Spring 2012

Open HouseNational Headquarters Los Angeles

ALPFA National President’s Message 5

Manny’s Message 6

Student Impact 19

Contact Us 26

In Every Issue

7MassMutualMoms to Excutives

ALPFA Recognizes Women of ALPFA

10

3ALPFA IMPACT

Cover Story...

CONTENTS

12

Highlighting Latina Business Leaders

• A Look Back At The Last 10 years

• Q&A with Yvonne GarciaALPFA Vice President

• WOA Workshop Series

• 10-City Tour: Chicago and Orlando

Boston

Chicago

Dallas

Los Angeles

New York

Northwest Arkansas

San Francisco

Seattle

Washington DC

Orlando

For information on a city near you, visit www.alpfa.org

The Impact of Women of ALPFA

Hector PerezALPFA National President

ALPFAPRESIDENT’S LETTER

5ALPFA IMPACTALPFA Recognizes Women of ALPFA

Manny EspinozaALPFA CEO

The Momentum Continues at ALPFA

ALPFA MANNY’S LETTER

6 SPRING 2012 www.alpfa.org

ALPFA

Building Latino Business Leaders

Who Is ALPFA?

VISION

MISSION

SHAREDVALUES

NATIONALHEADQUARTERS

ALPFANATIONAL

National Headquarters Los AngelesOpen House


Orley J. Pacheco

Bridging Latino Veterans’ and Corporate AmericaALPFA Veterans Initiative

Our commitment to Veterans:

Why Join?

Operation Iraqi Freedom Veteran,

United States Marine Corps

People ask me all the time how did you get to where you are today? What is itthat makes you stand apart? Who helped you? I easily reply:

ALPFA. ALPFA Builds Leaders, they helped build my skills and talents to the next level

and put me forth to new heights where many of my peers fell short.

– Orley Pacheco

1) You hold two bachelor degrees; the first in Accounting then a second in Information Technology andyour current role works directly with the IT function. Why the switch and was it a difficult transition?

2) Why become a Certified Information Systems Auditor (CISA)?

3) Why ALPFA?

Patricia Ballesteros

ALPFAMEMBER PROFILE


Patricia Ballesteros, CISA - National DirectorRecognizing Latinas


ALPFA MASSMUTUAL

Tell us a little bit about what you do and

how you got into financial services.

How was the adjustment to financial services?

What made you stay?

What would you say makes you good at your

job?

Tell us a little bit about your work in Houston

with the Hispanic community.

Moms to Executives: Are Even More Important As TheHispanic Population Continues To Increase.

Recognizing Latinas’ Contributions

Mariana Ruiz-Posada is an insurance representative of MassMutual. She is licensed to offer insurance products and services in Texas and New York.

Mariana Ruiz-Posada


NATIONAL

You’re a successful Latina in a challenging field,

active in your community, and a mother and

wife. How do you balance everything?

What advice would you give job seekers about

careers?

ALPFAMASSMUTUAL


Celebrating 10 Years of Leadership

In Partnership with


How did you find out about ALPFA?

Women Leaders of ALPFA

Q:A:

Q&A with Yvonne Garcia

ALPFA WOMEN OF ALPFA

Was it difficult to transition from serving on a chapter board to the National Board?Q:A:


How would you describe what you do in your profession? Q:A:

ALPFAWOMEN OF ALPFA

How has ALPFA been involved in your professional development and how does ALPFA promote more Latina

leaders? Q:

A:

Can you share some advice on balance? Q:A:

Do you think Latinas face unique issues compared to other women in building their careers and it trying to

establish balance?

Q:

A:


Testimonials onvaluable takeaways…

The Seven WorkshopTopics:


Chicago Holds Inaugural

Strong from the Inside Out Event

WOMEN OF ALPFA10-CITY TOUR


WOMEN OF ALPFA 10-CITY TOUR

Strong from the Inside OutOrlando Chapter

Leveraging Preparation Leveraging Preparation As A As A Pathway To SuccessPathway To SuccessDEVELOPING THE PROFESSIONAL BUSINESS LEADER IN YOU

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ANNUAL REGIONAL STUDENT SYMPOSIUMS

Dates and Cities

March 3, 2012New York

April 14, 2012Miami

April 14, 2012Los Angeles

April 28, 2012Dallas

Time

9:00 AM - 5:00 PM

Program Highlights

Continental Breakfast

Panel Discussion

Workshops*

Lunch

Career Fair

* Final list TBD, but workshops will focus on Internship preparedness, Academic preparedness/knowledge, and Career development.

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Building Latino Business

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1972-2012

Visit www.alpfa.org today and click on the Career Center!

Visit our online National Career Center, powered by iHispano. FREE tomembers!

Members can log on using your ALPFA user name and password to

• view job postings

• update your profile

• upload a resume with the option to make public/private

• apply for jobs and more!

The Career Center continues to provide career-building resources such asarticles, resume tips and salary guides through ALPFA’s national partnership withRobert Half International.

