Sport Management

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Sports Management


What Is Sport ?

Sport is an activity , experience or business enterprise focused on fitness , recreation , athletics or leisure.

Sports implies a collection of separate activities such as Golf, Football , Hockey , Cricket , Tennis etc.


What is Sport Management

Sports Management is all people, activity , businesses and organizations involved in producing facilitating , promoting or organizing sports , fitness and recreational products.

Sports Management is also the name given to many university level academic programs designed to prepare students to assume positions in the sport industry.


Sport Management as a discipline and organization

• Benefits of a Sports Management Career ?There are many benefits to a sports management career. Not only do

people get to work in a field they love but they also get to meet industry leads: everyone from talented athletes and managers to

brilliant executives and marketing heads.

• The Future of Sports ManagementThe sports management industry may be competitive but it is also thriving. Professional sporting groups pull in billions of dollars every year. There are many sports-related careers out there: from the academic and professional to community-related, arena management and retail. Motivated students need to use their degrees to find the right niche for them.

Whether looking for a public relations, recruiting, managing, or coaching position, motivated students need to be proactive if they want to secure their dream job.


Courses Offered

Occupations in Sport Management

• Coaches and Scouts . Facility Management• Sports Agent . Athletic Training & Sports Medicine• Personal Trainer . Sports Club Management• Sports Marketing • Sport Journalist• Athletic Trainer

•BA/Sports and Recreation Management •B.S. in Sports Management•Master of Science in Sport Management


Infinity Optimal Solutions Pvt. Ltd

Founded in early 2005, is India’s leading Sports & Entertainment Company, dedicated towards building and managing world class talent, infrastructure and content. The company is based out of Delhi.

In addition to the management and promotion of sports and entertainment celebrities, IOS is engaged in the business of conceptualizing, planning and managing recognized sporting properties and events, by offering customized consulting.

The key strength of is a highly experienced, skilled and professional team united and motivated by their passion for sports and entertainment.

• Vision:-To be the number one sports and entertainment company in India • Mission:-To build and manage world class sports and entertainment talent, content and infrastructure.-To inspire and inculcate sports as a culture and a way of life.


Co-founder and Chairman, Sanjeev Khandelwal (left), with CEO and Managing Director, Neerav Tomar (right).


IMG

IMG, originally known as the International Management Group, is a global sports and media business headquartered in New York .

IMG is a global leader in sports, fashion and media operating in more than 30 countries around the world. IMG’s businesses include College, Media, IMG Academy, Events and Federations, Golf, Tennis, Fashion, Models, Clients, Consulting, Licensing, Joint Ventures, and creative management agency Art + Commerce.

IMG was founded by Mark McCormack, an American lawyer who spotted the potential for athletes to make large incomes from endorsement in the television age; he signed professional golfers Arnold Palmer, Gary Player and Jack Nicklaus as his first clients. McCormack died in 2003. In 2004 Forstmann Little led by Theodore J. Forstmann acquired the company; Forstmann served as chairman and CEO until his death in late 2011.


• In India, IMG has formed a joint venture with Reliance Industries, India’s largest company, to develop and own sports, fashion and entertainment properties.

• Already, IMG Reliance has signed a 30-year partnership with the Basketball Federation of India (BFI) to develop basketball at every stage - from grassroots to a professional league. The BFI has granted IMG Reliance commercial rights, including sponsorship, advertising, broadcasting, merchandising, film, video and data, intellectual property, franchising and new league rights.

• IMG Reliance separately signed a 15-year partnership with the All India Football Federation (AIFF), the governing body for football (soccer) in India. IMG Reliance, in cooperation with the AIFF, will radically restructure, overhaul, improve, popularize and promote the game of football throughout India, from the grassroots to the professional level.

• This agreement grants IMG Reliance all commercial rights to football across all football properties controlled by AIFF including but not limited to the national teams and all current and future professional leagues. Such rights include media rights, sponsorship and advertising rights, licensing and merchandising rights, franchise rights, new league rights and any other commercial rights attached to any of these properties.

• Existing IMG events in India are now under management of the joint venture. These include the Aircel Chennai Open (ATP) and Lakmé Fashion Week.


Sterling Sports Management

Sterling Sports Management is a sports management company based in Columbus, Ohio that represents professional athletes including many of the LPGA Tour's biggest stars from 7 countries and 5 continents. Sterling Sports represents its athlete clients in contract negotiations, endorsement agreements, media arrangements, marketing, celebrity appearances, public relations, and tax planning. Sterling also represents corporations through its Sports Marketing Consultancy practice which assists corporations get the most out of their investment in sports marketing, and facilitates the opening of overseas markets for both its athlete and corporate clients.

