@PSFK | #SportsDebrief

SUMMARY PRESENTATION

LESSONS FROM NEW-ERA MOTIVATION

#8 SPORTS DEBRIEF

• 6 keys for exceptional performance on and off the field • 7 comprehensive trends elevating a performer in every stage of the workout

process • 21 best-in-class examples of companies optimizing performance for the the

individual athlete • Lessons for creative business to improve workforce, marketing and customer

experience • Insights and statistical support from industry leaders

The Sports Debrief provides inspiration for all creative professionals

no matter what market sector or business discipline they focus on.

This PSFK report shares insights and key takeaways that we believe

can inspire personal optimization not just in the realm of sport, but

also in business and health. Dive into our findings to understand how

the latest wearable tech, dietary routines and cognitive techniques

can unlock actionable lessons in your work.

The 20+ page report includes :

Download the Full Report at: psfk.com/sports-debrief

Access all Reports and Debriefs as a PSFK Member: psfk.com/membership

Get The Full Report@PSFK

#SportsDebrief

The Extra Mile

Piers Fawkes Founder & Editor-In-Chief

PSFK.com & PSFK Labs

Version 1.0 | Published September 2016

In the world of sport, the

difference between winning and

losing can be decided by the

narrowest of margins. As a result,

athletes are forever looking for

the competitive edge that will

help them outpace their rivals,

continue honing their craft and

push past their next challenge.

Download the Full Report at: psfk.com/reports

As fitness evolves from an occasional activity to an everyday lifestyle,

athletes of all levels want the tools that will help them continue to

improve and achieve ever-escalating goals. Up until recently, the most

elite performance and conditioning methods were reserved only for

professionals at the highest level, but with the emergence of new

technologies, it's now possible for anyone to train like a pro. From

wearable sensors that gather and analyze a complex set of metrics, to

scientifically engineered materials that offer customized fit and function,

today's amateur athlete has access to a wealth of information and

products to help them excel at every phase of their game.

The Sports Debrief provides inspiration for all creative professionals no

matter what market sector or business discipline they focus on. This

PSFK report shares insights and key takeaways that we believe can

inspire personal optimization not just in the realm of sport, but also in

business and health. Dive into our findings to understand how the latest

wearable tech, dietary routines and cognitive techniques can unlock

actionable lessons in your work.

62% of studies indicate that simulation-based instruction

produced statistically significant learning outcome gains.

Effectiveness of Virtual Reality-based Instruction on Students’ Learning

Outcomes in K-12 and Higher Education, Computers & Education, 2014

Getting two more hours of sleep a night increased basketball

free throws and 3-point field goal percentage by 9%.

Olympic Coach: Sport Performance Division, Team USA, 2016

“Up to this point it’s been about gathering as much data as

we can and the presentation and the visualization of that

data. Now I think a lot of that effort is going to go into

making that data actionable, whether it’s through coaching,

insights, or guidance.”

James Park, CEO, Fitbit

"We are trying to explore how the physical materials and

physical environment can be smarter, more adaptive, and

become part of us.”

Lining Yao, Concept Creation and Fabrication, bioLogic

The Rise of the Individual Athlete

LABS

LABS

@PSFK

#SportsDebrief

Seven Trends Powering a New Era of Motivation, Training & Performance

1. Precision Visualization

2. Onboard Coaching

3. Hyper-Personalized Training

4. Performance Gear

5. Mind Hacking

6. Enhanced Recovery

7. Sleep Optimization

LABS

@PSFK

#SportsDebrief

Data-Driven Decisions

Adapt On-The-Fly

Picturing Change

Holistic Success

Winning Ecosystem

Keys For Exceptional Performance On and Off the Field

LABS

@PSFK

#SportsDebrief

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• 6 keys for exceptional performance on and off the field • 7 comprehensive trends elevating a performer in every stage of the workout

process • 21 best-in-class examples of companies optimizing performance for the the

individual athlete • Lessons for creative business to improve workforce, marketing and customer

experience • Insights and statistical support from industry leaders

The Sports Debrief provides inspiration for all creative professionals

no matter what market sector or business discipline they focus on.

This PSFK report shares insights and key takeaways that we believe

can inspire personal optimization not just in the realm of sport, but

also in business and health. Dive into our findings to understand how

the latest wearable tech, dietary routines and cognitive techniques

can unlock actionable lessons in your work.

The 20+ page report includes :

Download the Full Report at: psfk.com/sports-debrief

Access all Reports and Debriefs as a PSFK Member: psfk.com/membership

Get The Full Report@PSFK

#SportsDebrief

About PSFK Labs

PSFK Labs 42 Bond Street, 6th Floor

New York, NY 10012

PSFK Labs is an innovation consulting firm. Since 2004, our agency team has

helped global corporations concept better products, services,

communications and experiences. Our researchers, analysts and designers

leverage a unique research process with unparalleled access to experts to

identify and develop new business opportunities for brands.

In addition to our client work, PSFK Labs oversees the innovation portal

PSFK.com and produces a series of reports, workshops and events that

inspire creative professionals in their work.

LABS

PSF K M EMB ERSH IP

The best insights paired with the best tools to discover, save and share them.

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@PSFK | #SportsDebrief

SUMMARY PRESENTATION

LESSONS FROM NEW-ERA MOTIVATION

#8 SPORTS DEBRIEF