Sports Nutrition Book - 3A Business Consulting...3A Business Consulting 7 Global Sports Nutrition...

3A Business Consulting

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Sports Nutrition BookGlobal Market for Sports Nutrition and Dairy/Plant Proteins

2019-2023

Published September 2019


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Report Outline

Introduction and Methodology

Sports Nutrition Market and Dairy/Plant Proteins used

Global Sports Nutrition Market Data and Trends

Key Players and Distribution Channels

Dairy/Plant Proteins Applications and Product Launches

Dairy/Plant Proteins Volume Usage and Major Users

Report Summary







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Market Research Approach - Sports Nutrition Markets and Dairy/Plant Proteins used

Protein powderReady-To-Drink RTDSports barsOther products –gels, tablets, etc.

GlobalWestern EuropeEastern EuropeNorth AmericaLatin AmericaAustralasiaAsia PacificMiddle East

Value per marketVolume per marketCAGR 2018-2023Per capita spending

Top 20 global sports nutrition companies Top 20 global brands per marketDistribution channels

Consumer segmentsProduct trendsConsumer trends

Application/ volume usage of dairy/plant proteins

WPCWPIWPHNative WheyMPCMPIMPHCaseinateMicellar CaseinSPIPPIRPI

ProductScope

MarketScope

Key Players

Global Market Trends

Dairy/Plant Proteinsin SN







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Methodology- definition of Sports Nutrition

• Sports Nutrition products are positioned in the marketplace as improving physical endurance, increasing muscle growth/development/mass, or speeding recovery after exercise

• The products are sold in powder, bar, ready-to-drink, gel or tablet formats• Both protein and non-protein based products are included

• However, sugar based drinks often positioned as sports nutrition (e.g. Gatorade), energy drinks (e.g. Red Bull), and energy bars (e.g. PowerBar) are not included

• Non-protein products do not have protein as their core ingredient. Common positioning’s include boosting energy, delaying the onset of fatigue, increasing strength and promoting muscle recovery. Common ingredients include amino acids, carbohydrates, creatine, beta alanine and caffeine

• The Sports Nutrition category definition includes bars, powder and RTD’s with more than 20 grams of protein in absolute volume, irrespective of packaging size







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Methodology for Dairy/Plant Protein Analysis in Sports Nutrition

Methodology implications:

The database (INNOVA) does not record all launches in SN, particularly given internet sales.

Products containing less than 20g of protein are included. The examples shown are thought to be representative of all product launches.

WPI

WPCWPH

MPH MPI MPC

Geography:Global and Key Regions

Time Frame:January 2013 –December 2018

Category:Sports Nutrition

Ingredients:

Native whey

Micellar casein

Caseinates

Product example:

SPI PPI RPI







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Sports Nutrition market by type- all types have seen strong growth 2013-2018

Sports nutritionUSD 15.7 Bnxx% CAGR

Protein productsUSD xx.x Bnxx% CAGR

Sports protein barsUSD xx.x Bn; xx% CAGR

Sports protein powderUSD xx.x Bn; xx% CAGR

Sports protein RTDUSD xx.x Bn; xx% CAGR

Source: 3A Business Consulting based on Euromonitor

Non-protein products

USD xx.x Bnxx% CAGR







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Global Sports Nutrition Market in 2018- powders are the major product type in all regions

Asia-PacificPowders: USD xxx mio.

Bars: USD xxx mio.RTD: USD xxx mio.

Non-Protein: USD xxx mio.

Retail values RSP per product category 2018

AustralasiaPowders: USD xxx mio.



Eastern EuropePowders: USD xxx mio.



Latin AmericaPowders: USD xxx mio.



Middle East & AfricaPowders: USD xxx mio.



North AmericaPowders: USD xxx mio.



Western EuropePowders: USD xxx mio.









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Global SN markets in 2018- volume shares per product group and region

PROTEIN BARS

Asia; xx%

Australasia; xx%

Eastern Europe; xx%

Latin America; xx%

MEA; xx%

North America; xx%

Western Europe; xx%

xx.x Bn

PROTEIN POWDER

Asia; xx%

Australasia; xx%

Eastern Europe; xx%

Latin America; xx%

MEA; xx%

North America; xx%

Western Europe; xx%

xx.x Bn

PROTEIN RTD

Asia; xx%

Australasia; xx%

Eastern Europe; xx%

Latin America; xx%

MEA; xx%

North America; xx%

Western Europe; xx%

xx.x Bn

NON-PROTEIN

Asia; xx%

Australasia; xx%

Eastern Europe; xx%

Latin America; xx%

MEA; xx%

North America; xx%

Western Europe; xx%

xx.x Bn







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Global Sports Nutrition Market Data and Trends - worldwide SN Market will keep growing

Market size (USD mn)

Volume estimates (‘000 MT)2013 2018

CAGR 13-18

CAGR 18-23

2023F

TOTAL VALUE 8,923.9 15,701.4 12% 11% 25,979.3

TOTAL VOLUME xxx xxx xxx

Protein powder xxx xxx xxx

Protein bars xxx xxx xxx

Protein RTD xxx xxx xxx

Other SN xxx xxx xxx

The global sports nutrition market is estimated to grow 11% annually towards 2023

