Spotify .pptx
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Spotify Ambassador Program
Event Coordinator
• Liason between Spotify and Michigan State University• Research, organize, and execute promotional events on
campus• Network and connect with other businesses and
organizations• Create partnerships• Create awareness/social chatter• Social media• Responsible for budget allocation
Spotify X Starburst◈ Spotify X Starburst College
Easter Egg Hunt Activation155 co-branded eggs
containing Starbursts and a #FoundSomethingJuicy prize redemption insert will be hidden by college ambassadors for students to find.
◈ In order for a winner to claim their prize, they must tweet, post, or share #FoundSomethingJuicy and tag @Starburst, @Spotify and @sean_baranik
Spotify X Starburst ◈ Pre-Activation Tasks
Social PromotionPost event details across various
social channelsCreate Facebook event pageBuild Twitter presence
Personal PromotionHanging promotional materials in
highly trafficked areas on campus
Hand out promotional collateral to students
Educate student organizations about the event
Spotify X Starburst ◈ Activation Tasks
Hide all eggs throughout campus Social media
Announce activation is live and for students to search for eggs in return for premium codes and gift cards
Follow up with connected studentsGoal of 100 social mentions
◈ Results 155 eggs distributed80 social mentions70 premium codes given4 (All) Ticketmaster gift cards givenIncreased brand awareness and
engagement for Spotify Brand
Wisconsin Tailgate
◈ Partnership with RedBull & Fusion Shows
Brought International DJ - 12th Planet
◈ 100+ follows on event playlist
◈ 300+ in attendance