SPORT EVENT CONGRESS 2016...TORONTO 2015 PAN AM GAMES • 30 million total page views across...
Transcript of SPORT EVENT CONGRESS 2016...TORONTO 2015 PAN AM GAMES • 30 million total page views across...
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GREG STREMLAWEXECUTIVE DIRECTOR, CBC SPORTSGENERAL MANAGER, OLYMPICS &
CHEF DE MISSION, RIO 2016 OLYMPIC GAMES
SPORT EVENT CONGRESS
2016
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ENTERING A NEW ERA, SHARING A NEW VISION
• Building on Pan Am success to move forward
• Re-establishing our place as home of high performance sport
• Shifting our operations to a “business-unit” model
• Placing significant emphasis on sport and corporate partnerships
• Continuing the tradition of CBC/Radio-Canada’s Olympic Network
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OLYMPIC LEGACY VIDEO
ENGLISH VERSION ONLY
VIDEO WAS SHOWN AT TOWN HALL
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DEDICATED TO SHOWCASING CANADIAN
ACHIEVEMENTS IN HIGH PERFORMANCE
SPORT
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HARNESS THE POWER OF SPORT TO BUILD
A STRONGER CANADA
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TORONTO 2015PAN AM GAMES
• 30 million total page views across desktop,
mobile, and app
• 3.2M total video views
• Busiest event online resulted in 2.2 million
page views (Canadian vs. US Men’s
Basketball stream)
• 63% of Canadian population watched a
portion of CBC/Radio Canada’s coverage
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BUSINESS OBJECTIVES
CBC/RADIO-CANADA
• Intensify and deepen connection with individual Canadians through relevant, engaging
content across all platforms
• Be part of Canadian’s daily lives in a relevant and authentic way
CBC SPORTS
• Achieve self-sustaining business model for CBC Sports
• Focus investments and efforts on high performance sport vs. professional sports
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PARTNER STRATEGY
• Foster closer, mutually-beneficial, relationships with NSO’s, IF’s and Multi-
Sport Organizations
� Create clarity between COC and CBC with a blueprint for success
� Become a “best in class” partner with the IOC as a world leading sport
broadcaster
� Ground all business relationships in respect
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ACQUISITION STRATEGY
� Sustain high performance sports coverage between Olympic Games
• Create a balanced schedule across 12-months
• Acquire Rights to Canadian Championships, Grand Prix, World Cups,
Olympic qualifying properties, Olympic trials and World Championships
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PROGRAMMING STRATEGY
� Build, monetize and launch “Road to the Olympic Games”
� Faces of Tomorrow
� Training Ground
� Leverage all content across all platforms
� Heavy digital emphasis responding to changing consumption habits
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� Marquis property for CBC Sports
� National vehicle for storytelling of high performance sports
� Regular national broadcast, Saturday/Sunday afternoons
� Other key timeslots/primetime for significant sport properties
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ROAD TO THE OLYMPIC GAMES VIDEO90 SECOND
FROM BOARD OF DIRECTORS PRESENTATION
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� Newly created program, of national scope, that will identify and fuel next generation
Olympic athletes
� Cross-country talent camps to find future Team Canada members
� 4 grand-prize winners
� Integrated coverage & story-telling within Road to the Olympic Games and across all CBC
Sports platforms
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TRAINING GROUND VIDEO 15 OR 30 SECOND FROM BOARD OF DIRECTORS GIRL RUNNING
AFTER SCHOOL BUS
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OLYMPIC STRATEGY
2024Host City TBD
� Secure long-term rights
� Further entrench position as Canada’s Olympic Network
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RIO 2016 OLYMPIC GAMES
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RIO INTRODUCTION
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OLYMPICS - AUGUST 3 - 21
Day -2 (AUG 3RD) SOCCER BEGINS
Day 0 (AUG 5 th) OPENING CEREMONY
DAY 1 (AUG 6th) MEDAL EVENTS BEGIN
Day 16 (AUG 21st) CLOSING CEREMONY
PARALYMPICS - SEPTEMBER 7-18
RIO 2016
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VANCOUVER5 pm (-4 hrs)
TORONTO / MONTREAL8 pm (-1 hrs)
RIO DE JANEIRO9 pm
RIO 2016 - TIME ZONES
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RIO 2016
