Spot the Difference: Advertising in a Recession
39
-
date post
18-Sep-2014 -
Category
Business
-
view
9 -
download
0
description
The Economist's Ad Marketing team presentation on who marketers should be targeting in a recession, how best to communicate to them, and how they differ from other consumers.
Transcript of Spot the Difference: Advertising in a Recession
EconomistNon-
Economist
C-Suite 19% 23%
Snr/Mid Mgmt 36% 36%
Other Prof 45% 42%
Ahead.