Sport Media and Marketing for Clubs
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Transcript of Sport Media and Marketing for Clubs
SPORT MEDIA/MARKETINGSuggestions for community sport clubs
To inform consumers through strategic media use
To shape public opinion through persuasive communication
To integrate advertising, marketing and sponsorship
PURPOSES
To build community relationships
To generate ‘free’ publicity
To inform
PURPOSES cont.
Be clear about who your public are
Are they fans, financiers, potential sponsors, target audiences, parents...?
THE PUBLIC
All clubs need positive public relations
The president, CEO or coach is critical
Good reputations are earned
Good impressions are investments
PUBLIC RELATIONS
Have a clear Public Relations and Media plan
Have a designated person
Monitor other sports and other clubs
Keep a file
PUBLIC RELATIONS cont.
Your club brand
Annual reports
Newsletters
Media releases
Direct mail
KEY SUGGESTIONS FOR IMPACT 1.
Presentations
Letters to the editor
Using a celebrity
Community service
Personal contact
2.
Photographs
Website
Social media
Sponsorship
Carry out an awareness survey of your club
3.
Bumper stickers
Results in a local (sponsor) window
A (sponsored) newspaper column
A local time on local radio
Find a new approach to sport e.g. Green sport
4.
Competitions that link your club and sponsor
Construct school activity handbooks
Have tickets or equipment discounts at the local shop
Have a stall at the local market day
Cultivate the local paper
5.
Have free admittance or special admittance
Run a photograph competition
Obtain a community grant
Have a sponsor for certain aspects of the game
Talk with a marketing expert
7.
Look for human interest stories
Stage an evening that has community appeal
Stage a competition e.g. distance kicks
Have a girls’ handball race
Look for special days in your club history
8.
Naming rights to:
Competition
Event
Match
Player
Trophy
9.
Weekly game
Building
Signage
Gear
Clothing
10.
Honours Board
Results Board
Tent or table at function
MVP
Most Improved Player
11.
Design a logo for club, team, competition
Have Hospitality Naming Rights
Get a sponsor who will offer a free service as an investment
Name team after a celebrity player
12.
Organise special viewers and notify media
Get UC internships
Source local trusts
Have a stall
Sell goods on commission
13.
Organise a sport trivia evening
Have team or inter-sport competitions
“Sell” training or coaching session
Have a charity sport-a-thon
BBQ
14.
Make sure the media have club contacts
Make sure you inform the local media weekly
Check out websites
Know what the media want from you
Link with health and fitness
15.
Make sure your club persons can communicate
Get your message across to your audience
Give the media something they can use
Have visuals
MEDIA SPECIFIC 1.
Draw up possible press releases
Issue invitations for special events
Practise speaking
Prepare questions and answers
Tape yourself and listen critically
2.
Know your media
Know the media deadlines?
Know what is news
Radio tends to use more ‘sent-in’ material
Know your contacts
3.
Have a media kit
Fact sheets
Backgrounders
Features
Photographs and videos
4.
Have maps, media passes, kits
A calendar of club events
Posters
Find a new or appealing angle
Consider a media conference
5.