Jeff Chilcoat founded Sterling Sports Management in 1997 when it became clear that representing professional athletes was becoming an ever-increasing part of his legal practice.

Sterling Sports enjoys the reputation as one of the very best sports agencies in the world. We have one of the largest golf practices in the world and includes clients from 6 countries who have won more than 65 PGA or LPGA tournaments including 9 majors. The reach and presence of our people, our athletes and their sponsors is truly worldwide.


Sterling sports management gained attention recently by its signing of the 2006 LPGA Rookie of the Year -Seon Hwa Lee.


StarGames

Created by Jerry Solomon in 1994, StarGames, LLC is a sports marketing, management and entertainment company based outside of Boston, Massachusetts.

Founded in 1994, StarGames provides athlete representation in a broad spectrum of sports, produces live events and television programs. In 2008, the company partnered with Madison Square Garden to bring tennis back to the iconic arena, and in five years, more than 75,000 spectators have attended the annual events there. With title sponsorship support from BNP Paribas, the No. 1 tennis partner in the world, StarGames continues to produce a one-night tennis event at MSG and also debuted one in Hong Kong on March 4, 2013. Following several years of a successful partnership with the USTA for Tennis Night in America, StarGames is collaborating with the ITF launched World Tennis Day on March 4, 2013, to promote grassroots growth of youth participation around the world. Also in 2013, the company produced the third season of the magazine style television program “World of Tennis,” and continues to provide operational support for the Ivan Lendl Junior Tennis Academy in Hilton Head Island, S.C.


Tribal Sports Management

Tribal Sports Management (TSM) was founded in Melbourne by Lou Sticca in 2000, to represent professional footballers in contract negotiations and career pathways. TSM has since developed into an integrated global sports management company with offices in Australia and China, with considerable activity in North America and Europe. TSM officially represent a number of sporting clubs and organizations worldwide that are looking to strategically grow their brands. TSM offers a comprehensive range of services to the sporting industry and corporate community, such as:• Talent Representation• Sponsorship, Consulting and Television Rights• Sports Executive and Staff Recruitment• International Club Matches, Tours and Tournaments


Percept-Percept sport

Founded by Mr. Sanjay Shukla, CEO, Percept Sports & Entertainment.

Percept Sport, the Strategic Business Unit of Percept Sports & Entertainment, is India's primary Sports Marketing and Management agency. Founded in 1995, Percept Sport has managed a wide array of sports events & properties across the globe including Cricket, Football, Soccer, Tennis, Boxing, Wrestling, Baseball, Cycling and Golf to emerge as India's leading Sports Marketing & Management agency.

Key services offered by Percept Sport encompass sponsorship management, athlete management, licensing & merchandising, sports consultancy, and the management & execution of sports based events. Over the past 16 years Percept Sport has created and marketed a multitude of innovative 360-degree sporting events and experiences to brands and consumers alike.


Some of the successful and momentous sports concepts, events and properties conceptualized

and executed by Percept Sport include:

• ‘Good Luck India’ Cricket match – ’83 World Cup winning team led by Kapil Dev v/s ‘99 World Cup team led by Mohammad Azharuddin

• ‘Kargil Benefit Soccer Match’ – Aamir Khan’s team v/s Sachin Tendulkar’s team

• ‘Toronto Sahara Cup Cricket Tournament’ – held between India and Pakistan in Canada

• ‘LG Cricket First’• ‘Pune International Marathon’• ‘F1 Power Boat’ – India’s very first powerboat championship contest• ‘BSA Cycle Race’ – with participants from across 15 countries• ‘Million Dollar Arm’ – introducing the concept of Baseball in India via

multi-city events and contests• ‘Sahara India Sports Awards’ – felicitating sports talent across India


Prominent Sports Intellectual Properties managed by Percept

Sport include:• ‘Goa Super Sixes’ – India’s first premium Corporate Annual Cricket

Tournament• ‘Fight Night’ – India’s first ever indoor exhibition boxing bouts

between top Indian and international boxers• ‘Champions of the World’ – a unique platform that brings together

the most celebrated super icons in the arena of Sports including the 6 World Cup winning Captains ahead of the 2011 Cricket World Cup

• ‘Go for Gold’ – the very first nationwide movement to build support for and wish the Indian Olympic Squad success for Olympics 2012.

