Spread the wealth: Learning for change across diverse organisations

brightwavegroup.com

Breakerslide

Who we are

Colin WelchHead of Production

Sophie CostinSenior Learning Designer

Shared Value:'Creating economic value in a way that also creates value for society by addressing its needs and challenges.' - Michael Porter and Mark Kramer HBR 2011

Socialneed

Corporateassets and

expertise

Businessopportunities

Sharedvalue

Trends in learning• Multiple audiences – internal and

external• Shared resources that meet the

needs of both• Comms and L&D working together

Recent use cases: Product training

Recent use cases: Product training

Case Study: 3M

Shared product training• The customer is better at using the

product• More efficient• Fewer accidents and injuries• Builds brand loyalty• Cements position as market leader

University of Greenwich ‘[Committed to helping] students to know how to research career options and [identify] the pathways to gain entry to the professions.'

The requirement• Replace an existing classroom

facilitated, paper workbook• Empower learners to make more

relevant career choices• Appeal to students aged between

14-19 from a range of backgrounds

Our solution

Benefits• Reduced the cost of the learning per

head • Gives the learning a wider reach• More appealing to the demographic

Shared learning, shared value• Content more customer focussed• Bigger budgets drive innovation• Builds brand loyalty• Leverages organisational expertise as

a commercial differentiator

Thank youCome and chat to uson stand 16

brightwavegroup.com