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RIO 2016 - 3 X BIGGER THAN SOCHI
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RIO 2016 - 4 X FOOTBALL CO-HOST CITIES
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Returns to the Games after 92 years Returns to the games after 112 years
RIO 2016 - 2 X NEW SPORTS
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RECENT HOSTING EXPERIENCE
39 TEST EVENTS WILL BE STAGED IN THE LEAD UP TO THE GAMES
RIO 2016 - STATE OF READINESS
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TYPICAL GAMES STORY ARC
● Recession
● Corruption
● Spending Cuts
● Pollution
RIO 2016 - STATE OF READINESS
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*Source: PMB via Media Solutions
CANADIANS INTEND TO WATCH SUMMER OLYMPICS
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● Demonstrate value of public
broadcaster
● Fuel a nation-building experience
● Embrace partnerships
● Distribution on all platforms
● Support full network (Strategy 2020)
RIO 2016 - PROJECT PROMISE
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RIO 2016 OLYMPIC GAMES:THE PROJECT
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SOCHI WAS BIGGER THAN VANCOUVER97% of the population watched, listened, read20% of the audience under 35
SOCHI CHANGED VIEWER BEHAVIOR57% Changed routine to watch
SOCHI DIGITAL AUDIENCE 11 million Page views per day2.6 million App downloads17.7 million Hours of live sport
OVERALL SUCCESS OF SOCHI 2014
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ENGLISH TELEVISION700+ Hours
290Hours
+200Hours
+210Hours
FRENCH TELEVISION575+ Hours
275Hours
300 Hours
** Subject to change – final hours to be confirmed
RIO 2016 - TELEVISION COVERAGE
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● Working with international leader in digital sports products
● Streaming approximately 2000 hours of LIVE content
● Fully accessible on demand
● Editorial story-telling (Rio & Canada)
● Socially integrated & amplified
● Instant results and video highlights
● Developing - Virtual (VR) content in Android player
RIO 2016 - DIGITAL, WEB, MOBILE, SOCIAL
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ATHLETES TO WATCH - 16 for 16
ANDRE DEGRASSE
MARK DE JONG DEREK DROUIN
SHAWNACY BARBERFAB IV
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#OURATHLETES
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LONG RANGE, COMPANY WIDE APPROACH“ROAD TO OLYMPIC GAMES” “PRE-GAMES” “OLYMPIC GAMES”
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Warm up PicturesQuotes via twitterRe-push “Commit” Video
Noon – 6pm
REACTIONTHE MOMENTHYPE6pm-
1am
7am – noon
MULTI-PLATFORM - STORY ARCS
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FOUR VENUE CLUSTERS
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DEODOROHome of mountain biking, BMX, equestrian, canoe/kayak slalom, modern pentathlon, field hockey, fencing, rugby 7’s, shooting, basketball.
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COPACABANABeach volleyball, open water swimming, rowing, canoe, sailing, cycling road race, and triathlon.
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MARACANAOpening and Closing Ceremonies, Athletics, Football, Indoor volleyball, Waterpolo, Archery, and Marathon.
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BARRA “BA-HA”The Olympic Park, including the Athletes Village, will be just over 185 acres in size. Athlete’s Village is being constructed to house 17,000 beds in 31 buildings. A new Golf Course has been built for the Games.
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BARRAIBC, CBC / Radio-Canada Broadcast Studios, Artistic & Rhythmic Gymnastics, Trampoline, Diving, Synchronized Swimming, Swimming, Waterpolo finals, Track cycling, Basketball, Judo, Wrestling, Fencing, Taekwondo, Handball, Golf, Weightlifting, Table Tennis, Badminton, Boxing, Cycling Road trails, and Athletic Race Walks.
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Z
MORNING AFTERNOON PRIME
Ron
MacLean
David
Amber
Scott
Russell
Andi
Petrillo
CBC STUDIO HOSTS
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PROGRAMMING PROMISE● Create a “best seat in the house”
experience
● Showcase athletes, events and communities
● Canadians will know the “stars” of the Games before they step on a Podium
● Every Canadian performance andhigh profile event available live
● What you want, when you want it,
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CBC / RADIO-CANADA - A WINNING OLYMPIC TEAM
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QUESTIONS
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