• ‘World Gaming Festival’ – a skill based tournament held at Casino Royale, India’s largest live gaming casino vessel in Goa, India


Professional Management Group (PMG)

Professional Management Group (PMG) is India’s first sports marketing agency. Realizing the growing popularity of cricket and other sports in the country and understanding the potential for brands in it, PMG came into inception in 1985.

Started by the legendary cricketer Sunil Gavaskar and advertising professional Sumedh Shah, PMG has over the years developed and innovated in diverse field in the industry successfully using the world of sports to promote corporate and marketing objectives. In India, PMG has been a frontrunner in successfully establishing the synergy between sports, business and communication in various media.One of their strengths is their understanding of the cricketing events and their relationship with the cricketing fraternity. The silver jubilee celebration of the 1983 World Cup win was another event by PMG organized as per our requirements and high standards.


Pioneers in the sports marketing industry in this country, PMG has many firsts to its credit. Some of our

accomplishments:• Pioneered the concept of the syndicated sports columns in India• Created and managed the first-ever Indian Cricket Awards, sponsored by

Sungrace-Mafatlal in the early 1990s and CASTROL from 1997 onwards• Created the first-ever International Cricket Awards – CEAT International

Cricketer and the Team of the Year awards• Produced the first of-its-kind sports programmes on the following channels:

- Sunil Gavaskar presents Great Cricket Matches on Doordashan- First Indian company to produce programmes for Star Sports on a regular basisProduced the first and the highest selling VHS cassette on Cricket – ‘Best of One Day Cricket’ for Citibank

• Produced the first ever, Interactive CD-ROM on the Wills Cricket World Cup, 1996

• The first to host an Internet site on the Wills World Cup 1996 from India• Conduct India’s largest amateur golf tournament, the McDowell’s Signature

Club Golf Championships in more than 30 cities and 40 golf clubs.


TURF Sports Management

Started in 2002 and since then have become a major player as far as organizing sports events is concerned. Our expertise lies in taking care of even the minutest detail with utmost precision. But, what truly stands us apart is we like to make people happy. As we know you work very hard for the first five days of the week so we love to work hard to make the last two days an unforgettable experience for you. Rather you can give us any day/days of the week and we will transform it into a weekend for you. We are in the business of spreading happiness and healthy lifestyle because we care.

Apart from organizing corporate sports events we also have our presence in major educational institutions in the form of Cricket academies in Modern School Barakhamba Road and Guru Gobind Singh College Pitampura and a Sports academy at Raghubir Singh Junior Modern School, Humayun road. A team of dedicated coaches works tirelessly to hone the skills of our students and the results are for everyone to see as more then fifty lads from our academies are representing their respective states.

Turf Sports Management's aim is to promote healthy lifestyles by providing different platforms to different individuals from different walks of life.


Sachin Khurana started TSM in 2002 in order to stay in touch with the game after a serious back injury forced him to give up competitive cricket. But this experiment that started off by organizing a 6 a Side cricket tournament for 12 corporate teams turned out to be a full time profession as more and more corporate teams started to participate in events organized by TSM. TSM then organized its first International Cricket Tour to Australia in 2002 and stated its first cricket academy at the Modern School, Barakhamba Road in 2003. TSM organizes in access of 1000 matches in a year and Sachin firmly believes that the best is yet to come.

Sachin Khurana was a topper in the BCCI conducted Level B course for coaches and was also the coach of the ZCA Under 19 team for the East Zone in 2009.


Rhiti Sports Management Pvt Ltd

Rhiti sports Is a première sports ans special events marketing company working towards being the leader accros various sports verticals.

Founded in 2007 by the enterprising Arun Pandey , Rhiti Sports forayed into the world of sports marketing and celerbrity management.

Philosophy : Revolution of sports in India.

Rhiti sports believes in giving back to the society with the Rhiti Charitable foundation. This initiative aims to identify cricketers accross cities and provide them a platform to showcase their talents. Also venturing into other sports Football & Hockey and provide them a platform to showcase their talents.


What makes Rhiti Sports Unique ? Unrivaled name of expertise in the Business of talent management handling

the biggest name in sporting history in India “ MS Dhoni”.

Long standing partnerships with Global brands like Pepsi , Reebok.

Strong team across India & partners worldwide with an unparalled network.

Experts in end to end marketing services – Electronic , Event based and print and film.

Develop Innovative marketing strategies to keep the client and the talent one step ahead of the ever changing industry.