Have a job posting? Consider the ALPFA Career Center – visited by membersdaily, and giving your job nationwide visibility to our talented members!

CAREER CENTERTM

Building Latino Business Leaders

ALPFASTUDENT IMPACT


Carmen Cardenas

Carmen CardenasDirector of Student Affairs


ALPFA STUDENT IMPACT

New York Chapter

Annual Regional Student Symposium

Workshop/Panel Sponsors

Other Participating Sponsors

ALPFASTUDENT IMPACT


Think about the people you respect most because they are the consummate

professionals. Can you identify the elements that made them so good?

What is Professionalism?

ALPFANEWS LITE


Houston ChapterGeneral Member Kick-off Meeting

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ALPFA DC Members HelpCreate Community Impact

GENERAL INFORMATIONALPFA Impact is published for informational purposes only.Views represented by contributing writers do notnecessarily reflect the views of ALPFA. Submission of a storyor photo constitutes permission to run but does notguarantee publication. All articles are subject to editing,space availability and modification and publisher has final sayin content. Good quality color photos or high resolutiondigital files are required but, regrettably, cannot be returned.Download our media kit at www.alpfa.org.

To submit to the newsletter, email:Zenaida Mendoza, [email protected] or Mail CD to: ALPFA Newsletter 801 S. Grand Ave., Ste 650, LA CA 90017

SUPPORTED APPLICATIONSQuark Xpress, Adobe Photoshop, AdobeIllustrator and Adobe Acrobat.SUPPORTED FILE TYPES: EPS, PDF, TIF

AD SPECSPublication Trim Size: 8.5 x 11Full Page: 8 x 10Full Page with bleed: 8.75 x 11.25Half Page Trim Size: 3.875h x 5wQuarter Page Trim Size: 4.875h x 3.875wDigital Files: Must be CMYK or Grayscale, 300 dpi files.

Next Deadline (subject to change)Summer Issue 2012Materials Deadline: Friday, May 18Advertising space must be reserved by May 11

ALPFA cannot be held responsible for the quality ofreproduction if these specifications are not adhered to. Adsand article submissions received after deadline may notpublish in the desired issue. ALPFA will not be heldresponsible for changes the Production department mustmake in an ad that is inadequate or fails to adhere to theDigital Ad Specifications. ALPFA is not liable for the finaloutput if no Contact Proof / Fax is supplied for reference.

Opportunities

• Local Chapter Networking Events,Receptions and Programs

• Access to Online Career Center

- Job Searches

- Post Your Resume

- Industry and Career Articles

• Recruitment Opportunities forEmployers

• Digital subscription to ALPFA Impact,ALPFA’s National Newsletter

• Subscription to Hispanic Businessand DiversityInc Magazine

• Continuing Professional EducationCourses

• Scholarships, Mentorship andInternship Opportunities

• National and Local email updates**

Annual Convention

Receive discounted pricing for thefour-day event bringing togethermembers from across the US withprofessional and student work-

shops, networking, paneldiscussions, luncheons, Awards Gala,and Career Fair.

Professional Development

• Serve on Local/National Boards andCommittees

- Leadership Skills

- Management Skills

- Team Building

• Presentations and Public Speaking

• Access to Business Leaders

Graduate Students

· Financial Assistance throughScholarship Programs

· Access to various graduate degreeresources on the ALPFA web pageand Impact newsletter

· Graduate workshops/sessions at theALPFA Annual National Convention

· Email invitations to graduate schoolfairs and business visits

· GMAT materials for prospectivestudents

· Discounts to the mba.com store

· Access to workshops and onlineresources for GMAT test-preparation material

Programs

• Women of ALPFALaunched to create opportunitiesfor professional Latinas throughleadership skills, training, mentoringand career advancement.

• Finance/Executive/LeadershipSummitsBrings together a panel of businessleaders to address topics such asleadership skills, diversity andchallenges facing Latinoprofessionals.

• Executive SeriesDesigned specifically for mid-careerand executive-level professionalswith 10+ years of experience tonetwork and learn from each other.

• ALPFA Cares/Community ServiceALPFA partners with organizationssuch as VITA to give back to ourcommunities.

• ALPFA Regional StudentSymposiumsDesigned specifically to fosterprofessional development, training,and career growth. Programincludes: educational workshops,networking, luncheon and CareerFair.

• ALPFA’s Annual ScholarshipProgramALPFA has awarded almost $650,000 in scholarships over the last 6 years.

• ALPFA KPMG Case StudyCompetitionStudents from over 30 schoolscompete to solve complexaccounting cases and present theirfindings to KPMG and ALPFAprofessionals at the AnnualConvention. The experienceexposes students to the possibilitiesof what it may be like to work for aBig Four firm.

