SPRING AHEAD BUY ONE GET ONE

LOOKING GOODNEVER FELT SO GOOD

HOLD IT!HAIRSPRAY

AQUAGE&BIOMEGA

MA

R/A

PR

IL 2014

get the look

visit aquage.com and click on SeaExtend silkening shampoo, SeaExtend silkening power infusion, SeaExtend silkening oil treatment and aquage detailing creme for product details, tips and step-by-steps

cover: photography luis alvarez | hair eric fisher | haircolor trish gonzales | makeup wanda alvarez

Want the ultimate romantic mane?Follow these step-by-step techniques:

1 Shampoo hair and massage scalp with SeaExtend Silkening Shampoo to restore hair to its healthiest condition while protecting against thermal damage.

2 Follow with SeaExtend Silkening Power Infusion. This 60-second rinse-out treatment repairs hair with cationic lipids that fortify the hair for added strength and flexibility. Spray evenly on damp hair and comb through from roots to ends with a fine-tooth comb. Leave on hair for 60 seconds, then rinse out for instant results.

3 Emulsify one pump of SeaExtend Silkening Oil Treatment in palms and between fingers. Apply to towel-dried hair by running fingers through the hair. Apply additional Silkening Oil as needed to sections throughout the hair, making sure to comb through with a fine-tooth comb to achieve even product distribution from roots to ends.

4 Blow dry hair in sections using the Aquage Smoothing Brush to smooth and polish hairs surface. Always direct the flow of air toward the ends to help align strands and further polish the surface.

5 After the hair has been thoroughly dried, emulsify a pearl-sized amount of Aquage Detailing Creme in the palms and between the fingers. Run fingers through hair to distribute, paying special attention to any dry-looking areas at the ends. This ultralight grooming cream adds definition and separation as it calms flyaways and gives hair natural-looking sheen.

+ + + =

the formula:

http://www.aquage.com/AquageProducts/Priming/SeaExtendSilkeningShampoo.aspxhttp://www.aquage.com/AQUAGEproducts/Priming/SeaextendSilkeningPowerInfusion.aspxhttp://www.aquage.com/AquageProducts/Texturizing/DetailingCreme.aspxhttp://www.aquage.com/AquageProducts/Styling/SilkeningOilTreatment.aspx

Thesalon industryhaschampionedmanydifferentcharitiesover theyears.Most recently,SusanG.Komenhasbeenanindustry-widefocus.ButdidyouknowthatAquagewasthefirst professional haircare company to support Susan G. Komen for the Cure? Thanks tosupportfromsalonslikeyours,ourindustryhasraisedmillionsofdollarstohelpfindacureforbreastcancer.Weplanoncontinuingthefightagainstbreastcancerthisfall,butwewantedtopioneeranotherimportantinitiativefortheSpring.Wesearchedforaspecialcausethathaspotentialtogarnerindustry-widesupportlikeKomen,andwefoundoneinourownbackyard!

We are proud to announce our partnership with Wigs for Kids, anon-profit organization committed to helping children sufferingfromhairloss.WigsForKidswasfoundedover33yearsago,byhairdresserJeffreyPaulandhiswifeZina, inaneffort tohelp their15-yearoldniecewhowasundergoingchemotherapytreatmentsforleukemia.Shehadalwaysdreamedofcompetingasagymnastfortheschools teambutherhairwouldbe fallingout from treatmentwhenitwastimefortryouts.Jeffreypromisedherthatifshefocusedongymnasticshewouldfindasolutionforherhair.

Tofulfillhispromise,hesearchedforanatural-lookingwigthatwouldwithstand the rigors of typical kids activities like gymnastics andswimming.Unfortunately,hecouldnotfindasuitablesolution,sohedecidedtomakeawigforhisniecehimself!ThatincrediblejourneynotonlyallowedJeffreytofulfillhispromisebutsetthefoundationforWigsforKids,anorganizationthathasgrowntohelpthousandsofkidslooklikethemselvesandlivetheirlives.

Together we can make a difference! Here are 3 ways:

Stockuponour3WigsforKidsboxsets.Welldonate15%ofthepurchasepriceforeachonesold,withaminimumdonationof$30,000.

BecomeaWigsforKidsAmbassadorSalonandhelpusharvestponytailstheproperway(improperlycutandboundponytailsarenotusable)!

Sponsor a childs total hair system or help create awarenessbyhostingcut-a-thonsandotherfundraisingeventsinyoursalon.

For more information on Wigs For Kids, visit Wigsforkids.org

Imaginehowtoughitmustbeforkidssufferingfromhairloss.Wedid,andwewanttodosomethingaboutit.Wehopeyoulljoinus.Together,wecanmakeadifferenceinthelivesofsomanyyoungpeople!

dearsalonpartner,

Best Regards,

Dennis LubinPresident & Co-founder Aquage/SalonQuest, LLC.

Here are the facts about WFK:Over2millionchildrenare

affectedbyhairlossfromchemotherapy,alopecia,trichotillomaniaandothermedicalconditions.