SPT Sports Management Pvt. Ltd

SPT Sports Management Pvt. Ltd. is a sports management firm based out of Bangalore, Karnataka. The company operates through various verticals like Sports events, Sports Academies, Sports Infrastructure and Consulting, Sports Scholarship, Golf retailing and Sports Tourism.

Founded in 1998 by Mr. Amit Saran, SPT Sports was first in the country to start the concept of integrated Sport Management in India. It was started humbly under the banner of Sports Promotion Team in 1992 by conducting summer camps and mini-marathons. It then transformed into a full fledged organization in 1998 and is involved in development of sports through its events, own sports academy and infrastructure development.

Vision• To make accessible, opportunity and infrastructure to all sports

enthusiasts and to provide an environment for achieving excellence by developing and harnessing one's talent in their chosen discipline and also to become outstanding individuals through this medium.


PassionIn 1992, my passion for sports got ignited after reading an article in a newspaper about a Delhi based gold medallist wrestler selling channa (grams) on the roads of Chandini Chowk. In my own humble fashion I began organising Summer Camps and tournament in Noida (near Delhi in 1992). By 1998 a burning desire to contribute quality sports opportunities was transformed into a profession coupled with the hope to provide employment opportunities for our sportspersons.

Mission

• Establishing standards in the sunrise industry of sports management and attain leadership position by exceeding expectations

• To nature talent at grassroots level• To become a distinct provider of opportunities to the target segment• To explore and excel in related fields where others do not tread• To provide employment opportunities to ex-sportspersons


Success Mantra

• Our focus on innovation ensures that we are constantly raising the bar for ourselves and for the industry. We deliver unmatched business value to customers through a combination of process excellence, quality frameworks and uncompromising service delivery. Consistent performance has been the hallmark of our success.

• Our Value proposition lies in the effective overall process management which starts from conceptualization to the final execution. To realize this, we employ the best blend of human resources, partners and technology. This effective concoction of people, procedure and techniques streamlines our entire process through quick turn-a-round time and professionalism throughout the engagement ensuring impeccable execution at every stage.

• Our enviable reputation in the field of sports management can be owed to the customer satisfaction and continued relationship with them, which has been possible from our innovative and efficient processes which we have perfected over the years.


Joseph "Sepp" Blatter


Joseph "Sepp" Blatter (born 10 March 1936) is a Swiss football administrator who serves as the eighth and current President of FIFA (Fédération Internationale de Football Association). He was elected on 8 June 1998, succeeding João Havelange. He was re-elected as President in 2002, 2007 and 2011.

Blatter was born in Visp, Canton Valais, Switzerland. He studied in Saint-Maurice, Switzerland, before he received a degree in business and economics from the University of Lausanne in 1959. Blatter has had a long and varied career, including posts such as Head of Public Relations of the Valaisan Tourist Board in his native Switzerland, as well as General Secretary of the Swiss Ice Hockey Federation. He was Director of Sports Timing and Relations of Longines S.A., and was involved in the organization of the 1972 and 1976 Olympic Games.On 8 June 1998 Joseph S. Blatter (Switzerland) was elected as the successor to Dr. João Havelange (Brazil) as the eighth FIFA President. This victory at the 51st FIFA Ordinary Congress in Paris (France) elevated Joseph S. Blatter, who had already served FIFA in various positions for twenty-three years, onto the highest rang in international football.


• Mr. Blatter began his professional career as Head of Public Relations of the Valaisan Tourist Board in his native Switzerland and then became General Secretary of the Swiss Ice Hockey Federation (1964). He then pursued journalistic and public relations activities in the fields of sport and private industry. As Director of Sports Timing and Public Relations of Longines S.A., he was involved in the organisation of the 1972 and 1976 Olympic Games, acquiring his first taste of the international sports scene.

• In the summer of 1975, as Director of Technical Development Programmes at FIFA, Mr. Blatter began to set President João Havelange's projects into motion. It was the time when ideas for competition and educational programmes were germinating and the foundations being laid for competitions in the under-20 and under-17 categories as well as women's and indoor (futsal) football, all of which are pillars of FIFA's worldwide activity.

• In 1981 the Executive Committee of the world governing body designated the multilingual Blatter as the new General Secretary and in 1990 promoted him to Chief Executive Officer (CEO). A total of five World Cups were staged under his auspices (Spain in 1982, Mexico in 1986, Italy in 1990, USA in 1994 and France in 1998). At the same time he played a leading role in the negotiations for the television and marketing contracts and the modern commercialisation of the FIFA World Cup up to the year 2006 alongside his predecessor in the presidency, João Havelange.


