Spread explosive awareness
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Transcript of Spread explosive awareness
www.wespreadit.com
www.wespreadit.com
How do you spread?
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Website
PPC Ads
Email Marketing
Social Media
Optimization
Blogging
SEO
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How can Social Media be used by companies?
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Sales After Sales
Pre-Sales
To build Trust To persuade a user
To create a Mind-Space To be accessible
To penetrate
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53.5 billion minutes per
month - is the time users spend on
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Youtube ranks 6th.
9.1
billion.
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On an average, a Facebook user spends
7 hrs and 46 minutes on Facebook every month.
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Average monthly visitors:
140 million unique visitors
per month.
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32.5% of total users on
Facebook are from Asia-Pacific.
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Next in line is Google+ and Linked in.
Google+ increased by 1269% in
2011 coming in at 8th position.
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People in the age group of 25 - 34 are more
socially active amounting to
38.4%.
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91% of parents and 86% of non parents use
Social Media to stay in
touch with family and to find old friends.
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Social Media Use for Lifestyle / Entertainment Purposes.
7 in 10 parents seek entertainment on Social Media.
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Who is measuring Social Media Value?
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Social media sites are wildly popular, but there are still no marketing rules carved in stone, and
many companies grapple with measuring its value. A majority of
companies do not have standard frameworks in place to measure the value of social media.
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68% (i.e. 7 in 10) global CMOs (Chief Marketing Officers) feel unprepared for
the demands of social media marketing. 71% of them are challenged by the
so-called marketing "data explosion".A large portion of CMOs also feel
unprepared for growth of channel and device choices (65%), shifting consumer
demographics (63%) and financial constraints (59%).
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66% of the best performing organizations feel unprepared for social media
marketing, and 70% of the underperforming companies reported being unprepared.
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Almost 30% of senior marketing executives engaging in social media monitoring incorporate the information into their communications
strategy. 18% for Customer Service enhancements.
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41% of both video and search ad viewers have taken some type of
action resulting from the ad in the past six months, while on 28% of social media ad viewers were inspired to act.
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Google Alerts. The most popular social media monitoring tool.
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2 in 3 social marketers
will increase their Email Marketing activities and budget.
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More than 6 in 10 (63%)
Facebook users who “like” a brand or product on Facebook expect something in
return. Results from
“The Meaning of Like”
indicate that a leading 58% of Facebook likers expect both access to
exclusive content, events or sales, and discounts
or promotions through Facebook. Only 37% do not expect anything to happen.
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How do you spread?