Protein powder and protein bars are the two biggest and fastest growing product categories

Sports Nutrition volumes per category, 2013-2023







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Global Sports Nutrition Market Data and Trends- global sports nutrition trends

The sports nutrition industry will continue growing towards 2023. The industry is expected to reach USD 26 Bn and grow by 11% annually. The value growth is approx. 10 Bn of which approx. 5 Bn is generated from the US market

The main driver for growth is the emerging economies in Asia. Despite the expected CAGR of 16%, consumers from e.g. China are only expected to spend USD 0.7 compared to USD 41.7 in the US. With rising disposable income in Asia, the region is expected to grow substantially in the future

In the emerging economies, there have been top-down pressure from governments promoting initiatives to improve health and reduce obesity levels. This has helped spur interest in markets such as China, India and Vietnam

Larger players in the industry expand product portfolios through acquisitions or product R&D enabling them to maintain a strong market position and capture the expanding healthy living consumer base

Continuousmarket growth

Top-downpressure fromgovernments

Geographicexpansion

Expanding consumer base







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Ingredient Volume Usage and Major Users- calculating global ingredients volume usage in 2018

Applying the calculation method explained in the methodology, the estimated volumes of SN consumer products are used to calculate the volume of high-concentration protein ingredients used in SN

This results in 2018 volume estimates below:

2018 Volume estimates (‘000 MT)

Consumer products

Protein ingredients

WP MP OtherTOTAL

ingredients

TOTAL xxx xxx xxx xxx xxx

Protein powder xxx xxx xxx xxx xxx

Protein bars xxx xxx xxx xxx xxx

Protein RTD xxx xxx xxx xxx xxx

Other SN xxx xxx xxx xxx xxx

Note 1: WP includes whey protein concentrate and whey protein isolateNote 2: MP includes milk protein concentrate and milk protein isolateNote 1: From the category “Other”, it is estimated that xx,xxx-xx,xxx MT is soy protein isolate, xx,xxx-xx,xxx MT is pea protein isolate and xx,xxx-xx,xxx MT is rice protein isolate







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Whey Protein Isolate- product launches in sports nutrition 2013-2018

Product Launches by Top 15 CountriesProduct Launches by Year

Product Launches by Top 10 Companies

Source: 3A Business Consulting based on Innova Market Insights

4,054 new products launched globallyxxx

xxx

xxx

xxx

xxx

xxx

0

200

400

600

800

1.000

1.200

2013 2014 2015 2016 2017 2018

# o

f pro

duct

launches

xxx

xxx

xxx

xxx xxx xxx xxx xxx xxx xxx

0

50

100

150

200

250

# o

f pro

duct

launches

xxx

xxx

xxx

xxx

xxx

xxx

xxx

xxx

xxx

xxx

xxx

xxx

xxx

xxx

xxx

0 500 1.000 1.500 2.000 2.500

United States

Germany

Brazil

United Kingdom

Australia

Canada

France

New Zealand

India

Netherlands

Spain

Sweden

China

Hungary

Italy

# of product launches







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Whey Protein Isolate- Product launches by category and examples

Product Launches by subcategory

Company Nutrixxion

Brand Nutrixxion

Date Sep 2017

Ingredients:

Whey protein isolate (contains milk and soy) 88.42%, L-arginine (7%), cocoa powder, flavoring, sweetener: sucralose, ascorbic acid, Dl-alpha-tocopheryl acetate, nicotinamide, etc.

Company Biotechusa

Brand Biotechusa

Date Jul 2018

Ingredients:

Protein blend (whey protein isolate, powder protein, hydrolyzed protein, calcium caseinate, soy protein isolate), humectants[glycerin (contains soy), maltitol] etc.

Company Amsport

Brand Amsport

Date Dec 2018

Ingredients:

Water, whey protein isolate (water-based) (6.9%), natural flavor, acidifier: E338, sweeteners: acesulfame-k and sucralose, coloring: safflower concentrate

Note: The remaining xx % of NPL by subcategory is Sports Drinks RTDSource: 3A Business Consulting based on Innova Market Insights

Sports Bars; xx%

Sports Others; xx%

Sports Powders; xx%

Sports Protein Based RTD; xx%

Sports Supplements; xx%







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France – Sports nutrition market2013-2023

Market growth CAGR (%)

Year 2013-2018 2018-2023 (F)

Value % x.x x.x

Per capita % x.x x.x

Market development

Year 2013 2018 2023 (F)

Value(USD mio)

xxx xxx xxx

Per capita(USD)

x.x x.x x.x

Distribution of value, 2018 Company market shares, 2018


Protein Bars

xx%

Protein Powder

xx%

Protein RTD

xx%

Non-Protein

xx%

Hut Group

xx%

Inko

xx%

Decathlon

xx%

EA Pharma

xx%Nutrition & Santé

xx%

Weider

Fitness

xx%

LND

xx%

Optimum

Nutrition

xx%

Others

xx%







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Global Sports Nutrition Report- Project Management and Costs


- Managing Partner – Tage Affertsholt

- Junior Consultant – Andreas Watson

Team

Time

Cost

Report available in PDF format – in total more than 100 slides – from September 2019

EUR 3,800






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