• Philosophy: football for all, all for football

Joseph S. Blatter is one of the most versatile and experienced exponents of international sports diplomacy and is totally committed to serving football, FIFA and the youth of the world. The International Olympic Committee acknowledged Mr. Blatter's achievements by electing him as a new committee member (the 104th) at the 109th session in Seoul on 20 June.

Football is the quintessential team sport which, for the FIFA President, spells "basic education, character formation and fighting spirit, allied with respect and discipline". Reinforced by the message of fair play, this will all be instrumental in fostering better understanding among all people around the world. "Football is synonymous with theatre and entertainment and is hence an object of unequalled fascination for the media. It can even spark artistic creativity and, of course, creates many jobs. But it is above all an endless source of passion and joy. It is physical movement that simultaneously moves the emotions. It is the most popular and talked-about game in the world". That is why his motto is "FOOTBALL FOR ALL, ALL FOR FOOTBALL.“

For many years, Joseph S. Blatter has also been committed to a wide range of humanitarian projects, since he believes that football bears a responsibility to society.


• Since he was elected FIFA President in June 1998, Joseph S. Blatter has formed an alliance with the United Nations children's organisation, UNICEF, and he co-launched the campaign "Pure Hope, Pure Football", before embarking on the most recent campaign in collaboration with UNICEF on 20 November last year. "Say Yes for Children", a campaign launched in the run-up to the World Cup, is a worldwide campaign which aims to increase awareness of children's rights. For the first time ever, the World Cup was dedicated to a humanitarian cause under the slogan of "Say Yes for Children".

• Furthermore, he supported a joint project for Africa with the UN's health organisation, the WHO, called "Kick polio out of Africa". Blatter also lends aid to refugee camps by providing them with football equipment, and he and FIFA are very much committed to fighting child labor. For that reason FIFA has, under his chairmanship, signed a code of conduct with the ILO, the United Nations International Labour Organisation.

• Joseph S. Blatter is also member of the Foundation Board of the World Anti-Doping Agency, as an IOC representative in this important entity.


Sports activities

• Active footballer from 1948 to 1971 played for the Swiss amateur league in the top division-Lausanne Sport FC

• Member of the Board of Xamax Neuchâtel FC from 1970 to 1975

• Member of the Panathlon Club (society of sports managers)• Since 1956 member of the Swiss Association of Sportswriters• Since 1999 member of the International Olympic Committee

(IOC)


The President’s Awards


• Honorary member of the Swiss Football Association• A knighthood (with the title of Dato') from the Sultanate of Pahang• The 'Order of Good Hope', awarded by the Republic of South Africa• 'Order of Independence (1st class)' of Jordan• 'Grand Cordon du Wissam Alaouite' of Morocco• 'Grand Cordon de l'Ordre de la République Tunisienne' of Tunisia• 'International Humanitarian of the Year' as well as the 'Golden Charter

of Peace and Humanitarianism' from the International Humanitarian League for Peace and Tolerance

• Recipient of the 'American Global Award for Peace'• Recipient of the Rank of Grand Officer of Wissam Al Arch (Morocco)• Recipient of the UEFA Order of Merit in Diamond• Recipient of the Award of Merit from Yemen• Knight of the French Legion of Honour• Honorary member of Real Madrid• Order of the National Olympic Committee• 'Crown of Peace' in India


Mark Parker


Mark Parker was born in Poughkeepsie, New York and earned his bachelor's degree in Political Science Penn State University in 1977. He is married to Kathy Parker and has three children, Jennifer, Megan, and Matthew. He ran on the Penn State track team.

Mr. Mark G. Parker has been the Chief Executive Officer and President of Nike Inc. since January 2006. Mr. Parker is responsible for the growth of Nike Inc.'s global business portfolio, which includes Converse, Cole Haan, Exeter Brands, Hurley International and Nike Bauer Hockey. He has been employed by Nike Inc., since 1979 with primary responsibilities in product research, design and development.He joined Nike in 1979 as a footwear designer based in its R&D facility in Exeter, New Hampshire. He became Division Vice President in charge of development in 1987, Corporate Vice President in 1989, General Manager in 1993, and Vice President of Global Footwear in 1998. Prior to becoming CEO, he served as co-president (with Charlie Denson) of the Nike brand beginning March 2001. Parker's salary for 2008 was £7.4 million. He still participates in shoe design, most notably on the Nike HTM project, creating limited edition footwear alongside Nike designer Tinker Hatfield and creative consultant Hiroshi Fujiwara. He has committed to ensuring that Nike remain environmentally conscious. After 10 years of work, Parker and his team launched the first "Green Shoe" that adheres to the principles of sustainability. He is also responsible for other brands in Nike's portfolio, including Converse Inc., Hurley International, and Umbro.


