SPORTS AND ENTERTAINMENT MARKETING€¦ · Target Market Exploration – Part 1 Baby Boomers...
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SPORTS AND ENTERTAINMENT MARKETING PROMOTION UNIT FOCUS ON TARGET MARKETING: GETTING TO KNOW YOUR CUSTOMERS NTHS Business Department
Transcript of SPORTS AND ENTERTAINMENT MARKETING€¦ · Target Market Exploration – Part 1 Baby Boomers...
SPORTS AND
ENTERTAINMENT MARKETING
PROMOTION UNIT
FOCUS ON TARGET MARKETING:
GETTING TO KNOW YOUR CUSTOMERS
NTHS Business Department
Key Terms (Unit)
Marketing
The Marketing Mix
Product
Price
Promotion
Distribution (Place)
Target
Target Market
Target Audience
Baby Boomers
Generation X
Generation Y
Generation Z
Market Segmentation
Segment
Stereotype/Stereotyping
Opinion
Demographics
Psychographics
Preferences
Data
Statistics/Statistical
Research
Primary Research
Secondary Research
Strategy
Marketing Strategy
Advertisement
Media placement
Advertisement Strategy
Good Morning
Need your notebook and a pen. Prep check.
QUIZ #1 – 5 minutes to review your notes.
FOCUS ON TARGET MARKETING
Getting To Know Your Customers
Monday March 11 Day 2
Sports
Marketing
Quiz #1
Clear your
desk.
10 minutes to
complete.
Bonus Question:
Record on the back of your quiz.
What are the four main target market
groups? (List)
Extra Credit for bringing in old
magazines. 1 quiz point for each
magazine.
May be turned in all week.
Grail Research
http://www.grailresearch.com/pdf/ContenPodsPdf
/Consumers_of_Tomorrow_Insights_and_Observatio
ns_About_Generation_Z.pdf
Portion of publication to be used in class.
Access by link or printed material/handout if
content blocked.
Why are they called the
Baby Boomers?
Why are they called
Generation X?
Author Douglas
Coupland coined
the title
"Generation X"
in his 1991 novel
of the same
name.
Why are they called the
Generation Y?
…because y comes
after x
The Baby Boomer
and Gen Y
Generation Gap
Why are they called
Generation Z?
…because z comes after y.
Generation@
Net Generation
Where we go from here…
Why is it necessary to learn about your target market and/or market segment?
To adapt your product and promotion to suit/appeal to them.
To understand another persons point of view.
Good Morning
Need your notebook and a pen.
Journal Questions – 3/13/13
Please copy and respond. SAVE.
Why is it necessary to learn about your target market and/or market segment?
What more would you need to know about the target audiences to develop a marketing strategy??
What are the characteristics of the following target market groups?
Baby Boomers
Generation X
Generation Y
Generation Z
Tuesday March 12 Day 3
Target Market Exploration – Part 1 Baby Boomers Generation X Generation Y Generation Z
Demographics/Psychogr
aphics Research
Gather information about
your assigned target
audience.
List/record important
facts/characteristics.
Refer to the list of
demographics and
psychographics and
search terms shown on the
Smartboard.
Age (range)
Name: __________________ Pd: ____
Demographics/Psychographics Time Capsule
Drawing Space
Getting to Know Your Customers
What more do you need to know about the main target markets?
Childhood memories (toys, books, family dynamic, neighborhood, school)
Historic/world events
Music, movies, entertainment
Television viewing preferences (shows, channels, programming)
Styles (clothing)
Shopping habits (store, phone order, on-line)
Media preferences – print, broadcast, digital
Acceptance/use of technology
Lifestyle, habits
_____________________________
_____________________________
Think About It… How will this information help you market a product or service?
Research is an important
part of marketing.
_____________ psychographics/demographics.
Marketing to _______________.
How companies can reach _________.
Characteristics of __________.
http://mashable.com/category/generation-y/
http://mashable.com/search/?utf8=%E2%9C%93&q=Baby+Boomers&commit=Search
http://mashable.com/2011/11/17/how-to-market-to-baby-boomers/
http://www.greenbuzzagency.com/marketing-demographics-talkin-bout-my-generation/***
http://www.smartcompany.com.au/internet/20100422-how-to-connect-to-generation-z.html
http://gettingsmart.com/cms/blog/2012/12/meet-generation-z/
For tomorrow…
Think About It…
How will this information
help you market a product
or service?
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Good Morning
Need your research notes from yesterday.
FOCUS ON TARGET MARKETING
Getting To Know Your Customers
Review
Pair
Group
Prepare
Share
Wednesday March 13 Day 4
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Review your research notes for your target market
group (Baby Boomer, Gen X, Gen Y or Gen Z).
Share your information with your assigned
partner(s). Record new information.
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Writing on the Wall
Team Task – roles & responsibilities
Manager – read directions and organizes group
Writer – records information
Artist(s) – decorate/enhance poster
Spokesperson*
Take turns sharing your information. The spokesperson should make sure everyone contributes. Continue to rotate and gather more information.
Decide what is important to know about your target market. Record as many facts/details as possible.
Decorate with a bold title and pictures to represent your assigned audience.
All sign the poster.
Make it memorable! Reflect the persona of the generation that your are showcasing.
Work efficiently and be prepared to share your poster at the end of class today or the beginning of class tomorrow.
You will be presenting as a group. Your spokesperson will speak on your behalf.
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Bold title
Facts about your target audience.
Initials for who shared the fact.
Pictures, decorate to reflect the persona of the
generation you are showcasing.
Bottom of the poster
Answer the following question:
How will this information help you market a product
or service?
Posters Should Include… 26
![Retail Banking from Baby Boomers to Generation Z YouGov FINAL[1]](https://static.fdocuments.us/doc/165x107/587e8cdc1a28ab672b8b4e61/retail-banking-from-baby-boomers-to-generation-z-yougov-final1.jpg)
