, instinctive allure of fire.

Our Gas Fireplaces Do Not Need Electricity To Run

• over 30 Units Burning on Display• We carry a full line of fireplace products and accessories

• Guaranteed lowest prices in the area!• We carry a complete stock of vent systems

Specials cannot be combined with other offers

Free Vent Kit up to $600 with purchase of fireplace. Exp. 4/30/15 • Prior sales excluded


A Special Section In The Suburban News & Hamlin Clarkson Herald.

A circulation of over 33,000 homes!

Issue Date:April 5th

Deadline:Tuesday, March 30th

Save 30%and more!

For more information call a sales representative at 352-3411.

FREEProcess Color

on all ads 1/4 pageand larger

SpringHomeImprovement2015

WESTSIDENEWS INC.

Bob Waters inspecting a downspout conductor line

www.WatersBasementServices.com

Call for Inspection & Consultation, No oBlIgatIoN

(585) 765-3369 • (716) 474-3898

WATERS BASEMENT SERVICES, INC.

Waters Basement Services, Inc. now offering

Drain Tile Video Camera InspectionDrain Tile Is The Most Important Ingredient In Effective Basement Waterproofing.

New or Older Home?We Can Find A Problem Quickly And Accurately!

Tree Root Intrusions, Breaks, Plug Blockage Or Other Common ProblemsWe’ll Find Them!

The Only WATER that should be in YOUR BASEMENT is BOB WATERS!

April Special$25 OFFA Drain TileCamera Inspection

Licensed • Insured

www.pagecountryside.com • email: [email protected]

Store Hours: M-Th 9am-7:30pm, Fri. 9am-6pm, Sat. 9am-5pm

Kitchen, Bath & Appliance Showroom415 S. Union St., Spencerport, NY 14559

585-352-4011What you can’t get anywhere else

FREEupgrade to slate & stainless steel*

Plus up to$2000 rebate**

BONUS***

10 year major component warranty

GE® 30” Free-Standing Electric Double Oven Range• 6.6 cu. ft. total oven capacity• 9”/12” Dual Element• 6”/9” Power Boil Element• Fifth Element Warming ZoneSlate or Stainless Steel

JB850EFES

$999

GE® 1.9 Cu. Ft. Over-the-Range Sensor Microwave Oven• 1.9 cu. ft. capacity• Sensor cooking controls• Power Saver mode• USDA MyPlate menuSlate or Stainless Steel

$319 JVM7195EFES

GE® ENERGY STAR® 25.4 cu. ft. Side-By-Side Refrigerator• Hidden hinges• Integrated shelf support system• Adjustable slide-out spillproof glass shelves

• Fresh food multi-level drawersSlate or Stainless Steel

GSE25HSHSS

$1299GE® Stainless Steel Interior Dishwasher with Hidden Controls• Full stainless steel interior• GE’s most advanced wash system• Deep-Tier Easy Touch Adjustable Upper Rack with 2 Stem Safe

• Full Extension Smooth Glide Upper Rack

Slate or Stainless Steel

$629 GDT580SSFSS

*Select GE Profile™ Series and GE® appliances are now available in slate and stainless steel for the same price or lower than traditional finishes.** Via mail-in and/or online rebate. See rebate forms for details and lists of eligible models. Your card is issued by MetaBank pursuant to a license from Visa U.S.A. Inc. This card is a GE Visa prepaid card. Each time you use the card the amount of the transaction will be deducted from the amount of your available balance. Terms and Conditions apply to the card, including a $1.50 ATM access fee each time the card is used at a cash dispensing machine. The operator of the ATM or any network utilized to effect the transaction may also impose a fee. Subject to applicable law, a monthly maintenance fee of $3 (USD) applies, but is waived for the first six months after the card is issued. No additional fees will be assessed once the card balance reaches zero. Cards can be used at merchants that accept

Visa debit cards. GE reserves the right to substitute a check of equal value in lieu of a Visa prepaid card at its sole discretion.*** Free 10 year major component warranty with the purchase of a 5 year ex-tended parts and labor service agreement. See store for coverage details.

Spring Showcase of Business

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