Art collection

He is an avid arts supporter with an extensive ongoing collection of modern, low brow and underground contemporary art, along with many other one-of-a-kind collectibles. In June 7, 2012 pop culture website So Bad So Good showcased 'The Unreal Artwork Inside The Office Of NIKE CEO Mark Parker'. Notable artists from Parker's collection include Andy Warhol, Adonna Khare, Mark Ryden, Kris Kuksi, Todd Schorr, Tim Biskup, Eric White, Sas Christian, Sebastian Kruger, Charles Krafft, Scott Musgrove, Michael Leavitt, Lipson Robotics and Randy Regier. Other notable items include rare movie ephemera such as original props and models from "Mars Attacks!" (1996), "The Day the Earth Stood Still" (1951), "Back to the Future" (1989) and "Batman" (1989).


'He's still a designer'• Nike's celebrity athletes are enamored of Parker. And he is loyal to them almost

to a fault.• Cycling legend Lance Armstrong was with Parker at a recent business meeting

in Austin and saw him doodling non-stop. Armstrong asked to see the doodle, and "He turns the pad over and shows me this perfect shoe."

• Basketball star Kobe Bryant of the Los Angeles Lakers recalls his first meeting with Parker six years ago, where they discussed a shoe line with Bryant's insignia. "As we sat in the room and talked, he banged out this incredible sketch," Bryant says. "He's got all these responsibilities, but in his heart, he's still a designer."

• As CEO, he also designs Nike's image. But he sticks by Nike's highly paid athletes, even when they get in hot water.

• He stayed with Bryant after a 20-year-old woman accused him of rape and eventually settled with Bryant out of court.

• He's also standing by Tiger Woods after his bizarre car crash at his Florida home and multiple accusations of infidelity in the tabloid press. Nike not only has a multiyear, multimillion-dollar endorsement deal with Woods, it has a museum like building named for him on its campus.

• Nor will Nike move away from pricey athlete endorsements. "We always want to be connected with the world's top athletes," he says. "Our relationships with athletes fuel the innovations."


Personalizing Nike gear• Internally, Parker's referred to as designer-in-chief. He helped design Flywire, a

spider-web-like mesh in the structure of Nike sneakers and Nike apparel first seen on Nike athletes at the Beijing Olympics.

• He wants to let his customers design their own ways to personalize Nike products for their lifestyles. He's the force behind NIKEiD Studios where customers can customize pretty much anything that they want to slap on their feet, heads or bodies. And he has plans for more House of Hoops locations where basketball zealots can personalize gear.

• With Nike gaining market share in all its key product categories in the past year, its focus is less on where its rivals are going than where its customers are headed. "Nike doesn't need to worry about the competition as much as it needs to worry about what the consumer's up to," says Michael Atmore, editorial director of the Footwear Group of Fairchild Publications. "How do you stay cool when you're that huge and in that many categories?"

• One way has been making kid-targeted action sports its newest "core" category, added to the six traditional ones of running, soccer, basketball, sportswear and women's and men's training. Sports such as tennis and swimming will get less attention now.

• "Nike had long been viewed as a traditional sports brand," Parker says. After he was named CEO, "We quickly got over that."


• Robert Safian, Editor-in-Chief of Fast Company, profiles Mark Parker, the creative CEO of Nike. Fast Company called Parker “The World’s Most Creative CEO” two years ago, and Safian reached out to the Nike chief to pick his brain on the magazine’s series about adapting to disruption.

• Parker concedes that “things are accelerating,” but he’s also quick to point out that Nike’s longtime culture is perfectly suited to a digitally connected world in which things change rapidly. Parker says that the Nike management approach is “more intuitive” and more “from the culture of sports” than from “business books.


Skills & Qualities Required ? Communication Honesty-Integrity Interpersonal relating to others Strong work ethic Team Work skills Analytical skills Motivation/Initiative Adaptability Leadership skills Organizational Skills Self Confidence Friendly / Out going personality Creative Risk Taker Sense of Humor

Sport Management

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Transcript of Sport Management