S.P.O.T. Saving Pets On Time
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Transcript of S.P.O.T. Saving Pets On Time
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S.P.O.T.Saving Pets On Time
A standardized communication network for a quick and comprehensive recovery in placement of pets
CS410 Red TeamProfessor Janet BrunelleMilestone1 Presentation April 15, 2010
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Red TeamOr’Sasha BrooksProject Manager
Mark HallFinancial Specialist
Christopher MeirDocumentation
Specialist
John SofranacWeb Developer
Eli LeymanHardware Specialist
Katherine KenyonMarketing Specialist
Adam HeishmanSoftware Specialist
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Ralph HornAnimal Control
Officer
Anne WheelerPortsmouth Humane
Society Associate
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Who’s Best For The Position• Or‘Sasha Brooks - Project Manager
– Leadership Certificate (April 2009), previous management experience, is organized and responsible
• Adam Heishman - Software Specialist- Architecture and design knowledge
• Katherine Kenyon – Marketing Specialist- Quantitative analysis, good research skills
• Mark Hall - Financial Specialist- Great researching skills, good with numbers
• Ely Leyman- Hardware Specialist- Architecture and design knowledge
• John Sofranac -Web Developer-Experience with HTML, CSS
• Christopher Meier - Documentation Specialist- Creative, Experience with CS4
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Problem Statement
Agencies that support lost or unwanted animals lack a sufficient communication network.
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Overcrowding Effects on Animals• Animal begin fighting.• Animals become overstressed.• Animals become more prone to diseases.
ex: Kennel Cough• Innocent animals are euthanized.
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Source: ASPCA
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Owner’s Holding Costs Per Day
Dol
lars
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Source: Anne Wheeler
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Average Shelter Costs • 15,000 lbs of food consumed each year• 14,000 lbs of cat litter • $25.00 daily cost to feed and house a dog• $18.00 daily cost to feed and house a cat 1
• Over $2 billion is spent annually by local governments to shelter and ultimately destroy 8-10 million adoptable dogs and cats due to shortage of homes 2
Resources:Animal Shelter of the Wood River Valley1
Pawprints and Purrs, Inc 2
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Number of Pets Entering Animal Shelters Per Year
58.3%41.7%
Source: ASPCAApril 15, 2010 8S.P.O.T.
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SPCA Animals
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Source: Ralph Horn
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Before S.P.O.T.
Animal
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S.P.O.T. Provides a standardized communication
network for a quick and comprehensive recovery in placement of pets while reducing costs, suffering, and the number of deaths.
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With S.P.O.T.
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Customers
• Pet Owners • SPCA• Independent Shelters• Rescue Groups• Animal Control
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Benefits• More pets in homes (less strays)
• “It is impossible to determine how many stray dogs and cats live in the United States; estimates for cats alone range up to 70 million. – that is almost as many as the number of cats that are in homes (80 million)”1
• Less pets are euthanized, lives are saved.• Lost pets are reunited with owners.• Promotes the SPCA
- Donations-Save money
Source: 1ASPCA
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S.P.O.T. Has It All!
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What will the customer need in order to use this product?
Hardware-needs a device with an Internet connection
could be a phone, computer, or other device Software
-needs a web browser with support components used in the website
could be Mozilla, Internet Explorer, or other browsers
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What hardware and software will be required to build it?
Hardware-High speed Internet connection to physically access data
could be provided by an ISP-Storage device that can serve simultaneous requests for access
could be provided by a server with hard drive Software
-Database software that can store and retrieve information on storage device
could be provided by Oracle or MySQL-Web interface to information stored on database
could be provided by HTML, Javascript and PHPApril 15, 2010 18S.P.O.T.
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Database SchemaOwner Animal Data mining Shelter
People that have interacted with shelters
Animals on hand Stores statistical information
Contains zip codes (for search radius) and shelter data.
Contains owner metadata and pet statistics associated with that owner
Contains animal metadata and list of animal breeds
Each statistic point contains a tally and a date
Name Phone number Address
Species
Name and address Gender No. of adopted breeds, species, ages, sex, color, etc. Phone number Age and Weight Hours
No. of adopted pets Breed No. of dropped-off breeds, species, ages, sex, color, etc.
Kill v/s no-kill
No. of drop-offs Retrieval and current location
No. of injured pets Current location No. of euthanized breeds, species, ages, sex, color, etc.Photograph(s)
Date enteredS.P.O.T.
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• Trending gives statistical analyses over a given timeframe for any number of data factors (IE How many black cats adopted on October 31st, 2009?).
• Occupancy returns lists of animals, limited via the various parameters, similar to performing a search using the website.
• At-risk evaluations allow polling of owners that have exceeded a limit on an “at-risk” activity and may be investigated.