WigsforKidshasprovidedhairreplacementsystemstothousandsofchildrenatnocosttothefamilies,andtheyadjustorreplacethematnochargeuntiltheyare18yearsold.

Eachwigtakes2030ponytailsofhumanhair;theyareallhand-tiedwithanaturalgrowthpattern.Thecostofeachwigis$1,800ormore.

Thisisanationalcharitythatsallabouthairandhairdressing.Almostallofthedonationsgotofundmakingmorewigs.

JeffreyPaul,Founder&ExecutiveDirector

http://www.wigsforkids.org/

transforming spray

finishing spray

freezing spray

working spray

http://www.aquage.com/AQUAGEproducts/Finishing/TransformingSpray.aspxhttp://www.aquage.com/AquageProducts/Finishing/FinishingSpray.aspxhttp://www.aquage.com/AQUAGEproducts/Finishing/FreezingSpray.aspxhttp://www.aquage.com/AQUAGEproducts/Finishing/WorkingSpray.aspx

how do I know which aquage hairspray to use?aquage finishing spray - firm hold

designedtolayeruptoafirmhold

delivershumidityresistance&lastingstyleretention,yetbrushesthrougheasily

perfectforupdosandeverydayfinalfinishing

aquage freezing spray - ultra-firm hold

designedtolockinstyle

powerful,long-lastingholdthatisneverstickyortacky

perfectforholdingstructuredstyles

aquage transforming spray - maximum hold

designedtolockintexture,volumeandliftonfineorlifelesshair

createsholdasyoushape,moldanddirectthehairwiththefingers

brilliantshinefinishwithholdthatneverfeelstackyorgreasy

aquage working spray - firm hold

non-aerosolhairspraywithaworkabledrydownperiodforstylingandtexturizingwhilebuildinghold

locksinstylewhilegivingradiantshine

mayalsobeusedasathermalizingproduct

MARCH&APRIL

VOLuME & SHINEUpliftingFoam8oz

SilkeningOilTreatment1.7oz

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*minimum $30,000 donation guaranteed

Aquage has partnered with the Wigs For Kids organization which provides custom-fitted wigs, wig care lessons, self-esteem coaching and more to children who are suffering from hair loss. Annie, pictured above, is one of the hundreds of kids this organization has helped. She is now a spokesperson and a testament to the way Wigs For Kids truly touches the lives of the children they help.

Children shouldnt have to worry about how they look, especially when theyre in the middle of a health crisis. We want to give these kids the opportunity to feel good about themselves again. -Wigs For Kids Founder & Stylist, Jeffrey Paul

Stylists and clients alike can join Aquage and help the fight! 15% of the proceeds from each set purchased will be donated to the Wigs For Kids organization.* Visit aquage.com/wigsforkids or wigsforkids.org to learn more about how individuals can donate hair or salons can support this special cause.

http://www.wigsforkids.org/

CurL & SHINECurlDefiningCreme6ozSilkeningOilTreatment1.7oz

DEFINE & SHINEDefiningGel6ozSilkeningOilTreatment1.7oz

hold everythingMARCH&APRIL

FINISHING SPrAy BONuS 12.5 OzGET25%MOREFREE!

WOrKING SPrAy 8Oz

WOrKING SPrAy 32 Oz

DID yOu KNOW? Working Spray 32 Oz refills the 8oz bottle 4X!

TrANSFOrMING SPrAy 10 Oz FrEEzING SPrAy 10 Oz

[ ]

layerlayerlayer on the volumeMARCH&APRIL

BIOMEGA FIrM & FABuLOuS HAIrSPrAyBUy1,SAvE40%OnTHEOTHER!

http://www.aquage.com/BIOMEGAproducts/StylingSolutions/FIRMFABULOUSHairspray.aspxhttp://www.aquage.com/BIOMEGAproducts/StylingSolutions/FIRMFABULOUSHairspray.aspxhttp://www.aquage.com/BIOMEGAproducts/StylingSolutions/FIRMFABULOUSHairspray.aspx

Fine-mistsilkeningandglossingspray

Ultra-lightsiliconesandemollienttechnologysilkenandsmoothcurlytexturewhilegivingbrilliantshine

Mayalsobeusedasathermalizingproduct

BEyOND SHINE BONuS 6.25 Oz

GET25%MOREFREE!

APRILOnLy

GOBIG

*ArmstrongMcCallonly5OZbeyondshine

http://www.aquage.com/AquageProducts/Thermalizing/BeyondShine.aspxhttp://www.aquage.com/AquageProducts/Thermalizing/BeyondShine.aspx

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KCULTURE SHOCKCreate a fun and caring culture in your salon for business successDeveloping your salons culture goes beyond just having fun at work it sets off a chain reaction that affects your stylists, clients and overall business. It affects how your employees feel about their job, which translates into how they connect with clients, who determine the success of your business.

Finding a good fit

Salon and school owner Eric Fisher says to hire for attitude then train for talent. Look for someone who will fit in with the culture you wan