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Vision

Toprogressivelyimprovethelevelofperformanceinvarious

sports,overthenext6years,oneata8me.

Mission

ToincreaseIndiasmedaltallyin2016Olympicsto>100.

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TheIPLispredictedtobringtheBCCIanincomeofapproximately$1.6billion,overaperiodoffivetotenyears.

TheIPLsignedupKingfisherAirlinesastheofficialumpirepartnerfortheseriesinaRs.1.06billiondeal.

SonyEntertainmentTelevisionsignedacontractwithBCCIagreeingtopayastaggeringRs.87billionfor10years. DLFGrouphaspaidUS$50milliontobetheJtlesponsorofthetournamentfor5years

The POINT MorethanasporJngsuccess,IPLisaBusinesssuccess. Isitmakingsomepeopleveryrich?Yes,Howeveritsbringingmuch

neededmoneyintothesport.

YoungplayersarebenefiRngeconomicallyandintermsofexposureandimprovedgameplay.

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The Idea

ExpandIPLtoincludemoresports.

Till2016,IPLwillincorporateanewsporteveryyear. ExisJngteamswillremain,HoweverinsteadofjustDelhiDareDevilson

thecricketfield,therewillalsobeaDelhiDareDevilsontheFootballfield.

ThusDelhiwouldberepresentedbyDelhiDareDevilsinCricket,Football,AthleJcs,Archeryetcetera.

TheEconomicsofthenewsportswillbeonthelinesofthepresentformat.

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Sounds Complicated?

Untying the knots SportsCommissionerofIndia

Anewpostwillbecreated,hewillbethecommissionerofIPLpossiblyMr.LalitModi.

WillcontrolallthesportsbeingplayedunderIPL. RulesoftheGame:

EveryteamwillsJllhaveforeignplayers Toraisethestandardofgameplay. ToprovideexposuretoIndianplayers Toaractviewershipandpublicity. TherewillbeaCaponmaximumnumberofforeignplayersinateam.

Everysportwillbeplayedonceayear. TeamswithhighestcumulaJvescoreinallsportswillbeadjudgedthe

winner.

GroundTicketsfornewsportswillbeverycheaptostartwith,soastoaractaudience. MoreCiJeswillbeaddedtoincreasethenumberofteams.

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TeamOwners WillexpandtheirporZoliotoincludemoresportsundertheirteam

name.

CaninvitemorebusinessmenasCoTeamOwners. Theywillspendon

Acquiringrightsofthenewteamsformed. AcquiringPlayersfortheirteams.

Whatsinitforthem TheywillgetTaxebatesontheirinvestmentcourtesythegovernment. TheyenhancetheirBrandpresenceacrossthecountry. TheirrevenuestreamfromIPLincreases.

Iftheydonotwanttoincludemoresportsunderthem,thentheteamsfornewsportswillbesoldtonewownersunderthesameteam

name.

Sponsors: SponsorshiprightswillbeproporJonaltothepopularityofthesports. Willbemuchlessthanthoseforcricketinordertokickstartthenew

format.

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Players: Willbenefitliketheircounterpartsincricket.

Willgetachancetoplayforcountrybasedontheirperformanceintheleague.

Willgetexposuretoworldclassplayers. WillgetrecogniJonandfame.

IncreasedAirJmeonTelevisionfor

theplayers

EnhancedVisibilityintheMedia

EndorsementopportuniJes

iseintheIncomeLevelofPlayers

IncenJvetoperformonthefield

ImprovedPerformance

Systemic

improvementinperformanceof

Sportspersons.

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Consumer: Willgetachancetowatchnewsportsandsomeofthebestplayersofthe

worldinacJon.

WillbeinclinedtogivethenewIPLatryaerthesuccessofthepresentIPL. WidespreadinterestandpublicopinionwillleadtocriJcalscruJnyofeverydecisionmadebysporJngauthoriJes,thusforcingthemtoselfcorrect.

Media: Presentlya30minutesportshowcontains20minutesofcricketand10

minutesofeverythingelse.

5pagesportssecJonhaslargerthanlifeimageofSachinTendulkarononepageandalltheothersportscrammedintoasinglepage.

Thishastochange

GovernmentshouldimposeguidelineswhichdirectequalcoverageofallsporJngevents.

SoundsDogmaJc,howeverifimplementedproperlyitwillenhancethepresenceofothersportsinpeoplesmindsubconsciously.

HoweveroncetheNewAvtarofIPLisaHit,disparityinmediacoveragewillnotbeanissue.

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Entertainment or Sport?

NobodyknowswhatworkedforIPL,wasitthe3hourpackagedentertainmentorthequalityofCricket. Howevernobodycanrefutethefactthat

theviewershipofcricketincreasedbecauseoftheEntertainmentfactor.

OnethingisveryclearPeoplecannotbeforcedtolikeasport,howeverifthesportispackagedasa

FamilyouDngoranentertainmentextravaganzathenitcanaractalargeraudienceandthusbegintobeappreciated

ThusthenewIPL,willgraduallychangethepercepJonaboutvarioussports,andwillmakethem

InteresJng Entertaining

Economicallyviableforallthestakeholders. Indiasstrengths.

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SomeAssumpLons BCCImighthavetogiveupcontrolofIPLorwillhavetomakeitintoa

separateorganizaJon.

SportscommissionerofIndiawillbeappointedbymembersoftheIPLGoverningBody.

MembersofIPLgoverningbodywillbeeminentsportspersonsandindustrialistsandbureaucrats.

SportscommissionerofIndiawillbeaGovernmentpost. ConflictofInterestbetweenIPLandothersporJngauthoriJeswillbe

sortedoutbythegovernmentinfavorofIPL.

ConcludingThoughts

CricketmightactuallybethesaviorofallothersportsinIndia.