Reporting Comes In Three Varieties
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Website Layout for Superuser
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Website Layout for Administrative User
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Website Layout for Registered User
S.P.O.T.
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Website layout for Limited User
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Innovation Using Data Mining
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Search Algorithm
S.P.O.T.’s search algorithm will first determine all zip codes within the search radius entered, the given zip code being the center point. It will then scan entries that match the location, then eliminate potential matches based on species, then gender, then breed and finally age.
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Insertion of Pet Into System
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New User Registration
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Remove Pet from System
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Search for Pets in System
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Sign up for Alerts
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Work Breakdown Structure
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Market Size• There are about 5,000 independent community animal
shelters nationwide 1
• About 63 percent of all households in the United States have a pet.
• About 75 million dogs and about 85 million cats are owned in the United States. – In 2006, nearly half of pet owners, or 49.7%, considered
their pets to be family members. 2
Source:1 ASPCA.org2U.S. Pet Ownership & Demographics Sourcebook
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Estimated 2010 Sales within the U.S. Market
• For 2010, it estimated that $47.7 billion will be spent on our pets in the U.S.
• Breakdown: Food $18.28 billion Supplies/OTC Medicine $11.01 billionVet Care $12.79 billionLive animal purchases $2.21 billionPet Services: grooming & boarding $3.45 billion Source: APPA
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Phase 2: Staffing RequirementsTitle Quantity Salary Hours Hourly Rate Total
Database Administrator 1 $78,240 90 $37.62 $3,385.80
Computer Programmer 2 $80,030 224 $38.48 $8,619.52
Web Developer 1 $76,000 72 $36.54 $2,630.88
Project Manager 1 $126,840 216 $60.98 $13,171.68
Software Engineer 1 $85,430 216 $41.07 $8,871.12
Hardware Engineer 1 $100,180 40 $48.16 $1,926.40
Total $38,305.40
40% Overhead $15,322.16
Overall Total $53,627.56Source: Bureau of Labor Statistics
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Phase 2: Hardware Requirements
Description Quantity Cost Per Unit Total Cost
Oracle License 1 $17,500.00 $17,500.00
Servers 2 $5,899.13 $11,798.26
Workstations 4 $853.54 $3,414.16
Total $32,712.42
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Budget Overview
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Price Line• S.P.O.T. will be free to use as a browser for
the general public• It will also receive money from each shelter
adoption from a monthly charge of $475.00• In addition, S.P.O.T. will offer an option to
help support the service via donations• Many pet companies, such as Iams or Purina,
may pay to advertise on the website as wellApril 15, 2010 38S.P.O.T.
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Break Even Analysis• $475/month charge for each shelter• 24 shelters total• Overall initial investment: $86,339.98• Breaks even at the 8th month ending the month at $91,200.00
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Return on Investment• SPCA
– More animals adopted– Less costs for feeding/euthanizing/body disposals of animals– More freed space – More donations from happy patrons– Profits from data mining
• Discover animal abuse – Animal factories– Negligent pet owners
• Statistical Data– Adoptions statistics (breed, shelter, location, etc)
• End-User (Pet Owner)– Increased chance of being reunited with lost pets– Find lost pets faster– Search available pets for adoption
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What Are The Risks?
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Save the Animals
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References• Adopt-a-pet.com. (2004). Adopt A Pet. Retrieved March 30, 2010 from
http://www.adoptapet.com/ • Animal Shelter of the Wood Valley. Shelter Facts and Figures. Retrieved April 12, 2010, from
http://www.animalshelterwrv.org/faqs.php.• ASPCA | Pet Statistics. (n.d.). ASPCA: The American Society for the Prevention of Cruelty to Animals.
Retrieved March 31, 2010, from http://www.aspca.org/about-us/faq/pet-statistics.html• Bureau of Labor Statistics. Occupation o f Labor Statistics. Retrieved on April 12, 2010, from
http://www.bls.gov/oes/2008/may/oes_va.htm#b15-0000• Industry Statistics & Trends. (n.d.). Welcome to the American Pet Products Association (APPA).
Retrieved March 31, 2010, from http://www.americanpetproducts.org/press_industrytrends.asp• Horn, Ralph. Personal Interview. Mathews County Animal Control, Mathews, VA, March 15, 2010.• Market research statistics - U.S. Pet Ownership & Demographics Sourcebook. (n.d.). American
Veterinary Medical Association. Retrieved March 31, 2010, from http://www.avma.org/reference/marketstats/sourcebook.asp
• NCPPSP - Featured Research. (n.d.). National Council on Pet Population Study and Policy. Retrieved March 31, 2010, from http://www.petpopulation.org/research.html
• Pawprint and Purrs, Inc. Education the key to awareness. Retrieved April 14, 2010 from Pawprints and Purrs, Inc
• Wheeler, Anne. Portsmouth Humane Society, Portsmouth, VA. March 16,2010.
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