SpotOn and BTC

The key to brand loyalty:

CONSISTENCY

The ROI of your business participating in social media:

YOU WILL STILL BE IN BUSINESS IN FIVE YEARS

Brand Conveyors:Communications – PR, Trade Media, Social Media

Positioning – Advertising, Brochures, Web Site, Logo

Physical Location(s)

Products

Service

LRES Strategic Planning Session: The Road to $100 Million

The LRES Brand & CultureORGANIZATION DRIVERS

Mission Statement:We deliver superior services through innovative solutions and quality associates committed to our growth and each client’s success.


The LRES Brand & CultureORGANIZATION DRIVERS

Vision Statement:Solutions with Insight


Core Values:

Teamwork - We work together to make all LRES successful. Communication - We promote clear and concise exchange of ideas.Commitment - We are dedicated to achieving company goals.Integrity - We engage in a belief system of honesty.Service Excellence - We seek to exceed expectations of business partners and each other.


LRES Definition of Empowerment:Empowerment of associates is the process that enables thinking, behaving, actions, and controls to make responsible, informed decisions in the best interest of LRES.


BRAND DRIVERS

Strategy:Corporate Goals

Growth Diversification Profitability Preferred Employer

Business Partner of Choice


Goal and Initiative Alignment:1. Alignment between Vision and Corporate Goals2. Alignment between Corporate Goals and Executive

Corporate Initiatives.3. Alignment between Executive Corporate Initiatives and

Senior Director Initiatives.4. Alignment between Senior Director Initiatives and Director

Initiatives.5. Alignment between Director Initiatives and the Initiatives of

all Associates.


Senior DirectorInitiatives 1, 2, & 3

Director 1Three Initiatives tied

to 2 and 3


to 1


to 1 and 3


Initiative Alignment:Example Corporate Goal – Preferred EmployerExecutive Corporate Initiative – CommercialDirector Human Resources – Work in conjunction

with COO to hire a Senior Director of Commercial Operations by 10/31/13.


Example of Initiative Alignment:


BRAND DRIVERS

Strategy:Proposed Executive Corporate Initiatives

Brand AwarenessTo strengthen the recognition of LRES among

current and potential stakeholders as a superior provider of solutions to the real estate industry.


BRAND DRIVERS


Achieve an additional $6 million in revenue


Teams

Team One• Roger• Mike• Brittany• Joe• Jyothi

Team Two• Greg• Don• Julie• Wayne

Team Three• Susheel• Selene• Yvonne• Alice• Jeanette


BRAND DRIVERS


Technological MaturityTo develop new systems, software services and

technological skill sets with strategic and technical insight to provide business partners and associates with the best possible systems

experience.


Teams

Team One• Wayne• Greg• Roger• Julie• Brittany

Team Two• Joe• Don• Susheel• Jeanette• Selene

Team Three• Mike• Jyothi• Yvonne• Alice


BRAND DRIVERS


Develop Human CapitalInvest in the training and education to enhance job, supervision, management and leadership expertise with the propensity and capability to

teach others.


Teams

Team One• Don• Julie• Joe• Jeanette

Team Two• Yvonne• Roger• Susheel• Wayne• Selene

Team Three• Mike• Alice• Greg• Jyothi• Brittany


BRAND DRIVERS


Business Process EfficiencyImprove and streamline business processes to increase

operational efficiency, enhance the business partner and associate experience, improve quality, promote

security and privacy practices and implement compliance requirements.


Teams

Team One• Roger• Susheel• Greg• Selene• Yvonne

Team Two• Don• Mike• Joe• Brittany

Team Three• Alice• Wayne• Julie• Jyothi• Jeanette


Communication of Initiatives and Vision:

Visuals and Constant Repetition/Reinforcement of:• Organization Drivers• Corporate Goals • Executive Corporate Initiatives• Progress on Initiatives at All Levels


• There is no such thing as “too much” repetition and reinforcement.

• All management must relay the same message, i.e. united front.

Communication of Initiatives and Vision:


Execution of Initiatives:

• Bring the written plan to department and management meetings on a regular basis to review:

– Mission and Vision– Progress on Initiatives– Budget Variance– Strategy – Is it still realistic?

• Ensure initiatives are aligned throughout.


Execution of the Plan:

• Appraisal Components:– Initiatives– Service Standards– Responsibilities

• Rating associates and management on all three help to ensure execution and the integrity of the brand and culture.


Execution of the Plan:

It is better to have a mediocre plan executed to perfection than to have created a perfect plan that is being executed in a mediocre fashion.


SpotOn and BTC

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