Spring Clean Your Social Media: Deep Clean
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Transcript of Spring Clean Your Social Media: Deep Clean
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Spring Clean Your Social Media
Deep Clean ~ Webinar, April 5th
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Presenter Information
• Darin Kotalik, Founder, CEO of Social Candy
• Shana Ray, Social Media Manager at Social Candy
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Questions?
Tweet us @SocialCandyNews or #SpringCleanSM
Email us [email protected]
Find us social-candy.com
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It is time to deep clean your Facebook page Create custom pages, promotions and edit tab icons
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Custom Fan-Gated Pages
Fan-gating is NOT going away
• Marketers need to give people a reason why they should like the brand
• It’s a simple way to let fans know what to expect from your Facebook Brand Page
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Custom Fan-Gated Pages
Fan-gating gives:
• Marketers a larger audience to engage with in the future
• Customers access to promotions, offers, coupons and information
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Give people a reason to “like”
Custom Fan-Gated Pages
Note: Active.com & Trane use Social Candy
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Drive traffic to fan-gated “landing page”
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Anatomy of a Custom Page
Custom Facebook pages should:
• Tell your Brand’s Story
• Engage your Community
• Encourage more Likes (aka Customers)
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Example: Jordan Vineyards & Winery
Main “Call to Action”
Promotions & contests
Link to more information
Stay connected
Note: Jordan uses Social Candy
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Facebook Promotions
Page admins are responsible for:
• The lawful operation of promotions, including the official rules, offer terms and eligibility requirements (e.g., age and residency restrictions)
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Gigi’s Cupcakes
Note: Gigi’s Cupcakes uses Social Candy
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Menage a Trois Wines Note: Menage a Trois uses Social Candy
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Driving Traffic – New Timeline
Better organized to guide people to custom landing pages and special promotions
Create Custom Icons and Pin!…
Everybody now sees promotions and “Calls to Actions”
Visual aspect rules Timeline and custom pages
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Pinning Posts
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Custom Icons
Have a clear “Call to Action”
Note: Pierre Drive Thru Sandwiches uses Social Candy
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Editing Custom Tab Icons
Two things to note:
• Photos, videos, events, maps, likes, notes – icon images cannot be edited
• Third party page icons can be edited
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Custom Icons
Click here before you can edit icons
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Custom Icons
Edit Settings
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Tying it Together
Custom Landing Pages to…
Control your messaging
Provide clear call to action
Guide people to a promotion
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Check Out Walla Walla Visitors Bureau
Note: Walla Walla uses Social Candy
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Contact Social Candy
Note: Walla Walla uses Social Candy
If you want more information on creating custom Facebook pages or promotions, please visit our website or email us:
http://social-candy.com