Sports Marketing(St. Louis Rams)
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Transcript of Sports Marketing(St. Louis Rams)
St Louis RamsSt Louis Rams
Ricky Benoist
DescriptionDescription
The Rams are members of the West Division of the National Football Conference(NFC) in the National Football League(NFL).
The Plan
The plan I have for the St. Louis Rams is to create a better, more well known team. Last year, the team’s record was 7-9. With the new star players and new coach, the team should be able to fill the stadium and possibly win their division.
Edward Jones DomeEdward Jones Dome Capacity: 65,321
Great indoor venue. Located in the heart of downtown St. Louis.
Located near many restaurants and bars and about a mile from the gateway Arch.
Plenty of restrooms standard concessions, and relatively inexpensive compared to other stadiums.
Market/EconomyMarket/EconomyTarget Area: Eastern
Missouri and Southwestern Illinois (population ,987,560)
Median Household Income: 53,189
Unemployment: 9.8%
Player Acquisition
Michael Vick:◦ Quarterback◦ 3,018 Passing Yards in 2010/2011 Season
Player Acquisition
DeSean Jackson:◦Wide Receiver◦Pro Bowl 2 years in a row
Player Acquisition
Ndamukong Suh:◦Defensive Tackle2010
Pepsi NFL Rookie of the year.
Marketing MixProduct
◦ The product will stay the same. The product is the NFL team the St. Louis Rams.
Place◦ The place where the home games will be held is the
Edward Jones Dome in St. Louis.Price
◦ The prices were lowered for the customers. Promotion
◦ To promote the team, we will be promoting on TV and with billboards in the city of St. Louis.
TicketsTickets
Tickets
Best Seats (lower sideline): $160.00
Middle (upper corners): $70.00
Worst (bleachers): $25.00
Ancillary Pricing
Small Drink- $3.00
Small Beer- $4.00
Hotdog- $3.00
Parking- $20.00
Hat- $20.00
Program- $20.00
New Logo
This is an image of a ram. This ram is strong and angry. This shows strength and determination of the team. The dark colors show the sincerity of the ram.
New Uniforms
The new jerseys are black and gold. They are strong contrasting colors that stand out well. They are tough colors; tough like a ram.
Primary Target MarketPrimary Target Market
Primary Target Market: Family of four: mom, dad, and two children. Average income level of $60,000.
Secondary Target Market
Secondary Target Market: Single father with 1 or 2 children, with and average income of $55,000.
Head Coach
Gary Pinkel:◦University of Missouri
head coach for 10 years.
◦Took them to 7 bowl games in 10 years and won 3.
◦Local coach that will bring a lot of fans and financial support for the team.
Mission Statement
Mission Statement◦Recognize that the game is always
bigger than you, the players need to work together to create a winning team.
Core Values Sportsmanship
◦ Play the game with proper consideration of fairness, ethics, and respect. Being a “good sport” requires being a good winner and a good loser.
Respect for game◦ Respect the rules and
officials of the game. Self-respect
◦ Respect your body by not using performance enhancing drugs.
The Mascot
Rocket Ram is going to be the mascot for the St. Louis Rams.