Sportstec Ice Hockey Presentation
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Transcript of Sportstec Ice Hockey Presentation
Ice Hockey Ice Hockey
New markets...New thinking - RESEARCH New markets...New thinking - RESEARCH AND RELATIONSHIPSAND RELATIONSHIPS
New Markets and Winning DealsNew Markets and Winning Deals
Who is and how to Who is and how to find the find the
sponsor/driver?sponsor/driver?
How to get How to get sponsor/driver on sponsor/driver on
your side?your side?
RESEARCH!RESEARCH!
How to get to the next How to get to the next level?level?
What does the solution look What does the solution look like?like? What finally gets the deal?What finally gets the deal?
Research - Help - FindResearch - Help - Find
Help yourself - Google, LinkedIn, Facebook, Help yourself - Google, LinkedIn, Facebook, Twitter, etc Twitter, etc
Can anyone help at Sportstec Can anyone help at Sportstec
Existing customers Existing customers
Contacts Contacts
New Markets and Winning DealsNew Markets and Winning Deals
Who’s the Who’s the sponsor/driver?sponsor/driver?
Person on the inside that is the Advocate for Sportstec, need access to Person on the inside that is the Advocate for Sportstec, need access to decision makerdecision maker
Video/Analyst/Coach?Video/Analyst/Coach?--------
Mid Level Mid Level - - - - -- ----
C-LevelC-Level--------
How to get sponsor on your side...How to get sponsor on your side...
What motivates What motivates them?them?
What works???What works???
Saving Money/ROI?Saving Money/ROI? Better features?Better features? Mac based product?Mac based product?
Better service?Better service? Alignment with a Global company who work with Alignment with a Global company who work with all sports?all sports?
Use your personal styleUse your personal style
ReferralsReferrals Coaching MovementCoaching Movement PersistencePersistence
AppleApple SPORTSTEC - Product/Features/Support/PriceSPORTSTEC - Product/Features/Support/Price
Next Level...RELATIONSHIPNext Level...RELATIONSHIP
Motivation - Why are you? Why do you want Motivation - Why are you? Why do you want to?to?
Privileged and specific information - pains, Privileged and specific information - pains, cost, “insider” infocost, “insider” info
How to ‘beat’ his specific competitor.How to ‘beat’ his specific competitor.
Help with new customers, referralsHelp with new customers, referrals
The Loooonnnnggg The Loooonnnnggg RoadRoad
2004- Relationship started2004- Relationship started
2006- Relationship continued at new jobs2006- Relationship continued at new jobs
2009-10- Relationship with United Center, Bulls and IT 2009-10- Relationship with United Center, Bulls and IT
2008- Sportstec starts to gain market share in NBA and 2008- Sportstec starts to gain market share in NBA and Basketball, sell to BullsBasketball, sell to Bulls
2010 - Advocate takes us to power and shows 2010 - Advocate takes us to power and shows powerful editing, analysis and presentation tools in powerful editing, analysis and presentation tools in
Sportscode V8. DEAL DONE!Sportscode V8. DEAL DONE!
2012+ - Coaches/GM moved onto new organization. 2012+ - Coaches/GM moved onto new organization. How can experience with Blackhawks help with other How can experience with Blackhawks help with other
teamsteams
Timeline and ConnectionsTimeline and Connections
Chicago Blackhawks:Chicago Blackhawks:Anatomy of a DealAnatomy of a Deal
Keep in contact Keep in contact when we both when we both got college jobsgot college jobs
Built relationship with Built relationship with organization and IT organization and IT
group, that oversees group, that oversees Bulls and BlackhawksBulls and Blackhawks
Sold to Blackhawks, Sold to Blackhawks, one of biggest teams one of biggest teams
in NHLin NHL
Worked at a Worked at a basketball camp basketball camp
as undergradsas undergrads
20042004Hired by Hired by
Sportstec, sold Sportstec, sold to Bullsto Bulls20062006
20082008
2009-2009-20102010
20102010
The Blackhawks MotivatorsThe Blackhawks Motivators
Cutting edge?Cutting edge? Better features? Better features? HDHD Mac?Mac?
Better service?Better service? Global company who work with all Global company who work with all sports? Feature developmentsports? Feature development
Update and Update and upgradesupgrades
CUTTING EDGE: Fall behind if they CUTTING EDGE: Fall behind if they didn’t changedidn’t change
Why they loved us!!Why they loved us!!
Liking the people - Mike, Reid, and myself.Liking the people - Mike, Reid, and myself.
Support - One callSupport - One call
HD captureHD capture
Live capture/code Live capture/code
Customize own code input (output) windowsCustomize own code input (output) windows
Cutting edge - iPad, sharing content, AppleCutting edge - iPad, sharing content, Apple
What Finally gets the What Finally gets the deal?deal?
Cutting edge?Cutting edge? Better features?Better features? Mac based Mac based product?product?
Better service?Better service? Alignment with a Global company Alignment with a Global company who work with all sports? Feature who work with all sports? Feature
developmentdevelopment
Better Better development development
PathwayPathwayFall behind if they didn’t changeFall behind if they didn’t change
Take Away messagesTake Away messages
Research. Expert. Resources.Research. Expert. Resources.
Use your existing networks and connect with Use your existing networks and connect with all people. Not just one person, surround them all people. Not just one person, surround them with friends, customers, etc.with friends, customers, etc.
Prepare for the long haul. 34 minutes to 34 Prepare for the long haul. 34 minutes to 34 months.months.
Providing vision and value in a real way Providing vision and value in a real way through a genuine RELATIONSHIP.through a genuine RELATIONSHIP.