**Option to Opt-out

ALPFA MEMBERSHIP BENEFITSALPFA ALPFA MEMBERSHIP BENEFITS

WHO/WHERE TO CONTACT US

National Office801 South Grand Avenue, Ste. 650 Los Angeles, CA 90017(213) 243-0004 / Fax: (213) 243-0006

New York Office55 Broad St., 18th FloorNew York, NY 10004(646) 695-4202 / Fax: (646) 695-4201

Manny EspinozaChief Executive [email protected]

Los AngelesPamela Ravare-JonesChief Operating [email protected]

Steve CalderonChief Financial [email protected]

Zenaida Avelar MendozaVice President, Marketing and [email protected]

Linda AndreaniVice President, National [email protected]

Amber MartinezDirector of Corporate [email protected]

Carmen CardenasDirector of Student [email protected]

Jason WindscheffelMembership Data [email protected]

Mark HaynesOnline Communications [email protected]

Clare HolzerAccounting [email protected]

Carlos PerezArt [email protected]

BostonRadhames NovaExecutive Director, Boston Chapter [email protected]

Billy AyalaBoston Chapter [email protected]

ChicagoSolskin Gomez-KroghExecutive Director, Chicago [email protected]

New YorkSantiago R. CarmonaVP of Corporate [email protected] Ann MarquezDirector of CEO [email protected]

Cindy Saad Executive Director, NY [email protected]

Ariana SimmonsChapter Coordinator, NY [email protected]

Jonathan CifuentesSocial Media & Online Communications Coordinator, NY Chapter

[email protected]

North West ArkansasJayshica Amargos, Managing [email protected]

Washington D.C.Anita NuñezDirector of Corporate [email protected]

ALPFA InstituteAdam ArroyosPresident, ALPFA [email protected]

Lyndsey ColemanExecutive Assistant to the President,ALPFA Institute [email protected]

Angel HinojosaVP of Marketing and Communications,ALPFA Institute [email protected]

MEMBERSHIP REQUIREMENTS For membership info visit ALPFA.org


2012 ALPFA Annual Convention RegistrationAugust 11-16, 2012 • Las Vegas, NV

ALPFA Building Latino Business Leaders

Full Registration:

REGISTRATION INCLUDESLuncheons WorkshopsWOA EventsProduct PavilionSocial Events and ReceptionsCareer Fair/University Forum ALPFA Awards Gala Dinner

$ 600 $ 700 $ 850 $ 1000

$ 850 $ 950 $ 1150 $ 1300

$ 400 $ 450 $ 500 $ 550

7/31/11 - 9/30/11Convention

Rate

10/1/11-12/31/11 Early Early

Registration Rate

1/01/12-5/31/12Early

Registration Rate

After 5/31/12Regular

Registration Rate

Join ALPFA today and enjoy the memberrates for the 2012 Convention! Go to www.alpfa.org to sign up today!You can also include your membership with your conventionregistration.

Name Title

Company

Student School

Address City State Zip

Phone Phone 2

Fax Email

Chapter

Payment Method (mark one): Credit card: ___ Visa ___ MC ___ AmEx ___ Check Payable to ALPFA

Credit Card Number Expiration Date

Signature Date

Mail this form with payment to: ALPFA National • 801 South Grand Avenue, Suite 650 • Los Angeles, California 90017-4646If paying with credit card, you may also fax this form to 213.243.0006. For questions about registration, please call 213.243.0004 or visit www.alpfa.org.

Convention Refund Policy: Full refunds less a $60.00 administration fee ($40.00 for students) will be issued upon written request if received by June 30, 2012. After thisdate, no refunds will be issued; amount will be used as a credit toward future convention.

Mr./Mrs./Ms.

$175* Guest refers to a spouse, significant other or personal friend, NOT a

business associate, staff colleague or fellow student. Valid for allConvention receptions, luncheons and gala. Does not include workshops.

Please check off your purchases:Membership ____ Professional ($120.00 per year / $300 3 yrs. / $1,200.00 Lifetime) ____ Student ($20.00) ______ Graduate student ($30.00)

Convention Full Registration ____ Member ____ Non Member ____ Guest Pass ____ Student Registration

TOTAL TO BE CHARGED: __________

Professional and Student Packages DO NOT include hotel

accommodations or airfare

MemberNon-Member

Guest Pass*

StudentStudent Non-Member $225

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Building Latino Business

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1972-2012Join us as we celebrate a milestone for ALPFA: 40 years of

Latino Leadership! Our 40th Annual Convention will be in LasVegas and we plan to outshine any convention we have everhad with the events, opportunities and excitement only ALPFAcan bring.

Shining the Light on

40 Yearsof Latino Leadership

Register online for the 2012 Convention at www.alpfa.orgOr use this form to mail or fax in


801 South Grand Avenue, Suite 650Los Angeles, CA 90017

RETURN SERVICE REQUESTED

ALPFA

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* Partial List

Shining the Light on 40 Years of Latino Leadership

Lead Sponsor

convention.alpfa.org

Spring 2012

Documents

Transcript of Spring 2012